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Academic texts about Brand Management
52 publications
"Filiz" makarna'nın Marka Yönetimi. Genel bakış ve müşteri sorgulama
Brand Management of "Filiz Pasta". A brief overview and customer survey
Autor:in:
Rutkay İs (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Elaboration , 2015 11 Pages , Grade: A-
Catalog Number:
315455
Price:
US$ 16.99
Aktuelle Ansätze des viralen Marketings für das Brand Management
Eine Analyse am Fallbeispiel von Conrad Electronics
Autor:in:
Philipp Dressler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 60 Pages , Grade: 1,5
Catalog Number:
461869
Price:
US$ 21.99
Analysis of value, image and positioning of a brand
An analysis of the brand Apple in Regard to the VIP-Criteria
Autor:in:
Sarah Nagel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2010 29 Pages , Grade: 1- (A-)
Catalog Number:
160761
Price:
US$ 19.99
Aufbau einer Digital Branding Strategie für die Marke SieMatic
Autor:in:
Hanna Fühner (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper (Advanced seminar) , 2018 19 Pages , Grade: 1,7
Catalog Number:
502755
Price:
US$ 18.99
Bedeutung von Brand Communities für die (Online-) Markenführung. Der Nutzen von Facebook Fan Pages
Autor:in:
Thomas Braun (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2011 155 Pages , Grade: 1,3
Catalog Number:
310323
Price:
US$ 46.99
Brand management and marketing of luxury goods
From the historical development of luxury to our present-day perception
Autor:in:
Lucie Scholz (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2011 88 Pages , Grade: 1,3
Catalog Number:
187819
Price:
US$ 51.99
Brand Management Concept for a Delivery Service
Autor:in:
Matthias Schimmel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper (Advanced seminar) , 2011 24 Pages , Grade: 1,0
Catalog Number:
232916
Price:
US$ 19.99
Brand Management in the Hotel Industry and its Potential for Achieving Customer Loyalty
Autor:in:
Jessica Salver (Author)
Subject:
Tourism - Hotel Management
Category:
Diploma Thesis , 2005 119 Pages , Grade: 1,0
Catalog Number:
137288
Price:
US$ 42.99
Brand management. Measuring the brand equity of Decathlon in Portugal
Autor:in:
Benyi Heider (Author)
,
Daniela Martins (Author)
,
Ivana Cizmar (Author)
,
Miguel Loures (Author)
,
Rita Barakat (Author)
Subject:
Business economics - Business Management, Corporate Governance
Category:
Term Paper (Advanced seminar) , 2016 37 Pages , Grade: 1.5
Catalog Number:
354882
Price:
US$ 19.99
Brandmanagement und Marketing-Prozesse von Hypebrands. Ein Vergleich der Marken "Supreme" und "Anti Social Social Club"
Autor:in:
Michael Rapp (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2019 91 Pages , Grade: 1,3
Catalog Number:
932225
Price:
US$ 42.99
Consumer Responses to "Rebranding". The Concept of Brand Equity Transfers and Four Different Consumer Response Scenarios
Autor:in:
Teresa Pavelka (Author)
Subject:
Business economics - Company formation, Business Plans
Category:
Bachelor Thesis , 2014 49 Pages , Grade: 1,3
Catalog Number:
298646
Price:
US$ 21.99
Corporate Brand Management
Autor:in:
Dr. Krzysztof J. Chmielewski (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Doctoral Thesis / Dissertation , 2016 271 Pages , Grade: 5.0 (summa cum laude)
Catalog Number:
351899
Price:
US$ 0.99
Das Konstrukt der Markenpersönlichkeit. Eine vergleichende Analyse für unterschiedliche Markentypen
Autor:in:
Diplom-Ökonom Christoph Sandstede (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2005 93 Pages , Grade: 1,3
Catalog Number:
81234
Price:
US$ 42.99
Der Einfluss von werbepsychologischen Maßnahmen auf Kaufentscheidungen
Autor:in:
Anonym (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2022 24 Pages , Grade: 1,0
Catalog Number:
1305328
Price:
US$ 19.99
Die Bedeutung und Aufgaben des Corporate Brand Managements am Beispiel der Nike Inc.
