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Academic texts about  Business economics - Offline Marketing and Online Marketing  (1056 results)

Enhance your understanding of Business Economics: Marketing Management with GRIN's student-focused collection. Our academic resources cover essential offline and online marketing strategies, deep analysis, and effective business communication. Perfect for your term papers, essays, and bachelor's theses. Instant PDF/eBook access or print-on-demand ensures you can dive into international marketing and management topics immediately. Develop your marketing plan and academic skills with expert insights.

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  • What to do with Unprofitable Customers? Customer Lifetime Value, Customer Metrics of Adverse Behavior, and Feasible Strategies for Managing Unprofitable Customers
    Title: What to do with Unprofitable Customers? Customer Lifetime Value, Customer Metrics of Adverse Behavior, and Feasible Strategies for Managing Unprofitable Customers
    Autor:in: Anna Balashova (Author)
    Category: Bachelor Thesis , 2016 , Grade: 1,3
    Price: US$ 19.99
  • How Safety and Security influence the decision of tourists to visit another destination
    A Case Study of Greece
    Title: How Safety and Security influence the  decision of tourists to visit another destination
    Autor:in: Fotini Mastroianni (Author)
    Category: Case Study , 2013
    Price: US$ 42.99
  • Gender Commerce. Past development and new technologies in online marketing to influence customers' buying behavior
    Title: Gender Commerce. Past development and new technologies in online marketing to influence customers' buying behavior
    Autor:in: Viviane Dorp (Author)
    Category: Bachelor Thesis , 2017 , Grade: 1,7
    Price: US$ 34.99
  • Analyzing and comparing transactional and relationship marketing. Interaction approach and organizational buying
    Title: Analyzing and comparing transactional and relationship marketing. Interaction approach and organizational buying
    Autor:in: Fotini Mastroianni (Author)
    Category: Essay , 2013
    Price: US$ 18.99
  • Marketing Strategy for SMEs in Emerging Economies
    A comprehensive research of marketing strategies in Mexican SMEs
    Title: Marketing Strategy for SMEs in Emerging Economies
    Autor:in: Msc Mauricio Jesús Martínez Delfín (Author)
    Category: Thesis (M.A.) , 2013 , Grade: 88.3
    Price: US$ 42.99
  • Corporate social responsibility at TOMS shoes
    Title: Corporate social responsibility at TOMS shoes
    Autor:in: Denis Mugendi (Author)
    Category: Essay , 2017
    Price: US$ 0.99
  • Nation Brand perception and attitude from Citizen and Non-citizen perspectives in Vietnam
    An exploratory study
    Title: Nation Brand perception and attitude from Citizen and Non-citizen perspectives in Vietnam
    Autor:in: PhD Candidate Van Ha Luong (Author)
    Category: Master's Thesis , 2016 , Grade: 16
    Price: US$ 42.99
  • Customer Engagement Value and Social Media
    Title: Customer Engagement Value and Social Media
    Autor:in: Fotini Mastroianni (Author)
    Category: Essay , 2015
    Price: US$ 21.99
  • Definition and Market Analysis of the Tesla Motors Model S
    Title: Definition and Market Analysis of the Tesla Motors Model S
    Autor:in: Erik Somssich (Author)
    Category: Term Paper , 2016 , Grade: 1,3
    Price: US$ 18.99
  • Content Marketing in the 21st century
    Is Coca Cola pioneering modern marketing with its new "no labels" campaign?
