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Academic texts about  Communications - Public Relations, Advertising, Marketing, Social Media  (325 results)

Dive into Strategic Communication: Public Relations, Advertising, Marketing, and Social Media with GRIN! Our collection offers essential academic resources for students. Explore compelling research papers, Master's theses, and essays on vital topics like brand management, media strategy, and effective advertising campaigns. Gain insights into target audience analysis, social commerce, and the strategic use of Facebook for public relations. Whether you need an undergraduate research paper or a complex project report, instantly access texts as PDF or eBook, or opt for a print-on-demand edition. Enhance your understanding of modern marketing and communication management today.

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  • Advertisement reading. The hidden message in marketing
    Title: Advertisement reading. The hidden message in marketing
    Autor:in: Anna Lena Bischoff (Author)
    Category: Essay , 2011 , Grade: 1,0
    Price: US$ 3.99
  • Aspects of Digital Advertising
    Litterature Review
    Title: Aspects of Digital Advertising
    Autor:in: Diane Botta (Author)
    Category: Abstract , 2014 , Grade: 15
    Price: US$ 3.99
  • Contribution of Brand Image and Brand Identity to Gain Competitive Advantage: A Case study of UK Fashion Brands
    Title: Contribution of Brand Image and Brand Identity to Gain Competitive Advantage: A Case study of UK Fashion Brands
    Autor:in: Hellen Dreeves (Author)
    Category: Scientific Study , 2012
    Price: US$ 34.99
  • Online Second-Hand Shopping. Threat or Opportunity for Branded Products?
    Title: Online Second-Hand Shopping. Threat or Opportunity for Branded Products?
    Autor:in: Daria Brake (Author)
    Category: Master's Thesis , 2014 , Grade: 1,7
    Price: US$ 46.99
  • Olymp's Marketing Strategy. An overall overview
    Title: Olymp's Marketing Strategy. An overall overview
    Autor:in: Julia Anders (Author)
    Category: Essay , 2010 , Grade: 1,3
    Price: US$ 4.99
  • Olympic Games Ceremonies. An Event Management Perspective
    The Branding of a City
    Title: Olympic Games Ceremonies. An Event Management Perspective
    Autor:in: John Jossifakis (Author)
    Category: Master's Thesis , 2014 , Grade: 7.5
    Price: US$ 21.99
  • The Role of Ethics in Advertising and the Effects of Social Media
    Title: The Role of Ethics  in Advertising and the Effects of Social Media
    Autor:in: Majed Almutairi (Author)
    Category: Term Paper , 2014
    Price: US$ 16.99
  • Search Engine Marketing for the Chinese Market
    Practical implications for the launch of an International Company Website in China
    Title: Search Engine Marketing for the Chinese Market
    Autor:in: Anita Gerstmayr (Author)
    Category: Bachelor Thesis , 2013 , Grade: 1
    Price: US$ 42.99
  • An exploratory study of advertising's role in young Indian women's desire to be fair-skinned beauties and their consumption of skin-lightening products
    Title: An exploratory study of advertising's role in young Indian women's desire to be fair-skinned beauties and their consumption of skin-lightening products
    Autor:in: Christina Görke (Author)
    Category: Master's Thesis , 2006 , Grade: A
    Price: US$ 34.99
  • International Search Engine Marketing with YouTube Videos
    Changes in competitive conditions with video ads
    Title: International Search Engine Marketing with YouTube Videos
    Autor:in: BA Frank Wilkens (Author)
    Category: Research Paper (undergraduate) , 2012 , Grade: 1.0
    Price: US$ 18.99
