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Institution / College

Institution / College: University of Sunderland

University of Sunderland, a public institution in Sunderland, UK, focuses on arts, design, business, and technology. Academic programs include Bachelor's and Master's degrees in Journalism, Nursing, and Computer Science. International partnerships facilitate student exchange programs with universities globally. The library provides extensive academic resources and digital databases supporting faculty and student research. GRIN Publishing features academic texts related to the university's degree programs.

University of Sunderland

Edinburgh Building Chester Road
SR1 3SD Sunderland
United Kingdom
http://welcome.sunderland.ac.uk/
61  Publications
  • A Strategic Analysis of Colgate´s toothpaste product line
    Marketing Strategy
    Title: A Strategic Analysis of Colgate´s toothpaste product line
    Autor:in: Alexander Berger (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Research Paper (undergraduate) , 2010 32 Pages , Grade: 73 %
    Catalog Number: 173671
    Price: US$ 18.99
  • Amazon's Sustainable Packaging and Recycling Initiative (SPRI). A Case Study in Project Management
    Title: Amazon's Sustainable Packaging and Recycling Initiative (SPRI). A Case Study in Project Management
    Autor:in: Abdullah Adigun (Author)
    Subject: Business economics - Project Management
    Category: Case Study , 2023 35 Pages , Grade: A
    Catalog Number: 1493659
    Price: US$ 16.99
  • An Analysis of Ryanair’s Corporate Strategy
    Title: An Analysis of Ryanair’s Corporate Strategy
    Autor:in: Miriam Mennen (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Essay , 2005 16 Pages , Grade: 72 % - A
    Catalog Number: 145623
    Price: US$ 17.99
  • An Analysis of the Emirates Airline Operation Management System
    Title: An Analysis of the Emirates Airline Operation Management System
    Autor:in: Muhammad Naeem (Author)
    Subject: Business economics - Business Management, Corporate Governance
    Category: Essay , 2014 22 Pages , Grade: A
    Catalog Number: 307555
    Price: US$ 18.99
  • An international marketing strategy for Black Sheep Brewery in Australia
    Title: An international marketing strategy for Black Sheep Brewery in Australia
    Autor:in: Stefanie Aulenbach (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Seminar Paper , 2007 24 Pages , Grade: 2,0
    Catalog Number: 79855
    Price: US$ 17.99
  • Applied Marketing Strategy - The Rocker Hotel Sunderland
    Title: Applied Marketing Strategy - The Rocker Hotel Sunderland
    Autor:in: Miriam Mennen (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Project Report , 2007 22 Pages , Grade: 84 % - A
    Catalog Number: 145662
    Price: US$ 17.99
  • Applied Research Methods - Mergers and acquisitions (M&A)
    Title: Applied Research Methods - Mergers and acquisitions (M&A)
    Autor:in: Alexander Berger (Author)
    Subject: Business economics - Investment and Finance
    Category: Research Paper (undergraduate) , 2011 29 Pages , Grade: 87 %
    Catalog Number: 174855
    Price: US$ 17.99
  • Applied Research Methods for Business and Management - Job Satisfaction
    Title: Applied Research Methods for Business and Management - Job Satisfaction
    Autor:in: Miriam Mennen (Author)
    Subject: Business economics - Business Management, Corporate Governance
    Category: Essay , 2007 17 Pages , Grade: 69% - B
    Catalog Number: 145368
    Price: US$ 16.99
  • Automatic extraction and processing of document references
    A CRF-based approach
    Title: Automatic extraction and processing of document references
    Autor:in: Kathrin Eichler (Author)
    Subject: Computer Science - Applied
    Category: Master's Thesis , 2007 67 Pages , Grade: 1.0
    Catalog Number: 158610
    Price: US$ 31.99
  • Business Deconstructed - QANTAS AIRWAYS LIMITED
    Title: Business Deconstructed - QANTAS AIRWAYS LIMITED
    Autor:in: Stefanie Aulenbach (Author)
    Subject: Business economics - General
    Category: Seminar Paper , 2007 26 Pages , Grade: 2,0
    Catalog Number: 79856
    Price: US$ 18.99
  • Can Global mentoring be applied successfully when considering the contrasting national views of mentoring?
