Academic texts about Personalization

11 publications

Amazon.com. An e-commerce force in Europe
Amazon's mission of being the world's most customer-centric company

Autor:in: Anthony Blint (Author)

Subject: Business economics - Offline Marketing and Online Marketing

Category: Bachelor Thesis , 2019 50 Pages , Grade: 1,7

Catalog Number: 469581

Price: US$ 18.99
Americanization of the German election process

Autor:in: Bastian Franke (Author)

Subject: Communications - Intercultural Communication

Category: Term Paper (Advanced seminar) , 2010 22 Pages , Grade: 1,0

Catalog Number: 168635

Price: US$ 18.99
Analysis of the Impact of Targeted Advertising Methods on Consumer Buying Behavior in the B2C Segment

Autor:in: Niklas Jakob (Author)

Subject: Communications - Public Relations, Advertising, Marketing, Social Media

Category: Bachelor Thesis , 2023 104 Pages , Grade: 1,0

Catalog Number: 1452299

Price: US$ 42.99
Don't Be Sad. Personalized Emotional Feedback Inhibits Auditory Learning

Autor:in: Thomas Theumer (Author)

Subject: Psychology - Miscellaneous

Category: Master's Thesis , 2024 105 Pages , Grade: 2,1

Catalog Number: 1491369

Price: US$ 0.99
Erfolgspotenziale einer personalisierten Massenkommunikation über das Internet

Autor:in: Michael Pfeffer (Author)

Subject: Business economics - Offline Marketing and Online Marketing

Category: Diploma Thesis , 2002 76 Pages , Grade: 2,0

Catalog Number: 6245

Price: US$ 34.99
Nutzergenerierte Produktinnovation und ihre Auswirkungen auf die Medienindustrie

Autor:in: Wioletta Agadjanowa (Author)

Subject: Communications - Media Economics, Media Management

Category: Diploma Thesis , 2010 67 Pages , Grade: 2,0

Catalog Number: 163653

Price: US$ 34.99
Scale-oriented Customization and Personalization als Erfolgsfaktoren im Online-Vertrieb. Der Multi-Channel-Vertrieb von Vype

Autor:in: Serafin Sivcak (Author)

Subject: Business economics - Offline Marketing and Online Marketing

Category: Term Paper , 2016 20 Pages , Grade: 1,3

Catalog Number: 376598

Price: US$ 18.99
The Dark Side of Personalization
How Personal Data Collection and Data Use influence Privacy Concerns, Personalization and Willingness to Transact

Autor:in: Jörg Ziesak (Author)

Subject: Business economics - Offline Marketing and Online Marketing

Category: Master's Thesis , 2012 58 Pages , Grade: 1,2

Catalog Number: 201663

Price: US$ 28.99
The Impact of Personalization on Customer Experience. A Comparative Study of Amazon Prime and Netflix

Autor:in: A. M. Joseph Kumar (Author), B. Vyshnavi (Author), Sridurga Yashawini (Author), R. Manoj Kumar (Author), A. Harsh (Author), M. Srilatha (Author), Y. Narsimhulu (Author), K. B. Sravanthi (Author), P. Jaya Bharathi (Author)

Subject: Communications - Public Relations, Advertising, Marketing, Social Media

Category: Essay , 2025 61 Pages , Grade: A

Catalog Number: 1618805

Price: US$ 0.99
What are the factors that lead to peaks and troughs in newspapers´ coverage of climate change?

Autor:in: B.A. Stefan Groitl (Author)

Subject: Environmental Sciences

Category: Term Paper , 2012 6 Pages , Grade: 71

Catalog Number: 192985

Price: US$ 6.99
Wie effektiv ist personalisierte Werbung? Auswirkungen von Online-Targeting Methoden auf Einstellung und Verhalten von Nutzern

Autor:in: Lena Förster (Author)

Subject: Psychology - Media Psychology

Category: Bachelor Thesis , 2020 58 Pages , Grade: 1,0

Catalog Number: 981004

Price: US$ 21.99