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Academic texts about  Communications - Public Relations, Advertising, Marketing, Social Media  (325 results)

Dive into Strategic Communication: Public Relations, Advertising, Marketing, and Social Media with GRIN! Our collection offers essential academic resources for students. Explore compelling research papers, Master's theses, and essays on vital topics like brand management, media strategy, and effective advertising campaigns. Gain insights into target audience analysis, social commerce, and the strategic use of Facebook for public relations. Whether you need an undergraduate research paper or a complex project report, instantly access texts as PDF or eBook, or opt for a print-on-demand edition. Enhance your understanding of modern marketing and communication management today.

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  • Analyzing Marketing Strategies of Zomato in Hyderabad. Customer Perceptions and Brand Positioning in the Food Delivery Market
    Title: Analyzing Marketing Strategies of Zomato in Hyderabad. Customer Perceptions and Brand Positioning in the Food Delivery Market
    Autor:in: A. M. Joseph Kumar (Author), Joanna Jessysimon (Author), Rithika Vikas (Author), Devasree Iyer (Author), Toshika Jain (Author), K. B. Sravanthi (Author), P. Jaya Bharathi (Author)
    Category: Essay , 2025 , Grade: A
    Price: US$ 0.99
  • The Impact of Social Media Marketing on Consumer Behavior. A Case Study on Zomato
    Title: The Impact of Social Media Marketing on Consumer Behavior. A Case Study on Zomato
    Autor:in: A. M. Joseph Kumar et. al (Author)
    Category: Essay , 2025 , Grade: A
    Price: US$ 0.99
  • The Impact of Personalization on Customer Experience. A Comparative Study of Amazon Prime and Netflix
    Title: The Impact of Personalization on Customer Experience. A Comparative Study of Amazon Prime and Netflix
    Autor:in: A. M. Joseph Kumar (Author), B. Vyshnavi (Author), Sridurga Yashawini (Author), R. Manoj Kumar (Author), A. Harsh (Author), M. Srilatha (Author), Y. Narsimhulu (Author), K. B. Sravanthi (Author), P. Jaya Bharathi (Author)
    Category: Essay , 2025 , Grade: A
    Price: US$ 0.99
  • Influence of Delivery Persons on Customer Satisfaction in Online Commerce
    Title: Influence of Delivery Persons on Customer Satisfaction in Online Commerce
    Autor:in: Anonym (Author)
    Category: Master's Thesis , 2025 , Grade: 1,0
    Price: US$ 0.99
  • Eco-Packaging as a Competitive Advantage. A Comparative Analysis of Apple and Samsung in the Context of Sustainable Consumer Preferences
    Title: Eco-Packaging as a Competitive Advantage. A Comparative Analysis of Apple and Samsung in the Context of Sustainable Consumer Preferences
    Autor:in: Radhika P. Y. (Author), Daniel Royal (Author), Saurav Ravindran Nambiar (Author), Albert S. Abraham (Author), Mohammed Asif Ali (Author), M. Veera Swamy (Author), M. Arul Jothi (Author)
    Category: Research Paper (undergraduate) , 2024 , Grade: A
    Price: US$ 0.99
  • The Impact of Social Media on Consumer Purchasing Behavior. A Focus on the Skincare Brand
    Title: The Impact of Social Media on Consumer Purchasing Behavior. A Focus on the Skincare Brand
    Autor:in: M. Arul Jothi (Author)
    Category: Research Paper (undergraduate) , 2024 , Grade: A
    Price: US$ 0.99
  • Improving of the Marketing Strategy for InterMediaCo in the North American Market
    Title: Improving of the Marketing Strategy for InterMediaCo in the North American Market
    Autor:in: F. A. Zelaya Zelaya (Author)
    Category: Bachelor Thesis , 2024 , Grade: 5/5
    Price: US$ 0.99
  • A Working Paper 2010: The Marketing System of a Name Brand Legacy: Toyota Prius
    Title: A Working Paper 2010: The Marketing System of a Name Brand Legacy: Toyota Prius
    Autor:in: Patrick Sim Puay-I (Author)
    Category: Research Paper (undergraduate) , 2010 , Grade: B
    Price: US$ 6.99
  • A Case Study Paper of Starwood Group Hotels (Westin) Management. Market Planning of Hotel Resorts
    Title: A Case Study Paper of Starwood Group Hotels (Westin) Management. Market Planning of Hotel Resorts
    Autor:in: Magister Patrick Sim Puay-I (Author)
    Category: Case Study , 2010
    Price: US$ 7.99
  • Implementation Of Business Marketing Communication
    Based on Research
    Title: Implementation Of Business Marketing Communication
    Autor:in: Veny Ari Sejati (Author)
    Category: Textbook , 2025
    Price: US$ 34.99
  • Facebook Marketing Strategy (2013-2016). Leveraging the World’s Leading Social Network for Growth and Revenue
