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Academic texts about branding
226 publications
Page 5 of 5
Stopping RIM's downfall. A repositioning of the Blackberry brand
Autor:in:
B.A. Jennifer Kint (Author)
Subject:
Business economics - Business Management, Corporate Governance
Category:
Term Paper , 2012 24 Pages , Grade: 1,0
Catalog Number:
273847
Price:
US$ 19.99
Storytelling im Social Entrepreneurship
Eine Studie zu Einsatzpotenzialen und Merkmalen narrativer Methoden im Social Impact Business
Autor:in:
Stephanie Mehleit (Author)
Subject:
Communications - Miscellaneous
Category:
Master's Thesis , 2020 169 Pages , Grade: 1,0
Catalog Number:
1220710
Price:
US$ 45.99
Strategic marketing analysis of Walt Disney’s Parks and Resorts
Autor:in:
Isabelle Köhler (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2013 30 Pages , Grade: 1,0
Catalog Number:
271362
Price:
US$ 19.99
Strategien, Chancen und Risiken der Markenführung in sozialen Netzwerken anhand von Facebook
Autor:in:
Gerd Pufler (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2011 109 Pages , Grade: 1,3
Catalog Number:
174740
Price:
US$ 42.99
Strategische Markenführung und -allianzen in der Sportbranche
Die Entwicklung einer ganzheitlichen Sportmarkendiskussion
Autor:in:
Patrick Daum (Author)
Subject:
Sport - Sport Economics, Sport Management
Category:
Diploma Thesis , 2007 132 Pages , Grade: 1,0
Catalog Number:
84222
Price:
US$ 57.99
Strategisches Branding im Bankensektor bei veränderten Rahmenbedingungen
Autor:in:
Karina Siegmankski (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2009 95 Pages , Grade: 2
Catalog Number:
186668
Price:
US$ 42.99
Successful Branding - A critical examination of Customer Experience Management for Persona International
Autor:in:
Antje Walliser (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2005 103 Pages , Grade: 1,5
Catalog Number:
48501
Price:
US$ 115.99
Successful Branding - A critical examination of Customer Experience Management for Persona International
Autor:in:
Antje Walliser (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2005 103 Pages , Grade: 1.5
Catalog Number:
186104
Price:
US$ 42.99
Successful Branding in the Financial Sector
Autor:in:
Steffen Leditschke (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2004 104 Pages , Grade: 1,0
Catalog Number:
38114
Price:
US$ 42.99
Sustainability as a new dimension of brand management - An investigation with regard to affective and cognitive dimensions of profiling
Autor:in:
Tobias Rappers (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2012 83 Pages , Grade: 1.3
Catalog Number:
202731
Price:
US$ 42.99
Techniken und Methoden zur Entwicklung eines erfolgreichen Produktnamens. Produktnamen im Kontext des Brandings
Autor:in:
Nina-Sophie Altreuther (Author)
Subject:
Communications - Specialized communication
Category:
Term Paper (Advanced seminar) , 2019 18 Pages , Grade: 1,7
Catalog Number:
505876
Price:
US$ 15.99
The aesthetics of brand image design
Autor:in:
Nick Birch (Author)
Subject:
Design (Industry, Graphics, Fashion)
Category:
Essay , 2014 18 Pages , Grade: 1.1
Catalog Number:
274456
Price:
US$ 16.99
The effect of branding on the development of a company with an example of Puma
A critical analysis
Autor:in:
Dipl. Wirt.-Inf. (FH), Dipl. Kfm. (FH), BBA Andreas Schutt (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2009 53 Pages , Grade: 2,0
Catalog Number:
177238
Price:
US$ 21.99
The China Brand Report
An overview of China's biggest and most valuable brands
Autor:in:
Tobias Reinold (Author)
Subject:
Business economics - Operations Research
Category:
Research Paper (undergraduate) , 2009 71 Pages , Grade: 1,3
Catalog Number:
140067
Price:
US$ 34.99
The impact of emotional branding on brand loyalty in the skin care market
Comparing the German and the UK market using the example of Nivea and Dove
Autor:in:
Jennifer Sonntag (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2012 88 Pages , Grade: 67
Catalog Number:
337830
Price:
US$ 42.99
The Marketing Strategy of Innocent Drinks
Autor:in:
Lioba Frings (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Essay , 2015 7 Pages , Grade: 1,3
Catalog Number:
368133
Price:
US$ 6.99
The placebo effect of marketing. Investigating the effect of price on consumption experience
Autor:in:
Eva Lang (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Scientific Essay , 2020 17 Pages , Grade: 1,0
Catalog Number:
1268809
Price:
US$ 18.99
The role of Social Media in B2B communication
Autor:in:
Valeriya Zhukova (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Essay , 2016 12 Pages , Grade: 78
Catalog Number:
349995
Price:
US$ 18.99
The Rudiments of International Employer Branding
Autor:in:
Stefan Reiswich (Author)
Subject:
Leadership and Human Resources - Employer Branding
Category:
Essay , 2015 9 Pages , Grade: 1,0
Catalog Number:
312361
Price:
US$ 6.99
The Starbucks Brand
Branding
Autor:in:
Silke Specht (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (undergraduate) , 2009 23 Pages , Grade: 1,7
Catalog Number:
232182
Price:
US$ 18.99
Tourismus in Deutschland. Die Entwicklung einer Markenstrategie anhand der Region "Allgäu"
Autor:in:
Chantalle Mertens (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (undergraduate) , 2018 23 Pages
Catalog Number:
453113
Price:
US$ 19.99
Unternehmensexterne Determinanten des Internationalen Marketing
Autor:in:
Thomas Westermann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2010 31 Pages , Grade: 2,0
Catalog Number:
195301
Price:
US$ 19.99
Vertikale Markenarchitektur - Gegenstand, Abgrenzung und Bedeutung für die identitätsorientierte Markenführung
Autor:in:
Thomas Westermann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper (Advanced seminar) , 2010 26 Pages , Grade: 2,0
Catalog Number:
195309
Price:
US$ 19.99
What universities can learn from businesses. A conceptual model of brand orientation within the context of higher education
Autor:in:
Wolfgang Nedobity (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Project Report , 2017 126 Pages , Grade: 0,0
Catalog Number:
477096
Price:
US$ 0.99
Wie wichtig ist Authentizität in hybriden Unternehmen? Die Rolle der CEOs bei der Marken-Co-Kreation
Autor:in:
David A. Gasser (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2021 102 Pages
Catalog Number:
1022717
Price:
US$ 42.99
Wirkung von Corporate Social Responsibility-Kommunikation in extern bedingten Krisen
Autor:in:
David Brüninghaus (Author)
Subject:
Business economics - Corporate communication
Category:
Master's Thesis , 2020 102 Pages , Grade: 1,0
Catalog Number:
950669
Price:
US$ 42.99
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