  • Strategies for Responsible Business
    Corporate Social Responsibility
    Title: Strategies for Responsible Business
    Autor:in: Murali Mg (Author)
    Category: Term Paper , 2013 , Grade: 65
    Price: US$ 16.99
  • A critical review of retail globalisation
    Title: A critical review of retail globalisation
    Autor:in: Qi Le (Author)
    Category: Essay , 2013 , Grade: B
    Price: US$ 6.99
  • Using Social Media in Football Companies of the 1. Bundesliga
    Title: Using Social Media in Football Companies of the 1. Bundesliga
    Autor:in: Andreas Heiden (Author)
    Category: Research Paper (undergraduate) , 2011 , Grade: 1,0
    Price: US$ 4.99
  • Crisis with the Boston Red Sox Organization
    Title: Crisis with the Boston Red Sox Organization
    Autor:in: Andrew Faller (Author)
    Category: Essay , 2013 , Grade: A
    Price: US$ 0.99
  • Television commercial synopsis
    Campaign designed to encourage organ donation
    Title: Television commercial synopsis
    Autor:in: Nick Birch (Author)
    Category: Project Report , 2010 , Grade: 1.5
    Price: US$ 6.99
  • The use of air-brushed models in advertisements
    Title: The use of air-brushed models in advertisements
    Autor:in: Nick Birch (Author)
    Category: Essay , 2011 , Grade: 1.1
    Price: US$ 16.99
  • Effective advertising of films
    Ten films and their official websites
    Title: Effective advertising of films
    Autor:in: Nick Birch (Author)
    Category: Research Paper (postgraduate) , 2011 , Grade: 1.6
    Price: US$ 16.99
  • The iPhone and the social media campaign
    Title: The iPhone and the social media campaign
    Autor:in: Nick Birch (Author)
    Category: Essay , 2009 , Grade: 1.2
    Price: US$ 16.99
  • Using humour in advertising effectively
    Title: Using humour in advertising effectively
    Autor:in: Nick Birch (Author)
    Category: Presentation (Elaboration) , 2011 , Grade: 1.1
    Price: US$ 3.99
  • The Impact of Creative Arts on the Brand
    Title: The Impact of Creative Arts on the Brand
    Autor:in: Nick Birch (Author)
    Category: Essay , 2011 , Grade: 1.2
    Price: US$ 16.99
  • The trade-off between cost leadership and differentiation
    Title: The trade-off between cost leadership and differentiation
    Autor:in: Daniela Scheele (Author)
    Category: Essay , 2013 , Grade: 1.0
    Price: US$ 6.99
  • Social Network Sites as a Marketing and Communication Tool between Global Cosmetic Companies and Consumers
    An empirical study from the consumer and company perspective
    Title: Social Network Sites as a Marketing and Communication Tool between Global Cosmetic Companies and Consumers
    Autor:in: Daniela Scheele (Author)
    Category: Doctoral Thesis / Dissertation , 2014 , Grade: NA
    Price: US$ 42.99
  • Social Media and Organizational Culture
    Chances, Consequences, and Opportunities for the Internal Communication in Organizations
    Title: Social Media and Organizational Culture
    Autor:in: Mohamed Asad (Author)
    Category: Seminar Paper , 2013 , Grade: 1,0
    Price: US$ 18.99
  • E-Marketing Project,Branding Online and Experience Brands
    A focus on Diageo Plc.’s product portfolio
    Title: E-Marketing Project,Branding Online and Experience Brands
    Autor:in: Luke Gipson (Author)
    Category: Project Report , 2012 , Grade: 76.0%
    Price: US$ 16.99
  • Perfume advertisement
    Title: Perfume advertisement
    Autor:in: Mayer Taylor (Author)
    Category: Thesis (M.A.) , 2012 , Grade: A
    Price: US$ 42.99
  • Online Marketing and its critical success factors
    Title: Online Marketing and its critical success factors
    Autor:in: Katie Maingi (Author)
