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Academic texts about branding
226 publications
Page 4 of 5
Ist Sound Branding angewandte Musikpsychologie oder reines Marketing?
Autor:in:
Jacqueline Gula (Author)
Subject:
Musicology - Miscellaneous
Category:
Term Paper , 2016 19 Pages , Grade: 1,7
Catalog Number:
368928
Price:
US$ 16.99
Jack Daniel's Brand Activity Analysis
Autor:in:
BA Global Marketing Matteo Fabbi (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2010 16 Pages , Grade: 70%
Catalog Number:
180587
Price:
US$ 16.99
Katar im Mittelpunkt der Welt. Sportliche Großveranstaltungen als Branding-Strategien
Autor:in:
Felix Brütting (Author)
Subject:
Politics - Region: Near East, Near Orient
Category:
Term Paper (Advanced seminar) , 2017 20 Pages , Grade: 2,3
Catalog Number:
464844
Price:
US$ 16.99
Key-Account-Management als Bestandteil einer prozessorientierten Vorgehensweise zur Implementierung von Antriebskomponenten bei Außentorherstellern
Autor:in:
Markus Muley (Author)
Subject:
Business economics - Business Management, Corporate Governance
Category:
Master's Thesis , 2022 111 Pages , Grade: 1,3
Catalog Number:
1377786
Price:
US$ 42.99
Kommunikation im Employer Branding
Autor:in:
Mathias Baade (Author)
Subject:
Psychology - Work, Business, Organisation
Category:
Term Paper , 2017 35 Pages , Grade: 1,0
Catalog Number:
453835
Price:
US$ 18.99
Konsumentenverhalten. Auswirkung der Point of Sale-Gestaltung auf den Kunden
Autor:in:
Anonym (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2015 87 Pages , Grade: 1,5
Catalog Number:
314623
Price:
US$ 42.99
Konzeptionelle Produktentwicklung und -vermarktung im regionalen Raum unter Anwendung und Analyse digitaler und analoger Guerilla-Marketing-Strategien
Autor:in:
Max Jens (Author)
,
Katharina Schmidt (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 226 Pages , Grade: 1,0
Catalog Number:
413378
Price:
US$ 46.99
Konzeptionierung eines YouTube-Kanals als Content-Marketing-Instrument für den Reiseveranstalter Travelino
Autor:in:
Anonym (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2019 28 Pages , Grade: 1,0
Catalog Number:
1004274
Price:
US$ 18.99
Kritische Betrachtung von Modellen zur Markenstrategieempfehlung
Autor:in:
Andreas Gassmann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2010 35 Pages , Grade: 1,0
Catalog Number:
178164
Price:
US$ 19.99
Local and Global Management of Branding, Identity and Image
Autor:in:
Felix Zimmermann (Author)
Subject:
Politics - Topic: European Union
Category:
Term Paper , 2009 19 Pages , Grade: 1,0
Catalog Number:
140102
Price:
US$ 15.99
Möglichkeiten und Grenzen des User Generated Branding für Unternehmen
Autor:in:
Christine Niemczyk (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2016 20 Pages , Grade: 1,3
Catalog Number:
341017
Price:
US$ 18.99
Marken aus neuropsychologischer Sicht. Was macht Marken so erfolgreich?
Autor:in:
Kalina Ivanova (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2021 16 Pages , Grade: 1
Catalog Number:
1163424
Price:
US$ 15.99
Markenbotschafter aus eigenen Reihen. Wie Corporate Influencer die Markenwahrnehmung beeinflussen
Eine Potenzialanalyse für junge Unternehmen auf der Businessplattform Linkedin
Autor:in:
Alina Weingart (Author)
Subject:
Business economics - Corporate communication
Category:
Bachelor Thesis , 2024 70 Pages , Grade: 1,3
Catalog Number:
1450394
Price:
US$ 34.99
Markenbotschafter im Issues Management
Vernetzung der wissenschaftlichen Konzepte Issues Management und Internal Branding
Autor:in:
Christian Schulz (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2013 94 Pages , Grade: 2,3
Catalog Number:
231922
Price:
US$ 42.99
Markenentwicklung und Markenkommunikation als Herausforderung in der Gründungsphase von Start-Ups
Eine empirische Untersuchung aus dem MHMK Umfeld
Autor:in:
Isabella Fendt (Author)
Subject:
Communications - Research, Studies, Enquiries
Category:
Bachelor Thesis , 2013 97 Pages , Grade: 1,0
Catalog Number:
306731
Price:
US$ 42.99
Markenerfolg durch Live Communication
Autor:in:
BBA Thomas Heinrich Musiolik (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2012 17 Pages , Grade: 1,3
Catalog Number:
196280
Price:
US$ 18.99
Markenerweiterung - Ansatzpunkte und Erfolgsfaktoren
Autor:in:
Rainer Behnke (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Scientific Essay , 2010 35 Pages , Grade: 1,0
Catalog Number:
167053
Price:
US$ 19.99
Markenführung am Beispiel des Unternehmens Tesla Inc.
