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Academic texts about advertising
159 publications
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Nutzerbindung und Zahlungsbereitschaft bei Online-Medien. Effektive Strategien und Handlungsempfehlungen
Autor:in:
Julian Promies (Author)
Subject:
Communications - Journalism, Journalism Professions
Category:
Bachelor Thesis , 2022 95 Pages , Grade: 1,3
Catalog Number:
1266376
Price:
US$ 28.99
Off the wall. A content analysis of eWOM (Word-of-mouth) on Vans' Facebook community
Autor:in:
Chris Huebner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2014 30 Pages
Catalog Number:
302099
Price:
US$ 0.99
Online advertising as transnational communication
How do people use Internet-mediated transnational communication?
Autor:in:
MIR, MA Sebastian Plappert (Author)
Subject:
Communications - Multimedia, Internet, New Technologies
Category:
Essay , 2007 8 Pages , Grade: C
Catalog Number:
153937
Price:
US$ 6.99
Online Advertising. Messung und Optimierung der Werbewirkung in der Online-Marketingkommunikation
Autor:in:
Maxi Knust (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2013 94 Pages , Grade: 1,3
Catalog Number:
262822
Price:
US$ 28.99
Other sides of Advertising Text and Context
Autor:in:
PhD Student Marcio Hemerique Pereira (Author)
Subject:
Interpreting / Translating
Category:
Term Paper , 2009 100 Pages
Catalog Number:
205475
Price:
US$ 42.99
Parallelism in Advertising Copy
Autor:in:
Ilka Kreimendahl (Author)
Subject:
English Language and Literature Studies - Linguistics
Category:
Term Paper , 2001 15 Pages , Grade: 3 (C)
Catalog Number:
16642
Price:
US$ 15.99
Parallelism in Advertising Copy
Autor:in:
Ilka Kreimendahl (Author)
Subject:
English Language and Literature Studies - Linguistics
Category:
Term Paper , 2001 15 Pages , Grade: 3 (C)
Catalog Number:
16642
Price:
US$ 15.99
Perceived Intrusiveness of E-Mail Advertising and Its Impact on Brand Trust
Autor:in:
Daniel Hasler (Author)
,
Rebekka Jaekel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Academic Paper , 2013 38 Pages , Grade: 1,0 (dt.), 17,75/20 (fr.)
Catalog Number:
282523
Price:
US$ 19.99
Phraseological Units in Advertising. An Empirical Analysis of the Effects of Modified Linguistic Expressions
Autor:in:
Barbara Lohmann (Author)
Subject:
English Language and Literature Studies - Linguistics
Category:
Term Paper (Advanced seminar) , 2014 23 Pages , Grade: 1,3
Catalog Number:
277601
Price:
US$ 18.99
Pictures, music, speech and writing
Autor:in:
Catharina Kern (Author)
Subject:
American Studies - Linguistics
Category:
Essay , 2005 5 Pages
Catalog Number:
70884
Price:
US$ 6.99
Political Advertising in den USA
Autor:in:
Sarah Stolle (Author)
Subject:
Politics - Region: USA
Category:
Term Paper , 2004 34 Pages , Grade: 1,0
Catalog Number:
60543
Price:
US$ 18.99
Product Placements im Film
Autor:in:
Diana Weschke (Author)
Subject:
Communications - Journalism, Journalism Professions
Category:
Term Paper , 2009 20 Pages , Grade: 1,7
Catalog Number:
145492
Price:
US$ 15.99
Programmatic Advertising. Voraussetzungen und Herausforderungen für kleine mittelständische Unternehmen
Autor:in:
Nina Offierowski (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2017 134 Pages , Grade: 2,6
Catalog Number:
359163
Price:
US$ 34.99
Public Relations Plan for XIAOMI
Autor:in:
Anonym (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2023 11 Pages
Catalog Number:
1322984
Price:
US$ 16.99
Public Service Advertising of the Health Care Service Sector in Tripura, India
Autor:in:
Dhananjoy Datta (Author)
,
Sudhakar Patra (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Textbook , 2020 318 Pages , Grade: Passed
