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Academic texts about  Business economics - Offline Marketing and Online Marketing  (1056 results)

Enhance your understanding of Business Economics: Marketing Management with GRIN's student-focused collection. Our academic resources cover essential offline and online marketing strategies, deep analysis, and effective business communication. Perfect for your term papers, essays, and bachelor's theses. Instant PDF/eBook access or print-on-demand ensures you can dive into international marketing and management topics immediately. Develop your marketing plan and academic skills with expert insights.

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  • An assessment of factors affecting quality customer care in the Telkom Industry - A survey of Telkom Kenya
    Quality customer care in the Telkom Industry
    Title: An assessment of factors affecting quality customer care in the Telkom Industry - A survey of Telkom Kenya
    Autor:in: Steve Lucky Ogwe (Author)
    Category: Master's Thesis , 2013 , Grade: B
    Price: US$ 0.99
  • German Market Launch / Product Launch Plan: Neuro Drinks
    Title: German Market Launch / Product Launch Plan: Neuro Drinks
    Autor:in: Silvio Wilde (Author), Daniel Franzen (Author), Maxim Stührenberg (Author)
    Category: Research Paper (undergraduate) , 2013
    Price: US$ 34.99
  • Chase MasterCard QuickPort for Small Business
    Title: Chase MasterCard QuickPort for Small Business
    Autor:in: Sarah Long (Author)
    Category: Project Report , 2009 , Grade: 90
    Price: US$ 6.99
  • Corporate Social Responsibility and its Implementation in the Daimler AG
    Title: Corporate Social Responsibility and its Implementation in the Daimler AG
    Autor:in: Thilo Ketschau (Author)
    Category: Term Paper (Advanced seminar) , 2013 , Grade: 1,3
    Price: US$ 18.99
  • Willingness to pay for Fair Trade products: Analysis and implications
    Title: Willingness to pay for Fair Trade products: Analysis and implications
    Autor:in: Michaela Gröpel (Author)
    Category: Bachelor Thesis , 2012 , Grade: 1,7
    Price: US$ 21.99
  • Runtriz - The Leader of mobile Hospitality
    Hotel Evolution
    Title: Runtriz - The Leader of mobile Hospitality
    Autor:in: Doreen Kupke (Author)
    Category: Term Paper , 2012 , Grade: 2,0
    Price: US$ 14.99
  • New Service Development: A Case Study for the Swedish Supermarket Chain ICA
    Title: New Service Development: A Case Study for the Swedish Supermarket Chain ICA
    Autor:in: Doreen Kupke (Author)
    Category: Term Paper , 2012 , Grade: 2,3
    Price: US$ 18.99
  • Virgin Australia: Situation analysis of the ‘Game Change’ strategic plan
    Title: Virgin Australia: Situation analysis of the ‘Game Change’ strategic plan
    Autor:in: Kok Meng Chan (Author)
    Category: Master's Thesis , 2012 , Grade: 75%
    Price: US$ 19.99
  • The meaning of arts for brands
    The example of the Austrian chocolatier Zotter
    Title: The meaning of arts for brands
    Autor:in: B.A. Katharina Maute (Author)
    Category: Term Paper , 2012 , Grade: 1
    Price: US$ 19.99
  • Services Management: Conceptualizing and Measuring Customer Perceived Service Quality
    Title: Services Management: Conceptualizing and Measuring Customer Perceived Service Quality
    Autor:in: Tim Ebner (Author)
    Category: Seminar Paper , 2011 , Grade: 2,3
    Price: US$ 19.99
  • Future Trends
    Offering apps as competitive advantage – a marketing challenge for the banking industry
    Title: Future Trends
    Autor:in: Sebastian Hindelang (Author)
    Category: Term Paper , 2011 , Grade: 2,3
    Price: US$ 17.99
  • Export Marketing
    Examine the direct export sales potential for baby strollers of ‘Children R Us’ by considering Market selection,Market entry, Marketing communication, Price, Physical distribution.
