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Academic texts about  Communications - Public Relations, Advertising, Marketing, Social Media  (325 results)

Dive into Strategic Communication: Public Relations, Advertising, Marketing, and Social Media with GRIN! Our collection offers essential academic resources for students. Explore compelling research papers, Master's theses, and essays on vital topics like brand management, media strategy, and effective advertising campaigns. Gain insights into target audience analysis, social commerce, and the strategic use of Facebook for public relations. Whether you need an undergraduate research paper or a complex project report, instantly access texts as PDF or eBook, or opt for a print-on-demand edition. Enhance your understanding of modern marketing and communication management today.

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  • Marketing of Stereoscopic Cinema
    Marketingkonzepte des stereoskopischen Films
    Title: Marketing of Stereoscopic Cinema
    Autor:in: Philip Jaime Alcazar (Author)
    Category: Bachelor Thesis , 2012 , Grade: 1
    Price: US$ 18.99
  • Viral Marketing within Social Networking Sites
    Title: Viral Marketing within Social Networking Sites
    Autor:in: Sven Wilde (Author)
    Category: Master's Thesis , 2012 , Grade: 1,3
    Price: US$ 40.99
  • Product Placement Effectiveness. Implicit Recall and Brand Image at the Level of Modality
    An Empirical Study in the Television Industry
    Title: Product Placement Effectiveness. Implicit Recall and Brand Image at the Level of Modality
    Autor:in: Hendrik Arnold (Author)
    Category: Master's Thesis , 2013 , Grade: 9.0 (out of 10)
    Price: US$ 21.99
  • The influence of culture on brand positioning strategy
    Title: The influence of culture on brand positioning strategy
    Autor:in: MA Guido Maiwald (Author)
    Category: Scientific Essay , 2005
    Price: US$ 16.99
  • An analysis of how advertising affects females’ self-image - specifically focusing upon print alcohol advertisements
    Title: An analysis of how advertising affects females’ self-image - specifically focusing upon print alcohol advertisements
    Autor:in: David Morrin (Author)
    Category: Bachelor Thesis , 2009 , Grade: A2
    Price: US$ 21.99
  • The Impact of Web 2.0 on Brand Management
    How to Use Web 2.0 Efficiently to Create a Higher Brand Value
    Title: The Impact of Web 2.0 on Brand Management
    Autor:in: Sandra Spindler (Author)
    Category: Research Paper (undergraduate) , 2011 , Grade: 8
    Price: US$ 18.99
  • Create-ing Business
    Understanding Professional Tension in an Advertising Agency
    Title: Create-ing Business
    Autor:in: Saumya Pant (Author)
    Category: Master's Thesis , 2008 , Grade: 1.7
    Price: US$ 46.99
  • Constituency Analysis - The Trayvon Martin Case
    Title: Constituency Analysis - The Trayvon Martin Case
    Autor:in: Romina Müller (Author)
    Category: Essay , 2012 , Grade: A
    Price: US$ 6.99
  • How Many Lives it Takes to Build an iPad
    Title: How Many Lives it Takes to Build an iPad
    Autor:in: Romina Müller (Author)
    Category: Essay , 2012 , Grade: A
    Price: US$ 3.99
  • Website Analysis - Rio Tinto
    Title: Website Analysis - Rio Tinto
    Autor:in: Romina Müller (Author)
    Category: Essay , 2012 , Grade: A
    Price: US$ 6.99
  • The demographic developments in Germany and their effects on consumer behaviour
    Title: The demographic developments in Germany and their effects on consumer behaviour
    Autor:in: Steffen Plutz (Author)
    Category: Term Paper , 2012 , Grade: 2,0
    Price: US$ 16.99
  • Crowdsourcing - Does One Hat Fit All
    Title: Crowdsourcing - Does One Hat Fit All
    Autor:in: Geetika Jain (Author)
