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Academic texts about  Communications - Public Relations, Advertising, Marketing, Social Media  (325 results)

Dive into Strategic Communication: Public Relations, Advertising, Marketing, and Social Media with GRIN! Our collection offers essential academic resources for students. Explore compelling research papers, Master's theses, and essays on vital topics like brand management, media strategy, and effective advertising campaigns. Gain insights into target audience analysis, social commerce, and the strategic use of Facebook for public relations. Whether you need an undergraduate research paper or a complex project report, instantly access texts as PDF or eBook, or opt for a print-on-demand edition. Enhance your understanding of modern marketing and communication management today.

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  • Internet Uses and Gratification. An Evidence from Millenials in Hyderabad
    Title: Internet Uses and Gratification. An Evidence from Millenials in Hyderabad
    Autor:in: Dr. Kunal Gaurav (Author)
    Category: Research Paper (postgraduate) , 2019 , Grade: A
    Price: US$ 21.99
  • The Positive and Negative Effects of Social Media
    Title: The Positive and Negative Effects of Social Media
    Autor:in: Edikan Ukpong (Author)
    Category: Essay , 2014 , Grade: B (65.3)
    Price: US$ 6.99
  • The Role of Social Media in Development Communication
    Title: The Role of Social Media in Development Communication
    Autor:in: Edikan Ukpong (Author)
    Category: Seminar Paper , 2016 , Grade: B
    Price: US$ 16.99
  • Influences of Social Media on Adolescent Mental Health in Ghana
    Title: Influences of Social Media on Adolescent Mental Health in Ghana
    Autor:in: Gilbert Arhinful Aidoo (Author)
    Category: Term Paper , 2019
    Price: US$ 0.99
  • The Impact of Public Relations on Crisis Management at Health Institutions
    A Case Study of University Teaching Hospital (UTH), in Lusaka, Zambia
    Title: The Impact of Public Relations on Crisis Management  at Health Institutions
    Autor:in: Sandra Lombe (Author)
    Category: Bachelor Thesis , 2016 , Grade: B+ (Merit)
    Price: US$ 34.99
  • How Facebook Can Promote Tourism. The Example of Beni Mellal Khenifra, Morocco
    Title: How Facebook Can Promote Tourism. The Example of Beni Mellal Khenifra, Morocco
    Autor:in: Hamza Elwachwani (Author)
    Category: Bachelor Thesis , 2019
    Price: US$ 0.99
  • Internationalisation and the Marketing of Higher Education. Australian Universities Best Practices
    Title: Internationalisation and the Marketing of Higher Education. Australian Universities Best Practices
    Autor:in: Michelangelo Balicco (Author)
    Category: Professorial Dissertation , 2019 , Grade: 10
    Price: US$ 46.99
  • The Credibility of influencer marketing and mandatory labelling.The legal situation in Germany and its influence on acceptance and consumer behaviour
    Title: The Credibility of influencer marketing and mandatory labelling.The legal situation in Germany and its influence on acceptance and consumer behaviour
    Autor:in: Laura Larissa Klempt (Author)
    Category: Master's Thesis , 2019 , Grade: 1.0
    Price: US$ 46.99
  • Instagram's impact on Generation Z. Does a professional Instagram account influence the decision-making process?
    Title: Instagram's impact on Generation Z. Does a professional Instagram account influence the decision-making process?
