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Academic texts about Brand
170 publications
Page 1 of 4
"Brand im Weinberg" von Gerd Gaiser. Kurzgeschichtenanalyse
Autor:in:
Madleen Wendt (Author)
Subject:
Didactics for the subject German - Genres
Category:
Presentation / Essay (Pre-University) , 2011 5 Pages , Grade: 1,3
Catalog Number:
267779
Price:
US$ 3.99
"Der Brand" von Jörg Friedrich - Eine kritische Analyse
Autor:in:
Andreas Feld (Author)
Subject:
Politics - Political Theory and the History of Ideas Journal
Category:
Literature Review , 2004 24 Pages , Grade: 2,3
Catalog Number:
26717
Price:
US$ 14.99
A brand analysis of mytaxi. What could a repositioning strategy include?
Autor:in:
Vanessa Busch (Author)
Subject:
Business economics - Business Management, Corporate Governance
Category:
Term Paper , 2019 17 Pages , Grade: 1,4
Catalog Number:
493235
Price:
US$ 18.99
A Branded World -The Importance of Public Relations Over Advertising in Brand Building
Autor:in:
Romina Müller (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Essay , 2011 8 Pages , Grade: A
Catalog Number:
174950
Price:
US$ 6.99
A Rebranding Concept for the Brand Subway
Autor:in:
Alexandra S. Wiessner (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Project Report , 2017 19 Pages , Grade: 1,3
Catalog Number:
430903
Price:
US$ 18.99
“FDI in India’s Multi Brand Retail Sector”: How to Get Ready for the Big Play
Autor:in:
Girish K. Nair (Author)
,
Harish K. Nair (Author)
Subject:
Business economics - Trade and Distribution
Category:
Scientific Essay , 2011 17 Pages
Catalog Number:
183618
Price:
US$ 0.99
Aktuelle Ansätze des viralen Marketings für das Brand Management
Eine Analyse am Fallbeispiel von Conrad Electronics
Autor:in:
Philipp Dressler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 60 Pages , Grade: 1,5
Catalog Number:
461869
Price:
US$ 21.99
Alexander der Große und der Brand von Persepolis
Eine Suche nach Gründen
Autor:in:
Knut Kasche (Author)
Subject:
World History - Early and Ancient History
Category:
Seminar Paper , 2007 11 Pages , Grade: 2,0
Catalog Number:
89942
Price:
US$ 15.99
An Analytical Study on Perspectives of Brand Awareness and Its Impact upon Consumer Buying Behavior with a View to Facilitate Managerial Decision Making in Organizations
Autor:in:
Pradeep Kautish (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Doctoral Thesis / Dissertation , 2010 340 Pages
Catalog Number:
183448
Price:
US$ 46.99
Analysis of the psychological effects of communication policy in consideration of a consumer brand
Autor:in:
Charicea Kaspers (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2018 305 Pages , Grade: 2,3
Catalog Number:
442768
Price:
US$ 46.99
Aspekte der Werbesprache
Aktuelle Anzeigen von Automobilherstellern
Autor:in:
Manuel Däbritz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2008 25 Pages , Grade: 1,0
Catalog Number:
155195
Price:
US$ 18.99
Attracting High Quality Human Capital by the Value of a Company Brand
Autor:in:
Sebastian Theis (Author)
Subject:
Business economics - Business Management, Corporate Governance
Category:
Bachelor Thesis , 2010 102 Pages , Grade: 1,6
Catalog Number:
154020
Price:
US$ 42.99
Auftritte von Real-Life-Marken in der virtuellen Parallelwelt Second Life
Autor:in:
Bachelor of Arts Anja Schütz (Author)
Subject:
Communications - Multimedia, Internet, New Technologies
Category:
Bachelor Thesis , 2007 56 Pages , Grade: 1,3
Catalog Number:
114778
Price:
US$ 21.99
Bedeutung von Brand Communities für die (Online-) Markenführung. Der Nutzen von Facebook Fan Pages
Autor:in:
Thomas Braun (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2011 155 Pages , Grade: 1,3
Catalog Number:
310323
Price:
US$ 46.99
BMW Brand Audit
Autor:in:
Marion Maguire (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Scientific Study , 2004 41 Pages , Grade: A
Catalog Number:
35478
Price:
US$ 21.99
Bombardier Inc. - Case Study of a brand in an Emerging Country
Autor:in:
Eugen Dimant (Author)
,
Susanne Lindner (Author)
,
James Liu (Author)
,
Trinidad Ruiz (Author)
,
Varun Tejpal (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Project Report , 2010 27 Pages
Catalog Number:
165866
Price:
US$ 19.99
Boris Becker als Marke
Empirische Untersuchung der Markenpersönlichkeit von Boris Becker