    Title: Can Global mentoring be applied successfully when considering the contrasting national views of mentoring?
    Autor:in: Miriam Mennen (Author)
    Subject: Leadership and Human Resources - Miscellaneous
    Category: Term Paper , 2006 12 Pages , Grade: 62 % - B
    Catalog Number: 145497
    Price: US$ 16.99
  • Capri Sun. A story of success in the beverage industry
    Title: Capri Sun. A story of success in the beverage industry
    Autor:in: Constance Brandstätter (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Term Paper , 2014 20 Pages , Grade: 2,0
    Catalog Number: 421084
    Price: US$ 17.99
  • Case Study - Nike's dispute with the University of Oregon in De Wit & Meyer
    Title: Case Study - Nike's dispute with the University of Oregon in De Wit & Meyer
    Autor:in: Studentin Katharina Klier (Author)
    Subject: Business economics - Business Management, Corporate Governance
    Category: Term Paper , 2011 14 Pages , Grade: 1,0
    Catalog Number: 184757
    Price: US$ 16.99
  • Case Study – FedEx Corporation
    Strategic Management
    Title: Case Study – FedEx Corporation
    Autor:in: Alexander Berger (Author)
    Subject: Business economics - Business Management, Corporate Governance
    Category: Research Paper (undergraduate) , 2010 24 Pages , Grade: 63%
    Catalog Number: 173672
    Price: US$ 18.99
  • Case study on Debenhams Plc and Leadership
    Title: Case study on Debenhams Plc and Leadership
    Autor:in: Miriam Mennen (Author)
    Subject: Business economics - Operations Research
    Category: Essay , 2005 7 Pages , Grade: 71 % - A
    Catalog Number: 145500
    Price: US$ 6.99
  • Compare and contrast the means by which a company can internationalise its operations
    Title: Compare and contrast the means by which a company can internationalise its operations
    Autor:in: Alexander Berger (Author)
    Subject: Business economics - Business Management, Corporate Governance
    Category: Research Paper (undergraduate) , 2011 26 Pages , Grade: 85%
    Catalog Number: 173491
    Price: US$ 18.99
  • Consumer Research: Literatur Review, Statement Analysis and Focus Groups
    Title: Consumer Research: Literatur Review, Statement Analysis and Focus Groups
    Autor:in: Miriam Mennen (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Essay , 2007 20 Pages , Grade: 68 % - B
    Catalog Number: 145347
    Price: US$ 17.99
  • Contemporary Development in Business and Management
    Beiersdorf
    Title: Contemporary Development in Business and Management
    Autor:in: Alexander Berger (Author)
    Subject: Leadership and Human Resources - Miscellaneous
    Category: Research Paper (undergraduate) , 2010 34 Pages , Grade: 73%
    Catalog Number: 173673
    Price: US$ 17.99
  • Contemporary developments in business and management. Environmental analysis of the energy provider E.ON SE
    Title: Contemporary developments in business and management. Environmental analysis of the energy provider E.ON SE
    Autor:in: Rebecca Grill (Author)
    Subject: Business economics - Business Management, Corporate Governance
    Category: Academic Paper , 2016 25 Pages , Grade: 1,7
    Catalog Number: 468726
    Price: US$ 17.99
  • Critical analysis and evaluation of strategies adopted by world class financial institutions (2006)
    Citigroup, Hongkong Bank (HSBC), Deutsche Bank and Goldman Sachs
    Title: Critical analysis and evaluation of strategies adopted by world class financial institutions (2006)
    Autor:in: Bsc Hons, MA Nicole Burkardt (Author)
    Subject: Business economics - Operations Research
    Category: Term Paper , 2007 40 Pages , Grade: A (73%)
    Catalog Number: 154700
    Price: US$ 17.99
  • Critical assessment of the theory and practice of strategic planning for tourism and leisure - Analysed on the basis of Disneyland Paris
