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Academic texts about advertising
159 publications
Page 1 of 4
A Branded World -The Importance of Public Relations Over Advertising in Brand Building
Autor:in:
Romina Müller (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Essay , 2011 8 Pages , Grade: A
Catalog Number:
174950
Price:
US$ 6.99
A Linguistic Analysis of Strategies of Argumentation in English Print Ads
Autor:in:
Julia Trede (Author)
Subject:
English Language and Literature Studies - Linguistics
Category:
Term Paper , 2012 20 Pages , Grade: 1,3
Catalog Number:
194130
Price:
US$ 16.99
A study of Marketing and Online Marketing Tools which improve online success
Autor:in:
Max Adler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 78 Pages , Grade: 1,6
Catalog Number:
150693
Price:
US$ 34.99
Adjectives in Advertising - an Analysis
Autor:in:
Patrick Schmitz (Author)
,
Sebastian Meß (Author)
Subject:
English Language and Literature Studies - Linguistics
Category:
Seminar Paper , 2008 18 Pages , Grade: 2,0
Catalog Number:
190611
Price:
US$ 16.99
Advertising across cultural borders
Autor:in:
Bianca Bischoff (Author)
Subject:
Business economics - Business Management, Corporate Governance
Category:
Term Paper (Advanced seminar) , 2006 24 Pages , Grade: 1,0
Catalog Number:
70839
Price:
US$ 19.99
Advertising and Advertising as a type of discourse
Autor:in:
Angelika Felser (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Essay , 1998 16 Pages
Catalog Number:
378232
Price:
US$ 5.99
Advertising and Customer Values. To what extend does one influence the other?
Autor:in:
David Apel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2015 14 Pages , Grade: 1,1
Catalog Number:
302628
Price:
US$ 16.99
Advertising and promotion. Marketing communications in advertising and promotion in business
Autor:in:
Musfirah Mohamad (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Elaboration , 2015 10 Pages , Grade: Merit
Catalog Number:
312648
Price:
US$ 6.99
Advertising Awards. Bestandsaufnahme und kritische Würdigung
Autor:in:
Steffen Nolte (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Essay , 2014 10 Pages , Grade: 2,0
Catalog Number:
350554
Price:
US$ 6.99
Advertising Ethics - An Oxymoron?
Autor:in:
Harald Blocher (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2003 42 Pages , Grade: 1,7
Catalog Number:
93910
Price:
US$ 21.99
Advertising in Europe: Advertising as Communication / The World of Advertising
Autor:in:
Silke Tischendorf (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Essay , 2003 10 Pages , Grade: 1,7 (A-)
Catalog Number:
16373
Price:
US$ 6.99
Advertising in Europe: Advertising as Communication / The World of Advertising
Autor:in:
Silke Tischendorf (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Essay , 2003 10 Pages , Grade: 1,7 (A-)
Catalog Number:
16373
Price:
US$ 6.99
Advertising in Europe: Advertising as Communication / The World of Advertising
Autor:in:
Silke Tischendorf (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Essay , 2003 10 Pages , Grade: 1,7 (A-)
Catalog Number:
16373
Price:
US$ 6.99
Advertising in Poland and Germany - A Comparison
Autor:in:
Sotirios Dramalis (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (undergraduate) , 2005 38 Pages , Grade: 1,8
Catalog Number:
57825
Price:
US$ 19.99
Advertising Scorecard als Instrument des Werbecontrolling
Autor:in:
Chris Muszalik (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2008 68 Pages , Grade: 1,5
Catalog Number:
91524
Price:
US$ 40.99
Advertising to Children
Autor:in:
Franziska Pfund (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2002 30 Pages , Grade: 1,3 (A)
Catalog Number:
7723
Price:
US$ 19.99
Advertising to Children
Autor:in:
Miriam Herbst (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Essay , 2004 9 Pages , Grade: 1,7
Catalog Number:
46205
Price:
US$ 6.99
Advertising, Cigarette Brands and Smokers - An Analysis of Different Cigarette Brands, their Target Groups and the Conveyed Customer Images
Autor:in:
Jascha Walter (Author)
Subject:
English Language and Literature Studies - Linguistics
Category:
Seminar Paper , 2005 16 Pages , Grade: 2-
Catalog Number:
45625
Price:
US$ 15.99
African American Hair and its role in Advertising, Black Women's Careers, and Consumption Behavior
Autor:in:
Sandra Radtke (Author)
Subject:
American Studies - Culture and Applied Geography
Category:
Term Paper (Advanced seminar) , 2003 23 Pages , Grade: 1,2
Catalog Number:
40551
Price:
US$ 18.99
Aktivierungstheoretische Erkenntnisse in der Werbung
Autor:in:
Katja Reinhold (Author)
Subject:
Business economics - Trade and Distribution
Category:
Term Paper , 2007 20 Pages , Grade: 1,3
Catalog Number:
89303
Price:
US$ 18.99
Ambient advertising - an intrusion of consumers private sphere?