    Category: Elaboration , 2012
    Price: US$ 42.99
  • Complaint Management Unlocked. The effects of different variations of reactive versus proactive webcare on consumer responses and the mediating effect of customer expectations
    Title: Complaint Management Unlocked. The effects of different variations of reactive versus proactive webcare on consumer responses and the mediating effect of customer expectations
    Autor:in: Anika Kunz (Author)
    Category: Master's Thesis , 2013 , Grade: 7,3 out of 10 (B)
    Price: US$ 18.99
  • Filtering news on facebook
    An assessment of users’ gatekeeper function through “liking” and “sharing” news
    Title: Filtering news on facebook
    Autor:in: Michaela Strobel (Author)
    Category: Examination Thesis , 2013 , Grade: 2,0
    Price: US$ 16.99
  • Corporate and Brand image among Telugu dailies in Indian Print Media
    Title: Corporate and Brand image among Telugu dailies in Indian Print Media
    Autor:in: Pradeep Kumar (Author), E. Nagaraju (Author)
    Category: Doctoral Thesis / Dissertation , 2013 , Grade: none
    Price: US$ 0.99
  • Gender and Advertising
    A content and semiotic analysis of Women’s Health and Men’s Health Advertisements
    Title: Gender and Advertising
    Autor:in: Marco Adorno (Author)
    Category: Seminar Paper , 2012 , Grade: 2,3
    Price: US$ 18.99
  • Word of Mouth and Its Impact on Marketing
    Title: Word of Mouth and Its Impact on Marketing
    Autor:in: Fatima Naz (Author), Ayesha Tariq (Author)
    Category: Essay , 2013 , Grade: 17
    Price: US$ 4.99
  • Nokia's Marketing Strategy- Analysis and Recommondations
    Title: Nokia's Marketing Strategy- Analysis and Recommondations
    Autor:in: Janin Ropot (Author)
    Category: Research Paper (undergraduate) , 2013 , Grade: 1,3
    Price: US$ 18.99
  • Convincing the Critical. The Importance Of Over-the-counter Drug (OTC) Product PR To OTC Integrated Marketing Communications
    Title: Convincing the Critical. The Importance Of Over-the-counter Drug (OTC) Product PR To OTC Integrated Marketing Communications
    Autor:in: Sebastian Schulz (Author)
    Category: Master's Thesis , 2009 , Grade: Sehr gut
    Price: US$ 42.99
  • The Impact of Social Media on the PR Industry
    Title: The Impact of Social Media on the PR Industry
    Autor:in: Iliyana Stareva (Author)
    Category: Bachelor Thesis , 2012 , Grade: 1,0
    Price: US$ 52.99
  • Terrorism: Surveillance versus Fundamental Rights
    Title: Terrorism: Surveillance versus Fundamental Rights
    Autor:in: Marcelo Anton (Author)
    Category: Essay , 2013 , Grade: 1,3
    Price: US$ 3.99
  • NIVEA. What makes the Brand so successful?
    Title: NIVEA. What makes the Brand so successful?
    Autor:in: Tugba Seckin (Author)
    Category: Essay , 2011 , Grade: Distinction 87%
    Price: US$ 16.99
  • Coca-Cola’s Marketing Strategy: An Analysis of Price, Product and Communication
    Title: Coca-Cola’s Marketing Strategy: An Analysis of Price, Product and Communication
    Autor:in: Julia Anders (Author)
    Category: Research Paper (undergraduate) , 2011 , Grade: 1,0
    Price: US$ 21.99
  • The Starbucks Brand
    Branding
    Title: The Starbucks Brand
    Autor:in: Silke Specht (Author)
    Category: Research Paper (undergraduate) , 2009 , Grade: 1,7
    Price: US$ 18.99
  • Consultancy Proposal Vodafone Europe
    Title: Consultancy Proposal Vodafone Europe
    Autor:in: Silke Specht (Author)
    Category: Research Paper (undergraduate) , 2009 , Grade: 1,7
    Price: US$ 9.99
  • How to make a Western brand successful in China: should it rely on its Western image or adapt to its products’ market?