    Title: Critical assessment of the theory and practice of strategic planning for tourism and leisure - Analysed on the basis of Disneyland Paris
    Autor:in: Nicole Burkardt (Author)
    Subject: Tourism - Miscellaneous
    Category: Essay , 2005 19 Pages , Grade: 74%
    Catalog Number: 66427
    Price: US$ 14.99
  • Critique on statement: Customer in the disposable paper sector are still influenced by marketers
    Discussion of Statement
    Title: Critique on statement: Customer in the disposable paper sector are still influenced by marketers
    Autor:in: Miriam Mennen (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Essay , 2007 3 Pages , Grade: 81 % - A
    Catalog Number: 145647
    Price: US$ 2.99
  • Drowsiness Detection Using Image Processing
    Title: Drowsiness Detection Using Image Processing
    Autor:in: Hanojhan Rajahrajasingh (Author)
    Subject: Engineering - Robotics
    Category: Bachelor Thesis , 2019 54 Pages , Grade: 78
    Catalog Number: 506703
    Price: US$ 19.99
  • E-Marketing: Web solutions for engineering company
    Title: E-Marketing: Web solutions for engineering company
    Autor:in: Miriam Mennen (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Essay , 2007 18 Pages , Grade: 70 % - A
    Catalog Number: 145352
    Price: US$ 16.99
  • Evaluation of the marketing environment for private health care in the USA and China
    Title: Evaluation of the marketing environment for private health care in the USA and China
    Autor:in: Bsc Hons, MA Nicole Burkardt (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Term Paper , 2007 24 Pages , Grade: B (67%)
    Catalog Number: 154698
    Price: US$ 17.99
  • Financial Management
    The role and importance of capital markets and EMH
    Title: Financial Management
    Autor:in: Arkadi Borowski (Author)
    Subject: Business economics - Investment and Finance
    Category: Term Paper , 2010 10 Pages , Grade: 1.0
    Catalog Number: 150362
    Price: US$ 6.99
  • Global Corporate Strategy - A Critical Analysis and Evaluation of Amazon.com
    Title: Global Corporate Strategy - A Critical Analysis and Evaluation of Amazon.com
    Autor:in: Miriam Mennen (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Essay , 2006 28 Pages , Grade: 65 % - B
    Catalog Number: 145359
    Price: US$ 18.99
  • Global Corporate Strategy - Honda Case Study
    Title: Global Corporate Strategy - Honda Case Study
    Autor:in: Alexander Berger (Author)
    Subject: Business economics - Trade and Distribution
    Category: Research Paper (undergraduate) , 2011 55 Pages , Grade: 70
    Catalog Number: 174800
    Price: US$ 20.99
  • Hamlet engages in self-exploration, Faustus in self-deception
    Title: Hamlet engages in self-exploration, Faustus in self-deception
    Autor:in: Hendrikje Schulze (Author)
    Subject: English Language and Literature Studies - Literature
    Category: Essay , 2000 6 Pages , Grade: 1,3 (A)
    Catalog Number: 21603
    Price: US$ 6.99
  • How Budget Airlines in India leverage on Online Marketing to increase the Competitiveness
    A Study
    Title: How Budget Airlines in India leverage on Online Marketing to increase the Competitiveness
    Autor:in: Srinivas Rao Yemula (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Master's Thesis , 2015 139 Pages , Grade: Distinction
    Catalog Number: 303883
    Price: US$ 39.99
  • Implications of the ageing population on the pharmaceutical and the tourism industry from a marketing point of view
    Examples of Germany, the UK, the US and Japan
    Title: Implications of the ageing population on the pharmaceutical and the tourism industry from a marketing point of view
    Autor:in: Miriam Mennen (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Essay , 2007 22 Pages , Grade: 84% - A
    Catalog Number: 145656
    Price: US$ 17.99
  • Include Me Out
    Is there a barrier preventing European students integrating into British universities?
