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Academic texts about  International Marketing

26  publications
Page  1  of  2
  • Brand Analysis "Axe" - Consumer Behaviour Theories
    Maslow Theory, Freudian Personality Theory, Involvement Theory
    Title: Brand Analysis "Axe" - Consumer Behaviour Theories
    Autor:in: Alena Kalkum (Author), Isabel Reinhardt (Author)
    Subject: Psychology - Work, Business, Organisation
    Category: Term Paper , 2012 24 Pages , Grade: 1,7
    Catalog Number: 210138
    Price: US$ 18.99
  • Elaboration case study: Burger King
    Title: Elaboration case study: Burger King
    Autor:in: Alesia Denker (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Term Paper , 2011 21 Pages , Grade: 2,0
    Catalog Number: 184536
    Price: US$ 18.99
  • Erstellung eines strategischen Marketingplans für die Kosmetikmarke "The Body Shop" in Chile
    Title: Erstellung eines strategischen Marketingplans für die Kosmetikmarke "The Body Shop" in Chile
    Autor:in: MBA Bijan Khosravani (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Diploma Thesis , 1997 80 Pages , Grade: 1,0
    Catalog Number: 314129
    Price: US$ 34.99
  • Holding. Formen und Vorteile internationaler Verbundsysteme durch Holdinggesellschaften
    Title: Holding. Formen und Vorteile internationaler Verbundsysteme durch Holdinggesellschaften
    Autor:in: Martin Keßler (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Term Paper (Advanced seminar) , 2005 31 Pages , Grade: 1,3
    Catalog Number: 41283
    Price: US$ 19.99
  • Influences of Asian Cultural Identity on Global Marketing Strategies
    Title: Influences of Asian Cultural Identity on Global Marketing Strategies
    Autor:in: Emily Bloom (Author)
    Subject: Cultural Studies - Miscellaneous
    Category: Term Paper , 2014 13 Pages , Grade: 1,0
    Catalog Number: 309498
    Price: US$ 16.99
  • Intercultural Competence - The Key to Successful International Marketing
    Intercultural Behavioral Training as an Approach to Market Development
    Title: Intercultural Competence - The Key to Successful International Marketing
    Autor:in: Monika V. Kronbügel (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Doctoral Thesis / Dissertation , 2015 218 Pages , Grade: A
    Catalog Number: 305479
    Price: US$ 46.99
  • International Brand Expansion of Aldi
    Title: International Brand Expansion of Aldi
    Autor:in: Anonym (Author)
    Subject: Business economics - Miscellaneous
    Category: Essay , 2019 23 Pages , Grade: 1.0
    Catalog Number: 535670
    Price: US$ 19.99
  • International Joint Ventures in Brazil´s Markets
    Overcoming Market Entry Barriers and Expanding International Business into the Markets of Brazil
    Title: International Joint Ventures in Brazil´s Markets
    Autor:in: M.Sc. Siegfried Hotter (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Research Paper (undergraduate) , 2010 22 Pages , Grade: 1,0
    Catalog Number: 188393
    Price: US$ 19.99
  • International Marketing Plan for the Introduction of Almdudler in the New Zealand Beverage Market
    Title: International Marketing Plan for the Introduction of Almdudler in the New Zealand Beverage Market
    Autor:in: Laura Hins (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Term Paper , 2023 29 Pages , Grade: A
    Catalog Number: 1378798
    Price: US$ 19.99
  • International Marketing plan for Volkswagen
    Title: International Marketing plan for Volkswagen
    Autor:in: Christian Baumann (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Term Paper , 2009 27 Pages , Grade: 1,2
    Catalog Number: 134003
    Price: US$ 19.99
  • International Marketing Planning - An Analysis of Burger King
    Title: International Marketing Planning - An Analysis of Burger King
    Autor:in: PhD(Student), MBA, BBA Md. Rajibul Hasan (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Seminar Paper , 2011 24 Pages , Grade: Distinction
    Catalog Number: 206778
    Price: US$ 17.99
  • International Marketing Report: Fritz Kola
    Title: International Marketing Report: Fritz Kola
    Autor:in: Tim Buse (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Master's Thesis , 2011 43 Pages , Grade: A
    Catalog Number: 191334
    Price: US$ 21.99
  • Introducing German clothes to the Canadian Market. A study of MODOMOTO's Marketing Mix Strategies
    Title: Introducing German clothes to the Canadian Market. A study of MODOMOTO's Marketing Mix Strategies
    Autor:in: Bachelor of Arts Nico Grünewälder (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Term Paper , 2013 17 Pages , Grade: 1,7
    Catalog Number: 314353
    Price: US$ 11.99
  • Mögliche Markteintrittsstrategien in Auslandsmärkte
    Title: Mögliche Markteintrittsstrategien in Auslandsmärkte
    Autor:in: Dipl.-Wirtschaftsing. (FH) Christian Liese (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Research Paper (undergraduate) , 2011 27 Pages , Grade: 1,0
    Catalog Number: 167588
    Price: US$ 19.99
  • Managing cultural differences between UK and China
    International Business Research for a company considering acquisition of a Chinese competitor
    Title: Managing cultural differences between UK and China
    Autor:in: Matteo Fabbi (Author)
    Subject: Economics - International Economic Relations
    Category: Project Report , 2011 13 Pages , Grade: 73%
    Catalog Number: 180512
    Price: US$ 18.99
  • Marketing Case Study Tesla
    Title: Marketing Case Study Tesla
    Autor:in: Ricardo Escoda (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Case Study , 2018 18 Pages , Grade: 1,3
    Catalog Number: 425768
    Price: US$ 18.99
  • Standardization in International Marketing strategy: doomed to failure or successful strategy?
