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Academic texts about Electronic Word of Mouth
9 publications
Analysis of the article "Word of Mouth versus Word of Mouse. Speaking about a Brand Connects You to It More Than Writing Does"
Autor:in:
Sebastian Köhler (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper (Advanced seminar) , 2020 33 Pages , Grade: 1,3
Catalog Number:
1177084
Price:
US$ 19.99
Arbeitgeberreputation durch Word of mouth-Kommunikation in Online Social Networks.
Eine empirische Analyse motivationaler Einflussfaktoren.
Autor:in:
Julia Klapczynski (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2011 217 Pages , Grade: 1,1
Catalog Number:
265045
Price:
US$ 46.99
Cross-Cultural Differences in Electronic Word-of-Mouth Influence on Purchase Intention
An empirical study
Autor:in:
Nicklas Westphal (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2016 103 Pages , Grade: 74%
Catalog Number:
354876
Price:
US$ 42.99
Current research on motives for contributing to online review platforms
Autor:in:
Tatjana Kumpf (Author)
Subject:
Communications - Multimedia, Internet, New Technologies
Category:
Term Paper , 2014 22 Pages , Grade: 2,0
Catalog Number:
379369
Price:
US$ 18.99
Electronic Word of Mouth. Motive zum Schreiben von Online Reviews
Autor:in:
Violetta Wißmann (Author)
Subject:
Psychology - Industrial and organizational psychology
Category:
Bachelor Thesis , 2022 183 Pages , Grade: 1,0
Catalog Number:
1214533
Price:
US$ 34.99
Electronic Word-of-Mouth im E-Commerce. Kundenbewertungen und ihre Bedeutung für das Kaufverhalten
Autor:in:
Janine Kuhlmann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2021 159 Pages , Grade: 1,0
Catalog Number:
1309013
Price:
US$ 46.99
Electronic Word-of-Mouth. Motive für das Schreiben und Lesen von Meinungen
Autor:in:
Jerry Felten (Author)
Subject:
Business economics - General
Category:
Bachelor Thesis , 2010 50 Pages , Grade: 1,3
Catalog Number:
158279
Price:
US$ 21.99
eWOM als Marketinginstrument für die Online-Buchvermittlung
Autor:in:
Antonia Beggert (Author)
Subject:
Book Science
Category:
Term Paper , 2011 19 Pages , Grade: 1,7
Catalog Number:
208841
Price:
US$ 14.99
Wie unterscheiden sich Online Reviews von Produkttestern und Käufern? Eine qualitative Analyse
Autor:in:
Daniela Barbaro (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2021 163 Pages , Grade: 1,3
Catalog Number:
1153478
Price:
US$ 46.99