    Title: Facebook Marketing Strategy (2013-2016). Leveraging the World’s Leading Social Network for Growth and Revenue
    Autor:in: Luca Bugelli (Author)
    Category: Research Paper (undergraduate) , 2013
    Price: US$ 18.99
  • The Role of Femvertising in Critical Marketing. Evolution, Impact, and Future Directions
    Title: The Role of Femvertising in Critical Marketing. Evolution, Impact, and Future Directions
    Autor:in: Samiat Olayide (Author)
    Category: Essay , 2024
    Price: US$ 0.99
  • Impact of Content Marketing and Influencer Partnerships on Consumer Behavior in the UK Smartphone Market
    Title: Impact of Content Marketing and Influencer Partnerships on Consumer Behavior in the UK Smartphone Market
    Autor:in: Anonym (Author)
    Category: Research Paper (postgraduate) , 2024
    Price: US$ 21.99
  • Social media as a tool for combating child trafficking in Nigeria
    Title: Social media as a tool for combating child trafficking in Nigeria
    Autor:in: Wilson Peter (Author)
    Category: Seminar Paper , 2023 , Grade: A
    Price: US$ 16.99
  • The importance of social media and opportunities to reach young target groups via social media for start-ups Submission
    Title: The importance of social media and opportunities to reach young target groups via social media for start-ups Submission
    Autor:in: Eric Carstensen (Author)
    Category: Bachelor Thesis , 2020
    Price: US$ 34.99
  • Analysis of the Impact of Targeted Advertising Methods on Consumer Buying Behavior in the B2C Segment
    Title: Analysis of the Impact of Targeted Advertising Methods on Consumer Buying Behavior in the B2C Segment
    Autor:in: Niklas Jakob (Author)
    Category: Bachelor Thesis , 2023 , Grade: 1,0
    Price: US$ 42.99
  • The Impact of Social Media Trends on Behavioural Patterns of Youth
    Title: The Impact of Social Media Trends on Behavioural Patterns of Youth
    Autor:in: Bangura Samuel (Author)
    Category: Essay , 2023
    Price: US$ 16.99
  • The Changing Landscape of Brands in the Digital Age. Opportunities and Challenges
    Title: The Changing Landscape of Brands in the Digital Age. Opportunities and Challenges
    Autor:in: Marco Berschneider (Author)
    Category: Term Paper , 2019 , Grade: A-
    Price: US$ 16.99
  • Creating a virtual world or curing our reality? The Metaverse as a lifechanging digital revolution
    Title: Creating a virtual world or curing our reality? The Metaverse as a lifechanging digital revolution
    Autor:in: Anonym (Author)
    Category: Pre-University Paper , 2022 , Grade: 1,0
    Price: US$ 9.99
  • The Impact of Social Media in the Black Lives Matter Discourse. What Online and Offline Effects did the #BlackLivesMatter Hashtag have?
    Title: The Impact of Social Media in the Black Lives Matter Discourse. What Online and Offline Effects did the #BlackLivesMatter Hashtag have?
    Autor:in: Evelyn Isaak (Author)
    Category: Term Paper , 2023 , Grade: 1,0
    Price: US$ 18.99
  • Exploring the impact of social media on individuals' self-esteem and body image
    Title: Exploring the impact of social media on individuals' self-esteem and body image
    Autor:in: Hanna Belhorodska (Author)
    Category: Essay , 2023 , Grade: C
    Price: US$ 6.99
  • Marketing Strategies of Online Shopping in UK on Customer Behavior
    Title: Marketing Strategies of Online Shopping in UK on Customer Behavior
    Autor:in: Nashra Rafiq (Author)
    Category: Research Paper (postgraduate) , 2022
    Price: US$ 18.99
  • Social Media’s Impact on Physical Body Dissatisfaction and Objectified Body Consciousness
    Investigating Miami’s Adolescent Self-Perception from Exposure to TikTok
    Title: Social Media’s Impact on Physical Body Dissatisfaction and Objectified Body Consciousness
    Autor:in: Amaya Garcia (Author)
    Category: Research Paper (undergraduate) , 2023 , Grade: 11
    Price: US$ 0.99
  • Promotion of Science Locations towards Science and Research-based Industry. The Case of Luxembourg
    Title: Promotion of Science Locations towards Science and Research-based Industry. The Case of Luxembourg
    Autor:in: Dirk Hans (Author)
    Category: Master's Thesis , 2021 , Grade: 1,1
    Price: US$ 0.99
  • Exploring Mergers and Acquisitions in the Airline Industry and the Corresponding Impact on Aircraft Maintenance Organizations
    Title: Exploring Mergers and Acquisitions in the Airline Industry and the Corresponding Impact on Aircraft Maintenance Organizations
    Autor:in: Rhoda Frank (Author)
    Category: Academic Paper , 2023 , Grade: A
    Price: US$ 6.99
  • CTV Advertising. Can TTD Lead the Way with Neuromarketing?