    Title: Standardization in International Marketing strategy: doomed to failure or successful strategy?
    Autor:in: Diplom-Kauffrau / MSc Christina Liessem (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Essay , 2011 22 Pages , Grade: 80
    Catalog Number: 283949
    Price: US$ 19.99
  • Tekrum Marketing Plan for Malaysia
    Title: Tekrum Marketing Plan for Malaysia
    Autor:in: Carmen Nowak (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Research Paper (undergraduate) , 2009 58 Pages , Grade: A (1,5)
    Catalog Number: 147988
    Price: US$ 21.99
  • The Entrance in Foreign Markets in the Field of Biotechnology and the Consideration of Socio-Cultural Particularities
    The Biotechnology Company MediGene and the People’s Republic of China
    Title: The Entrance in Foreign Markets  in the Field of Biotechnology and the Consideration of Socio-Cultural Particularities
    Autor:in: Annike Stahl (Author)
    Subject: Business economics - Business Management, Corporate Governance
    Category: Seminar Paper , 2010 20 Pages , Grade: "noch nicht bekanntgegeben"
    Catalog Number: 146877
    Price: US$ 18.99
  • The global green consumer - A cross border market
    Title: The global green consumer - A cross border market
    Autor:in: Franziska Guhr (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Term Paper , 2007 20 Pages , Grade: 74,0
    Catalog Number: 85777
    Price: US$ 18.99
  • The global-local paradox in international advertising. Can marketing really be international?
    Title: The global-local paradox in international advertising. Can marketing really be international?
    Autor:in: Christina Liessem (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Essay , 2011 19 Pages , Grade: 74%
    Catalog Number: 283946
    Price: US$ 18.99
  • The impact of emotional branding on brand loyalty in the skin care market
    Comparing the German and the UK market using the example of Nivea and Dove
    Title: The impact of emotional branding on brand loyalty in the skin care market
    Autor:in: Jennifer Sonntag (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Master's Thesis , 2012 88 Pages , Grade: 67
    Catalog Number: 337830
    Price: US$ 42.99
  • The Impact of PR as a Communication Tool of U.K. Budget Airlines
    Title: The Impact of PR as a Communication Tool of U.K. Budget Airlines
    Autor:in: Matthias Schimmel (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Master's Thesis , 2011 98 Pages , Grade: 1,0
    Catalog Number: 232912
    Price: US$ 52.99
  • The Role of Market Research in the Internationalization of Small and Medium Enterprises
    A Swedish Case Study
    Title: The Role of Market Research in the Internationalization of Small and Medium Enterprises
    Autor:in: Adeel Asghar (Author), Shahid Kalim Khan (Author)
    Subject: Business economics - Market research
    Category: Master's Thesis , 2009 102 Pages , Grade: 3.5
    Catalog Number: 499514
    Price: US$ 42.99
  • The World Trade Organization and the Doha Round 2008 - A Pause or Breakdown?
    Title: The World Trade Organization and the Doha Round 2008 - A Pause or Breakdown?
    Autor:in: Helge-Christian Eilers (Author)
    Subject: Business economics - Economic Policy
    Category: Term Paper , 2010 15 Pages , Grade: A
    Catalog Number: 154479
    Price: US$ 18.99
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