327 results

‘Mach’s mit’ (join in) - The national information campaign against the spreading of HIV in Germany

Word of Mouth and Its Impact on Marketing

Why is it common to use Metaphor and Metonymy in Advertisements? The Case of Deutsche Bank

Why Apple must tell its story
Steve Jobs as the company's biggest challenge

When Brand Communication Becomes Childish. Infantilization in 21st Century Advertising

What do you think about Brand Communities?
An insight of consumers' perception towards brand communities and the idea of mutual benefits

Website Analysis - Rio Tinto

Web 2.0: User-Generated Content in Online Communities
A Theoretical and Empirical Investigation of its Determinants

Viral Marketing within Social Networking Sites

Viral Marketing - A crucial new dimension in 21st century marketing?

Victoria's Secret Reinvented. A Rebranding Strategy for Inclusivity and Luxury in the Lingerie Industry

Using humour in advertising effectively

Using brand characters online to build an emotional connection with consumers and brand loyalty beyond immediate product consumption
Learnings from the success of the M&Ms characters (deleted)

Using Social Media in Football Companies of the 1. Bundesliga

Understanding the Public Relation Strategies in Political Agendas

Understanding the Adoption of Fitness Applications in China
A Social Perspective on Motivation

Tribeca Film Festival. Brand communication and activation

Trends in creative concepts of advertising

The usefulness of the quantitative method of statistical analysis (SPSS) as a mode of data analysis for research purposes

The use of air-brushed models in advertisements

The traditional communication theory and the effective use of social media in public relations. A critical reflection

The trade-off between cost leadership and differentiation

The portrayal of women in Elle magazine advertisements. A comparison between France and Russia

The influence of social networks on students' learning achievements
A literature review

The influence of culture on brand positioning strategy

The influence of advertisers on editorial content
A Case Study

The importance of social media and opportunities to reach young target groups via social media for start-ups Submission

The impact of 'Friends of the Earth Scotland' on the Zero Waste regulations proposal
A discourse analysis

The iPhone and the social media campaign

The effect of social media on person to person communication. A case of Students in Cyprus International University

The demographic developments in Germany and their effects on consumer behaviour

The death of the brand? Challenges facing international brands in the 21st century - an analysis with examples and recommendations

The dangers of social media. How cancel culture and shitstorms can affect companies and how to recover from it

The concept of beauty in the media
How the media propagates unrealistic body images and beauty standards

The concept of authenticity in marketing research

The Virgina Tech shootings: a critical evaluation of the communications response

The Use of Social Media within the Recruitment and Selection Process

The Use and Abuse of the English Language in German Advertising

The Tripartite Typology of Product Placement in the Movie "Papa Benji"

The Strong Potential of Augmented Reality for Experiential Marketing
An Empirical Examination of the Impact of Augmented Reality Brand Experiences on Consumer-Brand Relationships

The Strategies for the Promotion of cooperative Awareness among Members of the Republic

The Starbucks Brand
Branding

The Role of Social Media in Development Communication

The Role of Femvertising in Critical Marketing. Evolution, Impact, and Future Directions

The Role of Ethics in Advertising and the Effects of Social Media

The Privacy Paradox in the Context of Social Media and its Impact on the Online Advertising Industry

The Potential of Influencer Marketing for Tour Operators to Increase Brand Value

The Positive and Negative Effects of Social Media

The Positive Effects of Social Media as a Platform for Support

The Media Landscape and the Influence of Cultures on Advertising in the United Kingdom

The Marketing of Terrorism. Analysing the Use of Social Media by ISIS

The Influence of Social Media Platforms on the Consumer-Brand Engagement of Polarising Brands

The Impact of Web 2.0 on Brand Management
How to Use Web 2.0 Efficiently to Create a Higher Brand Value

The Impact of Social Networks on Everday Life from a Psychological and a Sociological Approach

The Impact of Social Media on the PR Industry

The Impact of Social Media on Consumer Purchasing Behavior. A Focus on the Skincare Brand

The Impact of Social Media in the Black Lives Matter Discourse. What Online and Offline Effects did the #BlackLivesMatter Hashtag have?

The Impact of Social Media Trends on Behavioural Patterns of Youth

The Impact of Social Media Marketing on Consumer Behavior. A Case Study on Zomato

The Impact of Public Relations on Crisis Management at Health Institutions
A Case Study of University Teaching Hospital (UTH), in Lusaka, Zambia

The Impact of Personalization on Customer Experience. A Comparative Study of Amazon Prime and Netflix

The Impact of Creative Arts on the Brand

The Iconology of Pinterest
Exploring Naming Behavior in Personal Digital Image collections

The Goal-Oriented Handling of Social Media in the Event Industry
Recommended Procedures

The Fashion Industry and Its Use of Public Relations Tools

The Evolution of The Language Used In Social Media

The Effect of Antecedent Variables on Brand Loyalty Intentions in Context of Mobile Service Industry of Pakistan
Effect of Customer Equity Drivers on Brand Loyalty Intentions

The Credibility of influencer marketing and mandatory labelling.The legal situation in Germany and its influence on acceptance and consumer behaviour

The Changing Landscape of Brands in the Digital Age. Opportunities and Challenges

The Challenges of Marketing Logistics

The Brand "Victoria’s Secret". Does the Brand Need a Makeover?
Just sex does not sell anymore

The Benetton advertising campaigns: Intentions, receptions and the legitimacy of raising global issues in advertising

The Barrier Factors of Seat Belt Use on Public Transport Services in Ethiopia

The "Harry Potter" Brand. Sense of Community, Attitudinal Loyalty, and Purchase Behavior

Terrorism: Surveillance versus Fundamental Rights

Television commercial synopsis
Campaign designed to encourage organ donation

Strategies of publisher houses to create bestsellers out of books including celebrities. The marketing campaign for “Becoming” by Michelle Obama

Strategies for Responsible Business
Corporate Social Responsibility

Strategies for Brandy Melville to Address the Brand Value Issues of Exclusiveness, Gender and Race Discrimination

Strategic e-brand management for small enterprises

Strategic Integrated Marketing Communication
Critical Evaluation of Current Integrated Marketing Communications Practice at the example of Lufthansa

Social media utilisation as relationship building component in the Public Relations (PR) strategy of nonprofit organisations (NGOs)
An example of an international NGO 'Mercy Corps'

Social media usage in Swiss luxury hotels
An investigation in marketing communication processes for the development of innovative marketing strategies

Social media as a tool for combating child trafficking in Nigeria

Social Networks and their Opinion Mining

Social Network Sites as a Marketing and Communication Tool between Global Cosmetic Companies and Consumers
An empirical study from the consumer and company perspective

Social Media’s Impact on Physical Body Dissatisfaction and Objectified Body Consciousness
Investigating Miami’s Adolescent Self-Perception from Exposure to TikTok

Social Media. A Cause Of Concern Today

Social Media in Teaching English

Social Media between High-School Graduates and Higher Education Institutions

Social Media and Organizational Culture
Chances, Consequences, and Opportunities for the Internal Communication in Organizations

Social Media Usage Behavior of Working Professionals

Social Media Storytelling for content marketing in companies. Successful storytelling on Facebook and Instagram

Social Media Marketing on Instagram. Exploration of Strategic Perspectives

Social Media Marketing
The Next Marketing Frontier

Social Commerce (english)
Monetizing Social Media

Smart Digital Signage
How will a retail example of a smart environment influence consumers from an environmental psychology perspective?

Sexual Objectification of Women in Advertising

Sexual Alias. Mediatisation of Desire in Social Network Services

Service Guarantee prospect in signalling Service Quality towards Customer Loyalty