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Academic texts about Marketing
3595 publications
Page 65 of 72
The impact of E-Commerce on Supply Chain Management
Autor:in:
Dipl.-Betriebswirt (FH) Christian Nicke (Author)
Subject:
Business economics - Supply, Production, Logistics
Category:
Essay , 2006 20 Pages , Grade: 5,0 (sehr gut)
Catalog Number:
80393
Price:
US$ 18.99
The impact of emotional branding on brand loyalty in the skin care market
Comparing the German and the UK market using the example of Nivea and Dove
Autor:in:
Jennifer Sonntag (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2012 88 Pages , Grade: 67
Catalog Number:
337830
Price:
US$ 42.99
The Impact of Market Orientation on Business Performance. A Study on the Food and Beverage Industry in Sri Lanka
Autor:in:
Sanath Dasanayaka (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2016 80 Pages
Catalog Number:
341567
Price:
US$ 34.99
The Impact of PR as a Communication Tool of U.K. Budget Airlines
Autor:in:
Matthias Schimmel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2011 98 Pages , Grade: 1,0
Catalog Number:
232912
Price:
US$ 52.99
The impact of product packaging on consumers’ value perception
Does packaging enable retailers to take premium pricing with their retailer brand premium tier in the food segment in Germany?
Autor:in:
Christoph Breetz (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2013 79 Pages , Grade: 1.0
Catalog Number:
266639
Price:
US$ 40.99
The Impact of Social Media Marketing on Consumer Behavior. A Case Study on Zomato
Autor:in:
A. M. Joseph Kumar et. al (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Essay , 2025 56 Pages , Grade: A
Catalog Number:
1618797
Price:
US$ 0.99
The Impact of Technology on Marketing Strategy
Autor:in:
Volker Schmid (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2005 19 Pages , Grade: A (80 percent)
Catalog Number:
38123
Price:
US$ 18.99
The Importance of Customer Relationship Management in Business Marketing
Autor:in:
Robert Stolt (Author)
Subject:
Business economics - Customer Relationship Management, CRM
Category:
Essay , 2010 18 Pages , Grade: A
Catalog Number:
150101
Price:
US$ 16.99
The influence of culture on brand positioning strategy
Autor:in:
MA Guido Maiwald (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Scientific Essay , 2005 16 Pages
Catalog Number:
205465
Price:
US$ 16.99
The influence of IoT on CRM. Conditions and possibilities in B2C markets
Autor:in:
Robin Hafer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2020 88 Pages
Catalog Number:
504359
Price:
US$ 42.99
The influence of packaging colour on expected and perceived product attributes of low-involvement products. Colour as a silent salesman
Autor:in:
Jessica Novi (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2021 54 Pages , Grade: 1
Catalog Number:
1190748
Price:
US$ 21.99
The Influence of social media marketing, brand loyalty, brand awareness towards consumer purchase intention. An empirical analysis
Autor:in:
Yusuf Balarabe Abdullahi (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2018 88 Pages , Grade: 3.9
Catalog Number:
996400
Price:
US$ 42.99
The intention of Western Wines to market Kumala wines in Japan.