    Title: CTV Advertising. Can TTD Lead the Way with Neuromarketing?
    Autor:in: Anonym (Author)
    Category: Term Paper , 2022 , Grade: 1,0
    Price: US$ 16.99
  • Public Relations Plan for XIAOMI
    Title: Public Relations Plan for XIAOMI
    Autor:in: Anonym (Author)
    Category: Term Paper , 2023
    Price: US$ 16.99
  • Victoria's Secret Reinvented. A Rebranding Strategy for Inclusivity and Luxury in the Lingerie Industry
    Title: Victoria's Secret Reinvented. A Rebranding Strategy for Inclusivity and Luxury in the Lingerie Industry
    Autor:in: Anonym (Author)
    Category: Project Report , 2023 , Grade: 1,0
    Price: US$ 16.99
  • Public Service Advertising of the Health Care Service Sector in Tripura, India
    Title: Public Service Advertising of the Health Care Service Sector in Tripura, India
    Autor:in: Dhananjoy Datta (Author), Sudhakar Patra (Author)
    Category: Textbook , 2020 , Grade: Passed
    Price: US$ 46.99
  • Fitness Influencers. Impact on Purchase Intentions and Attitudes of Instagram Users
    Title: Fitness Influencers. Impact on Purchase Intentions and Attitudes of Instagram Users
    Autor:in: Ben Schiefer (Author)
    Category: Master's Thesis , 2018 , Grade: 1,3
    Price: US$ 42.99
  • The concept of authenticity in marketing research
    Title: The concept of authenticity in marketing research
    Autor:in: Anonym (Author)
    Category: Term Paper (Advanced seminar) , 2022 , Grade: 1,7
    Price: US$ 6.99
  • Understanding the Public Relation Strategies in Political Agendas
    Title: Understanding the Public Relation Strategies in Political Agendas
    Autor:in: Tanya Arya (Author)
    Category: Research Paper (postgraduate) , 2023
    Price: US$ 0.99
  • Social Media in Teaching English
    Title: Social Media in Teaching English
    Autor:in: Petra Uhlíková (Author)
    Category: Scientific Study
    Price: US$ 6.99
  • Tribeca Film Festival. Brand communication and activation
    Title: Tribeca Film Festival. Brand communication and activation
    Autor:in: Sophie Märzweiler (Author)
    Category: Elaboration , 2022 , Grade: 1
    Price: US$ 3.99
  • An investigation of the effectiveness of social media marketing on the marketing performance of Selected Higher Education Institutions in Zambia
    Title: An investigation of the effectiveness of social media marketing on the marketing performance of Selected Higher Education Institutions in Zambia
    Autor:in: Dr. Francis Mukosa (Author)
    Category: Doctoral Thesis / Dissertation , 2022 , Grade: Pass
    Price: US$ 46.99
  • Impact of digital marketing on consumer psychology
    Title: Impact of digital marketing on consumer psychology
    Autor:in: Shweta Singh (Author)
    Category: Term Paper , 2022 , Grade: 10
    Price: US$ 21.99
  • The Challenges of Marketing Logistics
    Title: The Challenges of Marketing Logistics
    Autor:in: (Ph.D Business Administration) Syed Salman Qadri (Author)
    Category: Research Paper (postgraduate) , 2022 , Grade: PhD scholar
    Price: US$ 6.99
  • Instagram influencers as the new idols of our society
    Title: Instagram influencers as the new idols of our society
    Autor:in: Anonym (Author)
    Category: Term Paper , 2018 , Grade: 2,0
    Price: US$ 16.99
  • The Tripartite Typology of Product Placement in the Movie "Papa Benji"
    Title: The Tripartite Typology of Product Placement in the Movie "Papa Benji"
    Autor:in: Ihuoma Okorie (Author)
    Category: Academic Paper , 2022
    Price: US$ 16.99
  • The Influence of Social Media Platforms on the Consumer-Brand Engagement of Polarising Brands
    Title: The Influence of Social Media Platforms on the Consumer-Brand Engagement of Polarising Brands
    Autor:in: Eileen Werner (Author)
    Category: Master's Thesis , 2022 , Grade: 1,0
    Price: US$ 42.99
  • The dangers of social media. How cancel culture and shitstorms can affect companies and how to recover from it
    Title: The dangers of social media. How cancel culture and  shitstorms can affect companies and how to recover from it
