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Academic texts about  advertising

159  publications
Page  4  of  7
  • In-Game-Advertising. Die Betrachtung der Vor- und Nachteile für Unternehmen in der Marketingkommunikation
    Title: In-Game-Advertising. Die Betrachtung der Vor- und Nachteile für Unternehmen in der Marketingkommunikation
    Autor:in: Johannes Wagner (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Seminar Paper , 2018 16 Pages , Grade: 1,0
    Catalog Number: 439131
    Price: US$ 16.99
  • Industrial Economics - The Advertising Debate
    Title: Industrial Economics - The Advertising Debate
    Autor:in: Andreas Lorek (Author), Carine Fernandez (Author), Bettina Schulte (Author), Antonia Havadi-Nagy (Author), Virginie Gauthier (Author)
    Subject: Economics - Industrial Economics
    Category: Seminar Paper , 2002 29 Pages , Grade: 8/10
    Catalog Number: 20912
    Price: US$ 19.99
  • Ingame Advertising. Videospiele als Werbeträger in der Markenkommunikation
    Title: Ingame Advertising. Videospiele als Werbeträger in der Markenkommunikation
    Autor:in: Marcel Freundt (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Bachelor Thesis , 2015 75 Pages , Grade: 1,4
    Catalog Number: 377972
    Price: US$ 34.99
  • Intercultural Communication and International Marketing: Corporate Advertising on the Internet
    Title: Intercultural Communication and International Marketing: Corporate Advertising on the Internet
    Autor:in: Natalia Magiati (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Diploma Thesis , 2005 120 Pages , Grade: 2,0
    Catalog Number: 49356
    Price: US$ 42.99
  • Intercultural Communication, Globalisation and Advertising: The influence of culture in global advertising campaigns
    Title: Intercultural Communication, Globalisation and Advertising: The influence of culture in global advertising campaigns
    Autor:in: MIR, MA Sebastian Plappert (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Essay , 2007 11 Pages , Grade: Distinction
    Catalog Number: 153938
    Price: US$ 16.99
  • Interkulturelle Werbung. Standardisierung versus Differenzierung
    Title: Interkulturelle Werbung. Standardisierung versus Differenzierung
    Autor:in: Katja Micke (Author)
    Subject: Communications - Intercultural Communication
    Category: Term Paper (Advanced seminar) , 2006 36 Pages , Grade: 1,7
    Catalog Number: 54480
    Price: US$ 18.99
  • Intertextuality and Prestige Advertising: A discursive-semiotic analysis of Australian TV advertisements
    Title: Intertextuality and Prestige Advertising: A discursive-semiotic analysis of Australian TV advertisements
    Autor:in: Christian Wöller (Author)
    Subject: English Language and Literature Studies - Linguistics
    Category: Thesis (M.A.) , 2001 108 Pages , Grade: 1.7 (A-)
    Catalog Number: 706
    Price: US$ 42.99
  • Ist die Werbung der Möbelhändler noch zeitgemäß?
    Title: Ist die Werbung der Möbelhändler noch zeitgemäß?
    Autor:in: Matthias Przybilla (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Project Report , 2015 21 Pages , Grade: 2,3
    Catalog Number: 309799
    Price: US$ 18.99
  • Juristische Aspekte des Werbens in Internet-Suchalgorithmen und sozialen Netzwerken durch das Prisma des Daten-für-Software-Handels
    Title: Juristische Aspekte des Werbens in Internet-Suchalgorithmen und sozialen Netzwerken durch das Prisma des Daten-für-Software-Handels
    Autor:in: Adnan Hamzic (Author)
    Subject: Law - IT law
    Category: Thesis (M.A.) , 2019 79 Pages , Grade: 1.0
    Catalog Number: 966253
    Price: US$ 34.99
  • Le mobile, la naissance du septième grand média?
    Title: Le mobile, la naissance du septième grand média?