    Title: Include Me Out
    Autor:in: Ian Bassam (Author)
    Subject: Pedagogy - Higher Education
    Category: Essay , 2014 4 Pages
    Catalog Number: 278171
    Price: US$ 2.99
  • Innovation & Growth - A case study of Pfizer
    Title: Innovation & Growth - A case study of Pfizer
    Autor:in: Miriam Mennen (Author)
    Subject: Business economics - Business Management, Corporate Governance
    Category: Essay , 2007 21 Pages , Grade: 69% - B
    Catalog Number: 145364
    Price: US$ 17.99
  • International Business Environment: About the merits of globalisation, the role of WTO in world trade, emerging and transition economies (China and Eastern Europe) and trade liberalisation
    Title: International Business Environment: About the merits of globalisation, the role of WTO in world trade, emerging and transition economies (China and Eastern Europe) and trade liberalisation
    Autor:in: Miriam Mennen (Author)
    Subject: Business economics - Economic Policy
    Category: Essay , 2006 13 Pages , Grade: 64 % - B
    Catalog Number: 145498
    Price: US$ 17.99
  • International Trade and Finance - Pharmaceutical Industry in Germany
    Research and Development - Innovation and Knowledge Creation
    Title: International Trade and Finance - Pharmaceutical Industry in Germany
    Autor:in: Miriam Mennen (Author)
    Subject: Pharmacology
    Category: Essay , 2006 25 Pages , Grade: 71 % - A
    Catalog Number: 145357
    Price: US$ 16.99
  • Intrinsic Versus Extrinsic Motivation and the Effects of those Types on Employees
    Employee Motivation in the Company PEL
    Title: Intrinsic Versus Extrinsic Motivation and the Effects of those Types on Employees
    Autor:in: Muhammad Naeem (Author)
    Subject: Leadership and Human Resources - Miscellaneous
    Category: Master's Thesis , 2014 102 Pages , Grade: A
    Catalog Number: 303664
    Price: US$ 40.99
  • John Lewis Partnership’s leadership. A case study
    Title: John Lewis Partnership’s leadership. A case study
    Autor:in: Miriam Mennen (Author)
    Subject: Business economics - Business Management, Corporate Governance
    Category: Essay , 2005 10 Pages , Grade: 72 % - A
    Catalog Number: 145502
    Price: US$ 6.99
  • Lufthansa in its competitive environment
    Title: Lufthansa in its competitive environment
    Autor:in: Martin Albers (Author)
    Subject: Business economics - Business Management, Corporate Governance
    Category: Term Paper (Advanced seminar) , 2007 33 Pages , Grade: 2,1
    Catalog Number: 91735
    Price: US$ 17.99
  • Managing and leading People
    Critically discuss and identify the HRM policies with which to ensure employee retention and development
    Title: Managing and leading People
    Autor:in: Alexander Berger (Author)
    Subject: Leadership and Human Resources - Miscellaneous
    Category: Research Paper (undergraduate) , 2011 26 Pages , Grade: 80%
    Catalog Number: 173499
    Price: US$ 17.99
  • Managing Projects
    Title: Managing Projects
    Autor:in: Alexander Berger (Author)
    Subject: Business economics - Business Management, Corporate Governance
    Category: Term Paper , 2009 34 Pages , Grade: 65%
    Catalog Number: 173678
    Price: US$ 17.99
  • Managing Projects with Feasibility Studies
