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Wahrnehmung von Sportsponsoren im TV
Eye-Tracking-Studie zur Messung und Bewertung von Aufmerksamkeits- und Erinnerungseffekten von Sponsorenbotschaften am Beispiel von Hertha BSC Berlin
Author:
Martin Meyer (Author)
Subject:
Sport - Sport Economics, Sport Management
Category:
Diploma Thesis, 2011
Price:
US$ 36.99