    Autor:in: Maria Priller (Author)
    Category: Master's Thesis , 2019 , Grade: 2
    Price: US$ 42.99
  • Understanding the Adoption of Fitness Applications in China
    A Social Perspective on Motivation
    Title: Understanding the Adoption of Fitness Applications in China
    Autor:in: Immanuel Nama (Author)
    Category: Master's Thesis , 2019 , Grade: 1
    Price: US$ 34.99
  • Impacts of Manipulative Advertising on the Consumer Perceptions of Ready-To-Eat Foods Market in London
    Title: Impacts of Manipulative Advertising on the Consumer Perceptions of Ready-To-Eat Foods Market in London
    Autor:in: Muhammad Khurram (Author)
    Category: Research Paper (postgraduate) , 2018 , Grade: A
    Price: US$ 21.99
  • Facebook and the influence on our daily lives
    Title: Facebook and the influence on our daily lives
    Autor:in: Maximilian Mayr (Author)
    Category: Pre-University Paper , 2011 , Grade: 14 Punkte
    Price: US$ 7.99
  • When Brand Communication Becomes Childish. Infantilization in 21st Century Advertising
    Title: When Brand Communication Becomes Childish. Infantilization in 21st Century Advertising
    Autor:in: PhD Bengü Basbug (Author)
    Category: Doctoral Thesis / Dissertation , 2018 , Grade: cum laude
    Price: US$ 46.99
  • McDonald's & Burger King. Advertising History from the 1960s to Today
    Title: McDonald's & Burger King. Advertising History from the 1960s to Today
    Autor:in: Samuel Fulmer (Author)
    Category: Bachelor Thesis , 2015 , Grade: 2
    Price: US$ 21.99
  • Trends in creative concepts of advertising
    Title: Trends in creative concepts of advertising
    Autor:in: Ekaterina Valeeva (Author)
    Category: Seminar Paper , 2016 , Grade: 1.7
    Price: US$ 16.99
  • Awareness, Acceptance and Congruence on the Vision, Mission, Goals and Objectives of College of Arts and Sciences Programs in the Cavite State University
    Title: Awareness, Acceptance and Congruence on the Vision, Mission, Goals and Objectives of College of Arts and Sciences Programs in the Cavite State University
    Autor:in: Josephine Manapsal (Author)
    Category: Scientific Essay , 2016
    Price: US$ 0.99
  • Marketing in the Times of Social Media
    Title: Marketing in the Times of Social Media
    Autor:in: Foland Assignment (Author)
    Category: Essay , 2016
    Price: US$ 6.99
  • Audience Development Strategies
    Title: Audience Development Strategies
    Autor:in: Alexander Potako (Author)
    Category: Essay , 2015 , Grade: B
    Price: US$ 6.99
  • Does Facebook usage influence the stereotyping of Muslims or the Islamic faith?
    Research into Islamophobia and social media
    Title: Does Facebook usage influence the stereotyping of Muslims or the Islamic faith?
    Autor:in: BA Hons Criminological studies with social sciences Susan Bailey (Author)
    Category: Research Paper (postgraduate) , 2018 , Grade: 72
    Price: US$ 21.99
  • The Effect of Antecedent Variables on Brand Loyalty Intentions in Context of Mobile Service Industry of Pakistan
    Effect of Customer Equity Drivers on Brand Loyalty Intentions
    Title: The Effect of Antecedent Variables on Brand Loyalty Intentions in Context of Mobile Service Industry of Pakistan
    Autor:in: Faizan Khan (Author)
    Category: Academic Paper , 2018 , Grade: 4.0
    Price: US$ 34.99
  • Influencer Marketing. A Measurement Instrument to determine the Credibility of Influencers
    Revealing the Effect of specific Factors on Consumers’ Product Preferences and Buying Decisions
    Title: Influencer Marketing. A Measurement Instrument to determine the Credibility of Influencers
    Autor:in: Christin Smuda (Author)
    Category: Bachelor Thesis , 2018 , Grade: 1,0
    Price: US$ 34.99
  • Harnessing Social Media Commercial Potential
    Identifying Corporate Strategies to Monetise a Brand’s Fanbase
    Title: Harnessing Social Media Commercial Potential
    Autor:in: MBA Mo Elnadi (Author)
    Category: Master's Thesis , 2010 , Grade: 72.96
    Price: US$ 42.99
  • The portrayal of women in Elle magazine advertisements. A comparison between France and Russia
    Title: The portrayal of women in Elle magazine advertisements. A comparison between France and Russia
    Autor:in: Christin Thieler (Author)
    Category: Master's Thesis , 2014 , Grade: 2,3
    Price: US$ 34.99
  • Radio Advertising. Why radio commercials are more effective than advertisers think
    Title: Radio Advertising. Why radio commercials are more effective than advertisers think
    Autor:in: Caroline Harsch (Author)
    Category: Term Paper (Advanced seminar) , 2013 , Grade: 1,3
    Price: US$ 16.99
  • Online Marketing. LinkedIn lead generation strategies. How to use LinkedIn to generate leads
    Title: Online Marketing. LinkedIn lead generation strategies. How to use LinkedIn to generate leads
    Autor:in: Richard Künzi (Author)
    Category: Academic Paper , 2017 , Grade: 1,5
    Price: US$ 18.99
  • Impact of Social Media on Strengthening Brand Loyalty in the Austrian Wine Industry
