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Academic texts about  Communications - Public Relations, Advertising, Marketing, Social Media  (325 results)

Dive into Strategic Communication: Public Relations, Advertising, Marketing, and Social Media with GRIN! Our collection offers essential academic resources for students. Explore compelling research papers, Master's theses, and essays on vital topics like brand management, media strategy, and effective advertising campaigns. Gain insights into target audience analysis, social commerce, and the strategic use of Facebook for public relations. Whether you need an undergraduate research paper or a complex project report, instantly access texts as PDF or eBook, or opt for a print-on-demand edition. Enhance your understanding of modern marketing and communication management today.

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  • Examining Mediatization. Literature Review, and Theoretical Guideline for Conceptualising the New ‘Me’ in New Media
    Title: Examining Mediatization. Literature Review, and Theoretical Guideline for Conceptualising the New ‘Me’ in New Media
    Autor:in: Henry Appleyard (Author)
    Category: Literature Review , 2017 , Grade: A
    Price: US$ 3.99
  • The Marketing of Terrorism. Analysing the Use of Social Media by ISIS
    Title: The Marketing of Terrorism. Analysing the Use of Social Media by ISIS
    Autor:in: Lisa Wiechert (Author)
    Category: Master's Thesis , 2016 , Grade: 1,0
    Price: US$ 42.99
  • Ethnic Marketing in Germany
    Based on ethnic minorities
    Title: Ethnic Marketing in Germany
    Autor:in: Ekaterini Dimitrakudi (Author)
    Category: Term Paper , 2017 , Grade: 1,0
    Price: US$ 18.99
  • Game theoretical approach to dating applications
    Title: Game theoretical approach to dating applications
    Autor:in: Frederik Frank (Author)
    Category: Essay , 2016 , Grade: 1,0
    Price: US$ 16.99
  • Critical Public Relations. Contexts and Issues
    Critically discuss the assertion that „public relations is the art of getting material into the media without paying for it - nothing more, nothing less‟
    Title: Critical Public Relations. Contexts and Issues
    Autor:in: Fotini Mastroianni (Author)
    Category: Essay , 2013
    Price: US$ 16.99
  • Impact of Social Media on the Youth
    Title: Impact of Social Media on the Youth
    Autor:in: James Mageto (Author)
    Category: Essay , 2017 , Grade: 1
    Price: US$ 3.99
  • The Evolution of The Language Used In Social Media
    Title: The Evolution of The Language Used In Social Media
    Autor:in: Nathan Heid (Author)
    Category: Essay , 2015 , Grade: .96
    Price: US$ 3.99
  • Promoting an Institute: An essential obligation for Technical Education Evolution
    Title: Promoting an Institute: An essential obligation for Technical Education Evolution
    Autor:in: Prashant Mahajan et al. (Author)
    Category: Scientific Essay , 2017 , Grade: A
    Price: US$ 0.99
  • Factors that influence on B2B IT website’s effectiveness
    Title: Factors that influence on B2B IT website’s effectiveness
    Autor:in: Valeriya Zhukova (Author)
    Category: Essay , 2016
    Price: US$ 16.99
  • From the personalization of politics to the interactive policy on social media. The change of the communication paradigm
    Title: From the personalization of politics to the interactive policy on social media. The change of the communication paradigm
    Autor:in: Msc Political Science Julian Torres Roa (Author)
    Category: Essay , 2016 , Grade: 10
    Price: US$ 0.99
  • Assessing the Impact of Social Networks on Organisational Performance
    Title: Assessing the Impact of Social Networks on Organisational Performance
    Autor:in: Fotini Mastroianni (Author)
    Category: Essay , 2010
    Price: US$ 6.99
  • Social media utilisation as relationship building component in the Public Relations (PR) strategy of nonprofit organisations (NGOs)
    An example of an international NGO 'Mercy Corps'
    Title: Social media utilisation as relationship building component in the Public Relations (PR) strategy of nonprofit organisations (NGOs)
    Autor:in: Maria M. (Author)
    Category: Master's Thesis , 2012 , Grade: 2,0
    Price: US$ 46.99
  • Novozymes. Sustainability Integration and Communication
    Title: Novozymes. Sustainability Integration and Communication
    Autor:in: Alia Nadhirah Ahmad Kamal (Author), Alison Manion (Author), Shing Yeu Low (Author)
    Category: Research Paper (postgraduate) , 2014 , Grade: A
    Price: US$ 16.99
  • Brand communication of NIVEA. How Nivea creates its brand and product awareness, popularity, and acceptance through selected aspects of its advertising
