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Academic texts about  Marketing

3604  publications
Page  64  of  73
  • Sustainability as a new dimension of brand management - An investigation with regard to affective and cognitive dimensions of profiling
    Title: Sustainability as a new dimension of brand management - An investigation with regard to affective and cognitive dimensions of profiling
    Autor:in: Tobias Rappers (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Master's Thesis , 2012 83 Pages , Grade: 1.3
    Catalog Number: 202731
    Price: US$ 42.99
  • Sustainability Marketing. Einflussmöglichkeiten auf das Kaufverhalten von Privatkunden
    Title: Sustainability Marketing. Einflussmöglichkeiten auf das Kaufverhalten von Privatkunden
    Autor:in: Anonym (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Seminar Paper , 2020 23 Pages , Grade: 1,3
    Catalog Number: 1023766
    Price: US$ 19.99
  • Sustainable Consumption. Charakteristika und Stand der Forschung
    Title: Sustainable Consumption. Charakteristika und Stand der Forschung
    Autor:in: Angelo Sieron (Author)
    Subject: Sociology - Consumption and Advertising
    Category: Seminar Paper , 2019 20 Pages , Grade: 1,3
    Catalog Number: 1137327
    Price: US$ 15.99
  • Sustainable Event Management. The Socio-Economic Challenges of Hosting an Eco-Friendly Music Festival
    Title: Sustainable Event Management. The Socio-Economic Challenges of Hosting an Eco-Friendly Music Festival
    Autor:in: Paul Schäfer (Author)
    Subject: Tourism - Event management
    Category: Bachelor Thesis , 2020 61 Pages , Grade: 1,2
    Catalog Number: 915606
    Price: US$ 34.99
  • SWOT analysis of Netflix
    Title: SWOT analysis of Netflix
    Autor:in: Emmy Bethmann (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Term Paper , 2018 37 Pages , Grade: 1,0
    Catalog Number: 590460
    Price: US$ 19.99
  • SWOT Analysis of Samsung's Marketing Plan
    Title: SWOT Analysis of Samsung's Marketing Plan
    Autor:in: Francis Marete (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Term Paper , 2012 7 Pages , Grade: B
    Catalog Number: 278578
    Price: US$ 6.99
  • SWOT Analysis. Idea, Methodology And A Practical Approach.
    Title: SWOT Analysis. Idea, Methodology And A Practical Approach.
    Autor:in: Nadine Pahl (Author), Anne Richter (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Research Paper (undergraduate) , 2007 42 Pages , Grade: 1,3
    Catalog Number: 124554
    Price: US$ 21.99
  • SWOT-Analyse am Beispiel der Tourismusregion Fränkische Toskana
    Title: SWOT-Analyse am Beispiel der Tourismusregion Fränkische Toskana
    Autor:in: Bianca Müller (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Seminar Paper , 2019 17 Pages , Grade: 1,3
    Catalog Number: 1182152
    Price: US$ 18.99
  • SWOT-Analyse für die TSG 1899 Hoffenheim, Merchandisingkonzept für einen Volleyballverein, Erstellung und Verbreitung einer App, Sponsoring für ein Laufevent
    Title: SWOT-Analyse für die TSG 1899 Hoffenheim, Merchandisingkonzept für einen Volleyballverein, Erstellung und Verbreitung einer App, Sponsoring für ein Laufevent
    Autor:in: Pascal Münks (Author)
    Subject: Sport - Sport Economics, Sport Management
    Category: Submitted Assignment , 2022 16 Pages , Grade: 1,7
    Catalog Number: 1466184
    Price: US$ 8.99
