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brand-equity
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Creating Brand Equity
Brand equity building and its key factors of influence
Autor:in:
Anonym (Author)
Subject:
Business economics - Miscellaneous
Category:
Term Paper , 2020 , Grade: 1,0
Price:
US$ 18.99
Consumer Responses to "Rebranding". The Concept of Brand Equity Transfers and Four Different Consumer Response Scenarios
Autor:in:
Teresa Pavelka (Author)
Subject:
Business economics - Company formation, Business Plans
Category:
Bachelor Thesis , 2014 , Grade: 1,3
Price:
US$ 21.99
Towards Customer Equity: should marketers shift focus from brand equity?
Autor:in:
Malini Majumdar (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Scientific Essay , 2009
Price:
US$ 19.99
Brand management. Measuring the brand equity of Decathlon in Portugal
Autor:in:
Benyi Heider (Author)
,
Daniela Martins (Author)
,
Ivana Cizmar (Author)
,
Miguel Loures (Author)
,
Rita Barakat (Author)
Subject:
Business economics - Business Management, Corporate Governance
Category:
Term Paper (Advanced seminar) , 2016 , Grade: 1.5
Price:
US$ 19.99
The role of viral advertising in brand equity building
Autor:in:
Fotini Mastroianni (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2014
Price:
US$ 21.99
The Damaging Effect of Brand Overexposure. On Brand Equity Dimensions of Luxury Streetwear Brands
Autor:in:
Marten Anton Wolters (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2018 , Grade: 1,0
Price:
US$ 42.99
Zum Einfluss des Brand Equity auf den Customer Equity - dargestellt am Beispiel einer Betriebstypenmarke
Autor:in:
Andreas Becker (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2005 , Grade: 2,3
Price:
US$ 42.99
Green Brand Equity. Eine empirische Studie zur Interdependenz zwischen Markenqualität und Markentreue
Autor:in:
Alexander von Hohenberg (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (undergraduate) , 2014 , Grade: 1,0
Price:
US$ 19.99
How do Corporate Social Responsibility (CSR) Reporting in Social Media impact Customer-based Brand Equity?
Autor:in:
Kilian Stöckel (Author)
Subject:
Business economics - Corporate communication
Category:
Master's Thesis , 2022 , Grade: 1,0
Price:
US$ 42.99
Cultural Credibility und die Steigerung der Brand Equity unter Einbezug jugend- und subkultureller Referenzen
Wie können Unternehmen erfolgreich und authentisch Referenzen aus der HipHop-Kultur in Werbevideos einbeziehen?
Autor:in:
Sebastian Block (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Master's Thesis , 2022 , Grade: 1,3
Price:
US$ 42.99
The effect of in-store TV in supermarkets on customer-based brand equity for consumer goods
Autor:in:
Christian Üffing (Author)
,
Verena Stasing (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2009 , Grade: B
Price:
US$ 34.99
The Influence of Social Media on Investment Behavior, Brand Equity, and Organizational Growth. A Mixed-Method Analysis
Autor:in:
Radhika P. Y. (Author)
,
A. Niki Celestica (Author)
,
J. Aishwarya (Author)
,
T. Hemalatha (Author)
,
N. Gayathri (Author)
,
A. Pashupathinath (Author)
,
M. Veera Swamy (Author)
,
M. Arul Jothi (Author)
Subject:
Business economics - Investment and Finance
Category:
Research Paper (undergraduate) , 2024 , Grade: A
Price:
US$ 0.99
Brand equity as an end result of customer satisfaction and loyalty, considering high tides of sales promotion and upselling
A critical and exploratory approach on the brand KFC
Autor:in:
Ragesh Ragavan Pillai (Author)
Subject:
Business economics - Miscellaneous
Category:
Master's Thesis , 2013
Price:
US$ 0.99
The Effect of Antecedent Variables on Brand Loyalty Intentions in Context of Mobile Service Industry of Pakistan
Effect of Customer Equity Drivers on Brand Loyalty Intentions
Autor:in:
Faizan Khan (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Academic Paper , 2018 , Grade: 4.0
Price:
US$ 34.99
Corporate Brand Management
Autor:in:
Dr. Krzysztof J. Chmielewski (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Doctoral Thesis / Dissertation , 2016 , Grade: 5.0 (summa cum laude)
Price:
US$ 0.99
Brand Identity Factors: Developing a Successful Islamic Brand
Autor:in:
Vedad Alihodzic (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2012 , Grade: Distinction (D3)
Price:
US$ 42.99
Brand personification through music as brand knowledge
Learning from the perspective of consumers of hip-hop music in Sweden on the associations of music in sneaker brands
Autor:in:
José Leyva (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2011 , Grade: A (Pass with distinction)
Price:
US$ 42.99
Creating a Brand Culture and Brand Campaigning
The Case of Red Bull
Autor:in:
Lioba Frings (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Case Study , 2015 , Grade: 1.3
Price:
US$ 6.99
Brand Personality
Autor:in:
Iva Rakocevic (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2011 , Grade: 1
Price:
US$ 18.99
Contribution of Brand Image and Brand Identity to Gain Competitive Advantage: A Case study of UK Fashion Brands
Autor:in:
Hellen Dreeves (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Scientific Study , 2012
Price:
US$ 34.99
The China Brand Report
An overview of China's biggest and most valuable brands
Autor:in:
Tobias Reinold (Author)
Subject:
Business economics - Operations Research
Category:
Research Paper (undergraduate) , 2009 , Grade: 1,3
Price:
US$ 34.99
Brand and marketing communication in golf
Autor:in:
Charlotte Kierdorf (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper (Advanced seminar) , 2012 , Grade: 1,3
Price:
US$ 18.99
Private Equity
Autor:in:
Diplom-Kaufmann Maik Schönefeld (Author)
Subject:
Business economics - Investment and Finance
Category:
Seminar Paper , 2006 , Grade: 1,7
Price:
US$ 19.99
Private Equity. Die Entwicklung des Private Equity Marktes in Deutschland
Autor:in:
Florian Herger (Author)
Subject:
Business economics - Banking, Stock Exchanges, Insurance, Accounting
Category:
Term Paper (Advanced seminar) , 2005 , Grade: 1,0
Price:
US$ 19.99
The Brand "Victoria’s Secret". Does the Brand Need a Makeover?
Just sex does not sell anymore
Autor:in:
Katrin Finkler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2020 , Grade: 1,3
Price:
US$ 6.99
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