    Title: Brand communication of NIVEA. How Nivea creates its brand and product awareness, popularity, and acceptance through selected aspects of its advertising
    Autor:in: Daniela Rothhan (Author)
    Category: Term Paper , 2015 , Grade: 1,0
    Price: US$ 16.99
  • Sexual Objectification of Women in Advertising
    Title: Sexual Objectification of Women in Advertising
    Autor:in: Yiqiao Wang (Author)
    Category: Essay , 2016
    Price: US$ 0.99
  • The effect of social media on person to person communication. A case of Students in Cyprus International University
    Title: The effect of social media on person to person communication. A case of Students in Cyprus International University
    Autor:in: Akpojivi Eseoghene Mary (Author)
    Category: Elaboration , 2016
    Price: US$ 16.99
  • Developing an integrated digital marketing plan
    Azerbaijan Airlines
    Title: Developing an integrated digital marketing plan
    Autor:in: Ulkar Suleymanova (Author)
    Category: Term Paper , 2015
    Price: US$ 0.99
  • Smart Digital Signage
    How will a retail example of a smart environment influence consumers from an environmental psychology perspective?
    Title: Smart Digital Signage
    Autor:in: Johan Hallen (Author), Kajsa Sörlien (Author)
    Category: Bachelor Thesis , 2016 , Grade: A (5,0)
    Price: US$ 21.99
  • Manipulation of society through advertising. Language manipulation mechanisms in advertisements
    Title: Manipulation of society through advertising. Language manipulation mechanisms in advertisements
    Autor:in: Stacie Writes (Author)
    Category: Diploma Thesis , 2014
    Price: US$ 21.99
  • Marketing of Nike. An Analysis of Relationships with Customers and Suppliers
    Title: Marketing of Nike. An Analysis of Relationships with Customers and Suppliers
    Autor:in: Frank Neuhausen (Author)
    Category: Term Paper , 2012
    Price: US$ 0.99
  • The Impact of Social Networks on Everday Life from a Psychological and a Sociological Approach
    Title: The Impact of Social Networks on Everday Life from a Psychological and a Sociological Approach
    Autor:in: Marc S. Busch (Author)
    Category: Pre-University Paper , 2011 , Grade: 1,0
    Price: US$ 14.99
  • Google Semantic Search in Ireland. Personalisation, Trust, Influence, Reliance, Reputation, and Ethics
    An Irish Discussion
    Title: Google Semantic Search in Ireland. Personalisation, Trust, Influence, Reliance, Reputation, and Ethics
    Autor:in: Pierce Ivory (Author)
    Category: Master's Thesis , 2015 , Grade: First Class Honours
    Price: US$ 42.99
  • Iconicity in brand names. An analysis of TV ads
    Title: Iconicity in brand names. An analysis of TV ads
    Autor:in: BA Nicole Eismann (Author)
    Category: Seminar Paper , 2013 , Grade: 2.3
    Price: US$ 16.99
  • The Privacy Paradox in the Context of Social Media and its Impact on the Online Advertising Industry
    Title: The Privacy Paradox in the Context of Social Media and its Impact on the Online Advertising Industry
    Autor:in: Tanya Boguslavskaya (Author)
    Category: Scientific Essay , 2015 , Grade: 10 out of 10
    Price: US$ 16.99
  • Save the Whales - Don't Cry for Them! How the Social Movement Brand ‘Sea Shepherd Conservation Society’ Eludes Compassion Fatigue through Branding
    Title: Save the Whales - Don't Cry for Them! How the Social Movement Brand ‘Sea Shepherd Conservation Society’ Eludes Compassion Fatigue through Branding
    Autor:in: Marcel Weigel (Author)
    Category: Master's Thesis , 2015 , Grade: 1,7
    Price: US$ 42.99
  • Advertising and promotion. Marketing communications in advertising and promotion in business
    Title: Advertising and promotion. Marketing communications in advertising and promotion in business
    Autor:in: Musfirah Mohamad (Author)
    Category: Elaboration , 2015 , Grade: Merit
    Price: US$ 6.99
  • Sales Psychology, Negotiation and Persuasion
    Title: Sales Psychology, Negotiation and Persuasion
    Autor:in: Asligul Aktas (Author)
    Category: Research Paper (postgraduate) , 2015
    Price: US$ 6.99
  • Breakup Commercials
    Daniel Frampton´s Filmosophy in the context of spot advertisement
    Title: Breakup Commercials
    Autor:in: Christian Schliebs (Author)
    Category: Term Paper , 2009 , Grade: 1,3
    Price: US$ 15.99
  • E-Commerce. Critical Risk Factors and Key Factors for Success
    Title: E-Commerce. Critical Risk Factors and Key Factors for Success
    Autor:in: Jusuf Azer (Author)
    Category: Project Report , 2012 , Grade: GPA 3.4 (1,7)
    Price: US$ 0.99
  • Celebrity Endorsement. Why do consumers like celebrity endorsers?