    Autor:in: Thomas Koch (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Master's Thesis , 2013 76 Pages , Grade: 1.0
    Catalog Number: 373346
    Price: US$ 34.99
  • Lifestyle advertising in postmodernism - the accepted popular psychology
    Title: Lifestyle advertising in postmodernism - the accepted popular psychology
    Autor:in: Alexandra Riepe (Author)
    Subject: Tourism - Miscellaneous
    Category: Essay , 2011 14 Pages , Grade: 70% (First)
    Catalog Number: 191219
    Price: US$ 16.99
  • Location-based Advertising. Aktuelle Trends und Erfolgsfaktoren
    Title: Location-based Advertising. Aktuelle Trends und Erfolgsfaktoren
    Autor:in: Kirsten Hillebrand (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Bachelor Thesis , 2015 39 Pages , Grade: 1,3
    Catalog Number: 377284
    Price: US$ 19.99
  • Made in Germany - A proof of technical perfection. Stereotypes of Germans in British advertising
    Title: Made in Germany - A proof of technical perfection. Stereotypes of Germans in British advertising
    Autor:in: Cornelia Neumann (Author)
    Subject: English Language and Literature Studies - Culture and Applied Geography
    Category: Term Paper (Advanced seminar) , 1998 15 Pages , Grade: 1,0 (A)
    Catalog Number: 8987
    Price: US$ 15.99
  • Manipulation of society through advertising. Language manipulation mechanisms in advertisements
    Title: Manipulation of society through advertising. Language manipulation mechanisms in advertisements
    Autor:in: Stacie Writes (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Diploma Thesis , 2014 43 Pages
    Catalog Number: 333839
    Price: US$ 21.99
  • Markenglaubwürdigkeit durch Gaming-Influencer auf Live-Streaming Plattformen
    Eine Analyse von verschiedenen Generationen
    Title: Markenglaubwürdigkeit durch Gaming-Influencer auf Live-Streaming Plattformen
    Autor:in: Oliver Wahl (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Master's Thesis , 2024 179 Pages , Grade: 1.3
    Catalog Number: 1592852
    Price: US$ 46.99
  • Marketing and Advertising im Internet
    Title: Marketing and Advertising im Internet
    Autor:in: Kristian Luge (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Elaboration , 1998 8 Pages
    Catalog Number: 96196
    Price: US$ 0.99
  • Marketing and Distribution of New Food Supplement Products in the East European Market. A Business Plan
    How Food Supplements are Part of Our Daily Life and May Harm Us
    Title: Marketing and Distribution of New Food Supplement Products in the East European Market. A Business Plan
    Autor:in: Oliver Dinstl (Author)
    Subject: Business economics - Trade and Distribution
    Category: Master's Thesis , 2012 105 Pages , Grade: 2
    Catalog Number: 285665
    Price: US$ 69.99
  • Maslow's hierarchy of needs model - the difference of the Chinese and the Western pyramid on the example of purchasing luxurious products
    Title: Maslow's hierarchy of needs model - the difference of the Chinese and the Western pyramid on the example of purchasing luxurious products
    Autor:in: Nina Rakowski (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Essay , 2008 16 Pages , Grade: 97 %
    Catalog Number: 121926
    Price: US$ 18.99
  • McDonald's & Burger King. Advertising History from the 1960s to Today
    Title: McDonald's & Burger King. Advertising History from the 1960s to Today
    Autor:in: Samuel Fulmer (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Bachelor Thesis , 2015 42 Pages , Grade: 2
    Catalog Number: 463382
    Price: US$ 21.99
  • Media Strategy
    Analysis of the Effects of Media Strategies on Consumer buying Behaviour
    Title: Media Strategy
    Autor:in: Rambabu Lavuri (Author)
    Subject: Business economics - Business Management, Corporate Governance
    Category: Academic Paper , 2017 243 Pages
    Catalog Number: 435637
    Price: US$ 46.99
  • Mobile Display Advertising. Chancen und Risiken von mobiler Werbung
    Title: Mobile Display Advertising. Chancen und Risiken von mobiler Werbung
    Autor:in: Michèle Nemsow (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Term Paper , 2016 30 Pages , Grade: 1,0
    Catalog Number: 324030
    Price: US$ 18.99
  • Music and Advertising in Television I
    Pod NiTES© - proposal for new music programme
    Title: Music and Advertising in Television I
    Autor:in: Verena Stickler (Author)
    Subject: Communications - Movies and Television
    Category: Research Paper (undergraduate) , 2008 23 Pages , Grade: 1,1
    Catalog Number: 177834
    Price: US$ 18.99
  • Music and Advertising in Television II
    Case Study Analysis - The X Factor
    Title: Music and Advertising in Television II
    Autor:in: Bachelor of Arts Verena Stickler (Author)
    Subject: Communications - Movies and Television
    Category: Research Paper (undergraduate) , 2008 18 Pages , Grade: 1,1
    Catalog Number: 177835
    Price: US$ 16.99
  • Native Advertising. Ein empirisches Experiment zur Wahrnehmungsmessung von nativen Werbeanzeigen im journalistischen Kontext
    Title: Native Advertising. Ein empirisches Experiment zur Wahrnehmungsmessung von nativen Werbeanzeigen im journalistischen Kontext
    Autor:in: Alexander Schmidt (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Bachelor Thesis , 2017 111 Pages , Grade: 1,3
    Catalog Number: 386996
    Price: US$ 42.99
  • Native Advertising. Chancen und Herausforderungen im Online-Marketing
    Title: Native Advertising. Chancen und Herausforderungen im Online-Marketing
    Autor:in: Lukas Lohmann (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Seminar Paper , 2015 71 Pages , Grade: 1,3
    Catalog Number: 303516
    Price: US$ 34.99
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