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Academic texts about  Business economics - Offline Marketing and Online Marketing  (1055 results)

Enhance your understanding of Business Economics: Marketing Management with GRIN's student-focused collection. Our academic resources cover essential offline and online marketing strategies, deep analysis, and effective business communication. Perfect for your term papers, essays, and bachelor's theses. Instant PDF/eBook access or print-on-demand ensures you can dive into international marketing and management topics immediately. Develop your marketing plan and academic skills with expert insights.

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  • Navigating geopolitical turbulence. An international marketing strategy for TikTok (ByteDance Ltd.) - New
    Title: Navigating geopolitical turbulence. An international marketing strategy for TikTok (ByteDance Ltd.)
    Autor:in: Brenda Koech (Author)
    Category: Academic Paper , 2026 , Grade: 70
    Price: US$ 18.99
  • The Confident Closure: Do Specialised Jargon and Umbra Cones Shape Consumer Certainty?
    Title: The Confident Closure: Do Specialised Jargon and Umbra Cones Shape Consumer Certainty?
    Autor:in: Luca Magni (Author)
    Category: Scientific Study , 2025
    Price: US$ 0.99
  • Developing a market expansion strategy of a UK based consumer goods company
    Graze’s strategic expansion to the Netherlands
    Title: Developing a market expansion strategy of a UK based consumer goods company
    Autor:in: Jule Prescher (Author)
    Category: Seminar Paper , 2025 , Grade: Mid Distinction
    Price: US$ 19.99
  • Strategic Analysis of International Marketing and Brand Management
    A Comprehensive Case Study of Almarai’s Expansion and Adaptation in a Changing Global Business Environment
    Title: Strategic Analysis of International Marketing and Brand Management
    Autor:in: Saul Pereira (Author)
    Category: Seminar Paper , 2025
    Price: US$ 19.99
  • From Neighbourhood to Network. Role of Online Food Delivery Apps in Transforming Local Business
    Title: From Neighbourhood to Network. Role of Online Food Delivery Apps in Transforming Local Business
    Autor:in: M. Arul Jothi (Author)
    Category: Research Paper (postgraduate) , 2024 , Grade: A
    Price: US$ 0.99
  • The Role of Big Data in Hyper Targeted Campaigns
    Title: The Role of Big Data in Hyper Targeted Campaigns
    Autor:in: M. Arul Jothi (Author)
    Category: Research Paper (postgraduate) , 2024 , Grade: A
    Price: US$ 0.99
  • The Impact of Social Media Influencers on Consumer Purchase Decisions. A Quantitative Study from Hyderabad
    Title: The Impact of Social Media Influencers on Consumer Purchase Decisions. A Quantitative Study from Hyderabad
    Autor:in: Arul Jothi M (Author)
    Category: Research Paper (undergraduate) , 2024 , Grade: A
    Price: US$ 0.99
  • Phygital Marketing Glossary
    The Essential Physical and Digital Marketing Vocabulary
    Title: Phygital Marketing Glossary
    Autor:in: Thomas Girard (Author)
    Category: Textbook , 2025
    Price: US$ 46.99
  • Optimizing Mom’s Cookies Bar Marketing Approaches. Marketing Strategies in the Social Media World
    Title: Optimizing Mom’s Cookies Bar Marketing Approaches. Marketing Strategies in the Social Media World
    Autor:in: Joeleen Kimbell (Author)
    Category: Case Study , 2024 , Grade: A
    Price: US$ 18.99
  • Strategic Marketing and International Expansion. Li Ning’s Entry into the South American Market
    Marketing In A Global Context
    Title: Strategic Marketing and International Expansion. Li Ning’s Entry into the South American Market
    Autor:in: Joeleen Kimbell (Author)
    Category: Case Study , 2024 , Grade: A
    Price: US$ 19.99
  • Strategic Market Entry Analysis for Corky's Expansion into Canada. Legal and Business Perspectives