    Title: Celebrity Endorsement. Why do consumers like celebrity endorsers?
    Autor:in: BA Marketing Katrin Neubauer (Author)
    Category: Bachelor Thesis , 2008 , Grade: 1,0
    Price: US$ 42.99
  • Influence of Children on Family Purchase Decisions
    Title: Influence of Children on Family Purchase  Decisions
    Autor:in: Rizwan Raheem Ahmed (Author), Nofel Ameen (Author), Emad Shaikh (Author), Fahad Shahzad Memon (Author)
    Category: Research Paper (postgraduate) , 2015
    Price: US$ 21.99
  • How Budget Airlines in India leverage on Online Marketing to increase the Competitiveness
    A Study
    Title: How Budget Airlines in India leverage on Online Marketing to increase the Competitiveness
    Autor:in: Srinivas Rao Yemula (Author)
    Category: Master's Thesis , 2015 , Grade: Distinction
    Price: US$ 42.99
  • The "Harry Potter" Brand. Sense of Community, Attitudinal Loyalty, and Purchase Behavior
    Title: The "Harry Potter" Brand. Sense of Community, Attitudinal Loyalty, and Purchase Behavior
    Autor:in: Lily Marfisi (Author)
    Category: Master's Thesis , 2015 , Grade: 17/20
    Price: US$ 42.99
  • Purchase Prediction from Social Media. Methodology, Limitations & Potentials
    Title: Purchase Prediction from Social Media. Methodology, Limitations & Potentials
    Autor:in: Philipp Güth (Author)
    Category: Seminar Paper , 2014 , Grade: 1.3
    Price: US$ 16.99
  • Mobile Phones as the Ultimate Shopping Assistants. Mobile Commerce in the Purchasing Process and its Impact on the Consumer Behavior
    Title: Mobile Phones as the Ultimate Shopping Assistants. Mobile Commerce in the Purchasing Process and its Impact on the Consumer Behavior
    Autor:in: Anonym (Author)
    Category: Master's Thesis , 2015 , Grade: 1.7
    Price: US$ 42.99
  • Off the wall. A content analysis of eWOM (Word-of-mouth) on Vans' Facebook community
    Title: Off the wall. A content analysis of eWOM (Word-of-mouth) on Vans' Facebook community
    Autor:in: Chris Huebner (Author)
    Category: Master's Thesis , 2014
    Price: US$ 0.99
  • Advertising and Customer Values. To what extend does one influence the other?
    Title: Advertising and Customer Values. To what extend does one influence the other?