Eine Fallstudie
Autor:in:
Nicole Czuba (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Case Study , 2017 41 Pages , Grade: 1,0
Catalog Number:
357895
Price:
US$ 21.99
Markenführung im B2B-Bereich: "Ingredient Branding"
Systematisierung der B2B-Strategie. Aktuelle Entwicklungen und Best Practices für eine erfolgreiche Umsetzung
Autor:in:
Michael Biss (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2005 137 Pages , Grade: 1,7
Catalog Number:
42993
Price:
US$ 28.99
Markengestaltung. Zwischen Positionierung und Realisation
Ein Modell
Autor:in:
Christian Nufer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Intermediate Diploma Thesis , 2015 72 Pages , Grade: 1,0
Catalog Number:
296301
Price:
US$ 34.99
Markenloyalität durch Kundenbindungsmaßnahmen. Am Beispiel der Marke "JACK & JONES"
Autor:in:
Stella Cuscuna (Author)
Subject:
Communications - Miscellaneous
Category:
Term Paper , 2023 29 Pages , Grade: 1,3
Catalog Number:
1361806
Price:
US$ 18.99
Market Segmentation and Branding in the Hotel Industry
With Special References to Hilton Cooperation
Autor:in:
Nora Burkard (Author)
Subject:
Tourism - Miscellaneous
Category:
Seminar Paper , 2003 40 Pages , Grade: 1,3 (A)
Catalog Number:
22596
Price:
US$ 18.99
Marketing Strategies Used By Intel To Create A Sustainable Market Position
An investigation to analyse the marketing strategies used by Intel by examining strategic marketing issues and also the options facing the organisation in building a sustainable competitive market position
Autor:in:
Christopher Ulph (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Project Report , 2010 14 Pages , Grade: 75
Catalog Number:
166297
Price:
US$ 16.99
Marketing Strategy for SMEs in Emerging Economies
A comprehensive research of marketing strategies in Mexican SMEs
Autor:in:
Msc Mauricio Jesús Martínez Delfín (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Thesis (M.A.) , 2013 92 Pages , Grade: 88.3
Catalog Number:
359011
Price:
US$ 42.99
Mobile Branding via UMTS
Autor:in:
Thomas Johannes Schäfer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2005 91 Pages , Grade: 1,7
Catalog Number:
43661
Price:
US$ 42.99
Nachhaltiges Corporate Design. Wie regt man Konsumenten zum Kauf nachhaltiger Produkte an?
Autor:in:
Maria Hegeholz (Author)
Subject:
Business economics - Market research
Category:
Bachelor Thesis , 2021 78 Pages , Grade: 1,8
Catalog Number:
1168692
Price:
US$ 34.99
Name letter Branding
How our name can predict the preference for certain products
Autor:in:
Barbara Bilyk (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2010 14 Pages , Grade: 1,0
Catalog Number:
159207
Price:
US$ 18.99
Nation Branding Practices in Latin America
A Diagnosis of Brazil, Chile and Colombia
Autor:in:
Eva Niesing (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 184 Pages , Grade: 1,1
Catalog Number:
214691
Price:
US$ 46.99
Nation Branding. Ein kommunikatives Phänomen und seine Bedeutung
Autor:in:
M.A. Gesa Lüß (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2007 141 Pages , Grade: 1,5
Catalog Number:
112959
Price:
US$ 42.99
Nation Branding. Ein Land als Marke
Autor:in:
Sascha Wolff (Author)
Subject:
Business economics - Business Management, Corporate Governance
Category:
Project Report , 2011 15 Pages , Grade: 2,3
Catalog Number:
188011
Price:
US$ 18.99
National Branding
Autor:in:
Jurica Kis (Author)
Subject:
Economy - Theory of Competition, Competition Policy
Category:
Seminar Paper , 2008 18 Pages , Grade: 1,3
Catalog Number:
118510
Price:
US$ 18.99
Neuromarketing im Sportsponsoring
Möglichkeiten zur Optimierung von Sportsponsoringaktivitäten unter Berücksichtigung neurowissenschaftlicher Erkenntnisse
Autor:in:
Dennis Schwarz (Author)
Subject:
Business economics - General
Category:
Bachelor Thesis , 2014 71 Pages , Grade: 95 (1,3)
Catalog Number:
279153
Price:
US$ 34.99
Neuromarketing: Was passiert im Kopf des Konsumenten?
Ein Einblick in die Neuroökonomie und deren Nutzen für die Marktforschung.
