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Academic texts about Elaboration Likelihood Model
12 publications
Analyse des Aufsatzes ‚Mass Media Attitude Change: Implications of the Elaboration Likelihood Model of Persuasion'
(Petty, Richard E.; Priester, Joseph R.; Briñol, Pablo)
Autor:in:
Jan Horak (Author)
Subject:
Communications - Theories, Models, Terms and Definitions
Category:
Essay , 2011 6 Pages
Catalog Number:
171107
Price:
US$ 2.99
Design of Effective Instagram Campaigns
An Empirical Examination of Visual Brand Post Design Stimuli
Autor:in:
Carolin Wesche (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2018 171 Pages , Grade: 1,3
Catalog Number:
539049
Price:
US$ 46.99
Die Wirkung und Theorie humoristischer Protestvideos am Beispiel von "Safari"
Autor:in:
Christian Meradji (Author)
Subject:
Communications - Mass Media
Category:
Term Paper (Advanced seminar) , 2017 13 Pages , Grade: 1,0
Catalog Number:
468207
Price:
US$ 16.99
Einfluss (in)konsistenter Informationen bei der Entstehung von Unternehmensreputation
Autor:in:
Kevin Gerlach (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2018 77 Pages , Grade: 1,7
Catalog Number:
452082
Price:
US$ 34.99
Elaboration Likelihood Model and Visual Marketing Communications
Autor:in:
Natalie Janetzko (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 44 Pages , Grade: 1,3
Catalog Number:
1130999
Price:
US$ 21.99
Electronic Word-of-Mouth im E-Commerce. Kundenbewertungen und ihre Bedeutung für das Kaufverhalten
Autor:in:
Janine Kuhlmann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2021 159 Pages , Grade: 1,0
Catalog Number:
1309013
Price:
US$ 46.99
Emotionen in der Autowerbung
Widerspruch zwischen Theorie und Praxis?
Autor:in:
Diplom Sozialwissenschaftler Sandro Klepsch (Author)
Subject:
Psychology - Social Psychology
Category:
Term Paper (Advanced seminar) , 2008 21 Pages , Grade: 2,0
Catalog Number:
152409
Price:
US$ 16.99
Persuasive Kommunikation im Wahlkampf
Am Beispiel der CDU-Werbekampagnen in den Jahren 2005 und 2009
Autor:in:
Andreas Filko (Author)
Subject:
Politics - Political Systems - Germany
Category:
Bachelor Thesis , 2012 70 Pages , Grade: 2,0
Catalog Number:
272525
Price:
US$ 28.99
Psychologische Werbeziele und Prinzipien erfolgreicher Werbekommunikation
Autor:in:
Elena Horn (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Elaboration , 2011 10 Pages , Grade: 1,0
Catalog Number:
265129
Price:
US$ 6.99
Welchen Einfluss hat provokatives Marketing auf das Markenimage eines Unternehmen?
Das Fallbeispiel "The Female Company"
Autor:in:
Eileen Werner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020 84 Pages , Grade: 1,5
Catalog Number:
1245462
Price:
US$ 42.99
Werbewirkungsforschung und Werbemusik
Die Prozesse der Werbewirkung und die Rolle von Musik in der Werbung
Autor:in:
Christian Mutz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2013 18 Pages , Grade: 1,3
Catalog Number:
265914
Price:
US$ 16.99
Zur Wirkung von Starkollektionen im Bekleidungshandel
Kundeneinstellung und -segmente
Autor:in:
Florian Elbers (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2008 142 Pages , Grade: 1,0
Catalog Number:
123819
Price:
US$ 42.99