Catalog Number:
1347647
Price:
US$ 46.99
Radio Advertising. Why radio commercials are more effective than advertisers think
Autor:in:
Caroline Harsch (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2013 21 Pages , Grade: 1,3
Catalog Number:
437822
Price:
US$ 16.99
Rauschtrinken bei Kindern und Jugendlichen und evidenzbasierte Alkoholkontrollpolitik
Über die hohe Bedeutung der Verhältnisprävention
Autor:in:
Jürgen Schlieckau (Author)
Subject:
Sociology - Children and Youth
Category:
Textbook , 2010 343 Pages
Catalog Number:
161095
Price:
US$ 46.99
Reasons for ad-avoidance and its effect on website publishers
Autor:in:
Christina Neumayer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2019 31 Pages , Grade: 1,0
Catalog Number:
1139504
Price:
US$ 19.99
Recent Trends in English Word-Formation
Autor:in:
Bastian Heynen (Author)
Subject:
English Language and Literature Studies - Linguistics
Category:
Term Paper , 2008 13 Pages , Grade: 1.0
Catalog Number:
143998
Price:
US$ 15.99
Reflection on customers’ knowledge and perceptions about marketing
Autor:in:
M.A. Undine Handorf (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2016 108 Pages , Grade: 1
Catalog Number:
383158
Price:
US$ 42.99
Rolle und Auswirkungen von Marktzutrittsbarrieren in oligopolistischen Märkten
Autor:in:
Hendrik von der Brelie (Author)
Subject:
Economy - Theory of Competition, Competition Policy
Category:
Diploma Thesis , 2009 116 Pages , Grade: 1,3
Catalog Number:
144181
Price:
US$ 42.99
Semiotic analysis of media content
Autor:in:
Francis Arackal Thummy (Author)
Subject:
German Studies - Linguistics
Category:
Academic Paper , 2017 17 Pages , Grade: NA
Catalog Number:
465946
Price:
US$ 16.99
Sexual Objectification of Women in Advertising
Autor:in:
Yiqiao Wang (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Essay , 2016 33 Pages
Catalog Number:
337767
Price:
US$ 0.99
Social Media Advertising. Funktion und Wirkung bei Facebook
Autor:in:
Kira Bohlmann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2017 28 Pages , Grade: 1,3
Catalog Number:
437664
Price:
US$ 19.99
Social Media as a Tool of Political Communication
Autor:in:
Prof. Francis Arackal Thummy (Author)
Subject:
Communications - Media and Politics, Politic Communications
Category:
Essay , 2015 14 Pages , Grade: NA
Catalog Number:
513240
Price:
US$ 16.99
Social Networks. An analysis of VK.com
Autor:in:
Mihail Novichkov (Author)
Subject:
Computer Science - Internet, New Technologies
Category:
Essay , 2016 13 Pages
Catalog Number:
340983
Price:
US$ 7.99
Sport sponsorship as a promotional vehicle in overseas markets
Autor:in:
Nina Rakowski (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (postgraduate) , 2008 13 Pages , Grade: 70 %
Catalog Number:
117660
Price:
US$ 18.99
Stereotypes Galore! Women’s Emancipation as Reflected in Advertising
Autor:in:
Gesa Biermann (Author)
Subject:
Didactics for the subject English - Miscellaneous
Category:
Pre-University Paper , 2009 37 Pages , Grade: 1,0
Catalog Number:
164821
Price:
US$ 9.99
Stilelement oder Verschwendung? White Space Advertising auf dem Prüfstand
Autor:in:
Stephan Seltzer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2014 32 Pages , Grade: 1,7
Catalog Number:
334722
Price:
US$ 19.99
Strategic Marketing Excellence. A Deep Dive into Burberry Group PLC
Autor:in:
Joeleen Kimbell (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Case Study , 2024 14 Pages , Grade: A
Catalog Number:
1525596
Price:
US$ 7.99
Suchmaschinen-Optimierung und Keyword Advertising als Instrumente des Suchmaschinen-Marketings
Autor:in:
Tobias König (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (undergraduate) , 2006 33 Pages , Grade: 1.3
