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Results for »
Negativer
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Unternehmensreaktionen auf negatives Word-of-Mouth (WOM)
Eine systematische Literaturanalyse
Autor:in:
Sven Theel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2012 , Grade: 1,7
Price:
US$ 36.99
Celebrity Endorsement: Die Auswirkungen von Skandalen und Fehltritten
Autor:in:
Isabelle Köhler (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2012 , Grade: 1,0
Price:
US$ 31.99
Sind Guerilla Marketing-Aktionen schlechter als ihr Ruf?
Eine kausalanalytische Betrachtung der Erfolgsfaktoren und Gefahrenpotentiale im Guerilla-Wirkungsmodell
Autor:in:
Thomas Backes (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2013 , Grade: 1,3
Price:
US$ 41.99
Influencer Marketing als Chance für Unternehmen. Erfolgsfaktoren, Kooperationsformen, Mumpreneurs und Kidfluencer
Ein GRIN-Sammelband
Autor:in:
GRIN Verlag (Hrsg.) (Author)
,
Martina Bencetic (Author)
,
Antonia Müller (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Anthology , 2023
Price:
US$ 31.99
Unternehmensnews und Konsumentenreaktionen. Eine empirische Analyse von Facebook-Posts der DFB
Autor:in:
Mateus Kudrewicz (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2017 , Grade: 2,0
Price:
US$ 36.99
Social Media Marketing. Chancen und Herausforderungen der neuen Form des Online-Marketings im Web 2.0
Autor:in:
Simon Etzel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 33.99
"Neuroselling". Wie kann das Verkaufsgespräch durch Neuromarketing gefördert werden?
Autor:in:
Dominic Hasler (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2019 , Grade: 4.6 Schweiz
Price:
US$ 36.99
Demarketing: Der Einfluss der Kündigungsform von unprofitablen Kundenbeziehungen auf das Verhalten potenzieller Neukunden
Eine empirische Analyse
Autor:in:
Olga Puzankova (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2011 , Grade: 1,3
Price:
US$ 39.99
Vorankündigung und Krisenkommunikation am Beispiel der A-Klasse
Autor:in:
Dr. Ekkehard Musold (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2003 , Grade: 2,0
Price:
US$ 36.99
Entwicklung von Strategien und Maßnahmen der internen Markenführung in Markenkrisen
Autor:in:
Michael Kunsch (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2007 , Grade: 1,7
Price:
US$ 36.99
Auswirkungen von Management-Fehlentscheidungen auf die Reputation von Unternehmen
Autor:in:
Bilgin Aydin (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2003 , Grade: 3
Price:
US$ 36.99
Eine kritische Diskussion der Auswirkungen des Preisbindungsverbotes als eine Form staatlicher Regulierung auf die Innovationsbereitschaft mittelständischer Unternehmen
Autor:in:
Evi Thiermann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2002 , Grade: 1,3
Price:
US$ 33.99
Einflussnahme des Need for Touch auf das Show- und Webrooming
Eine quantitative Untersuchung
Autor:in: Anonymous
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2020 , Grade: 1,3
Price:
US$ 31.99
Digital Nudging. Begriff, Prinzip, Potential, Kritik
Autor:in:
Rainer Krottenthaler (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2022 , Grade: 1,0
Price:
US$ 39.99
Chancen und Risiken durch den Einsatz von prominenten Testimonials als Instrument der Markenführung unter besonderer Betrachtung der psychologischen und theoretischen Wirkungen
Autor:in:
Vladislav Lobanov (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2019 , Grade: 2,1
Price:
US$ 36.99
Social-Media-Marketing in der Gesundheitsbranche. Handlungsempfehlungen für eine erfolgreiche Online-Präsenz
Autor:in:
Daniel Steinhauser (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2019 , Grade: 1,4
Price:
US$ 31.99
Der Kunde als Basis nachhaltiger Fitnessdienstleistung
Analyse der Persönlichkeitsstruktur, Ziele sowie Bedürfnisse der gegenwärtigen Kunden
Autor:in:
Bachelor of Arts Manuel Weber (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2019 , Grade: 1,9
Price:
US$ 36.99
Der Einfluss von Environmental Innovations auf den Unternehmenserfolg
Eine empirische Analyse von Kontextfaktoren
Autor:in:
Ricardo Schumann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2018 , Grade: 1,7
Price:
US$ 36.99
Akzeptanz von Mobile Marketing auf Wearables. Welche Chancen und Risiken bietet personalisierte Werbung auf dem Smartphone?
Autor:in:
Lina Rieckel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2018
Price:
US$ 36.99
Unternehmen in der Krise. Wirkung einer Entschuldigung in einer vermeidbaren Krisensituation
Ein Vergleich der Krisenkommunikationsstrategie "Apology" mit äquivalenten Strategien
Autor:in:
Leona Engelen (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2013 , Grade: 1,7
Price:
US$ 36.99
Ein Image in der Krise. Zum Einfluss der Volkswagen-Affäre auf das Unternehmensimage
Autor:in:
S. Wolff (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2016 , Grade: 1,3
Price:
US$ 42.99
Die Zukunft des Sport-Sponsorings in der Fußball-Bundesliga
Eine Analyse
Autor:in:
Niklas Völcker (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2016 , Grade: 2,3
Price:
US$ 31.99
Der Kunde im Wandel. Auswirkungen des Social Webs auf die Kundenwertbetrachtung
Autor:in:
Monika Sadowska (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2012 , Grade: 1,3
Price:
US$ 36.99
Blog vs. eWOM. Einflüsse von Internet-Bloggern auf den Kaufentscheidungsprozess im Vergleich zum elektronischen Word-Of-Mouth
Autor:in:
Lena Dahl (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2016 , Grade: 1,3
Price:
US$ 35.99
Einfluss von Kundenbeiträgen auf den Verkauf von Versicherungen. Eine vergleichende Analyse von Social Media-Plattformen
Autor:in:
Lisa Eicker (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2015 , Grade: 1,0
Price:
US$ 36.99
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