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Academic texts about ewom
9 publications
Complaint Management Unlocked. The effects of different variations of reactive versus proactive webcare on consumer responses and the mediating effect of customer expectations
Autor:in:
Anika Kunz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2013 30 Pages , Grade: 7,3 out of 10 (B)
Catalog Number:
267580
Price:
US$ 18.99
Cross-Cultural Differences in Electronic Word-of-Mouth Influence on Purchase Intention
An empirical study
Autor:in:
Nicklas Westphal (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2016 103 Pages , Grade: 74%
Catalog Number:
354876
Price:
US$ 42.99
Current research on motives for contributing to online review platforms
Autor:in:
Tatjana Kumpf (Author)
Subject:
Communications - Multimedia, Internet, New Technologies
Category:
Term Paper , 2014 22 Pages , Grade: 2,0
Catalog Number:
379369
Price:
US$ 18.99
Electronic Word of Mouth. Motive zum Schreiben von Online Reviews
Autor:in:
Violetta Wißmann (Author)
Subject:
Psychology - Industrial and organizational psychology
Category:
Bachelor Thesis , 2022 183 Pages , Grade: 1,0
Catalog Number:
1214533
Price:
US$ 34.99
Electronic Word-of-Mouth im E-Commerce. Kundenbewertungen und ihre Bedeutung für das Kaufverhalten
Autor:in:
Janine Kuhlmann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2021 159 Pages , Grade: 1,0
Catalog Number:
1309013
Price:
US$ 46.99
eWOM als Marketinginstrument für die Online-Buchvermittlung
Autor:in:
Antonia Beggert (Author)
Subject:
Book Science
Category:
Term Paper , 2011 19 Pages , Grade: 1,7
Catalog Number:
208841
Price:
US$ 14.99
Impact of Motivations to Generate User-Generated Content on Purchasing Decisions of Consumers of Hospitality Industry in Pakistan
Autor:in:
Umair Tahir (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Thesis (M.A.) , 2014 95 Pages , Grade: 3.7
Catalog Number:
299074
Price:
US$ 42.99
Nutzen und praktische Folgen von Hotelbewertungsplattformen und Kundenrezensionen aus Marketingsicht
Wie können Hoteliers Online-Gästebewertungen nutzen und in den betrieblichen Marketingprozess einbinden?
Autor:in:
Felix Jungmann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2016 37 Pages , Grade: 1
Catalog Number:
355917
Price:
US$ 19.99
Unternehmensreaktionen auf negatives Word-of-Mouth (WOM)
Eine systematische Literaturanalyse
Autor:in:
Sven Theel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2012 97 Pages , Grade: 1,7
Catalog Number:
271340
Price:
US$ 42.99