Autor:in:
Gerald Gatow (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2015 21 Pages , Grade: 1,0
Catalog Number:
309496
Price:
US$ 18.99
Digital Brand Experience. Wie Marken an digitalen Touchpoints Erlebnisse schaffen, um Digital Natives zu begeistern
Autor:in:
Alina Orlamünder (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2020 190 Pages
Catalog Number:
539167
Price:
US$ 46.99
Einführung, Positionierung und Performance von Handelsmarken: Spieltheoretische Ansätze und empirische Befunde
Autor:in:
Iven Jainta (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2006 105 Pages , Grade: 1,3
Catalog Number:
82723
Price:
US$ 42.99
Emotionale Positionierung in der Digitalen Markenführung. Grundlagen, Markenemotionen und Markenpositionierung
Autor:in:
Karina Koeppl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 78 Pages , Grade: 1.3
Catalog Number:
321266
Price:
US$ 34.99
Erfolgreiche Innovationen. Erstellung einer qualitativen ZG-Analyse und eines Social-Media-Scans
Autor:in:
Hanna Fühner (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper (Advanced seminar) , 2018 17 Pages , Grade: 1,0
Catalog Number:
470710
Price:
US$ 18.99
Erfolgreiches Markenmanagement für den Bankensektor. Die Grundregeln der Markenetablierung im Banking 4.0
Autor:in:
Alina Orlamünder (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019 75 Pages
Catalog Number:
458859
Price:
US$ 28.99
Erfolgsfaktoren der Digitalisierung in der Markenführung
Anhand ausgewählter Fallstudien
Autor:in:
Vera Schwaiger (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2017 180 Pages , Grade: 1,3
Catalog Number:
383741
Price:
US$ 46.99
Erfolgsfaktoren der Nutzung von "Web 2.0 Medien" im Place Branding in der Stadt Diepholz
Autor:in:
Thomas Westermann (Author)
Subject:
Communications - Multimedia, Internet, New Technologies
Category:
Master's Thesis , 2012 108 Pages , Grade: 2,1
Catalog Number:
195299
Price:
US$ 42.99
External Effects of Greenwashing on the Brand. Consequences for Consumers and the Market
Autor:in:
Laeticia Sara (Author)
Subject:
Business economics - Business Ethics, Corporate Ethics
Category:
Bachelor Thesis , 2023 40 Pages
Catalog Number:
1413702
Price:
US$ 19.99
Facebook-Fanpages als Brand Communities? Eine theoretische Analyse
Autor:in:
Carolin Kaesler (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2013 51 Pages , Grade: 1,3
Catalog Number:
263111
Price:
US$ 21.99
Global Branding. Suggestions to get into the Interbrand top 100 brands list
Autor:in:
Nicklas Westphal (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Essay , 2016 19 Pages , Grade: 78%
Catalog Number:
367960
Price:
US$ 16.99
Hamburg vs. Munich: Which City Brand Has the Edge?
Autor:in:
Lilly Marlene Kunkel (Author)
Subject:
Tourism - Miscellaneous
Category:
Bachelor Thesis , 2008 117 Pages , Grade: 1.3
Catalog Number:
140508
Price:
US$ 42.99
Identitätsbasierte Markenführung im Online-Kontext. Verhaltensrelevanz von Identität "versus" Kommunikations- und Distributionskanäle
Autor:in:
Salma Yousaf (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2017 89 Pages , Grade: 1,3
Catalog Number:
431027
Price:
US$ 42.99
Implementierung der Neuromarketingforschung in die Markenführung. Grundlagen, Erkenntnisse und Anwendungsmöglichkeiten
Autor:in:
Kayley White (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2016 76 Pages , Grade: 1,3
Catalog Number:
448856
Price:
US$ 34.99
Introducing Skincare by La Prairie to the Swedish Market
Autor:in:
Charlotte Brodtkorb (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2012 23 Pages , Grade: 2,0
Catalog Number:
448964
Price:
US$ 19.99
Kommunikation und Markenmanagement in der Musikindustrie
Social Media als Erfolgsgarant oder überschätztes Wundermittel?
Autor:in:
Kai Bräunig (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 69 Pages , Grade: 1,3
Catalog Number:
279239
Price:
US$ 34.99
Konzeption einer Online-Kommunikationsstrategie für die Marke Arko
Autor:in:
H. Fühner (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper (Advanced seminar) , 2018 23 Pages , Grade: 1,7
Catalog Number:
470709
Price:
US$ 19.99
Kundenbindung bei Millennials im Retail-Banking unter dem Einfluss der Digitalisierung
Eine empirische Analyse zur Entwicklung einer Handlungsempfehlung
Autor:in:
Hanna Fühner (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2019 68 Pages , Grade: 1,7
Catalog Number:
470708
Price:
US$ 34.99
Living the Brand. Erlebnisorientierte Markenkommunikation als Alleinstellungsmerkmal im gesättigten Markt
Bewertung und Entwicklung einer Live-Com-Konzeption für die Marke Guinness
Autor:in:
Matilda Sahlberg (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2017 45 Pages , Grade: 1,3
Catalog Number:
414593
Price:
US$ 21.99
Marketing Report about the Australian company Pie Face. Examining overall marketing approach
Strategic marketing analysis focusing on internal and external factors
