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Academic texts about Markenmanagement
107 publications
Page 1 of 5
Akustische Markenführung. Audio Branding im Markenmanagement
Autor:in:
Pavel Stoyan (Author)
Subject:
Communications - Multimedia, Internet, New Technologies
Category:
Bachelor Thesis , 2009 52 Pages , Grade: 1,3
Catalog Number:
146244
Price:
US$ 21.99
Alternativen der internationalen Markenführung
Autor:in:
Carsten Uffmann (Author)
Subject:
Business economics - Business Management, Corporate Governance
Category:
Seminar Paper , 2002 22 Pages , Grade: 2,0
Catalog Number:
105843
Price:
US$ 0.99
Analyse der Markenstrategie und -politik von HUGO BOSS
Autor:in:
Vanessa Stöckner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2017 32 Pages , Grade: 1,3
Catalog Number:
497901
Price:
US$ 17.99
Analyse, Optimierung und Ausschöpfung der Vermarktungspotenziale, Sponsorenverhandlung sowie Ausblick in die Zukunft eines fiktiven Vereins
Autor:in:
Can Nadian (Author)
Subject:
Sport - Sport Economics, Sport Management
Category:
Term Paper , 2022 18 Pages , Grade: 1,3
Catalog Number:
1372885
Price:
US$ 16.99
Analysis of value, image and positioning of a brand
An analysis of the brand Apple in Regard to the VIP-Criteria
Autor:in:
Sarah Nagel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2010 29 Pages , Grade: 1- (A-)
Catalog Number:
160761
Price:
US$ 19.99
Aufbau einer Neumarke anhand des Beispiels "everdrop"
Autor:in:
Stella Cuscuna (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2022 27 Pages , Grade: 1,3
Catalog Number:
1244534
Price:
US$ 19.99
Automarxx als Instrument der Markenbewertung
Autor:in:
Denis Sapiton (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2009 20 Pages , Grade: 1,7
Catalog Number:
191830
Price:
US$ 18.99
Bedeutung des Sponsoring für den Aufbau und die Pflege von Marken - dargestellt anhand konkreter Beispiele
Autor:in:
Miriam Nuschke (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper (Advanced seminar) , 2004 15 Pages , Grade: 2,0
Catalog Number:
34059
Price:
US$ 18.99
Bewertung der Erfolgsfaktoren beim Luxusmarken-Management
Autor:in:
Enis Haskic (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper (Advanced seminar) , 2013 19 Pages , Grade: 1,0
Catalog Number:
210902
Price:
US$ 18.99
Brand Management consistent with Sustainability
Autor:in:
Alexander Veliki (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2015 68 Pages , Grade: 1,7
Catalog Number:
336867
Price:
US$ 34.99
Brandmarketing - Eine neue Marke in der Gesundheitsbranche
Anforderungen an die Entwicklung und nachhaltige Etablierung
Autor:in:
Annette Schönhuber (Author)
Subject:
Nursing Science - Nursing Management
Category:
Bachelor Thesis , 2013 72 Pages , Grade: 1,7
Catalog Number:
262322
Price:
US$ 28.99
Businessplan eines Start-Ups in der Sport- und Eventbranche
Autor:in:
Paul Friedrich (Author)
Subject:
Business economics - Company formation, Business Plans
Category:
Term Paper , 2020 17 Pages , Grade: 1,0
Catalog Number:
584799
Price:
US$ 18.99
Center Parcs - Vergleich der Angebotsgestaltung der drei Submarken in Deutschland
Autor:in:
Diplom-Kaufmann Hagen Brey (Author)
Subject:
Tourism - Miscellaneous
Category:
Term Paper (Advanced seminar) , 2005 43 Pages , Grade: gut
Catalog Number:
38983
Price:
US$ 21.99
Co-Branding. Grundlagen und Diskussion am Beispiel von H&M
Autor:in:
Sophia Fischer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper (Advanced seminar) , 2015 19 Pages , Grade: 1,3
Catalog Number:
314115
Price:
US$ 18.99
Color in Marketing. Bedeutung von Farben im Marketing und Markenmanagement im anwendungsorientierten Kontext
Autor:in:
Anonym (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2016 45 Pages , Grade: 1,3
Catalog Number:
349765
Price:
US$ 21.99
Das Markenmanagement der Beko Basketball Bundesliga in der Analyse
Autor:in:
Lisa Jungmeister (Author)
Subject:
Sport - Sport Economics, Sport Management
Category:
Term Paper , 2015 20 Pages , Grade: 2,0
Catalog Number:
308856
Price:
US$ 16.99
Das Markenmanagement und seine Instrumente. Am Beispiel der elektrischen Energie
Autor:in:
Sandra Bohnaker (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Project Report , 2008 31 Pages , Grade: 1,3
Catalog Number:
1473372
Price:
US$ 18.99
Definition of brand preferences by means of the Limbic® Tool
A neuromarketing-oriented approach for the demonstration of brand preferences within the color cosmetics market
Autor:in:
Irina Dering (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2010 62 Pages , Grade: 1.7
Catalog Number:
159196
Price:
US$ 34.99
Die Bedeutung des Verpackungsdesigns für die Kaufentscheidung. Eine conjoint-analytische Studie am Beispiel Lippenstiftverpackung
Autor:in:
Melanie Choi (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2007 102 Pages , Grade: 1,7
Catalog Number:
272897
Price:
US$ 42.99
Die Differenzierung in der Handelsmarkenpolitik im Lebensmitteleinzelhandel und die Folgewirkungen für die Markenführung
Autor:in:
Milena Meyer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2015 146 Pages , Grade: 1,0
Catalog Number:
306568
Price:
US$ 42.99
Die Erfolgsfaktoren von Schockwerbung. Eine Analyse anhand von Praxisbeispielen
Autor:in:
Pia Kiene (Author)
Subject:
Business economics - Market research
Category:
Bachelor Thesis , 2021 41 Pages , Grade: 1,0
Catalog Number:
1333546
Price:
US$ 21.99
Die Funktionen der Marke. Eine Diskussion der historischen Verschiebungen ihrer Relevanz
Autor:in:
Anonym (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2016 22 Pages , Grade: 1,7
Catalog Number:
428140
Price:
US$ 19.99
Die Integration von künstlicher Intelligenz im Content Marketing und ihre Auswirkung auf das Markenmanagement
Autor:in:
Anonym (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2024 157 Pages , Grade: 1,0
Catalog Number:
1515112
Price:
US$ 46.99
Die Swot-Analyse. Markenmanagement-Sponsoringkonzept
Autor:in:
Manfred Feldmann (Author)
Subject:
Sport - Media and Communication
Category:
Submitted Assignment , 2016 20 Pages , Grade: 1,2
Catalog Number:
336002
Price:
US$ 7.99
Digitalisierung und Markenwahrnehmung
Wie die digitale Transformation das Markenmanagement von Premiummarken verändert
-
New
Autor:in:
Anonym (Author)
Subject:
Business economics - Miscellaneous
Category:
Bachelor Thesis , 2025 77 Pages , Grade: 2,0
Catalog Number:
1724486
Price:
US$ 34.99
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