    Title: Export Marketing
    Autor:in: PhD Candidate, MBA, BBA Md. Rajibul Hasan (Author)
    Category: Term Paper , 2011 , Grade: Distinction
    Price: US$ 5.99
  • The Renault-Nissan Alliance
    Assignment paper / case study (English Version)
    Title: The Renault-Nissan Alliance
    Autor:in: Martin Thomas (Author)
    Category: Seminar Paper , 2012 , Grade: 1,3
    Price: US$ 18.99
  • Investment Pattern Analysis of Kolkata based Corporate and institutional Investors in mutual Fund
    Title: Investment Pattern Analysis of Kolkata based Corporate and institutional Investors in mutual Fund
    Autor:in: Kautilya Kashyap (Author)
    Category: Master's Thesis , 2010 , Grade: 8
    Price: US$ 34.99
  • Research Design and Dissertation
    Unstructured Interview with a Person about his International Work Experience and How International Work Experiences Increase his Career Capital
    Title: Research Design and Dissertation
    Autor:in: PhD Candidate, MBA, BBA Md. Rajibul Hasan (Author)
    Category: Seminar Paper , 2011
    Price: US$ 12.99
  • A Research Report based on an analysis of Service Quality of Sports Centre
    Title: A Research Report based on an analysis of Service Quality of Sports Centre
    Autor:in: PhD Candidate, MBA, BBA Md. Rajibul Hasan (Author)
    Category: Seminar Paper , 2011 , Grade: Distinction
    Price: US$ 9.99
  • Apple Inc. - An Analysis
    PESTEL analysis, Porter’s 5 Forces analysis, SWOT analysis, Comprehensive analysis of financial ratios, and Comprehensive analysis of share performance of Apple Inc.
    Title: Apple Inc. - An Analysis
    Autor:in: PhD Candidate, MBA, BBA Md. Rajibul Hasan (Author)
    Category: Research Paper (undergraduate) , 2012 , Grade: A
    Price: US$ 17.99
  • International Marketing Planning - An Analysis of Burger King
    Title: International Marketing Planning - An Analysis of Burger King
    Autor:in: PhD(Student), MBA, BBA Md. Rajibul Hasan (Author)
    Category: Seminar Paper , 2011 , Grade: Distinction
    Price: US$ 17.99
  • Factors Affecting Buying Decision of Customers’ in Apparels Retailing
    Title: Factors Affecting Buying Decision of Customers’ in Apparels Retailing
    Autor:in: Swapna Menthula (Author)
    Category: Research Paper (undergraduate) , 2012 , Grade: A
    Price: US$ 17.99
  • Digital Branding - A phenomenon empowered by the Internet and the rising importance of Social Media
    Title: Digital Branding - A phenomenon empowered by the Internet and the rising importance of Social Media
    Autor:in: Amelie Lorenzen (Author)
    Category: Term Paper , 2012 , Grade: 9,2
    Price: US$ 10.99
  • Online Dating – A cross-cultural comparison of matchmaking websites in the United States of America, Germany, India, and Japan
    Title: Online Dating – A cross-cultural comparison of matchmaking websites in the United States of America, Germany, India, and Japan
    Autor:in: Dana Lützow (Author)
    Category: Bachelor Thesis , 2011 , Grade: 1,3
    Price: US$ 80.99
  • Burger King: Changing or Imitating?
    Analysis of Burger King's Re-strategy
    Title: Burger King: Changing or Imitating?
