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Results for »
Emotion
« (49 results)
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Wirkungsmechanismen von Emotionen in der Werbung
Wie wirken sich Emotionen in der Werbung auf das Kaufverhalten der Konsumenten aus?
Autor:in:
M. F. (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (undergraduate) , 2018 , Grade: 1,3
Price:
US$ 20.99
Emotionen und Storytelling. Der Einfluss von Emotionen auf das Produktmarketing
Erfolgreich werben mittels Emotionen
Autor:in:
Ingo Adlhardt (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2016 , Grade: 1,3
Price:
US$ 17.99
An investigation into the role of emotional branding in the cola market with particular reference to Coca-Cola
Autor:in:
Miriam Mennen (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2005 , Grade: 70 % - A
Price:
US$ 19.99
Emotionen im Marketingkontext. Werbepsychologie
Autor:in:
Else Kunze (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2016 , Grade: 1,7
Price:
US$ 14.99
Using brand characters online to build an emotional connection with consumers and brand loyalty beyond immediate product consumption
Learnings from the success of the M&Ms characters
Autor:in:
Silviya Stamenova (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Project Report , 2016 , Grade: 5.50
Price:
US$ 17.99
Geschlechtsspezifische Emotionen in der Werbung - Die Unterschiede zwischen Mann und Frau
Autor:in:
Maren Herbst (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2005 , Grade: 1,3
Price:
US$ 17.99
Was zeichnet impulsive Kaufentscheidungen aus? Zur Studie “Impulsive Consumer Buying as a Result of Emotions” von Peter Weinberg und Wolfgang Gottwald
Autor:in:
Christoph Friedrichs (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2008 , Grade: 1,3
Price:
US$ 14.99
Neuromarketing. Der Einfluss von Emotionen auf Kaufentscheidungen, gehirngerechte Kommunikation
Autor:in:
Nina Maier (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2021 , Grade: 1,3
Price:
US$ 16.99
E-Commerce. Emotional positionierte Segmentierung im elektronischen Handel
Autor:in:
Giulio Incoronato (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2014 , Grade: 1,0
Price:
US$ 20.99
Emotionspsychologische Grundlagen im Überblick
Autor:in:
Frederike Braitinger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Presentation (Elaboration) , 2007 , Grade: 2,0
Price:
US$ 14.99
Audiovisuelle Emotionslenkung immersiver Werbekommunikation
Eine Analyse der Werbeexperience "Jigsaw"
Autor:in:
Daniel Flamme (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (postgraduate) , 2019 , Grade: 1,3
Price:
US$ 17.99
Emotionalisierung von Instagram-Beiträgen der AfD
Autor:in:
Donja Zamani (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2023 , Grade: 2,3
Price:
US$ 17.99
Strategie und Umsetzung der modernen Markenführung. Emotionales Branding mit Storytelling
Theorie und Anwendung
Autor:in:
Laxmi Angel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2021 , Grade: 1.7
Price:
US$ 17.99
Apparative Messungen in der Werbewirkungsforschung. Markt- und Werbepsychologie
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2020 , Grade: 1,3
Price:
US$ 16.99
Customers Acquisition and Advertising Instruments. How does Zott acquire Children as New Customers in Vietnam?
Autor:in:
Felix Töpfer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2020 , Grade: 1,7
Price:
US$ 15.99
Virtual Influencer. Einflussfaktoren der Persuasion
Autor:in:
H. Janßen (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2021 , Grade: 1,0
Price:
US$ 20.99
Marken aus neuropsychologischer Sicht. Was macht Marken so erfolgreich?
Autor:in:
Kalina Ivanova (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2021 , Grade: 1
Price:
US$ 15.99
Macht und Wirkung der Werbung. "Sie kriegen Dich!"
Autor:in:
Denise Klein (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (undergraduate) , 2019 , Grade: 1,0
Price:
US$ 14.99
Der Einfluss emotionaler Werbung auf das Konsumentenverhalten
Autor:in:
Laurin Stappel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2019 , Grade: 1,0
Price:
US$ 17.99
Wie erlebnisorientierte Markenführung die Marke stärkt. Eine Analyse des Tesla Stores in Hamburg und Entwicklung von Optimierungsmaßnahmen
Autor:in:
Serafin Sivcak (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2016 , Grade: 1,7
Price:
US$ 17.99
Erfolgsfaktor Extremsport-Eventmarketing. Die Marke Red Bull
Worin bestehen die Chancen und Risiken von Extremsport-Eventmarketing und welche Auswirkungen haben diese auf die Marke Red Bull?
Autor:in:
Svenja Rook (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2015 , Grade: 1,7
Price:
US$ 20.99
Erlebnisorientierung als Erfolgsfaktor zur Differenzierung
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2014 , Grade: 1,3
Price:
US$ 15.99
Neuromarketing. Ein verhaltenswissenschaftliches Instrument zur Produkt- und Kommunikationsgestaltung
Autor:in:
Dwight Schwenk (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 2.3
Price:
US$ 20.99
Die Bedeutung des Eventmarketings im Kommunikationsmix eines Automobilherstellers am Beispiel einer Markteinführung
Analyse der Markteinführung des Audi A1 im Vergleich zur MINI-Kampagne
Autor:in:
Christian Karstens (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2012 , Grade: 1,5
Price:
US$ 22.99
Eventmarketing in der Snowboardbranche
Die Anwendung dieses Kommunikationsinstrumentes in der Snowboardbranche
Autor:in:
Christoph Beaufils (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2008 , Grade: 2,3
Price:
US$ 14.99
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