Autor:in:
Felix Ilse (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2012 66 Pages , Grade: 1,7
Catalog Number:
203354
Price:
US$ 22.99
Olympic Games Ceremonies. An Event Management Perspective
The Branding of a City
Autor:in:
John Jossifakis (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2014 45 Pages , Grade: 7.5
Catalog Number:
276541
Price:
US$ 21.99
Personal Branding im Spannungsfeld postmoderner Identitätsbildung
Autor:in:
Birgit Jeske (Author)
Subject:
Psychology - Work, Business, Organisation
Category:
Diploma Thesis , 2010 139 Pages , Grade: 1,0
Catalog Number:
164179
Price:
US$ 42.99
Personalmarketing in Zeiten des Fachkräftemangels. Employer Branding als Strategie
Autor:in:
Sandra Fritzsche (Author)
Subject:
Leadership and Human Resources - Employer Branding
Category:
Diploma Thesis , 2004 92 Pages , Grade: 1,0
Catalog Number:
49477
Price:
US$ 42.99
Personalmarketing und Employer Branding
Autor:in:
Katharina Maletzki (Author)
Subject:
Leadership and Human Resources - Employer Branding
Category:
Term Paper , 2017 26 Pages , Grade: 2,0
Catalog Number:
457210
Price:
US$ 18.99
Place Branding: Regionale Identität als Wettbewerbsvorteil?
Die Entwicklung einer Standortmarke
Autor:in:
Sarah Kerßebaum (Author)
Subject:
Geography / Earth Science - Demographics, Urban Management, Planning
Category:
Term Paper , 2014 17 Pages , Grade: 1,0
Catalog Number:
273229
Price:
US$ 16.99
Politisches Branding im Wahlprozess Deutschlands und Russlands im Vergleich
Autor:in:
Raliya Fattakhova (Author)
Subject:
Politics - Political systems in general and in comparison
Category:
Term Paper , 2009 16 Pages
Catalog Number:
288614
Price:
US$ 16.99
Private label brands are a threat for high value manufacturer’s brands such as “Charmin”!
An investigation of Procter & Gamble’s marketing strategy focusing on ‘pricing’, under critical consideration of consumer buying behaviour and brand loyalty
Autor:in:
Miriam Mennen (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2007 97 Pages , Grade: 1.0
Catalog Number:
164825
Price:
US$ 42.99
Private Label Brands at ASDA
Why Supermarket Retailers Should Understand Consumer Behaviour
Autor:in:
Valentin Nehls (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2005 13 Pages , Grade: 69%
Catalog Number:
62007
Price:
US$ 18.99
Qualifizierte Mitarbeiter an das Unternehmen binden mit dem "Employer Branding"
Autor:in:
Kerstin Schaaf (Author)
Subject:
Business economics - Business Management, Corporate Governance
Category:
Seminar Paper , 2010 22 Pages , Grade: 1,7
Catalog Number:
155249
Price:
US$ 19.99
Retail Branding - Betriebsformen als Marken
Autor:in:
Johannes Fries (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2011 31 Pages , Grade: 1,3
Catalog Number:
177484
Price:
US$ 19.99
Retail Branding. Der Handel als Marke
Autor:in:
Justin Lemmens (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper (Advanced seminar) , 2002 36 Pages , Grade: 1,3
Catalog Number:
18494
Price:
US$ 19.99
Retail Branding. Konzept und Beispiele
Autor:in:
Tobias Lorenz (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2004 23 Pages , Grade: 1,3
Catalog Number:
36340
Price:
US$ 19.99
Royal Caribbean Cruise Line (RCCL) - Brand plan for a new concept: The Aqua Theatre Café
The process of developing a new brand
Autor:in:
BA Global Marketing Matteo Fabbi (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2010 30 Pages , Grade: 70%
Catalog Number:
180650
Price:
US$ 19.99
Save the Whales - Don't Cry for Them! How the Social Movement Brand ‘Sea Shepherd Conservation Society’ Eludes Compassion Fatigue through Branding
Autor:in:
Marcel Weigel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2015 135 Pages , Grade: 1,7
Catalog Number:
312947
Price:
US$ 42.99
Social Recruiting und Employer Branding unter Einbezug der Mitarbeiter der ING-DiBa
Autor:in:
B.A. Christian Sander (Author)
,
Jan Köllnberger (Author)
,
Viktor Wiederkehr (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2014 53 Pages , Grade: 1,7
Catalog Number:
276605
Price:
US$ 21.99
Sound Branding for JOSEPHS®. Brand Sounds and Sound Creation
Autor:in:
Johannes Köck (Author)
Subject:
Economics - Innovation economics
Category:
Term Paper , 2014 25 Pages , Grade: 1,3
Catalog Number:
378118
Price:
US$ 5.99
Sportsponsoring und Neuromarketing
Optimierung des Sportsponsoring-Managementprozesses durch Konzepte des Neuromarketings
Autor:in:
Diplom Sportökonom André Maerz (Author)
Subject:
Sport - Sport Economics, Sport Management
Category:
Diploma Thesis , 2010 130 Pages , Grade: 2,0
Catalog Number:
161924
Price:
US$ 40.99
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