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Academic texts about Benetton
23 publications
Achieving strategic agility. On the fast track to superior performance in fashion retail
Strategy formulation and execution in the fast-fashion industry
Autor:in:
Stefano Turconi (Author)
Subject:
Business economics - Business Management, Corporate Governance
Category:
Master's Thesis , 2007 57 Pages , Grade: A+
Catalog Number:
144067
Price:
US$ 21.99
Analyse der Werbeanzeige "Sterbender Aids-Kranker" von United Colors of Benetton
Autor:in:
Elena Kaznina (Author)
Subject:
Communications - Ethics in the Media
Category:
Seminar Paper , 2004 8 Pages , Grade: 1,0
Catalog Number:
40090
Price:
US$ 6.99
Benetton-Werbung. Unmoralisch oder Appell an die Moral?
Autor:in:
Jette Pauck (Author)
Subject:
Communications - Ethics in the Media
Category:
Term Paper , 2002 30 Pages , Grade: 2,3
Catalog Number:
9598
Price:
US$ 18.99
Die Benetton Werbung und ihre ethische Kontroverse. Eine quantitative Analyse der Werbewirkung am Beispiel zweier Kampagnen Oliviero Toscanis
Autor:in:
Nadine Dinkel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 118 Pages , Grade: 1,3
Catalog Number:
1119247
Price:
US$ 42.99
Die UWG-rechtliche Bewertung von Imagewerbung am Beispiel Benetton
Autor:in:
Melanie Hinzen (Author)
Subject:
Business economics - Law
Category:
Term Paper , 2001 16 Pages
Catalog Number:
104989
Price:
US$ 0.99
Die Wirkung sozialer Problemfotografie als Teil kontroverser Benetton-Werbung. Pietätlose Konfrontation oder gegenhegemoniale Intervention?
Autor:in:
Dominik Evcimen (Author)
Subject:
Sociology - Consumption and Advertising
Category:
Term Paper , 2022 25 Pages , Grade: 1,0
Catalog Number:
1248840
Price:
US$ 0.99
Esprit - a lifestyle brand aiming to become the European leader in the fashion industry
Master Thesis (MBA Degree)
Autor:in:
Julia Wimmers (Author)
Subject:
Business economics - Business Management, Corporate Governance
Category:
Master's Thesis , 2011 91 Pages , Grade: 1,3
Catalog Number:
182384
Price:
US$ 42.99
Franchising a good strategy for a company operating throughout Europe - Case study Benetton -
Autor:in:
Christine Klock (Author)
Subject:
Business economics - Business Management, Corporate Governance
Category:
Term Paper , 2004 26 Pages , Grade: 1,0 (A)
Catalog Number:
32010
Price:
US$ 19.99
Guerilla Marketing als kreative Werbeform
Eine Stakeholder-Analyse des Unternehmens Benetton
Autor:in:
Anonym (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2014 40 Pages , Grade: 1,7
Catalog Number:
281736
Price:
US$ 19.99
International Strategic Leadership: Case study of Benetton Group
Autor:in:
Olga Sokolowski (Author)
Subject:
Business economics - Business Management, Corporate Governance
Category:
Term Paper , 2010 21 Pages , Grade: 1,7
Catalog Number:
168125
Price:
US$ 18.99
Internationale Kommunikationspolitik - Fallstudie Benetton: "Raising consciousnes and controversy with global advertising"
Autor:in:
Dipl. Kauffrau Anke Marion Kondermann (Author)
,
Isabel Eitelmann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2005 35 Pages , Grade: 1,7
Catalog Number:
63041
Price:
US$ 19.99
Medienanalyse. Benetton und Co: Darf Werbung schockieren?
Autor:in:
Roman Ahrens (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2013 17 Pages , Grade: 1,7
Catalog Number:
266352
Price:
US$ 16.99
Shock advertising. Are consumer responses affected by culture? A case study on Benetton campaigns under Oliviero Toscani examining German and English responses
United Colours - United Opinions - United Cultures
Autor:in:
Kerstin Holz (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2006 104 Pages , Grade: First class
Catalog Number:
69778
Price:
US$ 42.99
Schockierende und provokative Werbung am Beispiel von Benetton
Autor:in:
Anna Korchagina (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2011 24 Pages , Grade: 1,0
Catalog Number:
171820
Price:
US$ 18.99
Schockierende Werbung und die Grundrechte auf Meinungs- und Pressefreiheit: Die Urteile zur Werbung des Unternehmens Benetton
Autor:in:
Dr. Mathias Hildebrandt (Author)
Subject:
Law - Public Law / Constitutional Law / Basic Rights
Category:
Seminar Paper , 2002 22 Pages , Grade: 1,7 entspricht 14 Punkte Jura
Catalog Number:
10481
Price:
US$ 18.99
Schockwerbung und Wettbewerbsrecht. Beurteilung von schockierender Werbung unter Berücksichtigung des Verfassungsrechts
Die Fälle Benetton I und II
Autor:in:
Nadine Loeper (Author)
Subject:
Law - Media, Multimedia Law, Copyright
Category:
Term Paper , 2015 24 Pages , Grade: 1,3
Catalog Number:
336320
Price:
US$ 18.99
Steuerung von Franchisenehmern bei McDonald's und Benetton
Autor:in:
Markus Knoepfle (Author)
Subject:
Leadership and Human Resources - Miscellaneous
Category:
Seminar Paper , 2006 28 Pages , Grade: 1,3
Catalog Number:
64113
Price:
US$ 19.99
Tabubrüche in den Werbekampagnen von Oliviero Toscani für die Bekleidungsfirma Benetton in drei ausgewählten Beispielen
Autor:in:
Hanna Liertz (Author)
Subject:
Theater Studies, Dance
Category:
Term Paper , 2019 35 Pages , Grade: 1,3
Catalog Number:
1569381
Price:
US$ 18.99
The Benetton advertising campaigns: Intentions, receptions and the legitimacy of raising global issues in advertising
Autor:in:
Anonym (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2003 12 Pages , Grade: B-68
Catalog Number:
17210
Price:
US$ 15.99
Toscani - Die Werbekampagnen für Benetton von 1984 - 2000
Autor:in:
Sandra Richter (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2002 13 Pages , Grade: 1,7
Catalog Number:
13398
Price:
US$ 15.99
United colors of Benetton. A company of colors and controversies
Autor:in:
Marion Maguire (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2003 30 Pages , Grade: 1.0 (A)
Catalog Number:
20215
Price:
US$ 19.99
Verfassungsrechtliche Beurteilung von Benettons Schockwerbung
BVerfGE 102, 347; 107, 275
Autor:in:
Anonym (Author)
Subject:
Law - Media, Multimedia Law, Copyright
Category:
Seminar Paper , 2013 37 Pages , Grade: 13,0
Catalog Number:
289222
Price:
US$ 18.99
Zur moralisch-ethischen Kompetenz und Kommunikationsstrategie einer Unternehmenspersönlichkeit: Die schockierende Werbekampagne der Marke Benetton
Autor:in:
Stephanie Meyer (Author)
Subject:
German Studies - Linguistics
Category:
Seminar Paper , 2005 18 Pages , Grade: 2,0
Catalog Number:
64419
Price:
US$ 15.99
