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Results for » brand equity «  (3134 results)

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  • Brand management. Measuring the brand equity of Decathlon in Portugal
    Title: Brand management. Measuring the brand equity of Decathlon in Portugal
    Autor:in: Benyi Heider (Author), Daniela Martins (Author), Ivana Cizmar (Author), Miguel Loures (Author), Rita Barakat (Author)
    Subject: Business economics - Business Management, Corporate Governance
    Category: Term Paper (Advanced seminar) , 2016 , Grade: 1.5
    Price: US$ 19.99
  • The Damaging Effect of Brand Overexposure. On Brand Equity Dimensions of Luxury Streetwear Brands
    Title: The Damaging Effect of Brand Overexposure. On Brand Equity Dimensions of Luxury Streetwear Brands
    Autor:in: Marten Anton Wolters (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Master's Thesis , 2018 , Grade: 1,0
    Price: US$ 42.99
  • Creating Brand Equity
    Brand equity building and its key factors of influence
    Title: Creating Brand Equity
    Autor:in: Anonym (Author)
    Subject: Business economics - Miscellaneous
    Category: Term Paper , 2020 , Grade: 1,0
    Price: US$ 18.99
  • Cultural Credibility und die Steigerung der Brand Equity unter Einbezug jugend- und subkultureller Referenzen
    Wie können Unternehmen erfolgreich und authentisch Referenzen aus der HipHop-Kultur in Werbevideos einbeziehen?
    Title: Cultural Credibility und die Steigerung der Brand Equity unter Einbezug jugend- und subkultureller Referenzen
    Autor:in: Sebastian Block (Author)
    Subject: Communications - Media Economics, Media Management
    Category: Master's Thesis , 2022 , Grade: 1,3
    Price: US$ 42.99
  • The effect of in-store TV in supermarkets on customer-based brand equity for consumer goods
    Title: The effect of in-store TV in supermarkets on customer-based brand equity for consumer goods
    Autor:in: Christian Üffing (Author), Verena Stasing (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Master's Thesis , 2009 , Grade: B
    Price: US$ 34.99
  • Towards Customer Equity: should marketers shift focus from brand equity?
    Title: Towards Customer Equity: should marketers shift focus from brand equity?
    Autor:in: Malini Majumdar (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Scientific Essay , 2009
    Price: US$ 19.99
  • The role of viral advertising in brand equity building
    Title: The role of viral advertising in brand equity building
    Autor:in: Fotini Mastroianni (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Bachelor Thesis , 2014
    Price: US$ 21.99
  • Zum Einfluss des Brand Equity auf den Customer Equity - dargestellt am Beispiel einer Betriebstypenmarke
    Title: Zum Einfluss des Brand Equity auf den Customer Equity - dargestellt am Beispiel einer Betriebstypenmarke
    Autor:in: Andreas Becker (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Diploma Thesis , 2005 , Grade: 2,3
    Price: US$ 42.99
  • Green Brand Equity. Eine empirische Studie zur Interdependenz zwischen Markenqualität und Markentreue
    Title: Green Brand Equity. Eine empirische Studie zur  Interdependenz zwischen Markenqualität und Markentreue
    Autor:in: Alexander von Hohenberg (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Research Paper (undergraduate) , 2014 , Grade: 1,0
    Price: US$ 19.99
  • How do Corporate Social Responsibility (CSR) Reporting in Social Media impact Customer-based Brand Equity?
    Title: How do Corporate Social Responsibility (CSR) Reporting in Social Media impact Customer-based Brand Equity?
    Autor:in: Kilian Stöckel (Author)
    Subject: Business economics - Corporate communication
    Category: Master's Thesis , 2022 , Grade: 1,0
    Price: US$ 42.99
  • Brand Value in Luxury. Industry Perspectives
    Title: Brand Value in Luxury. Industry Perspectives
    Autor:in: Ramon Bravo Gonzalez (Author)
    Subject: Business economics - Business Ethics, Corporate Ethics
    Category: Academic Paper , 2021
    Price: US$ 21.99
  • Consumer Responses to "Rebranding". The Concept of Brand Equity Transfers and Four Different Consumer Response Scenarios
    Title: Consumer Responses to "Rebranding". The Concept of Brand Equity Transfers and Four Different Consumer Response Scenarios
    Autor:in: Teresa Pavelka (Author)
    Subject: Business economics - Company formation, Business Plans
    Category: Bachelor Thesis , 2014 , Grade: 1,3
    Price: US$ 21.99
  • Jack Daniel's Brand Activity Analysis
    Title: Jack Daniel's Brand Activity Analysis
    Autor:in: BA Global Marketing Matteo Fabbi (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Seminar Paper , 2010 , Grade: 70%
    Price: US$ 16.99
  • Erfolgsfaktoren von Brand Extensions. Die Markenerweiterung eines Technologieunternehmens in den Automobilmarkt
    Eine Strukturgleichungsanalyse
    Title: Erfolgsfaktoren von Brand Extensions. Die Markenerweiterung eines Technologieunternehmens in den Automobilmarkt
    Autor:in: M.A. Raymond Pocher (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Master's Thesis , 2015
    Price: US$ 0.99
  • A brand analysis of mytaxi. What could a repositioning strategy include?