    Title: Impact of Social Media on Strengthening Brand Loyalty in the Austrian Wine Industry
    Autor:in: Melanie Hahn (Author)
    Category: Bachelor Thesis , 2018 , Grade: 1,00
    Price: US$ 18.99
  • The influence of social networks on students' learning achievements
    A literature review
    Title: The influence of social networks on students' learning achievements
    Autor:in: M.Sc. Sabrina Zawadzky (Author)
    Category: Master's Thesis , 2016 , Grade: 1,3
    Price: US$ 42.99
  • Sexual Alias. Mediatisation of Desire in Social Network Services
    Title: Sexual Alias. Mediatisation of Desire in Social Network Services
    Autor:in: Henry Louis Sterling Appleyard (Author)
    Category: Essay , 2017 , Grade: A
    Price: US$ 9.99
  • Social Media Marketing on Instagram. Exploration of Strategic Perspectives
    Title: Social Media Marketing on Instagram. Exploration of Strategic Perspectives
    Autor:in: Lisa Jessen (Author)
    Category: Master's Thesis , 2018 , Grade: 1,7
    Price: US$ 34.99
  • Engaging content on Instagram. Best filter choice for the increase of photo views and likes of sport and leisure interested users
    Title: Engaging content on Instagram. Best filter choice for the increase of photo views and likes of sport and leisure interested users
    Autor:in: Ilona Maties (Author)
    Category: Bachelor Thesis , 2016 , Grade: 7,6
    Price: US$ 18.99
  • The Barrier Factors of Seat Belt Use on Public Transport Services in Ethiopia
    Title: The Barrier Factors of Seat Belt Use on Public Transport Services in Ethiopia
    Autor:in: Desalegn Tesfaw Abate (Author)
    Category: Term Paper , 2018
    Price: US$ 16.99
  • Ensuring a viral growth of the Facebook fan base for PillowU
    An applied study
    Title: Ensuring a viral growth of the Facebook fan base for PillowU
    Autor:in: Matti Schurr (Author)
    Category: Research Paper (undergraduate) , 2012
    Price: US$ 18.99
  • Strategic Integrated Marketing Communication
    Critical Evaluation of Current Integrated Marketing Communications Practice at the example of Lufthansa
    Title: Strategic Integrated Marketing Communication
    Autor:in: Vanessa Kemme (Author)
    Category: Research Paper (undergraduate) , 2017 , Grade: 1,3
    Price: US$ 18.99
  • EGOTRIP. The influence of Social Media on Graffiti
    Title: EGOTRIP. The influence of Social Media on Graffiti
    Autor:in: Joana Sofia Correia Dias (Author)
    Category: Bachelor Thesis , 2016 , Grade: A-
    Price: US$ 23.99
  • Semiotic Analysis of a Dove Advertisement
    Title: Semiotic Analysis of a Dove Advertisement
    Autor:in: Erica Mateus (Author)
    Category: Essay , 2016 , Grade: 70,00
    Price: US$ 6.99
  • Be shocked. The effect of shock advertising on German citizens and Italians living in Germany
    Title: Be shocked. The effect of shock advertising on German citizens and Italians living in Germany
    Autor:in: Jennifer Monz (Author)
    Category: Bachelor Thesis , 2008 , Grade: 1,3
    Price: US$ 0.99
  • Digital India Mission. Implications on Social Inclusion and Digital Citizenship
    Title: Digital India Mission. Implications on Social Inclusion and Digital Citizenship
    Autor:in: Manisha Kumari Deep (Author)
    Category: Seminar Paper , 2018 , Grade: 2
    Price: US$ 16.99
  • Social Media. A Cause Of Concern Today
    Title: Social Media. A Cause Of Concern Today
    Autor:in: Albert Fernandes (Author)
    Category: Seminar Paper , 2016
    Price: US$ 5.99
  • Digital communication in French and UK political elections. Fake news, targeted ads and social medias
    Title: Digital communication in French and UK political elections. Fake news, targeted ads and social medias
    Autor:in: Raphael Saint Bris (Author)
    Category: Diploma Thesis , 2017 , Grade: 13
    Price: US$ 0.-
  • Reflection on customers’ knowledge and perceptions about marketing
    Title: Reflection on customers’ knowledge and perceptions about marketing
    Autor:in: M.A. Undine Handorf (Author)
    Category: Master's Thesis , 2016 , Grade: 1
    Price: US$ 42.99
  • Computing After Lives. The Bonding of Thanatos and Technology
    Title: Computing After Lives. The Bonding of Thanatos and Technology
    Autor:in: Henry Appleyard (Author)
    Category: Essay , 2017 , Grade: A
    Price: US$ 16.99
  • Digital Marketing. Search and Social Media Marketing
    Title: Digital Marketing. Search and Social Media Marketing
    Autor:in: Tina Wamae (Author)
    Category: Term Paper , 2017 , Grade: 92
    Price: US$ 16.99
  • Consumer Perception of Internal Brand Extension
    A Literature Based Work on Perceived Fit as Determining Factor for Enhancing Consumer Acceptance of Internal Brand Extension
    Title: Consumer Perception of Internal Brand Extension
    Autor:in: Victoria Homeier (Author)
    Category: Bachelor Thesis , 2012
    Price: US$ 18.99
  • In what ways did integrated marketing communications aid the Welsh Government’s Year of Adventure campaign?
