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equity
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Towards Customer Equity: should marketers shift focus from brand equity?
Autor:in:
Malini Majumdar (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Scientific Essay , 2009
Price:
US$ 19.99
Zum Einfluss des Brand Equity auf den Customer Equity - dargestellt am Beispiel einer Betriebstypenmarke
Autor:in:
Andreas Becker (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2005 , Grade: 2,3
Price:
US$ 42.99
Customer Equity Berechnung. Determinanten und Einbindung in die CRM-Strategie am Beispiel der DiBa
Autor:in:
Denny Reising (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2003 , Grade: sehr gut
Price:
US$ 42.99
Customer Equity Analyses
Applicabilities and Limitations in Value-Based Management
Autor:in:
Dipl.-Kfm. (FH), BBA Kay-Oliver Bunn (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2008 , Grade: 1,7
Price:
US$ 42.99
Private Equity-Analyse einer Finanzierungsform
Autor:in:
Cornelia Blanke (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper (Advanced seminar) , 2012 , Grade: 2.0
Price:
US$ 18.99
The role of viral advertising in brand equity building
Autor:in:
Fotini Mastroianni (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2014
Price:
US$ 21.99
Green Brand Equity. Eine empirische Studie zur Interdependenz zwischen Markenqualität und Markentreue
Autor:in:
Alexander von Hohenberg (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (undergraduate) , 2014 , Grade: 1,0
Price:
US$ 19.99
The Damaging Effect of Brand Overexposure. On Brand Equity Dimensions of Luxury Streetwear Brands
Autor:in:
Marten Anton Wolters (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2018 , Grade: 1,0
Price:
US$ 42.99
Involving the Question of Utility for the Design of Structured Equity Products in the Wealth Management Market
Autor:in:
Stefan Modrow (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Doctoral Thesis / Dissertation , 2017 , Grade: 1,0
Price:
US$ 46.99
The effect of in-store TV in supermarkets on customer-based brand equity for consumer goods
Autor:in:
Christian Üffing (Author)
,
Verena Stasing (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2009 , Grade: B
Price:
US$ 34.99
The effect of branding on the development of a company with an example of Puma
A critical analysis
Autor:in:
Dipl. Wirt.-Inf. (FH), Dipl. Kfm. (FH), BBA Andreas Schutt (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2009 , Grade: 2,0
Price:
US$ 21.99
Exploring customer attitudes on BMW
A case analysis
Autor:in:
Marion Maguire (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2004 , Grade: A (1.0)
Price:
US$ 42.99
Case study for Hugo Boss. Back on the profitable growth track and though still the right time to exit?
Teaching note
Autor:in:
Marc Paternot (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Script , 2012 , Grade: 1,0
Price:
US$ 0.99
Bewertung von Internetunternehmen mit Kundenwertmodellen
Eine Studie zur Bewertung von sozialen Online-Netzwerken
Autor:in:
Hendrik Braun (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2008 , Grade: 1,3
Price:
US$ 34.99
Kundenzufriedenheit. Definition, Entstehung, Stellenwert
Autor:in:
Geraldine Strutz (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Academic Paper , 2006 , Grade: 2,0
Price:
US$ 19.99
Is the Digital World a real Eldorado for Luxury Brands?
Autor:in:
Clémentine Cailléret (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2013
Price:
US$ 21.99
Introducing Skincare by La Prairie to the Swedish Market
Autor:in:
Charlotte Brodtkorb (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2012 , Grade: 2,0
Price:
US$ 19.99
Brand and marketing communication in golf
Autor:in:
Charlotte Kierdorf (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper (Advanced seminar) , 2012 , Grade: 1,3
Price:
US$ 18.99
Eignung alternativer Kompensationsformen zur Bewältigung von Produktkrisen
Theoretische Erklärungsansätze und empirische Analysen
Autor:in:
Philip Tien (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2007 , Grade: 2,0
Price:
US$ 18.99
An Analytical Study on Perspectives of Brand Awareness and Its Impact upon Consumer Buying Behavior with a View to Facilitate Managerial Decision Making in Organizations
Autor:in:
Pradeep Kautish (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Doctoral Thesis / Dissertation , 2010
Price:
US$ 46.99
Corporate Brand Management
Autor:in:
Dr. Krzysztof J. Chmielewski (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Doctoral Thesis / Dissertation , 2016 , Grade: 5.0 (summa cum laude)
Price:
US$ 0.99
Phenomenon of brand hate. Behavioral consequences and managerial implications
Autor:in:
B.Sc. Teresa Pavelka (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2016 , Grade: 1,7
Price:
US$ 21.99
Consumers’ Brand Preference of Soft Drinks. A Comparative Analysis of Pepsi Cola and Coca-Cola Products
Autor:in:
Abebaw Gebrehanna Halabo (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2017 , Grade: 4.0
Price:
US$ 42.99
Bestimmung des Markenwertes mittels Conjoint-Analyse im Finanzdienstleistungssektor
Autor:in:
Mareike Wolf (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2001 , Grade: 2,0
Price:
US$ 19.99
Report for Venture Investors
On the emerging Market: Personalized Nutrition
Autor:in:
Corinna Schmidt (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (postgraduate) , 2009 , Grade: First (77)
Price:
US$ 18.99
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