    Title: Managing Projects with Feasibility Studies
    Autor:in: Arkadi Borowski (Author)
    Subject: Business economics - Business Management, Corporate Governance
    Category: Term Paper , 2009 15 Pages , Grade: 2.0
    Catalog Number: 145087
    Price: US$ 13.99
  • Managing the Global Environment: Analysis of the Vietnamese Market for Clothes Manufacturer
    Title: Managing the Global Environment: Analysis of the Vietnamese Market for Clothes Manufacturer
    Autor:in: Miriam Mennen (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Essay , 2006 15 Pages , Grade: 62 % - B
    Catalog Number: 145499
    Price: US$ 16.99
  • Manchester City F.C. A Critical Marketing Review
    Title: Manchester City F.C. A Critical Marketing Review
    Autor:in: Salman Mohammed (Author)
    Subject: Business economics - Business Management, Corporate Governance
    Category: Scientific Essay , 2011 20 Pages , Grade: A
    Catalog Number: 193786
    Price: US$ 16.99
  • Mental toughness and hardiness at different levels of football
    Sports Psychology and Coaching
    Title: Mental toughness and hardiness at different levels of football
    Autor:in: Mark Atkinson (Author)
    Subject: Sport - Sport Psychology
    Category: Master's Thesis , 2011 77 Pages , Grade: First Class
    Catalog Number: 210646
    Price: US$ 0.99
  • Mergers and Acquisitions in the Global Pharmaceutical Industry
    Title: Mergers and Acquisitions in the Global Pharmaceutical Industry
    Autor:in: Mennen (Author), Abayomi (Author), Jian (Author), Mead (Author), Zhou (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Project Report , 2006 27 Pages , Grade: 65 % - B
    Catalog Number: 145495
    Price: US$ 16.99
  • Micro and Macro Environmental Analysis of the Health Care Sector in the US and France - Potential Opportunities and Threats
    Title: Micro and Macro Environmental Analysis of the Health Care Sector in the US and France  - Potential Opportunities and Threats
    Autor:in: Miriam Mennen (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Essay , 2007 22 Pages , Grade: 75 % - A
    Catalog Number: 145367
    Price: US$ 18.99
  • Operations Management
    IKEA
    Title: Operations Management
    Autor:in: Alexander Berger (Author)
    Subject: Business economics - Business Management, Corporate Governance
    Category: Research Paper (undergraduate) , 2011 29 Pages , Grade: 70%
    Catalog Number: 173495
    Price: US$ 17.99
  • Presidential War Rhetoric. Kriegsrhetorik Amerikanischer Präsidenten am Beispiel des Irakkonflikts
    Title: Presidential War Rhetoric. Kriegsrhetorik Amerikanischer Präsidenten am Beispiel des Irakkonflikts
    Autor:in: Sabine Keimling (Author)
    Subject: Communications - Media and Politics, Politic Communications
    Category: Term Paper (Advanced seminar) , 2004 47 Pages , Grade: 1,3
    Catalog Number: 25495
    Price: US$ 19.99
  • Private label brands are a threat for high value manufacturer’s brands such as “Charmin”!
    An investigation of Procter & Gamble’s marketing strategy focusing on ‘pricing’, under critical consideration of consumer buying behaviour and brand loyalty
    Title: Private label brands are a threat for high value manufacturer’s brands such as “Charmin”!