    Title: In what ways did integrated marketing communications aid the Welsh Government’s Year of Adventure campaign?
    Autor:in: Amy Nutty (Author)
    Category: Bachelor Thesis , 2017 , Grade: 78.00
    Price: US$ 21.99
  • Advertising and Advertising as a type of discourse
    Title: Advertising and Advertising as a type of discourse
    Autor:in: Angelika Felser (Author)
    Category: Essay , 1998
    Price: US$ 5.99
  • Social Media Usage Behavior of Working Professionals
    Title: Social Media Usage Behavior of Working Professionals
    Autor:in: Dr. Kunal Gaurav (Author), Shreya Dheer (Author)
    Category: Research Paper (postgraduate) , 2017 , Grade: A
    Price: US$ 21.99
  • Critical Analysis of Ethical Issues in Broadcast Media Advertisements. Ethiopian Broadcasting Corporation (EBC) in Focus
    Title: Critical Analysis of Ethical Issues in Broadcast Media Advertisements. Ethiopian Broadcasting Corporation (EBC) in Focus
    Autor:in: Alula T. Gebrekidan (Author)
    Category: Master's Thesis , 2017 , Grade: very good
    Price: US$ 42.99
  • Britishness and the Media. Evaluation of the role of news media in creating, reinforcing or challenging notions of Britishness and belonging
    Title: Britishness and the Media. Evaluation of the role of news media in creating, reinforcing or challenging notions of Britishness and belonging
    Autor:in: Max Korbmacher (Author)
    Category: Essay , 2017 , Grade: B+
    Price: US$ 6.99
  • Identifying Superforecasters in Online Market Research via Advertisement Testing Surveys
    Title: Identifying Superforecasters in Online Market Research via Advertisement Testing Surveys
    Autor:in: Ruhaim Izmeth (Author)
    Category: Research Paper (postgraduate) , 2016 , Grade: 3.75
    Price: US$ 18.99
  • Global Branding. Suggestions to get into the Interbrand top 100 brands list
    Title: Global Branding. Suggestions to get into the Interbrand top 100 brands list
    Autor:in: Nicklas Westphal (Author)
    Category: Essay , 2016 , Grade: 78%
    Price: US$ 16.99
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Uncover the dynamic world of Strategic Communication: Public Relations, Advertising, Marketing, and Social Media through GRIN's extensive academic library. This category provides students with critical resources, from Bachelor Theses and Master's Theses to comprehensive Research Papers and Seminar Papers. Delve into cutting-edge topics such as multinational brand management, like LVMH and Apple's global strategies, or granular market analysis focusing on specific demographics (e.g., Generation 50plus) and industry challenges (e.g., lighting solutions, pharmaceutical mergers). Understand the nuances of effective advertising through semiotics or the transformative impact of social media on commerce. Our texts explore the intricate interplay of public relations, digital media, and strategic management, offering in-depth analysis crucial for your studies. All publications are readily available for instant download as PDF or eBook, with print-on-demand options, empowering your academic journey in marketing and brand communication.

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