    Autor:in: David Apel (Author)
    Category: Term Paper , 2015 , Grade: 1,1
    Price: US$ 16.99
  • The Use of Social Media within the Recruitment and Selection Process
    Title: The Use of Social Media within the Recruitment and Selection Process
    Autor:in: Susana Guedes (Author)
    Category: Bachelor Thesis , 2015 , Grade: 2:1
    Price: US$ 18.99
  • Marketing across cultures with a focus on Islamic Marketing
    Title: Marketing across cultures with a focus on Islamic Marketing
    Autor:in: Sanja Hajdarpasic (Author)
    Category: Bachelor Thesis , 2014 , Grade: A
    Price: US$ 21.99
  • Marketing Communications Report. Communications Strategy with Budget and Timings Plan
    A Report Outlining a Marketing Communications Campaign for Saga Holidays and its Potential Customer Loyalty Scheme
    Title: Marketing Communications Report. Communications Strategy with Budget and Timings Plan
    Autor:in: Luke Gipson (Author)
    Category: Project Report , 2014 , Grade: 1st Class / 77%
    Price: US$ 21.99
  • HTML5. The Gentle Revolution. A new Internet standard turns over cross-device reach, visual advertising and tracking of customers
    Title: HTML5. The Gentle Revolution. A new Internet standard turns over cross-device reach, visual advertising and tracking of customers
    Autor:in: Mag. MSc. David Staudinger (Author)
    Category: Scientific Essay , 2015
    Price: US$ 0.99
  • Packaging as a competition tool
    Title: Packaging as a competition tool
    Autor:in: Shruti Chaudhary (Author), IJMR (editor) (Author)
    Category: Scientific Essay , 2014
    Price: US$ 0.99
  • Social Media between High-School Graduates and Higher Education Institutions
    Title: Social Media between High-School Graduates and Higher Education Institutions
    Autor:in: Lukas Riedner (Author)
    Category: Bachelor Thesis , 2015 , Grade: 1.0
    Price: US$ 42.99
  • The Iconology of Pinterest
    Exploring Naming Behavior in Personal Digital Image collections
    Title: The Iconology of Pinterest
    Autor:in: Tami Sutcliffe (Author)
    Category: Doctoral Thesis / Dissertation , 2014
    Price: US$ 0.99
  • Does neuromarketing trick your brain? An introduction to the ethics of neuromarketing
    Title: Does neuromarketing trick your brain? An introduction to the ethics of neuromarketing
    Autor:in: Lisa Wegener (Author)
    Category: Essay , 2012 , Grade: 1,8
    Price: US$ 0.99
  • Cultural Differences in FMCG Marketing in the German and the Indian Market
    Title: Cultural Differences in FMCG Marketing in the German and the Indian Market
    Autor:in: Rawel Raj (Author)
    Category: Term Paper , 2014 , Grade: A
    Price: US$ 16.99
  • ABC Learning in the Japanese Market
    International Marketing Plan
    Title: ABC Learning in the Japanese Market
    Autor:in: Nina Rakowski (Author), Brenda Fachi (Author), Gao Pengliang (Author), Jun Suh (Author), Pooja Madaan (Author)
    Category: Elaboration , 2008 , Grade: 79%
    Price: US$ 21.99
  • How NIVEA uses the marketing mix to expand worldwide
    Title: How NIVEA uses the marketing mix to expand worldwide
    Autor:in: Anonym (Author)
    Category: Term Paper , 2011 , Grade: 1,0
    Price: US$ 16.99
  • Marketing communication strategies for fashion brands and measurements of efficiency
    Title: Marketing communication strategies for fashion brands and measurements of efficiency
    Autor:in: Karola Schwindt (Author)
    Category: Bachelor Thesis , 2014 , Grade: 2,0
    Price: US$ 42.99
  • Dyson Marketing Plan for Air Multiplier
    Title: Dyson Marketing Plan for Air Multiplier
    Autor:in: Felix Deubert (Author)
    Category: Term Paper , 2014
    Price: US$ 16.99
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Uncover the dynamic world of Strategic Communication: Public Relations, Advertising, Marketing, and Social Media through GRIN's extensive academic library. This category provides students with critical resources, from Bachelor Theses and Master's Theses to comprehensive Research Papers and Seminar Papers. Delve into cutting-edge topics such as multinational brand management, like LVMH and Apple's global strategies, or granular market analysis focusing on specific demographics (e.g., Generation 50plus) and industry challenges (e.g., lighting solutions, pharmaceutical mergers). Understand the nuances of effective advertising through semiotics or the transformative impact of social media on commerce. Our texts explore the intricate interplay of public relations, digital media, and strategic management, offering in-depth analysis crucial for your studies. All publications are readily available for instant download as PDF or eBook, with print-on-demand options, empowering your academic journey in marketing and brand communication.

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