    Autor:in: Miriam Mennen (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Master's Thesis , 2007 97 Pages , Grade: 1.0
    Catalog Number: 164825
    Price: US$ 38.99
  • Project Management. Duration, Project Planning, Risk Management
    Title: Project Management. Duration, Project Planning, Risk Management
    Autor:in: Janin Ropot (Author)
    Subject: Business economics - Business Management, Corporate Governance
    Category: Term Paper (Advanced seminar) , 2014 31 Pages , Grade: 1.0
    Catalog Number: 284207
    Price: US$ 18.99
  • Project Risk Management
    On Projects and their Core Principles
    Title: Project Risk Management
    Autor:in: Rebecca Grill (Author)
    Subject: Business economics - Business Management, Corporate Governance
    Category: Academic Paper , 2015 17 Pages , Grade: 2,0
    Catalog Number: 468818
    Price: US$ 16.99
  • Public Perception and Individual Contribution Towards Air Quality in Oslo, Norway. A Critical Evaluation
    Title: Public Perception and Individual Contribution Towards Air Quality in Oslo, Norway. A Critical Evaluation
    Autor:in: Zaidoon Alsaeed (Author)
    Subject: Environmental Sciences
    Category: Master's Thesis , 2014 55 Pages , Grade: Distinction
    Catalog Number: 302886
    Price: US$ 0.99
  • Report on the Toyota Company
    Title: Report on the Toyota Company
    Autor:in: Arkadi Borowski (Author)
    Subject: Business economics - Business Management, Corporate Governance
    Category: Term Paper , 2010 18 Pages , Grade: 1.0
    Catalog Number: 152492
    Price: US$ 17.99
  • Situational Analysis and Marketing Strategy of Lorenz Bahlsen GmbH & Co KG
    Title: Situational Analysis and Marketing Strategy of Lorenz Bahlsen GmbH & Co KG
    Autor:in: Rebecca Grill (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Academic Paper , 2015 15 Pages , Grade: 1,7
    Catalog Number: 468819
    Price: US$ 16.99
  • Standard Costing, Variance Analysis and Decision-Making
    Title: Standard Costing, Variance Analysis and Decision-Making
    Autor:in: Alexander Berger (Author)
    Subject: Business economics - Accounting and Taxes
    Category: Research Paper (undergraduate) , 2011 33 Pages , Grade: 63%
    Catalog Number: 174806
    Price: US$ 18.99
  • Strategic Analysis of the BBC
    Title: Strategic Analysis of the BBC
    Autor:in: Miriam Mennen (Author)
    Subject: Business economics - Operations Research
    Category: Term Paper , 2011 16 Pages , Grade: 1,2
    Catalog Number: 168418
    Price: US$ 16.99
  • Strategic Management. Analysis of the Business Model and Competitive Advantage of Bionade GmbH
    Title: Strategic Management. Analysis of the Business Model and Competitive Advantage of Bionade GmbH
    Autor:in: Rebecca Grill (Author)
    Subject: Business economics - Business Management, Corporate Governance
    Category: Academic Paper , 2016 17 Pages , Grade: 1,3
    Catalog Number: 468817
    Price: US$ 16.99
  • The disposable paper business sector in relation to market segmentation
    Title: The disposable paper business sector in relation to market segmentation
    Autor:in: Miriam Mennen (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Essay , 2007 10 Pages , Grade: 82 % - A
    Catalog Number: 145641
    Price: US$ 6.99
  • The Issue Of Partnerships and Legal Personality in England and Wales
    Title: The Issue Of Partnerships and Legal Personality in England and Wales
    Autor:in: Rahul Massey (Author)
    Subject: Law - Civil / Private, Trade, Anti Trust Law, Business Law
    Category: Essay , 2008 9 Pages , Grade: First
    Catalog Number: 127896
    Price: US$ 6.99
  • The pharmaceutical industry in Switzerland
    Title: The pharmaceutical industry in Switzerland
    Autor:in: Nicole Burkardt (Author)
    Subject: Business economics - Trade and Distribution
    Category: Essay , 2007 30 Pages , Grade: 74% - A
    Catalog Number: 80195
    Price: US$ 18.99
  • The Repercussions of Software Piracy: Damages, Approaches of Control, and Benefits from Reducing Piracy Rates
    Title: The Repercussions of Software Piracy: Damages, Approaches of Control, and Benefits from Reducing Piracy Rates
    Autor:in: Ekrem Arslan (Author)
    Subject: Computer Science - Commercial Information Technology
    Category: Term Paper , 2006 14 Pages , Grade: 1.3
    Catalog Number: 53900
    Price: US$ 15.99
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