Autor:in:
Christopher Roßmann (Author)
,
Derek Ng (Author)
,
Isabelle Stoffregen (Author)
,
Debora Kocak (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Academic Paper , 2018 38 Pages , Grade: 1,0
Catalog Number:
468958
Price:
US$ 19.99
Marketing Strategy for SMEs in Emerging Economies
A comprehensive research of marketing strategies in Mexican SMEs
Autor:in:
Msc Mauricio Jesús Martínez Delfín (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Thesis (M.A.) , 2013 92 Pages , Grade: 88.3
Catalog Number:
359011
Price:
US$ 42.99
Nestle's Practices in the International Marketing Management
Autor:in:
Ali Al Ghail (Author)
Subject:
Business economics - Market research
Category:
Submitted Assignment , 2022 60 Pages
Catalog Number:
1355321
Price:
US$ 10.99
Phenomenon of brand hate. Behavioral consequences and managerial implications
Autor:in:
B.Sc. Teresa Pavelka (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2016 59 Pages , Grade: 1,7
Catalog Number:
336272
Price:
US$ 21.99
Polestar as a Rising Star in the EV Market. Case Study in the Field of Brand Management and Integrated Marketing Communications
Autor:in:
Jakob Maas (Author)
,
David Heidler (Author)
,
Tim Betz (Author)
,
Pim Groot Koerkamp (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Case Study , 2021 28 Pages , Grade: 1,3
Catalog Number:
1327846
Price:
US$ 19.99
Skandal in Hollywood - Die Wirkung von negativen Berichterstattungen über Superstars auf die Einspielergebnisse ihrer Filme
Autor:in:
Christian Poell (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2010 113 Pages , Grade: 2,0
Catalog Number:
209863
Price:
US$ 22.99
Social Media Marketing in der Sportartikelindustrie bei Adidas und Nike. Das Marketingpotential von Facebook
Autor:in:
Georg Dreher (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 90 Pages , Grade: 1,3
Catalog Number:
146047
Price:
US$ 42.99
Stopping RIM's downfall. A repositioning of the Blackberry brand
Autor:in:
B.A. Jennifer Kint (Author)
Subject:
Business economics - Business Management, Corporate Governance
Category:
Term Paper , 2012 24 Pages , Grade: 1,0
Catalog Number:
273847
Price:
US$ 19.99
Storytelling in der Werbung. Das Erzählen von Geschichten als Marketinginstrument
Autor:in:
Marco Dreyer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (undergraduate) , 2018 86 Pages , Grade: 1,7
Catalog Number:
413424
Price:
US$ 42.99
Sustainability as a new dimension of brand management - An investigation with regard to affective and cognitive dimensions of profiling
Autor:in:
Tobias Rappers (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2012 83 Pages , Grade: 1.3
Catalog Number:
202731
Price:
US$ 42.99
Sustainable Brand Personalities. Die Frames von nachhaltigen Markenpersönlichkeiten auf Social Media
Autor:in:
Veronika Reim (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2022 71 Pages , Grade: 1,0
Catalog Number:
1215803
Price:
US$ 34.99
The Damaging Effect of Brand Overexposure. On Brand Equity Dimensions of Luxury Streetwear Brands
Autor:in:
Marten Anton Wolters (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2018 102 Pages , Grade: 1,0
Catalog Number:
1441069
Price:
US$ 42.99
The Changing Landscape of Brands in the Digital Age. Opportunities and Challenges
Autor:in:
Marco Berschneider (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2019 16 Pages , Grade: A-
Catalog Number:
1416353
Price:
US$ 16.99
Twitter Kills The Publicity Star? How Social Media is influencing the business of Celebrity PR.
Autor:in:
Marlena Bräu (Author)
Subject:
Sociology - Media, Art, Music
Category:
Master's Thesis , 2010 81 Pages
Catalog Number:
212476
Price:
US$ 42.99
Verfahren der Markenbewertung. Übersicht, Bewertung und Vergleich
Autor:in:
Sebastien Meilinger (Author)
Subject:
Business economics - General
Category:
Seminar Paper , 2009 19 Pages , Grade: 1,0
Catalog Number:
513182
Price:
US$ 18.99
Vertikale Markenarchitektur - Gegenstand, Abgrenzung und Bedeutung für die identitätsorientierte Markenführung
Autor:in:
Thomas Westermann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper (Advanced seminar) , 2010 26 Pages , Grade: 2,0
Catalog Number:
195309
Price:
US$ 19.99
Werbepsychologie, Brand Management, Neuromarketing & Trojanisches Marketing
Autor:in:
Stephanie Henke-von der Malsburg (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2021 19 Pages , Grade: 1
Catalog Number:
1150471
Price:
US$ 18.99
Werbepsychologie, Brand Management, Neuromarketing & Trojanisches Marketing
Autor:in:
Hannes Steiner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper 21 Pages , Grade: 2
Catalog Number:
1254914
Price:
US$ 16.99
Wirkungen des Sportsponsorings im Rahmen der identitätsbasierten Markenführung
Autor:in:
Florian Prigge (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2014 48 Pages , Grade: 1,7
Catalog Number:
901424
Price:
US$ 17.99
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