    Category: Research Paper (postgraduate) , 2011 , Grade: "-"
    Price: US$ 0.99
  • International Marketing Report: Fritz Kola
    Title: International Marketing Report: Fritz Kola
    Autor:in: Tim Buse (Author)
    Category: Master's Thesis , 2011 , Grade: A
    Price: US$ 21.99
  • Lighting Solutions for Austrian Building Construction Projects - A Customer Analysis
    Title: Lighting Solutions for Austrian Building Construction Projects - A Customer Analysis
    Autor:in: Elisabeth Holoubek (Author)
    Category: Master's Thesis , 2011 , Grade: 1
    Price: US$ 42.99
  • An Empirical Investigation into Chinese Generation Y Car Purchasing Behavior: A Focus on marketing Communication & German Luxury Car Brands
    Title: An Empirical Investigation into Chinese Generation Y Car Purchasing Behavior: A Focus on marketing Communication & German Luxury Car Brands
    Autor:in: Fanny-Gabriela Kozicki (Author)
    Category: Master's Thesis , 2012
    Price: US$ 42.99
  • Panty Pad: Marketing Menstrual Pads to the Japanese Market
    Title: Panty Pad: Marketing Menstrual Pads to the Japanese Market
    Autor:in: Weng Marc Lim (Author)
    Category: Research Paper (undergraduate) , 2009 , Grade: 1
    Price: US$ 21.99
  • Brand Audit: Gatorade
    Title: Brand Audit: Gatorade
    Autor:in: Xinwen (Fina) Xu (Author)
    Category: Research Paper (postgraduate) , 2011 , Grade: A
    Price: US$ 6.99
  • Behavioral Issues in Consumer Democracy
    Consumer Behaviour
    Title: Behavioral Issues in Consumer Democracy
    Autor:in: Dr. Srividya Nadindla (Author)
    Category: Research Paper (postgraduate) , 2008 , Grade: none
    Price: US$ 18.99
  • Managing the multi-brand conglomerate of LMVH
    Title: Managing the multi-brand conglomerate of LMVH
    Autor:in: MSc. Jon Gruda (Author)
    Category: Term Paper , 2009 , Grade: A
    Price: US$ 16.99
  • Social Media Marketing
    The Next Marketing Frontier
    Title: Social Media Marketing
    Autor:in: Ahmad Hafeez Anjum (Author)
    Category: Scientific Essay , 2010 , Grade: "none"
    Price: US$ 16.99
  • Euro Single Currency: Opportunities and Challenges for International Marketing
    Title: Euro Single Currency: Opportunities and Challenges for International Marketing
    Autor:in: Masters of Arts (Marketing) Jules Miller (Author)
    Category: Essay , 2011 , Grade: A
    Price: US$ 16.99
  • Jack Daniel's Brand Activity Analysis
    Title: Jack Daniel's Brand Activity Analysis
    Autor:in: BA Global Marketing Matteo Fabbi (Author)
    Category: Seminar Paper , 2010 , Grade: 70%
    Price: US$ 16.99
  • Contemporary Issues in Event Management
    Case Study Analysis - Life Ball
    Title: Contemporary Issues in Event Management
    Autor:in: BA Verena Stickler (Author)
    Category: Research Paper (undergraduate) , 2009 , Grade: 2
    Price: US$ 16.99
  • Consumer attitudes and understanding of recycling labels towards recycling in Leicester
    Title: Consumer attitudes and understanding of recycling labels towards recycling in Leicester
    Autor:in: Badar Alzadjali (Author)
    Category: Essay , 2010 , Grade: 60%
    Price: US$ 0.99
  • A Branded World -The Importance of Public Relations Over Advertising in Brand Building
    Title: A Branded World -The Importance of Public Relations Over Advertising in Brand Building
    Autor:in: Romina Müller (Author)
    Category: Essay , 2011 , Grade: A
    Price: US$ 6.99
  • Marketing Functions of JJB Sports
    Title: Marketing Functions of JJB Sports
    Autor:in: Sunil Singh (Author)
    Category: Research Paper (undergraduate) , 2009 , Grade: A
    Price: US$ 18.99
  • How significant was the internet during the UK General Election 2010?
    Title: How significant was the internet during the UK General Election 2010?
