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Academic texts about  Business economics - Offline Marketing and Online Marketing  (1056 results)

Enhance your understanding of Business Economics: Marketing Management with GRIN's student-focused collection. Our academic resources cover essential offline and online marketing strategies, deep analysis, and effective business communication. Perfect for your term papers, essays, and bachelor's theses. Instant PDF/eBook access or print-on-demand ensures you can dive into international marketing and management topics immediately. Develop your marketing plan and academic skills with expert insights.

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  • Factors Influencing Consumers' Intention to Purchase Clothing Online
    Title: Factors Influencing Consumers' Intention to Purchase Clothing Online
    Autor:in: Natalie Bluschke (Author)
    Category: Master's Thesis , 2011 , Grade: 1.0
    Price: US$ 21.99
  • Factors Influencing Consumers' Intention to Purchase Clothing Online
    Title: Factors Influencing Consumers' Intention to Purchase Clothing Online
    Autor:in: Natalie Bluschke (Author)
    Category: Master's Thesis , 2011 , Grade: 1.0
    Price: US$ 21.99
  • Selection of CRM software for the event sector
    Using the example of the German event management company XYZ
    Title: Selection of CRM software for the event sector
    Autor:in: Thomas Punzel (Author)
    Category: Master's Thesis , 2009 , Grade: A- (1,5)
    Price: US$ 42.99
  • The theory and practice of international marketing – B2B
    Title: The theory and practice of international marketing – B2B
    Autor:in: Dr. Aleksander Szymanski (Author)
    Category: Seminar Paper , 2003
    Price: US$ 6.99
  • Tylenol - A Study of Successful Marketing Strategies
    Title: Tylenol - A Study of Successful Marketing Strategies
    Autor:in: James Tallant (Author)
    Category: Essay , 2009 , Grade: 100.00
    Price: US$ 6.99
  • User Perception of Targeted Ads in Online Social Networks
    A Theoretical and Empirical Investigation Using the Example of Facebook
    Title: User Perception of Targeted Ads in Online Social Networks
    Autor:in: Timo Beck (Author)
    Category: Doctoral Thesis / Dissertation , 2010 , Grade: 1,0
    Price: US$ 42.99
  • Businessplan Online Optiker
    Businessplan mit Schwerpunkt Marketing
    Title: Businessplan Online Optiker
    Autor:in: Dipl. Kaufmann, MBA Tobias Bandt (Author)
    Category: Term Paper , 2010 , Grade: 1,0
    Price: US$ 18.99
  • The Measurement of Customer Satisfaction
    Existing Research, Comparison of Different Methods, and Critical Appraisal
    Title: The Measurement of Customer Satisfaction
    Autor:in: David Willemsen (Author)
    Category: Research Paper (undergraduate) , 2010 , Grade: 1,0
    Price: US$ 34.99
  • Bombardier Inc. - Case Study of a brand in an Emerging Country
    Title: Bombardier Inc. - Case Study of a brand in an Emerging Country
    Autor:in: Eugen Dimant (Author), Susanne Lindner (Author), James Liu (Author), Trinidad Ruiz (Author), Varun Tejpal (Author)
    Category: Project Report , 2010
    Price: US$ 19.99
  • Optimisation of procurement processes by the example Sanitärtechnik Eisenberg
    Title: Optimisation of procurement processes by the example Sanitärtechnik Eisenberg
    Autor:in: Markus Groß (Author)
    Category: Term Paper , 2010 , Grade: 1,0
    Price: US$ 18.99
  • Prêt A Manger. A Business Model Analysis
    Title: Prêt A Manger. A Business Model Analysis
    Autor:in: E. Dimant (Author), M. Dysart (Author), K. Lanoix (Author), T. Leung (Author), S. Lindner (Author)
    Category: Project Report , 2010 , Grade: 100%
    Price: US$ 19.99
  • Dissertation Proposal: Development of a recommendation on the implementation of IT service management on the basis of ITIL in SMEs
    Title: Dissertation Proposal: Development of a recommendation on the implementation of IT service management on the basis of ITIL in SMEs
    Autor:in: Markus Groß (Author)
    Category: Term Paper , 2010 , Grade: 1,0
    Price: US$ 18.99
  • Molson Coors to launch “clear beer for women”
    Campaign Planning and Development Individual Assignment
    Title: Molson Coors to launch “clear beer for women”
    Autor:in: Sascha Kurth (Author)
    Category: Term Paper , 2010 , Grade: 1,3
    Price: US$ 18.99
  • Private label brands are a threat for high value manufacturer’s brands such as “Charmin”!