    Title: Content Marketing in the 21st century
    Autor:in: Lisa Wiechert (Author)
    Category: Seminar Paper , 2016 , Grade: 1,0
    Price: US$ 18.99
  • The differences between domestic and international marketing
    About Anne C. Perry’s article "International versus Domestic Marketing. Four Conceptual Perspectives"
    Title: The differences between domestic and international marketing
    Autor:in: Fotini Mastroianni (Author)
    Category: Essay , 2013
    Price: US$ 6.99
  • Analyzing and comparing transactional and relationship marketing
    Title: Analyzing and comparing transactional and relationship marketing
    Autor:in: Fotini Mastroianni (Author)
    Category: Essay , 2014
    Price: US$ 18.99
  • Tesla Model S. Market and Sales Strategy
    Title: Tesla Model S. Market and Sales Strategy
    Autor:in: Erik Somssich (Author)
    Category: Term Paper , 2016 , Grade: 1,3
    Price: US$ 18.99
  • The role of viral advertising in brand equity building
    Title: The role of viral advertising in brand equity building
    Autor:in: Fotini Mastroianni (Author)
    Category: Bachelor Thesis , 2014
    Price: US$ 21.99
  • Cross-Cultural Differences in Electronic Word-of-Mouth Influence on Purchase Intention
    An empirical study
    Title: Cross-Cultural Differences in Electronic Word-of-Mouth Influence on Purchase Intention
    Autor:in: Nicklas Westphal (Author)
    Category: Master's Thesis , 2016 , Grade: 74%
    Price: US$ 42.99
  • Approach to Employability Skills in Technical Education & its impact on satisfaction of selecting an Institute
    Title: Approach to Employability Skills in Technical Education & its impact on satisfaction of selecting an Institute
    Autor:in: Prashant Mahajan et al. (Author)
    Category: Scientific Essay , 2017 , Grade: A
    Price: US$ 0.99
  • Encouraging Enrolments by People’s Influence. A desperate need for Technical Education Evolution
    Title: Encouraging Enrolments by People’s Influence. A desperate need for Technical Education Evolution
    Autor:in: Prashant Mahajan et al. (Author)
    Category: Scientific Essay , 2017 , Grade: A
    Price: US$ 0.99
  • Are the services delivered employable? A scenario of technical education in rural India
    Title: Are the services delivered employable? A scenario of technical education in rural India
    Autor:in: Prashant Mahajan et al. (Author)
    Category: Scientific Essay , 2017 , Grade: A
    Price: US$ 0.99
  • Appealing diversified enrollments: A Holistic Marketing and Promotion Mix for Technical Education
    Title: Appealing diversified enrollments: A Holistic Marketing and Promotion Mix for Technical Education
    Autor:in: Prashant Mahajan et al. (Author)
    Category: Scientific Essay , 2017 , Grade: A
    Price: US$ 0.99
  • e-Promotion: A Revolution In Technical Education Evolution
    Title: e-Promotion: A Revolution In Technical Education Evolution
    Autor:in: Prashant Mahajan et al. (Author)
    Category: Scientific Essay , 2017 , Grade: A
    Price: US$ 0.99
  • Downcast Enrollments: A Desperate Need of Holistic Marketing for Technical Education
    Title: Downcast Enrollments: A Desperate Need of Holistic Marketing for Technical Education
    Autor:in: Prashant Mahajan et al. (Author)
    Category: Scientific Essay , 2017 , Grade: A
    Price: US$ 0.99
  • Engineering a Woman: Marketing Opportunities and Challenges in India
    Title: Engineering a Woman: Marketing Opportunities and Challenges in India
    Autor:in: Prashant Mahajan et al. (Author)
    Category: Scientific Essay , 2017 , Grade: A
    Price: US$ 0.99
  • Exploring family business. Culture and values as a competitive advantage
    Title: Exploring family business. Culture and values as a competitive advantage
    Autor:in: Iaroslava Blyshchuk (Author)
    Category: Master's Thesis , 2016 , Grade: 1,1
    Price: US$ 42.99
  • Strategies for Autonomous, Connected and Smart Mobility in the Automotive Industry. A Comparative Analysis of BMW Group and Tesla Motors Inc.
    Title: Strategies for Autonomous, Connected and Smart Mobility in the Automotive Industry. A Comparative Analysis of BMW Group and Tesla Motors Inc.