Catalog Number:
87408
Price:
US$ 19.99
The Benetton advertising campaigns: Intentions, receptions and the legitimacy of raising global issues in advertising
Autor:in:
Anonym (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2003 12 Pages , Grade: B-68
Catalog Number:
17210
Price:
US$ 15.99
The Capability Maturity Model as an Advertising Process Maturity Paradigm
Autor:in:
Charles R. Pickett (Author)
Subject:
Business economics - Business Management, Corporate Governance
Category:
Master's Thesis , 2016 197 Pages , Grade: 90.0
Catalog Number:
421250
Price:
US$ 0.99
The Carnivalesque Flows: Art and Advertising
The case of Leonardo da Vinci's "Last Supper"
Autor:in:
Master of Arts Daria Przybyla (Author)
Subject:
Art - Computer Art / Graphics / Art in Media
Category:
Presentation (Elaboration) , 2006 8 Pages , Grade: A
Catalog Number:
77233
Price:
US$ 3.99
The concept of beauty in the media
How the media propagates unrealistic body images and beauty standards
Autor:in:
Francis Arackal Thummy (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Academic Paper , 2015 12 Pages
Catalog Number:
513236
Price:
US$ 16.99
The influence of advertisers on editorial content
A Case Study
Autor:in:
MIR, MA Sebastian Plappert (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2007 12 Pages , Grade: Distinction
Catalog Number:
154259
Price:
US$ 16.99
The Influence of Advertising on Consumer Behavior
Business Case Development
Autor:in:
Thembisani Maphosa (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Case Study , 2019 30 Pages , Grade: A
Catalog Number:
509258
Price:
US$ 19.99
The Influence of Pharmaceutical Ads. Strategies, Psychology, and Ethics in Medicine Marketing
Autor:in:
KEIFARI ASGHAR (Author)
Subject:
Health - Fitness and Health Management
Category:
Academic Paper , 2023 38 Pages , Grade: specialist pharmacist
Catalog Number:
1400559
Price:
US$ 0.99
The Language of Hackers and Software Developers
Autor:in:
Peter Grafwallner (Author)
Subject:
English Language and Literature Studies - Linguistics
Category:
Term Paper , 2001 10 Pages , Grade: 1 (A)
Catalog Number:
103326
Price:
US$ 0.99
The Language of Persuasion in Advertising. A Corpus-based Critical Discourse Analysis
Autor:in:
Seda Evirgen (Author)
Subject:
English Language and Literature Studies - Linguistics
Category:
Master's Thesis , 2020 76 Pages , Grade: 1,0
Catalog Number:
1010699
Price:
US$ 34.99
The Media Landscape and the Influence of Cultures on Advertising in the United Kingdom
Autor:in:
Anonym (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Academic Paper , 2019 47 Pages , Grade: 1,3
Catalog Number:
1150624
Price:
US$ 21.99
The Powerful Language of Advertising
Autor:in:
Anonym (Author)
Subject:
English Language and Literature Studies - Linguistics
Category:
Essay , 2010 3 Pages , Grade: 1,3
Catalog Number:
1360405
Price:
US$ 3.99
The Problem-Solution Pattern and Advertising
Autor:in:
Stefan Nehl (Author)
Subject:
English Language and Literature Studies - Linguistics
Category:
Term Paper (Advanced seminar) , 2010 15 Pages , Grade: 2,0
Catalog Number:
152317
Price:
US$ 16.99
The relationships between cultural consumption, identity and holidays for the over 50s
Identity formation, consumption and the mature holidaymaker: Representations of the over 50s in travel brochures
Autor:in:
BA, MA Kathrin Gerbe (Author)
Subject:
Tourism - Miscellaneous
Category:
Term Paper , 2007 14 Pages , Grade: 1,0
Catalog Number:
80561
Price:
US$ 15.99
The relevance of industry self-regulation in the light of the principle of subsidiarity enshrined in Article 5 para 3 TEU
Part 1 – Focus on the advertising industry in the UK and Germany