Autor:in:
Daniel Schaller (Author)
Subject:
Sport - Sport Economics, Sport Management
Category:
Diploma Thesis , 2013 103 Pages , Grade: 2,3
Catalog Number:
278459
Price:
US$ 46.99
Brand Analysis of Lion Nathan China
Autor:in:
Frauke Strathkötter (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2003 20 Pages , Grade: 2,0 (B)
Catalog Number:
29472
Price:
US$ 18.99
Brand and Corporate Names as Vital Assets to Organisations
Autor:in:
Wilson Chege (Author)
Subject:
Business economics - Business Management, Corporate Governance
Category:
Scientific Essay , 2012 8 Pages
Catalog Number:
198145
Price:
US$ 6.99
Brand Audit Analysis for Volkswagen - The German Carmaker
Autor:in:
MR PRASANNA VENKATESAN MEENAKSHISUNDARAM (Author)
Subject:
Business economics - Business Management, Corporate Governance
Category:
Submitted Assignment , 2020 11 Pages , Grade: B+
Catalog Number:
1234490
Price:
US$ 9.99
Brand Audit: Gatorade
Autor:in:
Xinwen (Fina) Xu (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (postgraduate) , 2011 9 Pages , Grade: A
Catalog Number:
187358
Price:
US$ 6.99
Brand Awareness 2.0
Social Media zur Steigerung der Markenbekanntheit
Autor:in:
Dennis Schäfer (Author)
Subject:
Communications - Print Media, Press
Category:
Research Paper (undergraduate) , 2011 28 Pages
Catalog Number:
181154
Price:
US$ 18.99
Brand communication of NIVEA. How Nivea creates its brand and product awareness, popularity, and acceptance through selected aspects of its advertising
Autor:in:
Daniela Rothhan (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2015 21 Pages , Grade: 1,0
Catalog Number:
342498
Price:
US$ 16.99
Brand Communities im Internet: Fakten, Konzepte, Einsatz im Rahmen der Markenkommunikation
Autor:in:
Anonym (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2013 16 Pages , Grade: 2,0
Catalog Number:
276339
Price:
US$ 18.99
Brand Communities. Chancen und Risiken für die Kundenbeziehung
Autor:in:
Anonym (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2019 18 Pages , Grade: 2,0
Catalog Number:
1022452
Price:
US$ 16.99
Brand Community Events als innovatives Kommunikationsmedium für Markenartikelhersteller
Autor:in:
Wiebke Weber (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2005 115 Pages , Grade: 1,7
Catalog Number:
58775
Price:
US$ 42.99
Brand Comparison Audi, Volkswagen, Volvo
Brand Management and Research
Autor:in:
MSc./ Dipl. Jan Heyn (Author)
,
Patrick Blank (Author)
,
Maximilian Hohmann (Author)
,
Stefan Wozniak (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Essay , 2010 25 Pages , Grade: 1,7
Catalog Number:
192568
Price:
US$ 19.99
Brand equity as an end result of customer satisfaction and loyalty, considering high tides of sales promotion and upselling
A critical and exploratory approach on the brand KFC
Autor:in:
Ragesh Ragavan Pillai (Author)
Subject:
Business economics - Miscellaneous
Category:
Master's Thesis , 2013 88 Pages
Catalog Number:
280574
Price:
US$ 0.99
Brand Extension and Cognitive Style and their Impact on the Consumers' Evaluations
Autor:in:
Jana Defontis (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2019 21 Pages , Grade: 2,3
Catalog Number:
915010
Price:
US$ 18.99
Brand Extension. How Sub-Branding can be used to stretch a Brand effectively
An analysis of the German Sportswear Retailer Adidas
Autor:in:
Lina Seil (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2016 34 Pages , Grade: 2,0
Catalog Number:
342673
Price:
US$ 19.99
Brand Management in the Age of Digitalization
How to Manage Brand Related User Generated Content in Times of the Web 2.0
Autor:in:
Eva Niesing (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2014 19 Pages , Grade: 1,3
Catalog Number:
277695
Price:
US$ 18.99
Brand Management of Luxury Goods: Mercedes and BMW
Autor:in:
Nicole Fich (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2009 81 Pages
Catalog Number:
175625
Price:
US$ 42.99
Brand Management. Changes in the Past 40 Years
Autor:in:
Anonym (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Essay , 2023 7 Pages , Grade: 1.7
Catalog Number:
1371874
Price:
US$ 6.99
Brand management. Measuring the brand equity of Decathlon in Portugal
Autor:in:
Benyi Heider (Author)
,
Daniela Martins (Author)
,
Ivana Cizmar (Author)
,
Miguel Loures (Author)
,
Rita Barakat (Author)
