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Pionier oder Folger? Eine Diskussion der Chancen und Risiken von Markteinführungsstrategien anhand empirischer Befunde
Author:
Florian Müller-Seewald (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis, 2006
Price:
US$ 33.99
Käuferverhalten bei Bio-Lebensmitteln. Empirische Befunde und Konsequenzen für die Marktbearbeitung
Author:
Marco Räpple (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis, 2004
Price:
US$ 36.99
Einführung, Positionierung und Performance von Handelsmarken: Spieltheoretische Ansätze und empirische Befunde
Author:
Iven Jainta (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis, 2006
Price:
US$ 36.99
Prominente Testimonials als Gestaltungstechnik medialer Werbung
Theoretisch-psychologische Wirkungsweisen und empirische Befunde
Author:
Dipl-Oec Katharina Hott (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis, 2012
Price:
US$ 36.99