    Autor:in: Kira Mertens (Author)
    Category: Bachelor Thesis , 2020 , Grade: 1,1
    Price: US$ 34.99
  • Analysis of the Success Factors of SVOD to reach Generation Z
    A case study of MTV+
    Title: Analysis of the Success Factors of SVOD to reach Generation Z
    Autor:in: Lien La (Author)
    Category: Master's Thesis , 2019 , Grade: 1,4
    Price: US$ 34.99
  • Local Journalism on Instagram. A guide for local media workers
    Title: Local Journalism on Instagram. A guide for local media workers
    Autor:in: Markus Maisel (Author)
    Category: Scientific Essay , 2022 , Grade: 1,3
    Price: US$ 18.99
  • Corporate Social Responsibility. The Public Image of Companies in the Context of CSR
    Title: Corporate Social Responsibility. The Public Image of Companies in the Context of CSR
    Autor:in: Jürgen Mayer (Author)
    Category: Thesis (M.A.) , 2011 , Grade: 1.0
    Price: US$ 46.99
  • New Product Development and its Challenges and Opportunities. A Study in Karachi, Pakistan
    Title: New Product Development and its Challenges and Opportunities. A Study in Karachi, Pakistan
    Autor:in: Syed Salman Qadri (Author)
    Category: Research Paper (undergraduate) , 2022 , Grade: A*
    Price: US$ 18.99
  • Customers Acquisition and Advertising Instruments. How does Zott acquire Children as New Customers in Vietnam?
    Title: Customers Acquisition and Advertising Instruments. How does Zott acquire Children as New Customers in Vietnam?
    Autor:in: Felix Töpfer (Author)
    Category: Term Paper , 2020 , Grade: 1,7
    Price: US$ 16.99
  • Strategies for Brandy Melville to Address the Brand Value Issues of Exclusiveness, Gender and Race Discrimination
    Title: Strategies for Brandy Melville to Address the Brand Value Issues of Exclusiveness, Gender and Race Discrimination
    Autor:in: Julien Brühl (Author)
    Category: Seminar Paper , 2021 , Grade: 7,6
    Price: US$ 18.99
  • Social Media Storytelling for content marketing in companies. Successful storytelling on Facebook and Instagram
    Title: Social Media Storytelling for content marketing in companies. Successful storytelling on Facebook and Instagram
    Autor:in: Michael Kling (Author)
    Category: Textbook , 2020
    Price: US$ 42.99
  • Applying Neuro-Cognitive Framing to Personal Selling
    Title: Applying Neuro-Cognitive Framing to Personal Selling
    Autor:in: Simon Schäffer (Author)
    Category: Intermediate Examination Paper , 2018 , Grade: 1,0
    Price: US$ 34.99
  • Strategies of publisher houses to create bestsellers out of books including celebrities. The marketing campaign for “Becoming” by Michelle Obama
    Title: Strategies of publisher houses to create bestsellers out of books including celebrities. The marketing campaign for “Becoming” by Michelle Obama
    Autor:in: Nino Matinjanin (Author)
    Category: Academic Paper , 2020 , Grade: 1,0
    Price: US$ 16.99
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Uncover the dynamic world of Strategic Communication: Public Relations, Advertising, Marketing, and Social Media through GRIN's extensive academic library. This category provides students with critical resources, from Bachelor Theses and Master's Theses to comprehensive Research Papers and Seminar Papers. Delve into cutting-edge topics such as multinational brand management, like LVMH and Apple's global strategies, or granular market analysis focusing on specific demographics (e.g., Generation 50plus) and industry challenges (e.g., lighting solutions, pharmaceutical mergers). Understand the nuances of effective advertising through semiotics or the transformative impact of social media on commerce. Our texts explore the intricate interplay of public relations, digital media, and strategic management, offering in-depth analysis crucial for your studies. All publications are readily available for instant download as PDF or eBook, with print-on-demand options, empowering your academic journey in marketing and brand communication.

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