    Title: Strategic Market Entry Analysis for Corky's Expansion into Canada. Legal and Business
Perspectives
    Autor:in: Joeleen Kimbell (Author)
    Category: Case Study , 2024 , Grade: A
    Price: US$ 18.99
  • The Impact of Artificial Intelligence on Digital Marketing. A Case of Nigerian SMEs
    Title: The Impact of Artificial Intelligence on Digital Marketing. A Case of Nigerian SMEs
    Autor:in: Adaobi Oti (Author)
    Category: Master's Thesis , 2024 , Grade: 66
    Price: US$ 42.99
  • Strategic Marketing Excellence. A Deep Dive into Burberry Group PLC
    Title: Strategic Marketing Excellence. A Deep Dive into Burberry Group PLC
    Autor:in: Joeleen Kimbell (Author)
    Category: Case Study , 2024 , Grade: A
    Price: US$ 7.99
  • Kellogg’s Pringles. A Strategic Approach to Global Marketing Success
    Title: Kellogg’s Pringles. A Strategic Approach to Global Marketing Success
    Autor:in: Joeleen Kimbell (Author)
    Category: Case Study , 2024 , Grade: A
    Price: US$ 19.99
  • The Impact of Targeted Advertising on Social Media Users
    Title: The Impact of Targeted Advertising on Social Media Users
    Autor:in: Joeleen Kimbell (Author)
    Category: Essay , 2024 , Grade: A
    Price: US$ 6.99
  • The Experience Economy. Transforming Services through Immersive Customer Journeys
    Title: The Experience Economy. Transforming Services through Immersive Customer Journeys
    Autor:in: D. Akude (Author)
    Category: Academic Paper , 2024
    Price: US$ 34.99
  • Nike's Digital Marketing. A Case Study
    Title: Nike's Digital Marketing. A Case Study
    Autor:in: Abdullah Adigun (Author)
    Category: Case Study , 2023 , Grade: A
    Price: US$ 19.99
  • Digital Marketing. Metaverse and Corporate Diplomacy
    Title: Digital Marketing. Metaverse and Corporate Diplomacy
    Autor:in: Hans-Walter Höhl (Author)
    Category: Term Paper , 2023 , Grade: 2,0
    Price: US$ 7.99
  • Cultural Differences in Sensory Marketing. The Influence of Culture-specific Factors on Consumers’ Sensory Perception
    Title: Cultural Differences in Sensory Marketing. The Influence of Culture-specific Factors on Consumers’ Sensory Perception
    Autor:in: Anonym (Author)
    Category: Seminar Paper , 2024 , Grade: 1,7
    Price: US$ 19.99
  • Marketing Communication, Concepts, Promotion and Distribution
    Title: Marketing Communication, Concepts, Promotion and Distribution
    Autor:in: V.A Sejati (Author)
    Category: Textbook , 2024
    Price: US$ 42.99
  • E’Khaya’s Customer Acquisition and Retention
    Title: E’Khaya’s Customer Acquisition and Retention
    Autor:in: Armstrong Odiwuor (Author)
    Category: Case Study , 2024 , Grade: A
    Price: US$ 18.99
  • How different channels engage consumers from various psychological perspectives. A case study of Starbucks, Coca-Cola, and Nestle
    Title: How different channels engage consumers from various psychological perspectives. A case study of Starbucks, Coca-Cola, and Nestle
    Autor:in: Armstrong Odiwuor (Author)
    Category: Case Study , 2024 , Grade: A
    Price: US$ 18.99
  • Efficient Document Delivery Service. "Easy to Fly" Launches Marketing in the United States
    Title: Efficient Document Delivery Service. "Easy to Fly" Launches Marketing in the United States
    Autor:in: Abu Hossen (Author)
    Category: Term Paper , 2023
    Price: US$ 0.99
  • Augmenting Relationships through Email Marketing and Display Advertising
    A Customer Acquisition Strategy for Maltair p.l.c
    Title: Augmenting Relationships through Email Marketing and Display Advertising
    Autor:in: Anonym (Author)
    Category: Term Paper , 2016 , Grade: 65
    Price: US$ 18.99
  • A digital marketing strategy for Bank365 Group
    Title: A digital marketing strategy for Bank365 Group
    Autor:in: Anonym (Author)
    Category: Term Paper , 2016 , Grade: 65
    Price: US$ 19.99
