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Academic texts about  Celebrity Endorsement

4  publications
  • Celebrity endorsement. Chancen und Risiken der Testimonialwerbung für Unternehmen
    Title: Celebrity endorsement. Chancen und Risiken der Testimonialwerbung für Unternehmen
    Autor:in: Marcus Haeckel (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Term Paper (Advanced seminar) , 2012 33 Pages , Grade: 1,7
    Catalog Number: 229556
    Price: US$ 19.99
  • Der Einsatz von Celebrity Endorsement bei innovativen Konsumgütern
    Title: Der Einsatz von Celebrity Endorsement bei innovativen Konsumgütern
    Autor:in: Claudia Michelbach (Author)
    Subject: Economics - Innovation economics
    Category: Bachelor Thesis , 2012 68 Pages , Grade: 1,3
    Catalog Number: 205633
    Price: US$ 22.99
  • Testimonialwerbung und der Einsatz von Sportstars
    Title: Testimonialwerbung und der Einsatz von Sportstars
    Autor:in: Emanuel Lasser (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Bachelor Thesis , 2018 39 Pages , Grade: 2,00
    Catalog Number: 477159
    Price: US$ 19.99
  • The Influence of Celebrity Endorsements on the Buying Intension of Young Consumers in India
    Title: The Influence of Celebrity Endorsements on the Buying Intension of Young Consumers in India
    Autor:in: Dr. Kunal Gaurav (Author), Priyanka Kumari (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Project Report , 2017 61 Pages , Grade: A+
    Catalog Number: 375742
    Price: US$ 34.99
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