  • SWOT-Analyse im Sportmarketing. Sponsoringmöglichkeiten im Fußball
    Title: SWOT-Analyse im Sportmarketing. Sponsoringmöglichkeiten im Fußball
    Autor:in: Aleksander Zukow (Author)
    Subject: Sport - Sport Economics, Sport Management
    Category: Term Paper , 2022 19 Pages , Grade: 2,0
    Catalog Number: 1431366
    Price: US$ 15.99
  • SWOT-Analyse in der Sozialen Arbeit. Analyse der Marketingsituation einer ortsgebundenen ambulanten Zweigstelle der Kinder- und Jugendhilfe im Ruhrgebiet
    Title: SWOT-Analyse in der Sozialen Arbeit. Analyse der Marketingsituation einer ortsgebundenen ambulanten Zweigstelle der Kinder- und Jugendhilfe im Ruhrgebiet
    Autor:in: Michael Heinrich (Author)
    Subject: Social Work - Child and Youth Welfare
    Category: Term Paper , 2017 13 Pages , Grade: 1,2
    Catalog Number: 1380246
    Price: US$ 15.99
  • SWOT-Analyse und Digitalisierung im Sportmarketing
    Title: SWOT-Analyse und Digitalisierung im Sportmarketing
    Autor:in: Timo Rother (Author)
    Subject: Sport - Sport Economics, Sport Management
    Category: Submitted Assignment , 2022 16 Pages , Grade: 1,0
    Catalog Number: 1472815
    Price: US$ 8.99
  • SWOT-Analyse. Definition, Vorgehensweise und die Vor- und Nachteile
    Title: SWOT-Analyse. Definition, Vorgehensweise und die Vor- und Nachteile
    Autor:in: Christian Quagliata (Author)
    Subject: Business economics - Operations Research
    Category: Project Report , 2016 23 Pages , Grade: 1,3
    Catalog Number: 351500
    Price: US$ 19.99
  • SWOT-Analyse. Positionierungsanalysen am Beispiel des Unternehmensplanspiels TOPSIM
    Title: SWOT-Analyse. Positionierungsanalysen am Beispiel des Unternehmensplanspiels TOPSIM
    Autor:in: Simon Wagner (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Term Paper , 2014 15 Pages , Grade: 1,0
    Catalog Number: 287542
    Price: US$ 18.99
  • Symbolic use of brands
    Title: Symbolic use of brands
    Autor:in: Mag.Bakk Florian Meisel (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Term Paper (Advanced seminar) , 2007 16 Pages , Grade: 2
    Catalog Number: 115560
    Price: US$ 18.99
  • Systematische Personal-Entwicklung im Rahmen eines betrieblichen Change Prozesses
    am Beispiel des mittelständischen Energie-Technik-Unternehmens EnTech Plus GmbH
    Title: Systematische Personal-Entwicklung im Rahmen eines betrieblichen Change Prozesses
    Autor:in: MSc Business Administration and Engineering Siegfried Hotter (Author)
    Subject: Leadership and Human Resources - Miscellaneous
    Category: Research Paper (undergraduate) , 2011 45 Pages , Grade: 1.7
    Catalog Number: 192981
    Price: US$ 21.99
  • Tabakkunsum im III. Reich. Die nationalsozialistische Anitraucher-Kampagne zwischen Freiheitsbeschränkung und individueller Verwirklichung
    Title: Tabakkunsum im III. Reich. Die nationalsozialistische Anitraucher-Kampagne zwischen Freiheitsbeschränkung und individueller Verwirklichung
    Autor:in: David Courtin (Author)
    Subject: History of Germany - National Socialism, World War II
    Category: Bachelor Thesis , 2017 43 Pages , Grade: 1,7
    Catalog Number: 988747
    Price: US$ 21.99
  • Targeting in E-Books. Wie wird personalisierte Werbung von den Konsumenten wahrgenommen?
    Title: Targeting in E-Books. Wie wird personalisierte Werbung von den Konsumenten wahrgenommen?