Autor:in:
Christoph Wronka (Author)
Subject:
Law - European and International Law, Intellectual Properties
Category:
Academic Paper , 2015 33 Pages , Grade: 82
Catalog Number:
946976
Price:
US$ 18.99
The Role of Ethics in Advertising and the Effects of Social Media
Autor:in:
Majed Almutairi (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2014 14 Pages
Catalog Number:
276141
Price:
US$ 16.99
The Role of Photography and Cinema in the Rise of Mass Consumer Culture in the Early Twentieth Century
Autor:in:
Dr. Sabine Mercer (Author)
Subject:
Communications - Media History
Category:
Essay , 2006 26 Pages , Grade: High Distinction
Catalog Number:
300164
Price:
US$ 18.99
The Symbiotic Relationship and Impacts of Journalism, PR and Advertising
Autor:in:
Felix Ale (Author)
Subject:
Communications - Journalism, Journalism Professions
Category:
Term Paper , 2015 22 Pages , Grade: A
Catalog Number:
289571
Price:
US$ 18.99
The Transgression of the Afro from a Political Symbol to a Fashion Statement. Advertising the Afro
Autor:in:
Mona Zaqqa (Author)
Subject:
American Studies - Culture and Applied Geography
Category:
Term Paper , 2020 24 Pages , Grade: 1,3
Catalog Number:
1147658
Price:
US$ 18.99
The Use and Abuse of the English Language in German Advertising
Autor:in:
dominik birner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Pre-University Paper , 2005 26 Pages , Grade: 14
Catalog Number:
136206
Price:
US$ 0.99
The use of air-brushed models in advertisements
Autor:in:
Nick Birch (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Essay , 2011 11 Pages , Grade: 1.1
Catalog Number:
269680
Price:
US$ 16.99
The Visual Aesthetics of Baz Luhrmann's "Red Curtain Cinema"
Autor:in:
Anett Koch (Author)
Subject:
Communications - Movies and Television
Category:
Master's Thesis , 2014 87 Pages , Grade: 1,3
Catalog Number:
275231
Price:
US$ 40.99
Vergleichende Werbung in Deutschland. Möglichkeiten, Grenzen und Ziele
Autor:in:
John Menzel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2021 25 Pages , Grade: 1,3
Catalog Number:
998798
Price:
US$ 19.99
Voice Search Marketing. Strategien für den erfolgreichen Umgang mit digitalen Sprachassistenten
Autor:in:
Patricia Gomes Fernandes (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019 150 Pages
Catalog Number:
454968
Price:
US$ 42.99
Werbestrategien für Social Media. Chancen und Risiken der Individualisierung
Autor:in:
Sebastian Fieber (Author)
Subject:
Pedagogy - Media Pedagogy
Category:
Textbook , 2019 68 Pages
Catalog Number:
456803
Price:
US$ 34.99
Werbung als Dissonanzauslöser - Die Wirkung von Social Advertising und der Umgang des Rezipienten mit Einstellungsirritationen
Autor:in:
Sabrina Schöberl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2008 213 Pages , Grade: 2
Catalog Number:
188106
Price:
US$ 46.99
What do you think about Brand Communities?
An insight of consumers' perception towards brand communities and the idea of mutual benefits
Autor:in:
Bastian Storch (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2007 55 Pages , Grade: 1,1
Catalog Number:
115895
Price:
US$ 21.99
When Brand Communication Becomes Childish. Infantilization in 21st Century Advertising
Autor:in:
PhD Bengü Basbug (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Doctoral Thesis / Dissertation , 2018 523 Pages , Grade: cum laude
Catalog Number:
465677
Price:
US$ 46.99
Women in Advertising - Women in American Society
Autor:in:
Vanessa Lengert (Author)
Subject:
American Studies - Miscellaneous
Category:
Term Paper , 2006 24 Pages , Grade: 2,0
Catalog Number:
78231
Price:
US$ 18.99
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