    An investigation of Procter & Gamble’s marketing strategy focusing on ‘pricing’, under critical consideration of consumer buying behaviour and brand loyalty
    Title: Private label brands are a threat for high value manufacturer’s brands such as “Charmin”!
    Autor:in: Miriam Mennen (Author)
    Category: Master's Thesis , 2007 , Grade: 1.0
    Price: US$ 42.99
  • Service Marketing Innovations - some general concepts
    Title: Service Marketing Innovations - some general concepts
    Autor:in: B.Sc. Yasemin Sari (Author)
    Category: Term Paper , 2010 , Grade: 1,0
    Price: US$ 18.99
  • Planning in new Ventures
    Title: Planning in new Ventures
    Autor:in: Simon Barth (Author)
    Category: Bachelor Thesis , 2009 , Grade: 1,7
    Price: US$ 19.99
  • How to get noticed in Google
    Introduction to Search Engine Optimisation in the Era of e-Retailing
    Title: How to get noticed in Google
    Autor:in: Angela Keil (Author)
    Category: Diploma Thesis , 2009 , Grade: 1,0
    Price: US$ 21.99
  • Operatives Marketing von Puma Fußball
    Title: Operatives Marketing von Puma Fußball
    Autor:in: Diplom-Pädagoge Sean Miller (Author)
    Category: Term Paper , 2010 , Grade: 2,0
    Price: US$ 18.99
  • Marketinganalyse von Puma
    Title: Marketinganalyse von Puma
    Autor:in: Diplom-Pädagoge und Master of Business Administration Sean Miller (Author)
    Category: Term Paper , 2010 , Grade: 2,0
    Price: US$ 18.99
  • Amazon Marketing Strategy
    MBA Marketing Assignment
    Title: Amazon Marketing Strategy
    Autor:in: Manfred Damsch (Author)
    Category: Research Paper (undergraduate) , 2008
    Price: US$ 18.99
  • Communication Problems in the Family Business
    Business Communication
    Title: Communication Problems in the Family Business
    Autor:in: Stephanie Olbrich (Author)
    Category: Essay , 2010 , Grade: A (1,3)
    Price: US$ 19.99
  • Geographical Indications
    Local products in a local market
    Title: Geographical Indications
    Autor:in: Stefanie Schumann (Author)
    Category: Term Paper (Advanced seminar) , 2010 , Grade: 1,0
    Price: US$ 19.99
  • Analysis of value, image and positioning of a brand
    An analysis of the brand Apple in Regard to the VIP-Criteria
    Title: Analysis of value, image and positioning of a brand
    Autor:in: Sarah Nagel (Author)
    Category: Term Paper , 2010 , Grade: 1- (A-)
    Price: US$ 19.99
  • Basic guideline for a German company to do business with Japanese companies
    On the background of possible future joint ventures
    Title: Basic guideline for a German company to do business with Japanese companies
    Autor:in: Sarah Nagel (Author)
    Category: Term Paper , 2009 , Grade: 1 (A)
    Price: US$ 19.99
  • The Impact of Interactive Media on Consumer Buying Behavior
    A Case Study Analysis on Television Home Shopping
    Title: The Impact of Interactive Media on Consumer Buying Behavior
    Autor:in: Leonie Matzick (Author)
    Category: Term Paper , 2009 , Grade: 1,0
    Price: US$ 18.99
  • Global Brands & Culture
    Transformations towards a globally unified culture of consumption
    Title: Global Brands & Culture
    Autor:in: Stefan Geissel (Author)
    Category: Seminar Paper , 2006 , Grade: 1,3
    Price: US$ 18.99
  • Key Success Factors of New Products / Product Innovations
    Case Study: "Kess & Fit"
    Title: Key Success Factors of New Products / Product Innovations
    Autor:in: Raffaele Aledda (Author)
    Category: Bachelor Thesis , 2007 , Grade: 1,7
    Price: US$ 42.99
  • Name letter Branding
