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Academic texts about  customer loyalty

17  publications
  • A Study on Factors Influencing the Selection of a Third Party Customer Loyalty Application
    Title: A Study on Factors Influencing the Selection of a Third Party Customer Loyalty Application
    Autor:in: Dr. Kunal Gaurav (Author), Kirti Dixit (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Research Paper (postgraduate) , 2016 43 Pages , Grade: A
    Catalog Number: 375898
    Price: US$ 21.99
  • Brand Management in the Hotel Industry and its Potential for Achieving Customer Loyalty
    Title: Brand Management in the Hotel Industry and its Potential for Achieving Customer Loyalty
    Autor:in: Jessica Salver (Author)
    Subject: Tourism - Hotel Management
    Category: Diploma Thesis , 2005 119 Pages , Grade: 1,0
    Catalog Number: 137288
    Price: US$ 42.99
  • Building Customer Loyalty through Value Added Services
    A Case of Telecom Sector
    Title: Building Customer Loyalty through Value Added Services
    Autor:in: Mandeep Singh (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Doctoral Thesis / Dissertation , 2011 276 Pages
    Catalog Number: 179126
    Price: US$ 46.99
  • Coupons as an instrument for manufacturers of consumer goods to achieve customer loyalty
    Title: Coupons as an instrument for manufacturers of consumer goods to achieve customer loyalty
    Autor:in: Sylvia Krahl (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Term Paper , 2008 33 Pages , Grade: 1,0
    Catalog Number: 187387
    Price: US$ 19.99
  • Customer-Centric Revenue Management
    Requirements, Implementation, Application - a Critical Evaluation
    Title: Customer-Centric Revenue Management
    Autor:in: Shanin Schuessler (Author)
    Subject: Tourism - Hotel Industry / Catering
    Category: Research Paper (postgraduate) , 2010 18 Pages , Grade: A
    Catalog Number: 172306
    Price: US$ 0.99
  • Destination Image and Customer Loyalty in Medical Tourism
    Title: Destination Image and Customer Loyalty in Medical Tourism
    Autor:in: Joseph Rahila (Author)
    Subject: Health - Public Health
    Category: Thesis , 2017 149 Pages , Grade: 8.0
    Catalog Number: 1434666
    Price: US$ 0.99
  • Digital Commerce in B2B and B2C Markets. Relevance, Development and Actors of Digital Commerce
    Course Notes
    Title: Digital Commerce in B2B and B2C Markets. Relevance, Development and Actors of Digital Commerce
    Autor:in: Carole Gobat (Author)
    Subject: Business economics - Trade and Distribution
    Category: Lecture Notes , 2019 75 Pages
    Catalog Number: 503786
    Price: US$ 18.99
  • Harnessing value-added benefits as a customer retention strategy in a selected company within the financial services industry in KwaZulu-Natal
    Title: Harnessing value-added benefits as a customer retention strategy in a selected company within the financial services industry in KwaZulu-Natal
    Autor:in: Samantha Worthington (Author)
    Subject: Business economics - General
    Category: Thesis (M.A.) , 2017 238 Pages
    Catalog Number: 439165
    Price: US$ 46.99
  • Impact Of Food Quality, Service Quality, Price And Promotion On Customer Loyalty In Local Fast Food Industry Of Hyderabad, Pakistan
    Title: Impact Of Food Quality, Service Quality, Price And Promotion On Customer Loyalty In Local Fast Food Industry Of Hyderabad, Pakistan
    Autor:in: Muhammad Bashir (Author)
    Subject: Business economics - Market research
    Category: Bachelor Thesis , 2021 43 Pages
    Catalog Number: 1497938
    Price: US$ 21.99
  • Insights about the relationship between customer loyalty and chatbots
    Title: Insights about the relationship between customer loyalty and chatbots
    Autor:in: Julia Petker (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Term Paper , 2022 28 Pages , Grade: 1,7
    Catalog Number: 1318804
    Price: US$ 19.99
  • Internetbasierte Kundenbindungsinstrumente. Analyse der Potenziale und Entwicklungstendenzen für Handelsunternehmen
    Title: Internetbasierte Kundenbindungsinstrumente.  Analyse der Potenziale und Entwicklungstendenzen für Handelsunternehmen
    Autor:in: Alexej Drobyschev (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Diploma Thesis , 2012 84 Pages , Grade: 2,0
    Catalog Number: 195017
    Price: US$ 42.99
  • New Brand Strategies in the Digital Era. The Evolution of Consumers' Behaviour and its Influence on Traditional Brand Management
    Title: New Brand Strategies in the Digital Era. The Evolution of Consumers' Behaviour and its Influence on Traditional Brand Management
    Autor:in: Alena Horch (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Textbook , 2020 77 Pages
    Catalog Number: 509719
    Price: US$ 34.99
  • Retaining loyal customers in e-commerce - Winning customers is good, but keeping them is better
    Title: Retaining loyal customers in e-commerce  -  Winning customers is good, but keeping them is better
    Autor:in: Tim Stricker (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Research Paper (undergraduate) , 2007 38 Pages , Grade: 1,5
    Catalog Number: 85346
    Price: US$ 19.99
  • Selection of CRM software for the event sector
    Using the example of the German event management company XYZ
    Title: Selection of CRM software for the event sector
    Autor:in: Thomas Punzel (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Master's Thesis , 2009 128 Pages , Grade: A- (1,5)
    Catalog Number: 169164
    Price: US$ 42.99
  • Service Marketing Innovations - some general concepts
    Title: Service Marketing Innovations - some general concepts
    Autor:in: B.Sc. Yasemin Sari (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Term Paper , 2010 11 Pages , Grade: 1,0
    Catalog Number: 164261
    Price: US$ 18.99
  • The Damaging Effect of Brand Overexposure. On Brand Equity Dimensions of Luxury Streetwear Brands
    Title: The Damaging Effect of Brand Overexposure. On Brand Equity Dimensions of Luxury Streetwear Brands
    Autor:in: Marten Anton Wolters (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Master's Thesis , 2018 102 Pages , Grade: 1,0
    Catalog Number: 1441069
    Price: US$ 42.99
  • The impact of multi-vendor loyalty programs on the consumers' online purchase process
    An investigation based on Payback
    Title: The impact of multi-vendor loyalty programs on the consumers' online purchase process
    Autor:in: M.Sc. Vanessa Ostertag (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Term Paper (Advanced seminar) , 2014 20 Pages , Grade: 1.3
    Catalog Number: 450749
    Price: US$ 18.99
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