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Academic texts about branding
226 publications
Page 1 of 5
Aktuelle Ansätze des viralen Marketings für das Brand Management
Eine Analyse am Fallbeispiel von Conrad Electronics
Autor:in:
Philipp Dressler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 60 Pages , Grade: 1,5
Catalog Number:
461869
Price:
US$ 21.99
Akustische Markenführung. Audio Branding im Markenmanagement
Autor:in:
Pavel Stoyan (Author)
Subject:
Communications - Multimedia, Internet, New Technologies
Category:
Bachelor Thesis , 2009 52 Pages , Grade: 1,3
Catalog Number:
146244
Price:
US$ 21.99
Als Leader Self Branding praktizieren
Autor:in:
Thomas Wagner (Author)
Subject:
Leadership and Human Resources - Miscellaneous
Category:
Seminar Paper , 2007 13 Pages , Grade: 2,0
Catalog Number:
90091
Price:
US$ 18.99
Analyse der Employer Branding-Kommunikation in Start-Ups. Ableitung von Handlungsempfehlungen
Autor:in:
Nico Paulheim (Author)
Subject:
Leadership and Human Resources - Employer Branding
Category:
Academic Paper , 2020 24 Pages , Grade: 1,0
Catalog Number:
1161586
Price:
US$ 18.99
Analysis of key marketing themes for Pepsi-Cola
Autor:in:
M.A. Benjamin Pommer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2014 19 Pages , Grade: 1,3
Catalog Number:
279086
Price:
US$ 18.99
Analysis of value, image and positioning of a brand
An analysis of the brand Apple in Regard to the VIP-Criteria
Autor:in:
Sarah Nagel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2010 29 Pages , Grade: 1- (A-)
Catalog Number:
160761
Price:
US$ 19.99
Applied Marketing Strategy - The Rocker Hotel Sunderland
Autor:in:
Miriam Mennen (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Project Report , 2007 22 Pages , Grade: 84 % - A
Catalog Number:
145662
Price:
US$ 19.99
Audio Branding - Schlüssel zu einer langfristig erfolgreichen Marke?
Autor:in:
Informations- und Kommunikationsmanagerin (B.A.) Stefanie Hartwig (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2006 94 Pages , Grade: 1,7
Catalog Number:
110900
Price:
US$ 42.99
Audio Branding als integrativer Bestandteil der Markenführung
Möglichkeiten und Grenzen der Instrumentalisierung am Beispiel der Konsumgüterindustrie
Autor:in:
Diplom Kaufmann Tobias Schmelnik (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2006 73 Pages , Grade: 1,85
Catalog Number:
116202
Price:
US$ 34.99
Audio Branding. Ein Marketingkonzept
Autor:in:
Mario Lukas (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2006 122 Pages , Grade: 1,7
Catalog Number:
54075
Price:
US$ 42.99
Audio Branding. Markenführung mit Musik und Klang
Autor:in:
Dipl. Oec. Markus Winterhagen (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2005 103 Pages , Grade: 1,3
Catalog Number:
58625
Price:
US$ 42.99
Audio-Branding. Die Wirkung von Musik in der Werbung
Autor:in:
Dipl.-Kfm. (FH) Fabian Litzendorf (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (undergraduate) , 2010 39 Pages , Grade: 1,0
Catalog Number:
145852
Price:
US$ 18.99
Aufbau einer Neumarke anhand des Beispiels "everdrop"
Autor:in:
Stella Cuscuna (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2022 27 Pages , Grade: 1,3
Catalog Number:
1244534
Price:
US$ 19.99
Aufmerksamkeit durch Emotionen
Der Kampf um ein knappes Gut im Informationszeitalter
Autor:in:
Karoline Ahlemann (Author)
Subject:
Communications - Research, Studies, Enquiries
Category:
Term Paper , 2008 13 Pages , Grade: 2,0
Catalog Number:
122909
Price:
US$ 15.99
Auswirkungen von Bewertungen auf Arbeitgeberbewertungsportalen auf die Attraktivität des Arbeitgebers und Employer Branding
Autor:in:
Birgit Gura (Author)
Subject:
Leadership and Human Resources - Recruiting
Category:
Examination Thesis , 2019 25 Pages
Catalog Number:
468244
Price:
US$ 18.99
Auswirkungen von Employer Branding auf die Personalgewinnung im öffentlichen Sektor am Beispiel der Bundespolizei
-
New
Autor:in:
Alexander Seeger (Author)
Subject:
Organisation and administration - Public administration
Category:
Term Paper , 2024 20 Pages , Grade: 1,7
Catalog Number:
1593933
Price:
US$ 16.99
Authenticity, sustainability, and independence as a branding strategy for selling fermented functional food and beverage
Autor:in:
Nika Jere (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2021 54 Pages , Grade: 1,00