    How our name can predict the preference for certain products
    Title: Name letter Branding
    Autor:in: Barbara Bilyk (Author)
    Category: Seminar Paper , 2010 , Grade: 1,0
    Price: US$ 18.99
  • Definition of brand preferences by means of the Limbic® Tool
    A neuromarketing-oriented approach for the demonstration of brand preferences within the color cosmetics market
    Title: Definition of brand preferences by means of the Limbic® Tool
    Autor:in: Irina Dering (Author)
    Category: Bachelor Thesis , 2010 , Grade: 1.7
    Price: US$ 34.99
  • The advantages and disadvantages of relationship management
    How can a company integrate recent research findings in order to make its CRM system more efficient?
    Title: The advantages and disadvantages of relationship management
    Autor:in: Master of Science in International Business Michael Bock (Author)
    Category: Bachelor Thesis , 2008 , Grade: 1,2
    Price: US$ 18.99
  • BMW - Overview of Corporate Communication, Corporate Identity, Corporate Image and CSR
    Title: BMW - Overview of Corporate Communication, Corporate Identity, Corporate Image and CSR
    Autor:in: Michael Kofler (Author)
    Category: Scientific Essay , 2010 , Grade: 2,0
    Price: US$ 6.99
  • Apple's Secret of Success
    Traditionelles Marketing & Kult Marketing
    Title: Apple's Secret of Success
    Autor:in: Sascha Schneiders (Author)
    Category: Bachelor Thesis , 2010 , Grade: 1,2
    Price: US$ 42.99
  • Evaluation of the marketing environment for private health care in the USA and China
    Title: Evaluation of the marketing environment for private health care in the USA and China
    Autor:in: Bsc Hons, MA Nicole Burkardt (Author)
    Category: Term Paper , 2007 , Grade: B (67%)
    Price: US$ 19.99
  • Market Entry Strategies
    International Marketing Management
    Title: Market Entry Strategies
    Autor:in: Viktor Tielmann (Author)
    Category: Research Paper (undergraduate) , 2010 , Grade: 1,0
    Price: US$ 18.99
  • Global overview and a closer look into Adobe´s international marketing activity
    Title: Global overview and a closer look into Adobe´s international marketing activity
    Autor:in: Marc Schwarz (Author)
    Category: Term Paper , 2010 , Grade: A+
    Price: US$ 18.99
  • Churín - Village Destination Branding in the Peruvian Andes
    Title: Churín - Village Destination Branding in the Peruvian Andes
    Autor:in: Isabel Glaser (Author)
    Category: Diploma Thesis , 2009 , Grade: 1,0
    Price: US$ 46.99
  • Online Marketing
    How to Increase International Sales with Search Engine Optimisation
    Title: Online Marketing
    Autor:in: Sandra Spindler (Author)
    Category: Term Paper (Advanced seminar) , 2010 , Grade: 8 (Niederlande)
    Price: US$ 19.99
  • Correct Choice of Location as a Factor of Success
    Title: Correct Choice of Location as a Factor of Success
    Autor:in: Sandra Spindler (Author)
    Category: Seminar Paper , 2009 , Grade: 2
    Price: US$ 18.99
  • Crisis Management of BMW Motorrad Australia
    Title: Crisis Management of BMW Motorrad Australia
    Autor:in: Anonym (Author)
    Category: Research Paper (undergraduate) , 2010 , Grade: 1,3
    Price: US$ 18.99
  • Threat, risk, and issues assessment with regard to BMW Motorrad Australia
    Title: Threat, risk, and issues assessment with regard to BMW Motorrad Australia
    Autor:in: Anonym (Author)
    Category: Essay , 2010 , Grade: 1,3
    Price: US$ 18.99
  • Analysis of Current Mobile Marketing Applications, Selected Best Practices and Future Development
