Rivalry, technological growth, lessening yields from current methods, and a change to creating prosperity through information require a new group that is innovative. Innovation is creativity that enhances worth. This paper offers a short-term indication of the Osborn-Parnes creative problem solving procedure, the eldest and most used in the creativity process.
Table of Contents
- Creativity
- Parnes
- Divergent & Convergent Stage
- Brief review and History of Osborn-Parnes
- Osborn's Creativity in saving the Goodrich account for the BBO
- The six steps of CPS are
- In Summary
Objectives and Key Themes
This paper explores the Osborn-Parnes Creative Problem Solving Model, highlighting its history, principles, and application. It emphasizes the significance of creativity and problem solving in today's rapidly changing world, particularly within business and organizational contexts.
- The importance of creativity and problem-solving in today's information-driven world
- The history and development of the Osborn-Parnes Creative Problem Solving Model
- The six stages of the Osborn-Parnes model and their application in practical settings
- The role of divergent and convergent thinking in problem-solving
- The potential benefits of using the Osborn-Parnes model in organizations and businesses
Chapter Summaries
- Creativity: This chapter introduces the concept of creativity and its importance in problem-solving. It discusses the historical perception of creativity and the need to foster a supportive environment to enhance creative thinking.
- Parnes: This chapter focuses on the work of Sidney J. Parnes, a key figure in developing the Osborn-Parnes Creative Problem Solving Model. It describes the six stages of the model and its emphasis on both divergent and convergent thinking.
- Divergent & Convergent Stage: This chapter delves deeper into the two main stages of the Osborn-Parnes model: the divergent stage, which aims to generate as many ideas as possible, and the convergent stage, which analyzes and refines these ideas into actionable solutions.
- Brief review and History of Osborn-Parnes: This chapter provides a brief overview of the historical development and evolution of the Osborn-Parnes model, emphasizing its scientific foundation, widespread applicability, and adaptability to modern decision-making processes.
- Osborn's Creativity in saving the Goodrich account for the BBO: This chapter details Alex Osborn's successful application of creative problem-solving principles in saving the advertising agency BBDO from a crisis in the 1930s. It highlights Osborn's contributions to the field of creativity and his role in shaping the creative problem-solving approach.
- The six steps of CPS are: This chapter presents the six stages of the Osborn-Parnes Creative Problem Solving Model in detail, explaining their individual functions and how they work together to facilitate effective problem-solving.
Keywords
This paper examines the Osborn-Parnes Creative Problem Solving Model, focusing on creativity, divergent thinking, convergent thinking, problem-solving, innovation, and the history of the model's development. It explores the practical application of these concepts within business and organizational contexts.
- Citar trabajo
- Eugene Ravenell (Autor), 2018, The Osborn-Parnes creative problem solving procedure, Múnich, GRIN Verlag, https://www.grin.com/document/428486
