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30. October 2024 • Reading duration: 5 Min

Your book as a marketing tool: 7 creative ideas for author’s copies

At GRIN, you can order discounted author copies of your book at any time. From job interviews and readings to social media, we’ll show you the best ways to use your copies.

What to expect:

When you publish a text on GRIN, it generally becomes available as both an e-book and a printed book. The print version is sold in over 300 online shops, including Amazon, Thalia, and Hugendubel, as well as in physical bookstores. GRIN uses an eco-friendly print-on-demand method, meaning a book is only printed once it’s ordered. As a GRIN author, you can always order discounted copies of your book through your account. These copies make a great addition to your bookshelf, but they can do so much more! We’ve gathered some tips and ideas on how to make the most of your author copies.

Your book in job interviews

Did you write an innovative thesis during your studies and now want a job in that field? Mention your publication on your resume and bring a copy to the interview! This highlights your expertise and helps you make a memorable impression. Plus, you can hand your book over in person, saving you from sending download links.

Your book in your favorite bookstore

Let your local bookstore know about your publication by bringing a printed copy to show. This way, your bookseller can see the quality of your work firsthand and potentially add it to their inventory. GRIN supplies all major wholesalers, so any bookstore can order your book. You can also leave a display copy for customers. Get to your local bookstore and talk to potential readers!

Your book at trade fairs and conferences

Is there a trade fair or symposium on your field of expertise taking place in your area? Be sure to attend to connect with potential readers and promote your book! Look into the event’s setup and available options. Perhaps you can exhibit or present your book. Or simply engage in conversations with other attendees and introduce them to your work.

Your book at a reading

Readings are an effective way to draw attention to your book and connect with your audience. Look for events or venues focused on your topic, and inquire about reading opportunities. Bookstores also often host author readings. Once you have a reading planned, bring plenty of copies. Depending on the context, you could distribute or sell your book afterward, raising awareness of you as an author and getting feedback on your work.

Your book in the press and blogs

There are likely many magazines, blogs, and journals in your field that regularly publish reviews. A quick internet search can help you find contacts for these outlets. If you find a phone number, call to make a personal connection. Prepare a pitch about your book in advance to suggest it for review. Alternatively, you can reach out by email or post. Most journalists and bloggers prefer print copies, which you can send for review purposes.

Your book on social media

The majority of people nowadays use social media to inform themselves and exchange ideas. In Germany, there are now over 68 million cross-platform users. So it’s very likely that you’ll find your target audience on social media as well. Visual content like photos or videos works best for engagement. With a printed copy of your book, you can create appealing images to promote it. Find a suitable background or props and start sharing!

Your book as a gift

Your book under the Christmas tree or as an Easter gift? There are many occasions to gift your book. Surprise your parents, grandparents, friends, or classmates with a fresh copy of your thesis! This can be a great way to thank the people who supported you through writing, editing, and coffee breaks. As a personal gift, your book is also a nice reason to reconnect with relatives or friends.

Order author’s copies – How it works

In your GRIN account you will find the “Order own books” section with an overview of all titles that can be ordered. Select one of your publications and enter the desired number of copies. Your author discount is calculated automatically and depends on the order quantity: It’s worth it even for a single copy! The more books you add to the cart, the higher the discount. Depending on the quantity you choose, you can get between 35% and 60% off. Once you’ve made your choice, finalize the order. Within Germany, the delivery time is usually 2-4 workdays. You can find more information about ordering author copies here: Ordering author’s copies.

Frequently asked questions

Author copies are printed copies of a book that GRIN authors can order at a reduced price directly via their GRIN account.

The discount is between 35% and 60% of the gross price and varies depending on the number of copies ordered. The more books you order, the higher the discount.

There are many possible uses: You can use your book at job interviews, trade fairs, conferences, readings, in bookstores or on social media. They are also ideal as a personal gift, e.g. for Christmas.

You can easily order your author’s copies via your GRIN account.

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Du hast bereits ein eigenes Foto oder Motiv oder zumindest eine sehr konkrete Idee, wie du dir dein Buchcover vorstellst? Perfekt! Wir kümmern uns um die Erstellung und schicken dir zwei bis vier Entwürfe, aus denen du dir einen aussuchen kannst.

Du hast noch keine Cover Idee oder möchtest, dass wir dein Autor:innen-Foto auf der Buchrückseite mit einfügen? Kein Problem. Für einen Aufpreis von 50 € sucht unser Grafiker nach Motiven und gestaltet dein individuelles Buchcover inklusive Autor:innen-Foto auf dem Buchumschlag – kreativ, professionell und passend zu deiner Story.

Brauchst du Inspiration? Hier sind ein paar unserer schönsten Cover:

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