    Autor:in: Master of Business Administration Andreas Kauerhof (Author)
    Category: Master's Thesis , 2017 , Grade: 1,3
    Price: US$ 42.99
  • Validating the social media strategies of adidas and Nike on Facebook and Instagram
    Title: Validating the social media strategies of adidas and Nike on Facebook and Instagram
    Autor:in: Anna Lena Bischoff (Author)
    Category: Term Paper (Advanced seminar) , 2017 , Grade: 1,7
    Price: US$ 21.99
  • Ethics and Trust. A Literature Review on Cloud Computing Services
    Title: Ethics and Trust. A Literature Review on Cloud Computing Services
    Autor:in: Anna Lena Bischoff (Author)
    Category: Term Paper (Advanced seminar) , 2017 , Grade: 1,7
    Price: US$ 19.99
  • Consumer behaviour in Greece during economic crisis
    Title: Consumer behaviour in Greece during economic crisis
    Autor:in: Fotini Mastroianni (Author)
    Category: Essay , 2011
    Price: US$ 19.99
  • Assessing the effectiveness of service delivery reform. The quest for customer satisfaction in public institutions of Arba Minch town
    Title: Assessing the effectiveness of service delivery reform. The quest for customer satisfaction in public institutions of Arba Minch town
    Autor:in: Meseret Ayenew (Author)
    Category: Master's Thesis , 2016
    Price: US$ 42.99
  • Brand Tribalism. Theoretical Foundation and Practical Application
    Title: Brand Tribalism. Theoretical Foundation and Practical Application
    Autor:in: Alisa Zayasenko (Author)
    Category: Essay , 2012 , Grade: 1
    Price: US$ 19.99
  • Analysis of the Entrepreneurial Success of Spanx
    Title: Analysis of the Entrepreneurial Success of Spanx
    Autor:in: Andrew Jeffrey El Khoury (Author)
    Category: Research Paper (undergraduate) , 2017 , Grade: 16.5/20
    Price: US$ 6.99
  • Strategic Marketing. A Live Case Study on Amazon Marketing
    Title: Strategic Marketing. A Live Case Study on Amazon Marketing
    Autor:in: Sara Al Sayyed (Author)
    Category: Case Study , 2016
    Price: US$ 0.99
  • Corporate Brand Management
    Title: Corporate Brand Management
    Autor:in: Dr. Krzysztof J. Chmielewski (Author)
    Category: Doctoral Thesis / Dissertation , 2016 , Grade: 5.0 (summa cum laude)
    Price: US$ 0.99
  • Affiliate Marketing as a Strategy for E-Commerce
    Title: Affiliate Marketing as a Strategy for E-Commerce
    Autor:in: Philipp Stoebel (Author)
    Category: Term Paper , 2016 , Grade: 3,0
    Price: US$ 18.99
  • Volkswagen’s 2015 crisis. A new challenge for CSR and excuse for consumers’ scepticism
    Communication and actions that could reduce consumers’ scepticism
    Title: Volkswagen’s 2015 crisis. A new challenge for CSR and excuse for consumers’ scepticism
    Autor:in: Valeriya Zhukova (Author)
    Category: Essay , 2016 , Grade: 72
    Price: US$ 18.99
  • The role of Social Media in B2B communication
    Title: The role of Social Media in B2B communication
    Autor:in: Valeriya Zhukova (Author)
    Category: Essay , 2016 , Grade: 78
    Price: US$ 18.99
  • Global vs. Local Marketing. An Analysis of the Usefulness for Global Companies
    Title: Global vs. Local Marketing. An Analysis of the Usefulness for Global Companies
    Autor:in: Valea Adams (Author)
    Category: Seminar Paper , 2016 , Grade: 1,0
    Price: US$ 18.99
  • Optimization of Cooperative Banks' Websites by Application of Persuasive Methods
    Title: Optimization of Cooperative Banks' Websites by Application of Persuasive Methods
    Autor:in: Anonym (Author)
    Category: Bachelor Thesis , 2015 , Grade: 2,3
    Price: US$ 34.99
  • Marketing at the Love, Health and Beauty Store LOHBs
    Title: Marketing at the Love, Health and Beauty Store LOHBs
    Autor:in: Jiim Waa (Author)
    Category: Term Paper , 2016
    Price: US$ 0.99
  • Zara, from Spain to the big wide world. Company analysis, markets and competition
    Title: Zara, from Spain to the big wide world. Company analysis, markets and competition
    Autor:in: Rima Hammoudeh (Author)
    Category: Seminar Paper , 2014 , Grade: 2,0
    Price: US$ 18.99
  • Consumer perceptions of value in relation to products of Home Depot versus Lowe’s