    Autor:in: Simon Dietze (Author)
    Subject: Communications - Multimedia, Internet, New Technologies
    Category: Term Paper (Advanced seminar) , 2014 14 Pages , Grade: 1,6
    Catalog Number: 334328
    Price: US$ 16.99
  • Team Brand Communities. Potentials and Pitfalls of the Brand Community Concept in the International Sport Brand Management
    Title: Team Brand Communities. Potentials and Pitfalls of the Brand Community Concept in the International Sport Brand Management
    Autor:in: Norman Arnold (Author)
    Subject: Sport - Sport Economics, Sport Management
    Category: Diploma Thesis , 2010 94 Pages , Grade: 1,3
    Catalog Number: 516533
    Price: US$ 42.99
  • Techniken und Methoden zur Entwicklung eines erfolgreichen Produktnamens. Produktnamen im Kontext des Brandings
    Title: Techniken und Methoden zur Entwicklung eines erfolgreichen Produktnamens. Produktnamen im Kontext des Brandings
    Autor:in: Nina-Sophie Altreuther (Author)
    Subject: Communications - Specialized communication
    Category: Term Paper (Advanced seminar) , 2019 18 Pages , Grade: 1,7
    Catalog Number: 505876
    Price: US$ 15.99
  • Technischer Fortschritt oder menschlicher Rückschritt?
    Der Umgang mit privaten Informationen im digitalen Zeitalter und seine ambivalenten Wirkungspotenziale
    Title: Technischer Fortschritt oder menschlicher Rückschritt?
    Autor:in: Claudius Reinicke (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Bachelor Thesis , 2014 113 Pages , Grade: 1,0
    Catalog Number: 271328
    Price: US$ 42.99
  • Technologieakzeptanz im E-Commerce. Analyse am Beispiel Chatbot
    Title: Technologieakzeptanz im E-Commerce. Analyse am Beispiel Chatbot
    Autor:in: Anton Panse (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Term Paper , 2022 19 Pages , Grade: 1,7
    Catalog Number: 1189587
    Price: US$ 18.99
  • Tekrum Marketing Plan for Malaysia
    Title: Tekrum Marketing Plan for Malaysia
    Autor:in: Carmen Nowak (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Research Paper (undergraduate) , 2009 58 Pages , Grade: A (1,5)
    Catalog Number: 147988
    Price: US$ 21.99
  • Telefonmarketing
    Title: Telefonmarketing
    Autor:in: Bettina Gasser (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Term Paper , 2004 49 Pages , Grade: 1,3
    Catalog Number: 67452
    Price: US$ 21.99
  • Tesco's Marketing Strategy. An Analysis
    Title: Tesco's Marketing Strategy. An Analysis
    Autor:in: Komal Tyagi (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Essay , 2022 11 Pages
    Catalog Number: 1334582
    Price: US$ 18.99
  • Tesla Model S. Market and Sales Strategy
    Title: Tesla Model S. Market and Sales Strategy
    Autor:in: Erik Somssich (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Term Paper , 2016 15 Pages , Grade: 1,3
    Catalog Number: 356696
    Price: US$ 18.99
  • Tesla Motors, Inc. Market Analysis and Definition
    Title: Tesla Motors, Inc. Market Analysis and Definition
    Autor:in: Dominic Birk (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Research Paper (undergraduate) , 2015 24 Pages , Grade: 1,3
    Catalog Number: 309705
    Price: US$ 19.99
  • Tesla Motors. SWOT analysis and corporate strategy
    Title: Tesla Motors. SWOT analysis and corporate strategy
    Autor:in: Santiago Mas Mas (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Term Paper , 2016 19 Pages , Grade: 1,3
    Catalog Number: 437676
    Price: US$ 18.99
  • Testimonials in der Werbung. Welchen Einfluss haben sie?
    Zur Entwicklung neuer Informations- und Kommunikationstechnik
    Title: Testimonials in der Werbung. Welchen Einfluss haben sie?