Catalog Number:
1128028
Price:
US$ 21.99
Behavioral Branding. Stand der Forschung und Managementimplikationen
Autor:in:
Diplom-Kauffrau Alexandra-Gwyn Paetz (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2007 41 Pages , Grade: 1,7
Catalog Number:
85262
Price:
US$ 21.99
Beitrag des Betrieblichen Gesundheitsmanagements zum Employer Branding. Personalbeschaffung und Personalbindung eines Unternehmens
Autor:in:
Anonym (Author)
Subject:
Leadership and Human Resources - Employer Branding
Category:
Seminar Paper , 2017 17 Pages , Grade: 1,7
Catalog Number:
388160
Price:
US$ 16.99
Besonderheiten des internationalen Branding
Autor:in:
Dipl. Betriebswirt Florian Henle (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (undergraduate) , 2004 26 Pages , Grade: 1,7
Catalog Number:
30452
Price:
US$ 19.99
Besonderheiten des internationalen Branding
Autor:in:
Dipl.-Hdl. Kristina Schneider (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper (Advanced seminar) , 2006 29 Pages , Grade: 2,0
Catalog Number:
66939
Price:
US$ 19.99
Boris Becker als Marke
Empirische Untersuchung der Markenpersönlichkeit von Boris Becker
Autor:in:
Daniel Schaller (Author)
Subject:
Sport - Sport Economics, Sport Management
Category:
Diploma Thesis , 2013 103 Pages , Grade: 2,3
Catalog Number:
278459
Price:
US$ 46.99
Brand and marketing communication in golf
Autor:in:
Charlotte Kierdorf (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper (Advanced seminar) , 2012 18 Pages , Grade: 1,3
Catalog Number:
205624
Price:
US$ 18.99
Brand Development of Coca-Cola Company (UK)
Exploring new branding opportunities for Coca-Cola Company (UK)
Autor:in:
Daniela Lopez (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2011 26 Pages , Grade: 72% (First)
Catalog Number:
188296
Price:
US$ 19.99
Brand Evaluator. Real company example: Abele Optik
Applied marketing and branding tools
Autor:in:
Maximiliane Gläsle (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2013 10 Pages , Grade: 1,3
Catalog Number:
278510
Price:
US$ 6.99
Brand Management Concept for a Delivery Service
Autor:in:
Matthias Schimmel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper (Advanced seminar) , 2011 24 Pages , Grade: 1,0
Catalog Number:
232916
Price:
US$ 19.99
Brand Management in the Hotel Industry and its Potential for Achieving Customer Loyalty
Autor:in:
Jessica Salver (Author)
Subject:
Tourism - Hotel Management
Category:
Diploma Thesis , 2005 119 Pages , Grade: 1,0
Catalog Number:
137288
Price:
US$ 42.99
Brand management. Measuring the brand equity of Decathlon in Portugal
Autor:in:
Benyi Heider (Author)
,
Daniela Martins (Author)
,
Ivana Cizmar (Author)
,
Miguel Loures (Author)
,
Rita Barakat (Author)
Subject:
Business economics - Business Management, Corporate Governance
Category:
Term Paper (Advanced seminar) , 2016 37 Pages , Grade: 1.5
Catalog Number:
354882
Price:
US$ 19.99
Brand Tribalism. Theoretical Foundation and Practical Application
Autor:in:
Alisa Zayasenko (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Essay , 2012 36 Pages , Grade: 1
Catalog Number:
353815
Price:
US$ 19.99
Brand Valuation im professionellen Teamsport
Autor:in:
Dipl. Betriebswirt Florian Henle (Author)
Subject:
Sport - Sport Economics, Sport Management
Category:
Diploma Thesis , 2005 105 Pages , Grade: 2,0
Catalog Number:
73455
Price:
US$ 42.99
Branded Experiences. Erlebnisse im Markenkontext
Emotionalisierung von Marken in den Köpfen von Konsumenten und deren Erlebbarmachung im Kontext nicht-klassischer Medien
Autor:in:
Florian Langhammer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2005 121 Pages , Grade: 1,0
Catalog Number:
140177
Price:
US$ 42.99
Branding - Markennamen und Markenlogos als Erfolgsfaktoren von Marken
Autor:in:
Edgar Bialas (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2009 28 Pages , Grade: 1,3
Catalog Number:
158540
Price:
US$ 19.99
Branding Bad Boys. Teachers’ Perceptions of Behaviour and How to Tackle Stereotyping Black Males
Autor:in:
Dr. Christina Voss (married Lyons) (Author)
Subject:
Didactics - Common Didactics, Educational Objectives, Methods
Category:
Academic Paper , 2007 13 Pages , Grade: A
Catalog Number:
1132811
Price:
US$ 16.99
Branding für alle Sinne - welche Rolle spielen die Sinnesorgane in der Markenwahrnehmung?