    Title: Consumer perceptions of value in relation to products of Home Depot versus Lowe’s
    Autor:in: Fotini Mastroianni (Author)
    Category: Essay , 2011
    Price: US$ 19.99
  • Growing Criticism and the Importance of Sustainability in the Fashion Industry
    Title: Growing Criticism and the Importance of Sustainability in the Fashion Industry
    Autor:in: Rima Hammoudeh (Author)
    Category: Seminar Paper , 2015 , Grade: 1,7
    Price: US$ 19.99
  • Marketing Management. A study of consumer perceptions of value in relation to the Blackberry product versus the iPhone
    Title: Marketing Management. A study of consumer perceptions of value in relation to the Blackberry product versus the iPhone
    Autor:in: Fotini Mastroianni (Author)
    Category: Essay , 2013
    Price: US$ 19.99
  • Challenges for Internationalization. The Role of English as a Lingua Franca in the Corporate Environment
    Title: Challenges for Internationalization. The Role of English as a Lingua Franca in the Corporate Environment
    Autor:in: Sonja Schricker (Author)
    Category: Bachelor Thesis , 2013 , Grade: 2,0
    Price: US$ 19.99
  • Should Brand Design using Brand Personality be adapted to the cultural differences of international markets?
    Title: Should Brand Design using Brand Personality be adapted to the cultural differences
of international markets?
    Autor:in: Fe Feltes (Author)
    Category: Term Paper , 2015 , Grade: 1,3
    Price: US$ 19.99
  • Strategic Marketing Planning
    Strategic Development Plan in times of increased demand on goods
    Title: Strategic Marketing Planning
    Autor:in: Thembisani Maphosa (Author)
    Category: Elaboration , 2016 , Grade: B
    Price: US$ 18.99
  • Starbucks. Evolution of the Company's Marketing Plan
    Title: Starbucks. Evolution of the Company's Marketing Plan
    Autor:in: Fotini Mastroianni (Author)
    Category: Term Paper , 2010
    Price: US$ 18.99
  • The Impact of Market Orientation on Business Performance. A Study on the Food and Beverage Industry in Sri Lanka
    Title: The Impact of Market Orientation on Business Performance. A Study on the Food and Beverage Industry in Sri Lanka
    Autor:in: Sanath Dasanayaka (Author)
    Category: Bachelor Thesis , 2016
    Price: US$ 34.99
  • The development of an international marketing strategy for ZEVIA on the Soft-Drink market in Germany
    Title: The development of an international marketing strategy for ZEVIA on the Soft-Drink market in Germany
    Autor:in: Viktoria Arnold (Author)
    Category: Bachelor Thesis , 2016 , Grade: 9,2
    Price: US$ 46.99
  • The impact of the nature of culture and its impact on the marketing mix
    Title: The impact of the nature of culture and its impact on the marketing mix
    Autor:in: Diplom Betriebswirtin (FH) Diana Ruthenberg (Author)
    Category: Essay , 2005 , Grade: 1,3
    Price: US$ 11.99
  • Athlete Endorsement as a Marketing Strategy. Nike and Michael Jordan
    Title: Athlete Endorsement as a Marketing Strategy. Nike and Michael Jordan
    Autor:in: Virginia Masár (Author)
    Category: Bachelor Thesis , 2014 , Grade: 95%
    Price: US$ 21.99
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Discover a comprehensive range of academic texts within GRIN's collection dedicated to Business Economics: Marketing Management. This robust resource is ideal for students seeking in-depth insights into both offline and online marketing. You'll find valuable materials, from detailed analyses of product success and consumer perception to advanced multi-channel communication strategies and international market approaches. Our offerings include Master's Theses, Bachelor's Theses, Research Papers, and Project Reports, providing strong foundations for your academic journey. Explore case studies on eBusiness models, marketing environment analysis for global brands, and strategic planning for effective business communication. Each document illuminates crucial aspects of marketing strategy, management, and the development of successful marketing plans. All texts are available for instant access as PDF or eBook, or as a convenient print-on-demand edition, supporting your studies on every level.

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