Autor:in:
Bastian Storch (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (postgraduate) , 2008 15 Pages , Grade: 1,1
Catalog Number:
115896
Price:
US$ 15.99
An Analysis of How Socio-demographic Variables Affect the Perception of English in German Advertising
Autor:in:
Henry Quevedo (Author)
Subject:
English Language and Literature Studies - Linguistics
Category:
Bachelor Thesis , 2018 48 Pages , Grade: 2,0
Catalog Number:
457533
Price:
US$ 21.99
An Eyetracking Study on Human Categorization
Analyzing the Basic Level Advantage in Online Advertising
Autor:in:
Magdalena Zettl (Author)
Subject:
English Language and Literature Studies - Linguistics
Category:
Bachelor Thesis , 2009 88 Pages , Grade: 1.0
Catalog Number:
232925
Price:
US$ 42.99
An interpretation of " Hawk Roosting" (by Ted Hughes)
Autor:in:
Hanno Frey (Author)
Subject:
English Language and Literature Studies - Literature
Category:
Essay , 2000 7 Pages , Grade: 1,0 (A)
Catalog Number:
16525
Price:
US$ 6.99
An interpretation of "A Lecture upon the Shadow" (John Donne)
Autor:in:
Hanno Frey (Author)
Subject:
English Language and Literature Studies - Literature
Category:
Essay , 2001 7 Pages , Grade: 1,0 (A)
Catalog Number:
16523
Price:
US$ 6.99
An interpretation of "Wires" (by Philip Larkin)
Autor:in:
Hanno Frey (Author)
Subject:
English Language and Literature Studies - Literature
Category:
Essay , 2001 8 Pages , Grade: 1,0 (A)
Catalog Number:
16524
Price:
US$ 6.99
An investigaton into the relevance of Guerrilla Marketing to small and medium-sized enterprises
Autor:in:
MSc International Marketing Strategy Benjamin Bach (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2006 54 Pages , Grade: 1.9
Catalog Number:
83724
Price:
US$ 21.99
Analysis Case C-376/98 - Tobacco Advertising Directive
Autor:in:
Ulrike Schneider (Author)
Subject:
Law - European and International Law, Intellectual Properties
Category:
Essay , 2008 3 Pages , Grade: 1,7
Catalog Number:
127441
Price:
US$ 3.99
Analysis of Mobile Marketing and Advertising Sector in Turkey
Professional compact guide from an insider point of view
Autor:in:
M.A. Asligul Aktas (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (undergraduate) , 2010 12 Pages , Grade: 89
Catalog Number:
162973
Price:
US$ 16.99
Analysis of the Impact of Targeted Advertising Methods on Consumer Buying Behavior in the B2C Segment
Autor:in:
Niklas Jakob (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2023 104 Pages , Grade: 1,0
Catalog Number:
1452299
Price:
US$ 42.99
Ansätze und Erfolgsfaktoren im Advertising für Social Games
Autor:in:
Sarah Busch (Author)
Subject:
Psychology - Media Psychology
Category:
Bachelor Thesis , 2011 53 Pages
Catalog Number:
189634
Price:
US$ 21.99
Aspects of Digital Advertising
Litterature Review
Autor:in:
Diane Botta (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Abstract , 2014 8 Pages , Grade: 15
Catalog Number:
279990
Price:
US$ 3.99
Audiovisuelle NGO-Kommunikation. Erfolgsfaktoren für die Umsetzung und emotionale Wirksamkeit
Autor:in:
Franziska Heinemann (Author)
Subject:
Sociology - Consumption and Advertising
Category:
Master's Thesis , 2022 74 Pages , Grade: 1,0
Catalog Number:
1311638
Price:
US$ 34.99
Augmenting Relationships through Email Marketing and Display Advertising
A Customer Acquisition Strategy for Maltair p.l.c
Autor:in:
Anonym (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2016 12 Pages , Grade: 65
Catalog Number:
1446246
Price:
US$ 18.99
Ausgelöste Emotionen in Viralen Videos
Autor:in:
Jakob Harb (Author)
Subject:
Computer Science - Commercial Information Technology
Category:
Bachelor Thesis , 2011 38 Pages , Grade: 1
Catalog Number:
205012
Price:
US$ 17.99
Be shocked. The effect of shock advertising on German citizens and Italians living in Germany
Autor:in:
Jennifer Monz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2008 80 Pages , Grade: 1,3
Catalog Number:
413211
Price:
US$ 0.99
Celebrity Endorsement in Advertising - Do Celebrities Promise Something Wrong?