    Autor:in: Anthony Vu (Author), Daniel Bo (Author), Joseph Brooks (Author), Victoria Cheng (Author), Melody Tsang (Author)
    Category: Master's Thesis , 2012 , Grade: A-
    Price: US$ 34.99
  • The Internationalization of KFC
    Title: The Internationalization of KFC
    Autor:in: B.A. International Management Nadine Ghanawi (Author)
    Category: Seminar Paper , 2012 , Grade: 1,3
    Price: US$ 14.99
  • Impact of Quality Attributes on Customer Satisfaction in Apparel Retailing
    Title: Impact of Quality Attributes on Customer Satisfaction in Apparel Retailing
    Autor:in: Richa Kumari (Author)
    Category: Project Report , 2012 , Grade: A
    Price: US$ 19.99
  • Brand and marketing communication in golf
    Title: Brand and marketing communication in golf
    Autor:in: Charlotte Kierdorf (Author)
    Category: Term Paper (Advanced seminar) , 2012 , Grade: 1,3
    Price: US$ 18.99
  • Marketing of Regions
    An Analysis of the Rhine-Main Region in an International Context
    Title: Marketing of Regions
    Autor:in: Christiane Mohr (Author)
    Category: Diploma Thesis , 2010 , Grade: 1,7
    Price: US$ 40.99
  • Business to Business - Buying Behavior
    Buying and Selling Centers
    Title: Business to Business - Buying Behavior
    Autor:in: Louise Voigt (Author)
    Category: Bachelor Thesis , 2012 , Grade: 1,3
    Price: US$ 21.99
  • Comparative Study of Service Quality Metrics: An Empirical Study in the Service Sector
    Title: Comparative Study of Service Quality Metrics: An Empirical Study in the Service Sector
    Autor:in: Dr. Lewlyn L. R. Rodrigues (Author)
    Category: Master's Thesis , 2009
    Price: US$ 40.99
  • The Dark Side of Personalization
    How Personal Data Collection and Data Use influence Privacy Concerns, Personalization and Willingness to Transact
    Title: The Dark Side of Personalization
    Autor:in: Jörg Ziesak (Author)
    Category: Master's Thesis , 2012 , Grade: 1,2
    Price: US$ 28.99
  • Sustainability as a new dimension of brand management - An investigation with regard to affective and cognitive dimensions of profiling
    Title: Sustainability as a new dimension of brand management - An investigation with regard to affective and cognitive dimensions of profiling
    Autor:in: Tobias Rappers (Author)
    Category: Master's Thesis , 2012 , Grade: 1.3
    Price: US$ 42.99
  • Is Marketing a Science? Scientific Marketing
    Title: Is Marketing a Science? Scientific Marketing
    Autor:in: B.A. International Management Nadine Ghanawi (Author)
    Category: Term Paper , 2012 , Grade: 1,3
    Price: US$ 6.99
  • Market entry strategy for the Chinese market on the example of Volkswagen
    Title: Market entry strategy for the Chinese market on the example of Volkswagen
    Autor:in: Laura Parlabene (Author)
    Category: Term Paper , 2012 , Grade: 1,0
    Price: US$ 19.99
  • Entrepreneurship Higher Education in Europe
    State of the Art and Marketing Insights to Enhance the Attraction of Foreign Students
    Title: Entrepreneurship Higher Education in Europe
    Autor:in: Angelo Riviezzo (Author), Alessandro De Nisco (Author), Maria Rosaria Napolitano (Author)
    Category: Textbook , 2012
    Price: US$ 28.99
  • Adoption of Alternative Fuel Vehicles - A Consumer Perspective
    Title: Adoption of Alternative Fuel Vehicles - A Consumer Perspective
    Autor:in: Florentin Rack (Author)
    Category: Seminar Paper , 2012 , Grade: 1,6
    Price: US$ 19.99
  • The Marketing Strategy of the foreign Hypermarket Wal-Mart in China
    Is Wal-Mart’s Marketing Strategy adapted to the Chinese Market?
    Title: The Marketing Strategy of the foreign Hypermarket Wal-Mart in China
    Autor:in: Nicola Gundrum (Author)
    Category: Term Paper , 2011 , Grade: 2,0
    Price: US$ 9.99
  • Analysis of Cultural Differences and their Effects on Marketing Products in the United States of America and Germany with a Focus on Cultural Theories of Hall and Hofstede
    Title: Analysis of Cultural Differences and their Effects on Marketing Products in the United States of America and Germany with a Focus on Cultural Theories of Hall and Hofstede
    Autor:in: Matthias Boeing (Author)
    Category: Bachelor Thesis , 2012 , Grade: 1.7
    Price: US$ 40.99
  • Leadership and Management - A closer look on Differences and Managerial Roles
    Title: Leadership and Management - A closer look on Differences and Managerial Roles
    Autor:in: Dipl.Kfm, Christopher Schroeder (Author)
    Category: Seminar Paper , 2010 , Grade: 1,7
