327 results

‘Mach’s mit’ (join in) - The national information campaign against the spreading of HIV in Germany

Word of Mouth and Its Impact on Marketing

Why is it common to use Metaphor and Metonymy in Advertisements? The Case of Deutsche Bank

Why Apple must tell its story
Steve Jobs as the company's biggest challenge

When Brand Communication Becomes Childish. Infantilization in 21st Century Advertising

What do you think about Brand Communities?
An insight of consumers' perception towards brand communities and the idea of mutual benefits

Website Analysis - Rio Tinto

Web 2.0: User-Generated Content in Online Communities
A Theoretical and Empirical Investigation of its Determinants

Viral Marketing within Social Networking Sites

Viral Marketing - A crucial new dimension in 21st century marketing?

Victoria's Secret Reinvented. A Rebranding Strategy for Inclusivity and Luxury in the Lingerie Industry

Using humour in advertising effectively

Using brand characters online to build an emotional connection with consumers and brand loyalty beyond immediate product consumption
Learnings from the success of the M&Ms characters (deleted)

Using Social Media in Football Companies of the 1. Bundesliga

Understanding the Public Relation Strategies in Political Agendas

Understanding the Adoption of Fitness Applications in China
A Social Perspective on Motivation

Tribeca Film Festival. Brand communication and activation

Trends in creative concepts of advertising

The usefulness of the quantitative method of statistical analysis (SPSS) as a mode of data analysis for research purposes

The use of air-brushed models in advertisements

The traditional communication theory and the effective use of social media in public relations. A critical reflection

The trade-off between cost leadership and differentiation

The portrayal of women in Elle magazine advertisements. A comparison between France and Russia

The influence of social networks on students' learning achievements
A literature review

The influence of culture on brand positioning strategy

The influence of advertisers on editorial content
A Case Study

The importance of social media and opportunities to reach young target groups via social media for start-ups Submission

The impact of 'Friends of the Earth Scotland' on the Zero Waste regulations proposal
A discourse analysis

The iPhone and the social media campaign

The effect of social media on person to person communication. A case of Students in Cyprus International University

The demographic developments in Germany and their effects on consumer behaviour

The death of the brand? Challenges facing international brands in the 21st century - an analysis with examples and recommendations

The dangers of social media. How cancel culture and shitstorms can affect companies and how to recover from it

The concept of beauty in the media
How the media propagates unrealistic body images and beauty standards

The concept of authenticity in marketing research

The Virgina Tech shootings: a critical evaluation of the communications response

The Use of Social Media within the Recruitment and Selection Process

The Use and Abuse of the English Language in German Advertising

The Tripartite Typology of Product Placement in the Movie "Papa Benji"

The Strong Potential of Augmented Reality for Experiential Marketing
An Empirical Examination of the Impact of Augmented Reality Brand Experiences on Consumer-Brand Relationships

The Strategies for the Promotion of cooperative Awareness among Members of the Republic

The Starbucks Brand
Branding

The Role of Social Media in Development Communication

The Role of Femvertising in Critical Marketing. Evolution, Impact, and Future Directions

The Role of Ethics in Advertising and the Effects of Social Media

The Privacy Paradox in the Context of Social Media and its Impact on the Online Advertising Industry

The Potential of Influencer Marketing for Tour Operators to Increase Brand Value

The Positive and Negative Effects of Social Media

The Positive Effects of Social Media as a Platform for Support

The Media Landscape and the Influence of Cultures on Advertising in the United Kingdom