Autor:in:
Simon Baumann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2009 26 Pages , Grade: 1,7
Catalog Number:
169985
Price:
US$ 19.99
Branding Harvard
Autor:in:
Nick Birch (Author)
Subject:
Design (Industry, Graphics, Fashion)
Category:
Research Paper (postgraduate) , 2014 33 Pages , Grade: 1.15
Catalog Number:
274460
Price:
US$ 18.99
Branding in Politics
The Use of Branding Techniques in Barack Obama’s Presidential Campaign
Autor:in:
Lucie Scholz (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper (Advanced seminar) , 2011 25 Pages , Grade: 1,0
Catalog Number:
187821
Price:
US$ 19.99
Branding strategies of Vice Media Group's food channel 'Munchies'. Case study
Autor:in:
Dianne Petrov (Author)
Subject:
Art - Arts Management
Category:
Case Study , 2021 17 Pages , Grade: 8.7
Catalog Number:
1188107
Price:
US$ 16.99
Branding, Positioning and Segmentation at Volkswagen
Autor:in:
Volker Schmid (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2005 19 Pages , Grade: A
Catalog Number:
38128
Price:
US$ 18.99
Branding. Markennamen und -logos als Erfolgsfaktoren von Marken
Autor:in:
Stephan Zinn (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2003 33 Pages , Grade: 1,0
Catalog Number:
17507
Price:
US$ 19.99
Branding. Strategien und Instrumente des Online-Marketing
Autor:in:
Mag, Philipp Gamper (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2005 92 Pages , Grade: 2
Catalog Number:
44084
Price:
US$ 42.99
Brands and Branding. What makes a brand valuable, using Apple's innovation strategy as example
Autor:in:
Vanessa Lang (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2020 24 Pages , Grade: 2,0
Catalog Number:
1012761
Price:
US$ 19.99
Brands and their Shockvertisement Strategies
Autor:in:
Dr. Manisha Kumari Deep (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Essay , 2018 7 Pages , Grade: 2.5
Catalog Number:
429402
Price:
US$ 6.99
Co-Branding als Alternative zur Schaffung eines Lifestyle-Image am Beispiel von Pulmoll und Red Bull
Autor:in:
Bachelor of Arts Marco Bernal y Paños (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2011 104 Pages , Grade: 2,0
Catalog Number:
180723
Price:
US$ 42.99
Co-Branding. Strategy to strengthen brands
Autor:in:
Ann-Sophie Theuring (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2017 19 Pages , Grade: 1,7
Catalog Number:
412529
Price:
US$ 18.99
Coca Cola Life Branding. Marketing Mix
Autor:in:
Anonym (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (undergraduate) , 2017 19 Pages , Grade: 2,00
Catalog Number:
431029
Price:
US$ 18.99
Communication process in H&M. Current situation and prospects
Autor:in:
Kostadin Ruychev (Author)
Subject:
Communications - Print Media, Press
Category:
Essay , 2016 8 Pages , Grade: 5.00
Catalog Number:
439164
Price:
US$ 6.99
Consumer Identity and Global Branding Strategies
Autor:in:
Anonym (Author)
Subject:
Economics - Other
Category:
Essay , 2021 17 Pages , Grade: 98
Catalog Number:
1276183
Price:
US$ 18.99
Corporate Brand Management
Autor:in:
Dr. Krzysztof J. Chmielewski (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Doctoral Thesis / Dissertation , 2016 271 Pages , Grade: 5.0 (summa cum laude)
Catalog Number:
351899
Price:
US$ 0.99
Corporate Brand Management and its Subsequent Impacts on Organizational Behavior and Employer Branding
Autor:in:
Julian Schönfelder (Author)
Subject:
Leadership and Human Resources - Employer Branding
Category:
Bachelor Thesis , 2008 69 Pages , Grade: 2,1
Catalog Number:
214934
Price:
US$ 34.99
Corporate Branding
Autor:in:
Philipp Sandmann (Author)
Subject:
Business economics - General
Category:
Term Paper , 2006 19 Pages , Grade: 2,0
Catalog Number:
58781
Price:
US$ 18.99
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