    Title: How to make a Western brand successful in China: should it rely on its Western image or adapt to its products’ market?
    Autor:in: Isabelle Idrac (Author)
    Category: Master's Thesis , 2013
    Price: US$ 42.99
  • Impulse purchases in retailing
    Title: Impulse purchases in retailing
    Autor:in: B. Sc. Pirmin Sessler (Author)
    Category: Master's Thesis , 2012 , Grade: 6,0
    Price: US$ 42.99
  • The Goal-Oriented Handling of Social Media in the Event Industry
    Recommended Procedures
    Title: The Goal-Oriented Handling of Social Media in the Event Industry
    Autor:in: Jeannette Groesgen (Author)
    Category: Bachelor Thesis , 2011 , Grade: 1,3
    Price: US$ 21.99
  • The Strategies for the Promotion of cooperative Awareness among Members of the Republic
    Title: The Strategies for the Promotion of cooperative Awareness among Members of the Republic
    Autor:in: Peter Umukoro (Author)
    Category: Bachelor Thesis , 2013 , Grade: Uppe Credit
    Price: US$ 18.99
  • Porn and Public Sphere
    How campaigns use online pornography to redefine public sphere
    Title: Porn and Public Sphere
    Autor:in: Stefanie Groß (Author)
    Category: Term Paper (Advanced seminar) , 2013 , Grade: 1,7
    Price: US$ 18.99
  • Dynamics between Culture and Commerce in Media Globalisation Debates
    Title: Dynamics between Culture and Commerce in Media Globalisation Debates
    Autor:in: Franziska Kracht (Author)
    Category: Essay , 2010 , Grade: 1,3
    Price: US$ 6.99
  • Nation Branding Practices in Latin America
    A Diagnosis of Brazil, Chile and Colombia
    Title: Nation Branding Practices in Latin America
    Autor:in: Eva Niesing (Author)
    Category: Bachelor Thesis , 2013 , Grade: 1,1
    Price: US$ 46.99
  • Marketing Strategy for Set up Photovoltaic Solar Energy Systems in Turkey
    Analysis of PV Solar Energy Systems in Turkey
    Title: Marketing Strategy for Set up Photovoltaic Solar Energy Systems in Turkey
    Autor:in: Taner Hamid Yilmaz (Author)
    Category: Master's Thesis , 2012 , Grade: 1,5
    Price: US$ 42.99
  • Ethics in Public Relations
    What is the purpose of professional codes in the field of PR and how effective are they?
    Title: Ethics in Public Relations
    Autor:in: Marlena Bräu (Author)
    Category: Essay , 2010 , Grade: 1,3
    Price: US$ 6.99
  • Feminization in Public Relations
    Title: Feminization in Public Relations
    Autor:in: Marlena Bräu (Author)
    Category: Essay , 2010 , Grade: 1,0
    Price: US$ 6.99
  • Comparison of aircraft manufacturers marketing processes
    Title: Comparison of aircraft manufacturers marketing processes
    Autor:in: Ing. Karol Götz (Author)
    Category: Master's Thesis , 2012
    Price: US$ 42.99
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Uncover the dynamic world of Strategic Communication: Public Relations, Advertising, Marketing, and Social Media through GRIN's extensive academic library. This category provides students with critical resources, from Bachelor Theses and Master's Theses to comprehensive Research Papers and Seminar Papers. Delve into cutting-edge topics such as multinational brand management, like LVMH and Apple's global strategies, or granular market analysis focusing on specific demographics (e.g., Generation 50plus) and industry challenges (e.g., lighting solutions, pharmaceutical mergers). Understand the nuances of effective advertising through semiotics or the transformative impact of social media on commerce. Our texts explore the intricate interplay of public relations, digital media, and strategic management, offering in-depth analysis crucial for your studies. All publications are readily available for instant download as PDF or eBook, with print-on-demand options, empowering your academic journey in marketing and brand communication.

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