    Autor:in: Matthias Przybilla (Author)
    Subject: Sociology - Consumption and Advertising
    Category: Research Paper (undergraduate) , 2017 39 Pages , Grade: 2,3
    Catalog Number: 381985
    Price: US$ 18.99
  • Testimonials und Prominente in der Werbung
    Der Einfluss von Glaubwürdigkeit und Attraktivität auf die erfolgreiche Kommunikation mit Testimonials
    Title: Testimonials und Prominente in der Werbung
    Autor:in: Florian Ottmüller (Author)
    Subject: Communications - Movies and Television
    Category: Seminar Paper , 2013 19 Pages , Grade: 1,3
    Catalog Number: 278703
    Price: US$ 16.99
  • Testimonialwerbung - Sinn oder Unsinn des Einsatzes von Leitbildern in der Werbung
    Title: Testimonialwerbung - Sinn oder Unsinn des Einsatzes von Leitbildern in der Werbung
    Autor:in: Irina Mantai (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Term Paper , 2002 20 Pages , Grade: 2,0
    Catalog Number: 39863
    Price: US$ 18.99
  • The "Harry Potter" Brand. Sense of Community, Attitudinal Loyalty, and Purchase Behavior
    Title: The
    Autor:in: Lily Marfisi (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Master's Thesis , 2015 114 Pages , Grade: 17/20
    Catalog Number: 305295
    Price: US$ 42.99
  • The 4 types of market competitive positioning and its key strategies
    Title: The 4 types of market competitive positioning and its key strategies
    Autor:in: Christian Berger (Author)
    Subject: Didactics for the subject English - Miscellaneous
    Category: Essay , 2008 11 Pages , Grade: A
    Catalog Number: 118064
    Price: US$ 15.99
  • The Art of Gaining and Retaining Customers - Is Sales Promotion the Key to Succesful Marketing?
    Title: The Art of Gaining and Retaining Customers - Is Sales Promotion the Key to Succesful Marketing?
    Autor:in: Vannessa Uhlein (Author), Neele Claussen (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Bachelor Thesis , 2005 69 Pages , Grade: 1,7 (85%)
    Catalog Number: 51655
    Price: US$ 34.99
  • The Benefits of Generational Marketing. A Research Proposal
    Title: The Benefits of Generational Marketing. A Research Proposal
    Autor:in: Frank Lazur (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Essay , 2016 10 Pages , Grade: Junior
    Catalog Number: 321257
    Price: US$ 0.99
  • The Birth of Muslim Marketing – An Evolution of Managerial Economics to a Specialized Culture Science
    Title: The Birth of Muslim Marketing – An Evolution of Managerial Economics to a Specialized Culture Science
    Autor:in: MBA, M.Ed Ahmed Abdelmoumene (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Scientific Essay , 2010 8 Pages , Grade: "keine"
    Catalog Number: 199892
    Price: US$ 6.99
  • The Body Washer: A Marketing Plan for the United Arabic Emirates
    Title: The Body Washer: A Marketing Plan for the United Arabic Emirates
    Autor:in: Dipl. Ing. MBA Matthias Beer (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Seminar Paper , 2010 30 Pages , Grade: 1.7
    Catalog Number: 262134
    Price: US$ 19.99
  • The Brand "Victoria’s Secret". Does the Brand Need a Makeover?
