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Electronic Word-of-Mouth (eWOM). Wie Unternehmen digitale Mundpropagandaprozesse erfolgreich initiieren und steuern
Author:
Anonymous
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook, 2019
Price:
US$ 36.99
Wie Pop-Up-Stores das Kaufverhalten verändern. Der Einfluss von Emotionen auf die Konsumentenwahrnehmung und Weiterempfehlung im Einzelhandel
Author:
Martina Töpfer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook, 2020
Price:
US$ 36.99
Glaubwürdigkeit im Influencer Marketing. Wie wichtig ist Authentizität auf Instagram?
Author:
Andrea Gigauri (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook, 2019
Price:
US$ 41.99
Virales Marketing im Web 2.0 erfolgreich gestalten. Mit Mundpropaganda zum Marketingerfolg?
Author:
Johannes Osterholt (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook, 2019
Price:
US$ 36.99
Reviews und Ratings. Wie beeinflussen Online-Rezensionen das Kaufverhalten der Kunden?
Author:
Manuel Dreyer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook, 2018
Price:
US$ 36.99