    Autor:in: Tessa Humphrys (Author)
    Category: Essay , 2011 , Grade: 1.0
    Price: US$ 0.99
  • The Virgina Tech shootings: a critical evaluation of the communications response
    Title: The Virgina Tech shootings: a critical evaluation of the communications response
    Autor:in: Tessa Humphrys (Author)
    Category: Essay , 2011 , Grade: 1.0
    Price: US$ 0.99
  • Did the UK government use PR to try and win hearts and minds in the run up to the Iraq war? If so, how successful was this?
    Title: Did the UK government use PR to try and win hearts and minds in the run up to the Iraq war? If so, how successful was this?
    Autor:in: Tessa Humphrys (Author)
    Category: Essay , 2010 , Grade: 1.0
    Price: US$ 6.99
  • Celebrity Scandals and their Impact on Brand Image: A Study among Young Consumers
    A Theoretical and Empirical Investigation
    Title: Celebrity Scandals and their Impact on Brand Image: A Study among Young Consumers
    Autor:in: Raphael Städtler (Author)
    Category: Master's Thesis , 2010
    Price: US$ 42.99
  • The usefulness of the quantitative method of statistical analysis (SPSS) as a mode of data analysis for research purposes
    Title: The usefulness of the quantitative method of statistical analysis (SPSS) as a mode of data analysis for research purposes
    Autor:in: Sunny Kohli (Author)
    Category: Scientific Essay , 2011 , Grade: 70%
    Price: US$ 6.99
  • Semiotics and Shock Advertisement
    How and with which semiotic means do advertisers create a shocking effect?
    Title: Semiotics and Shock Advertisement
    Autor:in: B.A. Corinna Colette Vellnagel (Author)
    Category: Essay , 2011 , Grade: Excellent
    Price: US$ 18.99
  • Conjoint Analysis in Marketing Research
    Fundamentals – Methods – Applications – Critical Assessment
    Title: Conjoint Analysis in Marketing Research
    Autor:in: Dipl.-Ing. (DH) Michael Lang (Author)
    Category: Seminar Paper , 2011 , Grade: 1,3
    Price: US$ 18.99
  • Marketing Strategies Used By Intel To Create A Sustainable Market Position
    An investigation to analyse the marketing strategies used by Intel by examining strategic marketing issues and also the options facing the organisation in building a sustainable competitive market position
    Title: Marketing Strategies Used By Intel To Create A Sustainable Market Position
    Autor:in: Christopher Ulph (Author)
    Category: Project Report , 2010 , Grade: 75
    Price: US$ 16.99
  • Marketing Options of the National Blood Service
    Title: Marketing Options of the National Blood Service
    Autor:in: Christopher Ulph (Author)
    Category: Term Paper , 2010 , Grade: 80
    Price: US$ 16.99
  • PR Analysis of British Petroleum
    Title: PR Analysis of British Petroleum
    Autor:in: Christopher Ulph (Author)
    Category: Term Paper , 2010 , Grade: 73
    Price: US$ 16.99
  • Analysis of Mobile Marketing and Advertising Sector in Turkey
    Professional compact guide from an insider point of view
    Title: Analysis of Mobile Marketing and Advertising Sector in Turkey
    Autor:in: M.A. Asligul Aktas (Author)
    Category: Research Paper (undergraduate) , 2010 , Grade: 89
    Price: US$ 16.99
  • Mergers and Acquisitions in the Global Pharmaceutical Industry
    Title: Mergers and Acquisitions in the Global Pharmaceutical Industry
    Autor:in: Mennen (Author), Abayomi (Author), Jian (Author), Mead (Author), Zhou (Author)
    Category: Project Report , 2006 , Grade: 65 % - B
    Price: US$ 18.99
  • Analysis of the E-Business-Website of http://www.furnitureexpressions.co.uk
    Structure, design and concept of the website put to test
    Title: Analysis of the E-Business-Website of http://www.furnitureexpressions.co.uk
    Autor:in: Sarah Nagel (Author)
    Category: Term Paper , 2010 , Grade: A- (A-)
    Price: US$ 18.99
  • The influence of advertisers on editorial content
    A Case Study
    Title: The influence of advertisers on editorial content
    Autor:in: MIR, MA Sebastian Plappert (Author)