    Price: US$ 18.99
  • The Birth of Muslim Marketing – An Evolution of Managerial Economics to a Specialized Culture Science
    Title: The Birth of Muslim Marketing – An Evolution of Managerial Economics to a Specialized Culture Science
    Autor:in: MBA, M.Ed Ahmed Abdelmoumene (Author)
    Category: Scientific Essay , 2010 , Grade: "keine"
    Price: US$ 6.99
  • Black-Scholes Formula: A Walkthrough
    Title: Black-Scholes Formula: A Walkthrough
    Autor:in: Cornelius Kirsche (Author)
    Category: Essay , 2012 , Grade: 1,3
    Price: US$ 7.99
  • Global Supply Chain Management: Supplier Development Process
    Title: Global Supply Chain Management: Supplier Development Process
    Autor:in: Emmanuel Tete Darko (Author)
    Category: Scientific Essay , 2012 , Grade: A
    Price: US$ 18.99
  • Market potential of the Czech Republic for IT Consulting firms - Focus SAP Implementations
    Title: Market potential of the Czech Republic for IT Consulting firms 	- Focus SAP Implementations
    Autor:in: Katerina Fischerova (Author)
    Category: Diploma Thesis , 2000 , Grade: 1
    Price: US$ 42.99
  • TUI and its Marketing Plan
    Title: TUI and its Marketing Plan
    Autor:in: Kerstin Schneider (Author)
    Category: Term Paper , 2011 , Grade: 2,1
    Price: US$ 18.99
  • Telephone Interviews on Winter Services for Private Households in Germany
    Title: Telephone Interviews on Winter Services for Private Households in Germany
    Autor:in: Christian Kuhne (Author)
    Category: Term Paper , 2010 , Grade: 2,3
    Price: US$ 17.99
  • Towards Integral World Wide Web Marketing Strategies. Creating Points of Communication that Count
    Title: Towards Integral World Wide Web Marketing Strategies. Creating Points of Communication that Count
    Autor:in: Dr. Uwe Trillitzsch (Author), Simone Schweikert (Author)
    Category: Research Paper (undergraduate) , 1997 , Grade: 1
    Price: US$ 42.99
  • Knowledge Management - Why Companies choose Knowledge Management
    Title: Knowledge Management - Why Companies choose Knowledge Management
    Autor:in: Susanne Schneider (Author)
    Category: Diploma Thesis , 1999 , Grade: 1
    Price: US$ 21.99
  • Analysis of Marketing Environment of Virgin Australia
    Title: Analysis of Marketing Environment of Virgin Australia
    Autor:in: Yasir Farabi (Author)
    Category: Seminar Paper , 2012
    Price: US$ 18.99
  • “Price” as one Parameter in the Marketing Mix
    Title: “Price” as one Parameter in the Marketing Mix
    Autor:in: Michael Kemmer (Author), Antje Boden (Author)
    Category: Term Paper , 2009 , Grade: 1,3
    Price: US$ 21.99
  • UNIDROIT - How it contributed to international trade harmonization
    Title: UNIDROIT - How it contributed to international trade harmonization
    Autor:in: Andreas Giese (Author)
    Category: Research Paper (undergraduate) , 2007 , Grade: 1.7
    Price: US$ 18.99
  • Cross-Cultural Business Communication
    Intercultural Competence as a universal Interculture
    Title: Cross-Cultural Business Communication
    Autor:in: Sven Rosenhauer (Author)
    Category: Diploma Thesis , 2007 , Grade: 1
    Price: US$ 46.99
  • Brand Identity Factors: Developing a Successful Islamic Brand
    Title: Brand Identity Factors: Developing a Successful Islamic Brand
    Autor:in: Vedad Alihodzic (Author)
    Category: Master's Thesis , 2012 , Grade: Distinction (D3)
    Price: US$ 42.99
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Discover a comprehensive range of academic texts within GRIN's collection dedicated to Business Economics: Marketing Management. This robust resource is ideal for students seeking in-depth insights into both offline and online marketing. You'll find valuable materials, from detailed analyses of product success and consumer perception to advanced multi-channel communication strategies and international market approaches. Our offerings include Master's Theses, Bachelor's Theses, Research Papers, and Project Reports, providing strong foundations for your academic journey. Explore case studies on eBusiness models, marketing environment analysis for global brands, and strategic planning for effective business communication. Each document illuminates crucial aspects of marketing strategy, management, and the development of successful marketing plans. All texts are available for instant access as PDF or eBook, or as a convenient print-on-demand edition, supporting your studies on every level.

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