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Academic texts about Brand Management
52 publications
Page 1 of 3
"Filiz" makarna'nın Marka Yönetimi. Genel bakış ve müşteri sorgulama
Brand Management of "Filiz Pasta". A brief overview and customer survey
Autor:in:
Rutkay İs (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Elaboration , 2015 11 Pages , Grade: A-
Catalog Number:
315455
Price:
US$ 16.99
Aktuelle Ansätze des viralen Marketings für das Brand Management
Eine Analyse am Fallbeispiel von Conrad Electronics
Autor:in:
Philipp Dressler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 60 Pages , Grade: 1,5
Catalog Number:
461869
Price:
US$ 21.99
Analysis of value, image and positioning of a brand
An analysis of the brand Apple in Regard to the VIP-Criteria
Autor:in:
Sarah Nagel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2010 29 Pages , Grade: 1- (A-)
Catalog Number:
160761
Price:
US$ 19.99
Aufbau einer Digital Branding Strategie für die Marke SieMatic
Autor:in:
Hanna Fühner (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper (Advanced seminar) , 2018 19 Pages , Grade: 1,7
Catalog Number:
502755
Price:
US$ 18.99
Bedeutung von Brand Communities für die (Online-) Markenführung. Der Nutzen von Facebook Fan Pages
Autor:in:
Thomas Braun (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2011 155 Pages , Grade: 1,3
Catalog Number:
310323
Price:
US$ 46.99
Brand management and marketing of luxury goods
From the historical development of luxury to our present-day perception
Autor:in:
Lucie Scholz (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2011 88 Pages , Grade: 1,3
Catalog Number:
187819
Price:
US$ 51.99
Brand Management Concept for a Delivery Service
Autor:in:
Matthias Schimmel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper (Advanced seminar) , 2011 24 Pages , Grade: 1,0
Catalog Number:
232916
Price:
US$ 19.99
Brand Management in the Hotel Industry and its Potential for Achieving Customer Loyalty
Autor:in:
Jessica Salver (Author)
Subject:
Tourism - Hotel Management
Category:
Diploma Thesis , 2005 119 Pages , Grade: 1,0
Catalog Number:
137288
Price:
US$ 42.99
Brand management. Measuring the brand equity of Decathlon in Portugal
Autor:in:
Benyi Heider (Author)
,
Daniela Martins (Author)
,
Ivana Cizmar (Author)
,
Miguel Loures (Author)
,
Rita Barakat (Author)
Subject:
Business economics - Business Management, Corporate Governance
Category:
Term Paper (Advanced seminar) , 2016 37 Pages , Grade: 1.5
Catalog Number:
354882
Price:
US$ 19.99
Brandmanagement und Marketing-Prozesse von Hypebrands. Ein Vergleich der Marken "Supreme" und "Anti Social Social Club"
Autor:in:
Michael Rapp (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2019 91 Pages , Grade: 1,3
Catalog Number:
932225
Price:
US$ 42.99
Consumer Responses to "Rebranding". The Concept of Brand Equity Transfers and Four Different Consumer Response Scenarios
Autor:in:
Teresa Pavelka (Author)
Subject:
Business economics - Company formation, Business Plans
Category:
Bachelor Thesis , 2014 49 Pages , Grade: 1,3
Catalog Number:
298646
Price:
US$ 21.99
Corporate Brand Management
Autor:in:
Dr. Krzysztof J. Chmielewski (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Doctoral Thesis / Dissertation , 2016 271 Pages , Grade: 5.0 (summa cum laude)
Catalog Number:
351899
Price:
US$ 0.99
Das Konstrukt der Markenpersönlichkeit. Eine vergleichende Analyse für unterschiedliche Markentypen
Autor:in:
Diplom-Ökonom Christoph Sandstede (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2005 93 Pages , Grade: 1,3
Catalog Number:
81234
Price:
US$ 42.99
Der Einfluss von werbepsychologischen Maßnahmen auf Kaufentscheidungen
Autor:in:
Anonym (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2022 24 Pages , Grade: 1,0
Catalog Number:
1305328
Price:
US$ 19.99
Die Bedeutung und Aufgaben des Corporate Brand Managements am Beispiel der Nike Inc.
Autor:in:
Gerald Gatow (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2015 21 Pages , Grade: 1,0
Catalog Number:
309496
Price:
US$ 18.99
Digital Brand Experience. Wie Marken an digitalen Touchpoints Erlebnisse schaffen, um Digital Natives zu begeistern
Autor:in:
Alina Orlamünder (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2020 190 Pages
Catalog Number:
539167
Price:
US$ 46.99
Einführung, Positionierung und Performance von Handelsmarken: Spieltheoretische Ansätze und empirische Befunde
Autor:in:
Iven Jainta (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2006 105 Pages , Grade: 1,3
Catalog Number:
82723
Price:
US$ 42.99
Emotionale Positionierung in der Digitalen Markenführung. Grundlagen, Markenemotionen und Markenpositionierung
Autor:in:
Karina Koeppl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 78 Pages , Grade: 1.3
Catalog Number:
321266
Price:
US$ 34.99
Erfolgreiche Innovationen. Erstellung einer qualitativen ZG-Analyse und eines Social-Media-Scans
Autor:in:
Hanna Fühner (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper (Advanced seminar) , 2018 17 Pages , Grade: 1,0
Catalog Number:
470710
Price:
US$ 18.99
Erfolgreiches Markenmanagement für den Bankensektor. Die Grundregeln der Markenetablierung im Banking 4.0
Autor:in:
Alina Orlamünder (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019 75 Pages
Catalog Number:
458859
Price:
US$ 28.99
Erfolgsfaktoren der Digitalisierung in der Markenführung
Anhand ausgewählter Fallstudien
Autor:in:
Vera Schwaiger (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2017 180 Pages , Grade: 1,3
Catalog Number:
383741
Price:
US$ 46.99
Erfolgsfaktoren der Nutzung von "Web 2.0 Medien" im Place Branding in der Stadt Diepholz
Autor:in:
Thomas Westermann (Author)
Subject:
Communications - Multimedia, Internet, New Technologies
Category:
Master's Thesis , 2012 108 Pages , Grade: 2,1
Catalog Number:
195299
Price:
US$ 42.99
External Effects of Greenwashing on the Brand. Consequences for Consumers and the Market
Autor:in:
Laeticia Sara (Author)
Subject:
Business economics - Business Ethics, Corporate Ethics
Category:
Bachelor Thesis , 2023 40 Pages
Catalog Number:
1413702
Price:
US$ 19.99
Facebook-Fanpages als Brand Communities? Eine theoretische Analyse
Autor:in:
Carolin Kaesler (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2013 51 Pages , Grade: 1,3
Catalog Number:
263111
Price:
US$ 21.99
Global Branding. Suggestions to get into the Interbrand top 100 brands list
Autor:in:
Nicklas Westphal (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Essay , 2016 19 Pages , Grade: 78%
Catalog Number:
367960
Price:
US$ 16.99
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