    Category: Seminar Paper , 2007 , Grade: Distinction
    Price: US$ 16.99
  • A study of Marketing and Online Marketing Tools which improve online success
    Title: A study of Marketing and Online Marketing Tools which improve online success
    Autor:in: Max Adler (Author)
    Category: Bachelor Thesis , 2010 , Grade: 1,6
    Price: US$ 34.99
  • ‘Mach’s mit’ (join in) - The national information campaign against the spreading of HIV in Germany
    Title: ‘Mach’s mit’ (join in) - The national information campaign against the spreading of HIV in Germany
    Autor:in: MIR, MA Sebastian Plappert (Author)
    Category: Essay , 2008 , Grade: Distinction
    Price: US$ 6.99
  • Intercultural Communication, Globalisation and Advertising: The influence of culture in global advertising campaigns
    Title: Intercultural Communication, Globalisation and Advertising: The influence of culture in global advertising campaigns
    Autor:in: MIR, MA Sebastian Plappert (Author)
    Category: Essay , 2007 , Grade: Distinction
    Price: US$ 16.99
  • Report on the 2008 UK communications campaign of Carling Extra Cold
    Title: Report on the 2008 UK communications campaign of Carling Extra Cold
    Autor:in: Anonym (Author)
    Category: Seminar Paper , 2009 , Grade: 1,0
    Price: US$ 15.99
  • An investigation into the role of emotional branding in the cola market with particular reference to Coca-Cola
    Title: An investigation into the role of emotional branding in the cola market with particular reference to Coca-Cola
    Autor:in: Miriam Mennen (Author)
    Category: Bachelor Thesis , 2005 , Grade: 70 % - A
    Price: US$ 21.99
  • Social Commerce (english)
    Monetizing Social Media
    Title: Social Commerce (english)
    Autor:in: Paul Marsden (Author)
    Category: Scientific Essay , 2010
    Price: US$ 12.99
  • Communication strategies for product recalls in the healthcare business
    Title: Communication strategies for product recalls in the healthcare business
    Autor:in: Thomas Osche (Author)
    Category: Master's Thesis , 2007 , Grade: 1.3
    Price: US$ 34.99
  • Critical Evaluation of Internet Advertising
    Title: Critical Evaluation of Internet Advertising
    Autor:in: Dipl. Kommunikations- und Marketingwirtin Marcella Vurro (Author)
    Category: Essay , 2009 , Grade: very good
    Price: US$ 15.99
  • Web 2.0: User-Generated Content in Online Communities
    A Theoretical and Empirical Investigation of its Determinants
    Title: Web 2.0: User-Generated Content in Online Communities
    Autor:in: Timo Beck (Author)
    Category: Bachelor Thesis , 2007 , Grade: 1,0
    Price: US$ 42.99
  • The Use and Abuse of the English Language in German Advertising
    Title: The Use and Abuse of the English Language in German Advertising
    Autor:in: dominik birner (Author)
    Category: Pre-University Paper , 2005 , Grade: 14
    Price: US$ 0.99
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Uncover the dynamic world of Strategic Communication: Public Relations, Advertising, Marketing, and Social Media through GRIN's extensive academic library. This category provides students with critical resources, from Bachelor Theses and Master's Theses to comprehensive Research Papers and Seminar Papers. Delve into cutting-edge topics such as multinational brand management, like LVMH and Apple's global strategies, or granular market analysis focusing on specific demographics (e.g., Generation 50plus) and industry challenges (e.g., lighting solutions, pharmaceutical mergers). Understand the nuances of effective advertising through semiotics or the transformative impact of social media on commerce. Our texts explore the intricate interplay of public relations, digital media, and strategic management, offering in-depth analysis crucial for your studies. All publications are readily available for instant download as PDF or eBook, with print-on-demand options, empowering your academic journey in marketing and brand communication.

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