Subject:
Business economics - Business Management, Corporate Governance
Category:
Term Paper (Advanced seminar) , 2016 37 Pages , Grade: 1.5
Catalog Number:
354882
Price:
US$ 19.99
Brand Personality
Autor:in:
Iva Rakocevic (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2011 18 Pages , Grade: 1
Catalog Number:
179611
Price:
US$ 18.99
Brand Portfolio Management. Basic principles and recent trends
Shown in context of a consumer goods company
Autor:in:
Diplom Kaufmann (FH), B.A. (hons) Frank Piotraschke (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2007 60 Pages , Grade: 1,0
Catalog Number:
85592
Price:
US$ 21.99
Brand positioning of global vs local soft drinks in Georgia. An analysis
A case study of foreign perspectives on the strategies of Coca Cola and Natakhtari Lemonade
Autor:in:
Gift Iremhinmhen (Author)
Subject:
Business economics - Market research
Category:
Master's Thesis , 2020 62 Pages , Grade: 4.0
Catalog Number:
920561
Price:
US$ 0.99
Brand Potential Index - Darstellung und Anwendungsmöglichkeiten
Autor:in:
Rita Salviti (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper (Advanced seminar) , 2004 22 Pages , Grade: 1,3
Catalog Number:
55319
Price:
US$ 19.99
Brand Revival - An Overview
Autor:in:
Anonym (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2011 15 Pages , Grade: 2,0
Catalog Number:
190092
Price:
US$ 18.99
Brand Roms unter Kaiser Nero
Eine Untersuchung der Schuldfrage
Autor:in:
Marcel Teiner (Author)
Subject:
World History - Early and Ancient History
Category:
Term Paper (Advanced seminar) , 2010 17 Pages , Grade: 1,0
Catalog Number:
162847
Price:
US$ 16.99
Brand Storytelling, das begeistert. Leitfaden zur Entwicklung einer einzigartigen Markenerzählung
Autor:in:
Anonym (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Project Report , 2023 21 Pages , Grade: 1,0
Catalog Number:
1438698
Price:
US$ 16.99
Brand Tracking Through Social Media
Autor:in:
Govindappa Raghu (Author)
,
Dr. Radha (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Scientific Study , 2011 29 Pages
Catalog Number:
183123
Price:
US$ 19.99
Brand Tribalism. Theoretical Foundation and Practical Application
Autor:in:
Alisa Zayasenko (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Essay , 2012 36 Pages , Grade: 1
Catalog Number:
353815
Price:
US$ 19.99
Brand Valuation im professionellen Teamsport
Autor:in:
Dipl. Betriebswirt Florian Henle (Author)
Subject:
Sport - Sport Economics, Sport Management
Category:
Diploma Thesis , 2005 105 Pages , Grade: 2,0
Catalog Number:
73455
Price:
US$ 42.99
Building Secondary Brand Associations through Corporate Social Responsibility
Autor:in:
MR PRASANNA VENKATESAN MEENAKSHISUNDARAM (Author)
Subject:
Business economics - Business Management, Corporate Governance
Category:
Submitted Assignment , 2020 11 Pages , Grade: A+
Catalog Number:
1234491
Price:
US$ 9.99
Celebrity Scandals and their Impact on Brand Image: A Study among Young Consumers
A Theoretical and Empirical Investigation
Autor:in:
Raphael Städtler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2010 100 Pages
Catalog Number:
170577
Price:
US$ 42.99
Consumer Perception of Internal Brand Extension
A Literature Based Work on Perceived Fit as Determining Factor for Enhancing Consumer Acceptance of Internal Brand Extension
Autor:in:
Victoria Homeier (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2012 33 Pages
Catalog Number:
385115
Price:
US$ 18.99
Consumers’ Brand Preference of Soft Drinks. A Comparative Analysis of Pepsi Cola and Coca-Cola Products
Autor:in:
Abebaw Gebrehanna Halabo (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2017 92 Pages , Grade: 4.0
Catalog Number:
1244968
Price:
US$ 42.99
Contribution of Brand Image and Brand Identity to Gain Competitive Advantage: A Case study of UK Fashion Brands
Autor:in:
Hellen Dreeves (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Scientific Study , 2012 75 Pages
Catalog Number:
279974
Price:
US$ 34.99
Corporate and Brand image among Telugu dailies in Indian Print Media
Autor:in:
Pradeep Kumar (Author)
,
E. Nagaraju (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Doctoral Thesis / Dissertation , 2013 256 Pages , Grade: none
Catalog Number:
233548
Price:
US$ 0.99
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