    Title: Analysis of Current Mobile Marketing Applications, Selected Best Practices and Future Development
    Autor:in: M.A. Asligul Aktas (Author)
    Category: Master's Thesis , 2010 , Grade: 1.3
    Price: US$ 34.99
  • Google's main brands in a GE Matrix
    International Marketing Strategy: Google's major brands in a portfolio analysis
    Title: Google's main brands in a GE Matrix
    Autor:in: Max Adler (Author)
    Category: Term Paper (Advanced seminar) , 2010 , Grade: 1,9
    Price: US$ 18.99
  • Corporate Communication, Identity, Image, and Social Responsibility
    BMW
    Title: Corporate Communication, Identity, Image, and Social Responsibility
    Autor:in: Anonym (Author)
    Category: Seminar Paper , 2010 , Grade: 1,7
    Price: US$ 18.99
  • Analysis of the biotechnological market of Russia to find a market entry strategy for BASF Plant Science
    Title: Analysis of the biotechnological market of Russia to find a market entry strategy for BASF Plant Science
    Autor:in: Franziska Koal (Author)
    Category: Seminar Paper , 2007 , Grade: 2,0
    Price: US$ 18.99
  • Applicability of Mobile Marketing in the Marketing Mix of Trade Fair Organizers
    Title: Applicability of Mobile Marketing in the Marketing Mix of Trade Fair Organizers
    Autor:in: Immo Prenzel (Author)
    Category: Master's Thesis , 2009 , Grade: 1,3
    Price: US$ 42.99
  • Marketing Mix of Starbucks
    Title: Marketing Mix of Starbucks
    Autor:in: Kathl Morgenstern (Author)
    Category: Essay , 2009 , Grade: 2.6
    Price: US$ 6.99
  • UMTS Market Entry in Russia
    Mobile Commerce for Network Operators
    Title: UMTS Market Entry in Russia
    Autor:in: Anja Antropov (Author)
    Category: Master's Thesis , 2001 , Grade: 1,3
    Price: US$ 42.99
  • Abercrombie & Fitch. Marketing Analysis
    A macro-environmental and competitive audit
    Title: Abercrombie & Fitch. Marketing Analysis
    Autor:in: Phillip Weber (Author)
    Category: Seminar Paper , 2009 , Grade: 2
    Price: US$ 18.99
  • Marketing and customer orientation of Cisco Systems Inc 2009
    Title: Marketing and customer orientation of Cisco Systems Inc 2009
    Autor:in: Uddika Kahawatte (Author)
    Category: Scientific Essay , 2009 , Grade: 62.00
    Price: US$ 18.99
  • Tekrum Marketing Plan for Malaysia
    Title: Tekrum Marketing Plan for Malaysia
    Autor:in: Carmen Nowak (Author)
    Category: Research Paper (undergraduate) , 2009 , Grade: A (1,5)
    Price: US$ 21.99
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Discover a comprehensive range of academic texts within GRIN's collection dedicated to Business Economics: Marketing Management. This robust resource is ideal for students seeking in-depth insights into both offline and online marketing. You'll find valuable materials, from detailed analyses of product success and consumer perception to advanced multi-channel communication strategies and international market approaches. Our offerings include Master's Theses, Bachelor's Theses, Research Papers, and Project Reports, providing strong foundations for your academic journey. Explore case studies on eBusiness models, marketing environment analysis for global brands, and strategic planning for effective business communication. Each document illuminates crucial aspects of marketing strategy, management, and the development of successful marketing plans. All texts are available for instant access as PDF or eBook, or as a convenient print-on-demand edition, supporting your studies on every level.

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