    Just sex does not sell anymore
    Title: The Brand
    Autor:in: Katrin Finkler (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Term Paper , 2020 10 Pages , Grade: 1,3
    Catalog Number: 903545
    Price: US$ 6.99
  • The British Hospitality and Tourism Sector. An Exemplary Integrated Marketing Communication Plan
    Title: The British Hospitality and Tourism Sector. An Exemplary Integrated Marketing Communication Plan
    Autor:in: Bethany Hopens (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Elaboration , 2019 17 Pages
    Catalog Number: 464207
    Price: US$ 18.99
  • The Business Model Canvas as a Tool of Marketing Mix
    Title: The Business Model Canvas as a Tool of Marketing Mix
    Autor:in: Anastazia Spajic (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Essay , 2020 14 Pages , Grade: 1,7
    Catalog Number: 1119053
    Price: US$ 18.99
  • The Comparison of the Domestic and Overseas Marketing Strategy of the Holsten-Pilsener, Holsten-Brewery AG Hamburg, Germany
    Title: The Comparison of the Domestic and Overseas Marketing Strategy of the Holsten-Pilsener, Holsten-Brewery AG Hamburg, Germany
    Autor:in: P-O-T-S Pool of Touristic Studies (Author), Michael Johnen (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Term Paper , 2000 34 Pages , Grade: 95% = very good
    Catalog Number: 11596
    Price: US$ 19.99
  • The concept of authenticity in marketing research
    Title: The concept of authenticity in marketing research
    Autor:in: Anonym (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Term Paper (Advanced seminar) , 2022 9 Pages , Grade: 1,7
    Catalog Number: 1327923
    Price: US$ 6.99
  • The constantly changing environment of marketing
    The role of consumers in marketing activities
    Title: The constantly changing environment of marketing
    Autor:in: Anonym (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Elaboration , 2018 7 Pages , Grade: 60 %
    Catalog Number: 513143
    Price: US$ 6.99
  • The Contribution of Political Marketing in the re-election of President Gbagbo during the 2010 Presidential Elactions in Ivory Coast
    Title: The Contribution of Political Marketing in the re-election of President Gbagbo during the 2010 Presidential Elactions in Ivory Coast
    Autor:in: Assoa Ettien (Author)
    Subject: Politics - Region: Africa
    Category: Essay , 2009 12 Pages , Grade: A
    Catalog Number: 156604
    Price: US$ 0.99
  • The contribution of segmentation, profiling and targeting to the successful marketing of a product
    Title: The contribution of segmentation, profiling and targeting to the successful marketing of a product
    Autor:in: Anonym (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Term Paper , 2017 15 Pages , Grade: 1,4
    Catalog Number: 438045
    Price: US$ 18.99
  • The differences between domestic and international marketing
    About Anne C. Perry’s article "International versus Domestic Marketing. Four Conceptual Perspectives"
    Title: The differences between domestic and international marketing
    Autor:in: Fotini Mastroianni (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Essay , 2013 8 Pages
    Catalog Number: 355388
    Price: US$ 6.99
  • The Effect of Antecedent Variables on Brand Loyalty Intentions in Context of Mobile Service Industry of Pakistan
    Effect of Customer Equity Drivers on Brand Loyalty Intentions
    Title: The Effect of Antecedent Variables on Brand Loyalty Intentions in Context of Mobile Service Industry of Pakistan
    Autor:in: Faizan Khan (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Academic Paper , 2018 72 Pages , Grade: 4.0
    Catalog Number: 441969
    Price: US$ 34.99
  • The effect of branding on the development of a company with an example of Puma
    A critical analysis
    Title: The effect of branding on the development of a company with an example of Puma
    Autor:in: Dipl. Wirt.-Inf. (FH), Dipl. Kfm. (FH), BBA Andreas Schutt (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Seminar Paper , 2009 53 Pages , Grade: 2,0
    Catalog Number: 177238
    Price: US$ 21.99
  • The Effect of Customer Relationship Marketing on Customer Loyalty. Case Study of Commercial Banks in Nekemte Town
    Title: The Effect of Customer Relationship Marketing on Customer Loyalty. Case Study of Commercial Banks in Nekemte Town
    Autor:in: Musefa Yesin (Author)
    Subject: Business economics - Market research
    Category: Case Study , 2021 94 Pages , Grade: 90.5
    Catalog Number: 1160755
    Price: US$ 42.99
  • The Effects of Traders Competitive Rivalry on Livestock Market Access in Pastoral Areas. A Case of Turkana County in Kenya
    Title: The Effects of Traders Competitive Rivalry on Livestock Market Access in Pastoral Areas. A Case of Turkana County in Kenya
    Autor:in: Ekiru Francis Anno (Author)
    Subject: Business economics - Market research
    Category: Doctoral Thesis / Dissertation , 2022 606 Pages , Grade: Overall CPA 3.93.
    Catalog Number: 1356828
    Price: US$ 45.99
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