    Title: A brand analysis of mytaxi. What could a repositioning strategy include?
    Autor:in: Vanessa Busch (Author)
    Subject: Business economics - Business Management, Corporate Governance
    Category: Term Paper , 2019 , Grade: 1,4
    Price: US$ 18.99
  • The Influence of Social Media on Investment Behavior, Brand Equity, and Organizational Growth. A Mixed-Method Analysis
    Title: The Influence of Social Media on Investment Behavior, Brand Equity, and Organizational Growth. A Mixed-Method Analysis
    Autor:in: Radhika P. Y. (Author), A. Niki Celestica (Author), J. Aishwarya (Author), T. Hemalatha (Author), N. Gayathri (Author), A. Pashupathinath (Author), M. Veera Swamy (Author), M. Arul Jothi (Author)
    Subject: Business economics - Investment and Finance
    Category: Research Paper (undergraduate) , 2024 , Grade: A
    Price: US$ 0.99
  • Brand equity as an end result of customer satisfaction and loyalty, considering high tides of sales promotion and upselling
    A critical and exploratory approach on the brand KFC
    Title: Brand equity as an end result of customer satisfaction and loyalty, considering high tides of sales promotion and upselling
    Autor:in: Ragesh Ragavan Pillai (Author)
    Subject: Business economics - Miscellaneous
    Category: Master's Thesis , 2013
    Price: US$ 0.99
  • Attracting High Quality Human Capital by the Value of a Company Brand
    Title: Attracting High Quality Human Capital by the Value of a Company Brand
    Autor:in: Sebastian Theis (Author)
    Subject: Business economics - Business Management, Corporate Governance
    Category: Bachelor Thesis , 2010 , Grade: 1,6
    Price: US$ 42.99
  • Brandmanagement und Marketing-Prozesse von Hypebrands. Ein Vergleich der Marken "Supreme" und "Anti Social Social Club"
    Title: Brandmanagement und Marketing-Prozesse von Hypebrands. Ein Vergleich der Marken "Supreme" und "Anti Social Social Club"
    Autor:in: Michael Rapp (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Bachelor Thesis , 2019 , Grade: 1,3
    Price: US$ 42.99
  • Markenführung. Eine vergleichende Analyse von Markenbewertungsverfahren
    Title: Markenführung.  Eine vergleichende Analyse von Markenbewertungsverfahren
    Autor:in: Mario Pfeuffer (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Diploma Thesis , 2003 , Grade: 1,0
    Price: US$ 42.99
  • Ein Sportverein als Unternehmen
    Wettbewerbsanalyse des Fußball-Bundesligisten Werder Bremen
    Title: Ein Sportverein als Unternehmen
    Autor:in: Moritz Teubert (Author), Nils Sinzig (Author)
    Subject: Business economics - Business Management, Corporate Governance
    Category: Term Paper , 2013 , Grade: 2,0
    Price: US$ 40.99
  • The Effect of Antecedent Variables on Brand Loyalty Intentions in Context of Mobile Service Industry of Pakistan
    Effect of Customer Equity Drivers on Brand Loyalty Intentions
    Title: The Effect of Antecedent Variables on Brand Loyalty Intentions in Context of Mobile Service Industry of Pakistan
    Autor:in: Faizan Khan (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Academic Paper , 2018 , Grade: 4.0
    Price: US$ 34.99
  • Corporate Brand Management
    Title: Corporate Brand Management
    Autor:in: Dr. Krzysztof J. Chmielewski (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Doctoral Thesis / Dissertation , 2016 , Grade: 5.0 (summa cum laude)
    Price: US$ 0.99
  • Brand Identity Factors: Developing a Successful Islamic Brand
    Title: Brand Identity Factors: Developing a Successful Islamic Brand
    Autor:in: Vedad Alihodzic (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Master's Thesis , 2012 , Grade: Distinction (D3)
    Price: US$ 42.99
  • Brand personification through music as brand knowledge
    Learning from the perspective of consumers of hip-hop music in Sweden on the associations of music in sneaker brands
    Title: Brand personification through music as brand knowledge
    Autor:in: José Leyva (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Master's Thesis , 2011 , Grade: A (Pass with distinction)
    Price: US$ 42.99
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