An Ethical Analysis
Autor:in:
Romina Müller (Author)
Subject:
Communications - Ethics in the Media
Category:
Essay , 2011 6 Pages , Grade: 90/96
Catalog Number:
183823
Price:
US$ 6.99
Consequences of planned obsolescence for consumer culture and the promotional self
Analyzing ads
Autor:in:
Christoph Behrends (Author)
Subject:
Sociology - Communication
Category:
Essay , 2004 16 Pages , Grade: 1,7
Catalog Number:
82675
Price:
US$ 15.99
Corporate Identity und Corporate Image der Coca-Cola Company
Autor:in:
Christian Schmidt (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2013 32 Pages , Grade: 1,3
Catalog Number:
270170
Price:
US$ 19.99
Create-ing Business
Understanding Professional Tension in an Advertising Agency
Autor:in:
Saumya Pant (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2008 160 Pages , Grade: 1.7
Catalog Number:
186590
Price:
US$ 46.99
Critical Discourse Analysis of Dove’s Campaign for Real Beauty Advertisement
Autor:in:
Seda Evirgen (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2019 19 Pages , Grade: 1,7
Catalog Number:
964875
Price:
US$ 16.99
CTV Advertising. Can TTD Lead the Way with Neuromarketing?
Autor:in:
Anonym (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2022 14 Pages , Grade: 1,0
Catalog Number:
1348583
Price:
US$ 16.99
Customers Acquisition and Advertising Instruments. How does Zott acquire Children as New Customers in Vietnam?
Autor:in:
Felix Töpfer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2020 19 Pages , Grade: 1,7
Catalog Number:
1177332
Price:
US$ 16.99
Deceptive Discourse in Advertising
Autor:in:
Stephanie Helmer (Author)
Subject:
English Language and Literature Studies - Linguistics
Category:
Term Paper (Advanced seminar) , 2002 20 Pages , Grade: 2
Catalog Number:
41168
Price:
US$ 15.99
Developing Emotional Appeals in Internet Advertising
A study of contributing factors involved in provoking emotional appeals
Autor:in:
Dr. Manish Srivastava (Author)
Subject:
South Asian Studies, South-Eastern Asian Studies
Category:
Research Paper (postgraduate) , 2008 14 Pages , Grade: A
Catalog Number:
119021
Price:
US$ 15.99
Die Idealisierung Skandinaviens als Sympathieträger im Advertising am Beispiel des Copywriting von IKEA
Autor:in:
Sara Giersch (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2023 76 Pages , Grade: 1,0
Catalog Number:
1420677
Price:
US$ 0.99
Die Werbung der Zukunft. Wie Neuromarketing die Konsumentenansprache verändert
Autor:in:
Andreas Bendik (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2018 79 Pages
Catalog Number:
442754
Price:
US$ 34.99
Digital Business und E-Commerce. Digitalisierung im Handel und in der Produktion am Beispiel eines Onlineshops
Autor:in:
Lars Brengmann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2022 32 Pages , Grade: 1,0
Catalog Number:
1255169
Price:
US$ 19.99
Digitale Spiele als Werbeträger
Potentiale und Herausforderungen
Autor:in:
Jan Horak (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2011 22 Pages , Grade: 1,7
Catalog Number:
189678
Price:
US$ 18.99
Does the Development of Cognitive Dissonance Inhibit the Success of Influencer Marketing?
An Empirical Study on Implicit Associations Towards Influencers as New Advertising Ambassadors
Autor:in:
Anonym (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2020 102 Pages , Grade: 1,3
Catalog Number:
1127948
Price:
US$ 42.99
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