Autor:in:
Alexander Dürr (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2004 23 Pages , Grade: 2,0
Catalog Number:
55948
Price:
US$ 19.99
The Interrelation between Private Label Brand Image and Store Image. A Systematic Literature Overview
Autor:in:
Jana Defontis (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2017 35 Pages , Grade: 2,0
Catalog Number:
915008
Price:
US$ 19.99
The Marketing Concept of FC Bayern Munich. Emotionality as Driver of Success
Autor:in:
Matthias Ackermann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2014 32 Pages
Catalog Number:
274808
Price:
US$ 19.99
The Marketing of Terrorism. Analysing the Use of Social Media by ISIS
Autor:in:
Lisa Wiechert (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2016 131 Pages , Grade: 1,0
Catalog Number:
356498
Price:
US$ 42.99
The Marketing Plan of Solar Frame in Germany
Marketing Plan - Mix of Photovoltaik
Autor:in:
Shanshan Ren (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2011 59 Pages , Grade: 1,7
Catalog Number:
189603
Price:
US$ 21.99
The Marketing Strategy of Oatly
Autor:in:
Eva Lang (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2021 20 Pages
Catalog Number:
1190289
Price:
US$ 16.99
The meaning of arts for brands
The example of the Austrian chocolatier Zotter
Autor:in:
B.A. Katharina Maute (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2012 26 Pages , Grade: 1
Catalog Number:
210600
Price:
US$ 19.99
The Meaning of Customer Databases in Direct Marketing
Autor:in:
Christof Strejcek (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2002 13 Pages , Grade: 2,0 (B)
Catalog Number:
108427
Price:
US$ 0.99
The Metaverse in Marketing and Sales. Fields of Application in the B2B Sector
Autor:in:
Jakob Ramsenthaler (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2022 89 Pages , Grade: 1,3
Catalog Number:
1377519
Price:
US$ 42.99
The Operational Success Factors for Sustainability Marketing among Fast-Moving Consumer Goods
Autor:in:
Anonym (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2021 68 Pages , Grade: 1,7
Catalog Number:
1302190
Price:
US$ 26.99
The perception of LGBTQ influencers on Social Media. YouTube Analysis
Autor:in:
Stephanie Sabala (Author)
Subject:
Communications - Multimedia, Internet, New Technologies
Category:
Research Paper (undergraduate) , 2019 19 Pages , Grade: 3.5
Catalog Number:
494224
Price:
US$ 16.99
The Phenomenon of “Harry Potter Himself”
Marketing of Harry Potter
Autor:in:
Beatrice Dietel (Author)
Subject:
English Language and Literature Studies - Other
Category:
Essay , 2010 5 Pages , Grade: 1,7
Catalog Number:
173871
Price:
US$ 6.99
The Political and Legal Environment for Cigarette Marketing
Autor:in:
Kimberly Wylie (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (undergraduate) , 2004 6 Pages , Grade: A
Catalog Number:
130563
Price:
US$ 6.99
The Potential of Influencer Marketing for Tour Operators to Increase Brand Value
Autor:in:
Alina F. (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2019 77 Pages , Grade: 1,3
Catalog Number:
922846
Price:
US$ 34.99
The potential threat of corporate growth
Autor:in:
Simon Hoese (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2007 25 Pages , Grade: 2,0
Catalog Number:
79604
Price:
US$ 19.99
The Relationship Marketing of Nike
Autor:in:
Christian Münch (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2012 19 Pages
Catalog Number:
213538
Price:
US$ 0.99
The role and value of long term relationships in business to business environment
Autor:in:
Dipl.-Kaufmann techn. Oliver Florian Friede (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2002 22 Pages , Grade: 1,3 (A)
Catalog Number:
8890
Price:
US$ 19.99
The Role of Artificial Intelligence (AI) with the Change of Marketing Communication
Autor:in:
Jar Tiautrakul (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Essay , 2019 6 Pages
Catalog Number:
490949
Price:
US$ 0.99
The role of Costumer Service in a Marketing Campaign
Autor:in:
Ugwuja Chinonso Oliver (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Academic Paper , 2018 21 Pages , Grade: 2.1
Catalog Number:
500616
Price:
US$ 18.99
The Role of Culture in Social Media Marketing. A Systematic Literature Review
Autor:in:
Nivedha Mahendran (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2018 84 Pages , Grade: 1,7
Catalog Number:
458542
Price:
US$ 42.99
The Role of Photography and Cinema in the Rise of Mass Consumer Culture in the Early Twentieth Century
Autor:in:
Dr. Sabine Mercer (Author)
Subject:
Communications - Media History
Category:
Essay , 2006 26 Pages , Grade: High Distinction
Catalog Number:
300164
Price:
US$ 18.99
The Role of Social Marketing in Behavior Change. A Case Study of the "Truth" Anti-Smoking Campaign
Autor:in:
Joeleen Kimbell (Author)
Subject:
Business economics - Market research
Category:
Case Study , 2023 13 Pages , Grade: A
Catalog Number:
1559462
Price:
US$ 7.99
The role of trust in personal selling
A literature review
Autor:in:
Hendrik Liszetzki (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper (Advanced seminar) , 2009 29 Pages , Grade: 1,3
Catalog Number:
196881
Price:
US$ 19.99
The Service Dominant Logic of Marketing
Literature Review and Similarities with Business-to-Business Marketing
Autor:in:
Christina Anhäuser (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2011 53 Pages , Grade: 1,3
Catalog Number:
175279
Price:
US$ 40.99
The Seven P’s of the Apple Watch’s Marketing-Mix
Autor:in:
Santiago Mas (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (undergraduate) , 2016 15 Pages , Grade: 1,3
Catalog Number:
437674
Price:
US$ 18.99
The Starbucks Brand
Branding
Autor:in:
Silke Specht (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (undergraduate) , 2009 23 Pages , Grade: 1,7
Catalog Number:
232182
Price:
US$ 18.99
The Strong Potential of Augmented Reality for Experiential Marketing
An Empirical Examination of the Impact of Augmented Reality Brand Experiences on Consumer-Brand Relationships
Autor:in:
Simon Hörtreiter (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020 86 Pages , Grade: 1,0
Catalog Number:
901013
Price:
US$ 42.99
The SWOT Analysis
Autor:in:
Anja Böhm (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2008 18 Pages , Grade: 1,0
Catalog Number:
134448
Price:
US$ 18.99
The uniqueness of Meissen Porcellain - Analysis of the product's success
Autor:in:
Claudia Baier (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (undergraduate) , 2003 9 Pages , Grade: 2
Catalog Number:
28512
Price:
US$ 6.99
The Use of Geomarketing for the Location and Branch Network Planning on the Example Porsche. A Critical Examination of the Applicability of the Current State of Research
Autor:in:
Lars Steilmann (Author)
Subject:
Business economics - Business Management, Corporate Governance
Category:
Bachelor Thesis , 2015 73 Pages , Grade: 2,0
Catalog Number:
378165
Price:
US$ 34.99
Theoretische Erkenntnisse zu zweiseitigen Märkten
Marketing für Zeitungen und Zeitschriften
Autor:in:
Olga Puzankova (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2010 19 Pages , Grade: 1,7
Catalog Number:
174638
Price:
US$ 18.99
Theoretische Grundlagen der Personalbeschaffung. Definition, Aufgaben, Ziele und Marketing
Autor:in:
Dipl. Betriebswirtin Aresu Karagah (Author)
Subject:
Leadership and Human Resources - Recruiting
Category:
Academic Paper , 2010 46 Pages , Grade: 1,3
Catalog Number:
289372
Price:
US$ 21.99
Theoretische Modelle des Kündigungsverhaltens von vertraglichen Geschäftsbeziehungen im Business to Consumer Bereich
Autor:in:
Bjoern Lietz (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2005 33 Pages , Grade: 1,0
Catalog Number:
62974
Price:
US$ 19.99
Theoretische und methodische Ansätze zum Innovationsmarketing
Eine empirische Untersuchung in der Deutschschweiz
Autor:in:
Dirk Beyer (Author)
Subject:
Business economics - Business Management, Corporate Governance
Category:
Project Report , 2013 59 Pages
Catalog Number:
231545
Price:
US$ 21.99
Theorie und Praxis des Kinofilmmarketing. Professionelles Marketing durch Produktions- und Verleihunternehmen
Autor:in:
Inga Backen (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Doctoral Thesis / Dissertation , 2009 691 Pages , Grade: Gut
Catalog Number:
124856
Price:
US$ 45.99
Theoriekonstruktion im Marketing
Autor:in:
Christina Jordan (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper (Advanced seminar) , 2005 24 Pages , Grade: 1,3
Catalog Number:
62603
Price:
US$ 19.99
Theorien über die Assoziation von Ideen. Einflussgrößen und Einsatz für Marketingzwecke
Autor:in:
Tobias Auer (Author)
Subject:
Psychology - Work, Business, Organisation
Category:
Seminar Paper , 2016 22 Pages , Grade: 1,0
Catalog Number:
349955
Price:
US$ 18.99
Thomas Bernhards "Holzfällen". Realhistorische Figuren im fiktionalen Raum
Autor:in:
Linda Steinborn (Author)
Subject:
German Studies - Modern German Literature
Category:
Seminar Paper , 2018 29 Pages , Grade: 1,3
Catalog Number:
468230
Price:
US$ 18.99
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