Academic texts about Customer Equity

6 publications

Bewertung von Internetunternehmen mit Kundenwertmodellen
Eine Studie zur Bewertung von sozialen Online-Netzwerken

Autor:in: Hendrik Braun (Author)

Subject: Business economics - Offline Marketing and Online Marketing

Category: Diploma Thesis , 2008 73 Pages , Grade: 1,3

Catalog Number: 168382

Price: US$ 34.99
Customer Equity Analyses
Applicabilities and Limitations in Value-Based Management

Autor:in: Dipl.-Kfm. (FH), BBA Kay-Oliver Bunn (Author)

Subject: Business economics - Offline Marketing and Online Marketing

Category: Diploma Thesis , 2008 82 Pages , Grade: 1,7

Catalog Number: 125491

Price: US$ 42.99
Customer Lifetime Value. Was ist ein Kunde wert?
Eine Methode zur Kundenbewertung in der Reisebranche

Autor:in: Mag. (FH) Manuela Strasser (Author)

Subject: Tourism - Miscellaneous

Category: Diploma Thesis , 2007 151 Pages , Grade: 1

Catalog Number: 85418

Price: US$ 46.99
Marketing. Einführung in die grundlegenden Vorgehensweisen eines Marketingteams
Vorlesungstranskript

Autor:in: Mike G. (Author)

Subject: Business economics - Offline Marketing and Online Marketing

Category: Abstract , 2017 28 Pages , Grade: 1,0

Catalog Number: 366891

Price: US$ 7.99
Methoden zur Kundenbasisanalyse

Autor:in: Sven Duggen (Author)

Subject: Business economics - Offline Marketing and Online Marketing

Category: Seminar Paper , 2010 20 Pages , Grade: 1,3

Catalog Number: 170292

Price: US$ 18.99
Vertriebs- und Marketingcontrolling
Schwerpunkt: Kundenwertermittlung

Autor:in: Tobias Vielberth (Author)

Subject: Business economics - Controlling

Category: Term Paper , 2011 20 Pages , Grade: 1,0

Catalog Number: 184099

Price: US$ 18.99