  • The Damaging Effect of Brand Overexposure. On Brand Equity Dimensions of Luxury Streetwear Brands
    Title: The Damaging Effect of Brand Overexposure. On Brand Equity Dimensions of Luxury Streetwear Brands
    Autor:in: Marten Anton Wolters (Author)
    Category: Master's Thesis , 2018 , Grade: 1,0
    Price: US$ 42.99
  • Simplicity sells? A study on capsule wardrobe characteristics and their practitioners
    Title: Simplicity sells? A study on capsule wardrobe characteristics and their practitioners
    Autor:in: Julia Petker (Author)
    Category: Master's Thesis , 2023 , Grade: 2,0
    Price: US$ 34.99
  • Evaluation of investments in online marketing
    Title: Evaluation of investments in online marketing
    Autor:in: Vincent Ntaro (Author)
    Category: Academic Paper , 2023 , Grade: A
    Price: US$ 6.99
  • Strategies for Increasing Online Sales with Digital Marketing
    Title: Strategies for Increasing Online Sales with Digital Marketing
    Autor:in: Syed Qadri (Author)
    Category: Term Paper , 2023
    Price: US$ 6.99
  • Harley-Davidson Marketing Strategy in the US and China
    Marketing in an International Environment
    Title: Harley-Davidson Marketing Strategy in the US and China
    Autor:in: Anonym (Author)
    Category: Term Paper , 2021 , Grade: 1.3
    Price: US$ 18.99
  • The Metaverse in Marketing and Sales. Fields of Application in the B2B Sector
    Title: The Metaverse in Marketing and Sales. Fields of Application in the B2B Sector
    Autor:in: Jakob Ramsenthaler (Author)
    Category: Master's Thesis , 2022 , Grade: 1,3
    Price: US$ 42.99
  • Responsible Consumption Through Social Media. An Empirical Study of Responsible Posting on Social Media and Its Impact
    Title: Responsible Consumption Through Social Media. An Empirical Study of Responsible Posting on Social Media and Its Impact
    Autor:in: Anonym (Author)
    Category: Master's Thesis , 2022 , Grade: 1,7
    Price: US$ 42.99
  • International Marketing Plan for the Introduction of Almdudler in the New Zealand Beverage Market
    Title: International Marketing Plan for the Introduction of Almdudler in the New Zealand Beverage Market
    Autor:in: Laura Hins (Author)
    Category: Term Paper , 2023 , Grade: A
    Price: US$ 19.99
  • Content marketing effectiveness for better digital customer engagement. A systematic literature review on the newsroom model
    Title: Content marketing effectiveness for better digital customer engagement. A systematic literature review on the newsroom model
    Autor:in: Thomas Dreesen (Author)
    Category: Project Report , 2022 , Grade: 1,4
    Price: US$ 0.99
  • Affiliate Marketing. The Customer Acceptance of Cashback Platforms
    Title: Affiliate Marketing. The Customer Acceptance of Cashback Platforms
    Autor:in: Carolin Armbrust (Author)
    Category: Master's Thesis , 2020 , Grade: 1,5
    Price: US$ 42.99
  • Tesco's Marketing Strategy. An Analysis
    Title: Tesco's Marketing Strategy. An Analysis
    Autor:in: Komal Tyagi (Author)
    Category: Essay , 2022
    Price: US$ 18.99
  • Polestar as a Rising Star in the EV Market. Case Study in the Field of Brand Management and Integrated Marketing Communications
    Title: Polestar as a Rising Star in the EV Market. Case Study in the Field of Brand Management and
Integrated Marketing Communications
    Autor:in: Jakob Maas (Author), David Heidler (Author), Tim Betz (Author), Pim Groot Koerkamp (Author)
    Category: Case Study , 2021 , Grade: 1,3
    Price: US$ 19.99
  • 3-Year Marketing Plan and Justification Report of Amazon in Mauritius
    Title: 3-Year Marketing Plan and Justification Report of Amazon in Mauritius
    Autor:in: Anonym (Author)
    Category: Academic Paper , 2022
    Price: US$ 19.99
  • How does web design affect consumers’ trust in online shopping?
    Title: How does web design affect consumers’ trust in online shopping?
    Autor:in: Julia Petker (Author)
    Category: Scientific Study , 2022 , Grade: 1,0
    Price: US$ 19.99
  • Insights about the relationship between customer loyalty and chatbots
    Title: Insights about the relationship between customer loyalty and chatbots
    Autor:in: Julia Petker (Author)
    Category: Term Paper , 2022 , Grade: 1,7
    Price: US$ 19.99
  • Optimal Solution for the Creation of Brand Awareness for Greater Market Share Acquisition of Siemens Mobility B.V.
    Title: Optimal Solution for the Creation of Brand Awareness for Greater Market Share Acquisition of Siemens Mobility B.V.
    Autor:in: Anonym (Author)
    Category: Term Paper , 2022
    Price: US$ 19.99
  • Environmental Analysis of Scandinavian Airlines
    Title: Environmental Analysis of Scandinavian Airlines
    Autor:in: Jirawan Pedersen (Author)
    Category: Submitted Assignment , 2022 , Grade: 98/100
    Price: US$ 3.99
  • The Operational Success Factors for Sustainability Marketing among Fast-Moving Consumer Goods
    Title: The Operational Success Factors for Sustainability Marketing among Fast-Moving Consumer Goods
    Autor:in: Anonym (Author)
    Category: Bachelor Thesis , 2021 , Grade: 1,7
    Price: US$ 26.99
  • The Impact of Instagram Micro-Influencers on the Buying Decision of Generation Z towards Fitness Products
    Title: The Impact of Instagram Micro-Influencers on the Buying Decision of Generation Z towards Fitness Products
    Autor:in: Anonym (Author)
    Category: Bachelor Thesis , 2020 , Grade: 2,0
    Price: US$ 18.99
  • Perceived Social Media Marketing Activities and Its Impact on Customer Retention and Consumer Attitude
    A Study of UK Large Clothing Retailers
    Title: Perceived Social Media Marketing Activities and Its Impact on Customer Retention and Consumer Attitude
    Autor:in: Josephine Lawal (Author)
    Category: Doctoral Thesis / Dissertation , 2016 , Grade: pass
    Price: US$ 46.99
  • Marketing Mix Plan. A Repositioning Strategy for "Cheezels" on the Australian Snack Market
    Title: Marketing Mix Plan. A Repositioning Strategy for "Cheezels" on the Australian Snack Market
    Autor:in: Lena Vogel (Author)
    Category: Seminar Paper , 2018 , Grade: 1,0
    Price: US$ 18.99
  • Business-Marketing Report "Burrito Loco"
    Title: Business-Marketing Report "Burrito Loco"
    Autor:in: Sophie Märzweiler (Author)
    Category: Seminar Paper , 2022 , Grade: 1
    Price: US$ 11.99
  • Marketing Plan. Marketing Objective and Recommended Action Plan
    Title: Marketing Plan. Marketing Objective and Recommended Action Plan
    Autor:in: Anonym (Author)
    Category: Academic Paper , 2021 , Grade: 14
    Price: US$ 18.99
  • An Introduction to Content Marketing
    Title: An Introduction to Content Marketing
    Autor:in: Robert Heller (Author)
    Category: Term Paper , 2020 , Grade: 1,7
    Price: US$ 18.99
  • Factors Influencing Purchase Decision of Children Toys among Shoppers in Organized Retail
    Title: Factors Influencing Purchase Decision of Children Toys among Shoppers in Organized Retail
    Autor:in: Chandrasekaran Siva (Author), T. Thiruvenkadam (Author), Dr. R. S. Lekshmi (Author)
    Category: Doctoral Thesis / Dissertation , 2020 , Grade: C
    Price: US$ 0.99
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Discover a comprehensive range of academic texts within GRIN's collection dedicated to Business Economics: Marketing Management. This robust resource is ideal for students seeking in-depth insights into both offline and online marketing. You'll find valuable materials, from detailed analyses of product success and consumer perception to advanced multi-channel communication strategies and international market approaches. Our offerings include Master's Theses, Bachelor's Theses, Research Papers, and Project Reports, providing strong foundations for your academic journey. Explore case studies on eBusiness models, marketing environment analysis for global brands, and strategic planning for effective business communication. Each document illuminates crucial aspects of marketing strategy, management, and the development of successful marketing plans. All texts are available for instant access as PDF or eBook, or as a convenient print-on-demand edition, supporting your studies on every level.

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