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Academic texts about Brand
170 publications
Page 2 of 4
Corporate Brand Management and its Subsequent Impacts on Organizational Behavior and Employer Branding
Autor:in:
Julian Schönfelder (Author)
Subject:
Leadership and Human Resources - Employer Branding
Category:
Bachelor Thesis , 2008 69 Pages , Grade: 2,1
Catalog Number:
214934
Price:
US$ 34.99
Corporate Digital Communications
A Report on Stakeholder Perceptions and Developing an Enhanced Brand Identity
Autor:in:
John Nyafele-Antoson (Author)
Subject:
Business economics - Corporate communication
Category:
Project Report , 2020 25 Pages , Grade: MSc.
Catalog Number:
536431
Price:
US$ 18.99
Creating a Brand Culture and Brand Campaigning
The Case of Red Bull
Autor:in:
Lioba Frings (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Case Study , 2015 6 Pages , Grade: 1.3
Catalog Number:
511820
Price:
US$ 6.99
Creating Brand Equity
Brand equity building and its key factors of influence
Autor:in:
Anonym (Author)
Subject:
Business economics - Miscellaneous
Category:
Term Paper , 2020 16 Pages , Grade: 1,0
Catalog Number:
1040326
Price:
US$ 18.99
Das Corporate Brand Management des Unternehmens Nestlé. Aufgaben und Einfluss auf die Markenidentität
Autor:in:
Anonym (Author)
Subject:
Business economics - Business Management, Corporate Governance
Category:
Project Report , 2019 16 Pages , Grade: 2,0
Catalog Number:
1022186
Price:
US$ 18.99
Das Künstlertum Kaiser Neros im Spiegel der senatorischen Geschichtsschreibung
Autor:in:
Anonym (Author)
Subject:
World History - Early and Ancient History
Category:
Term Paper , 2020 28 Pages , Grade: 1,0
Catalog Number:
985702
Price:
US$ 18.99
Das Konstrukt der Markenpersönlichkeit. Eine vergleichende Analyse für unterschiedliche Markentypen
Autor:in:
Diplom-Ökonom Christoph Sandstede (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2005 93 Pages , Grade: 1,3
Catalog Number:
81234
Price:
US$ 42.99
Das Spiel mit dem Leser bei Calvinos 'Wenn ein Reisender in einer Winternacht' und Schmidts 'Brand's Haide'
Autor:in:
Maria Benz (Author)
Subject:
German Studies - Modern German Literature
Category:
Term Paper (Advanced seminar) , 2004 20 Pages , Grade: 2
Catalog Number:
51122
Price:
US$ 15.99
Der Brand Roms - Das Problem der Schuldigen und die Folgen
Autor:in:
Stephanie Dahmen (Author)
Subject:
World History - Early and Ancient History
Category:
Term Paper , 2004 20 Pages , Grade: 1,0
Catalog Number:
92038
Price:
US$ 15.99
Der Einfluss der Markenidentifikation auf die Preisbereitschaft von Kunden – eine empirische Analyse am Beispiel der Finanzindustrie
Markenidentifikation, Preisbereitschaft, Marketing, Kundenzufriedenheit, Kundenloyalität, Social Identity Theorie, Customer-Company Identification, Brand Identification
Autor:in:
Bachelor of Science Philip Tilhein (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper (Advanced seminar) , 2010 31 Pages , Grade: 1,7
Catalog Number:
183515
Price:
US$ 19.99
Der Einfluss von Online- und mobiler Werbung auf den Markenwert eines Produkts/Unternehmens
Entwurf eines Messmodells zur Ermittlung des Markenwerts
Autor:in:
Christoph Stummvoll (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2011 69 Pages , Grade: 1,0
Catalog Number:
184870
Price:
US$ 34.99
Der Einfluss von werbepsychologischen Maßnahmen auf Kaufentscheidungen
Autor:in:
Anonym (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2022 24 Pages , Grade: 1,0
Catalog Number:
1305328
Price:
US$ 19.99
Die Berücksichtigung des Markenwertes im Rahmen der Unternehmensbewertung
Eine kritische Analyse
Autor:in:
Andreas Pyrcek (Author)
Subject:
Business economics - Controlling
Category:
Diploma Thesis , 2005 103 Pages , Grade: 1,3
Catalog Number:
83259
Price:
US$ 42.99
Die gewaltsame Zerstörung von Oberföhring. Untersuchung einer Geschichte voller Widersprüche
Autor:in:
Sebastian Repert (Author)
Subject:
History of Europe - Middle Ages, Early Modern Age
Category:
Term Paper , 2015 12 Pages , Grade: 2,1
Catalog Number:
309856
Price:
US$ 16.99
Die Möglichkeit der Selbstrettung
Verbesserung der Barrierefreiheit durch die Entwicklung eines Selbstrettungsliftes für mobilitätseingeschränkte Personen im Rollstuhl
Autor:in:
Daniel Nobis (Author)
Subject:
Engineering - System Science
Category:
Master's Thesis , 2016 107 Pages , Grade: 1,0
Catalog Number:
343043
Price:
US$ 42.99
Die Macht der Marke heute: Der moderne Markenbegriff
Autor:in:
Moritz Teubert (Author)
,
Nils Sinzig (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2010 49 Pages , Grade: 1,3
Catalog Number:
208086
Price:
US$ 20.99
Die Produktmarke aus soziologischer Perspektive - Eine Studie zum Konsumentenvertrauen
Autor:in:
Kristin Hoppert (Author)
Subject:
Sociology - Consumption and Advertising
Category:
Thesis (M.A.) , 2004 105 Pages , Grade: Sehr gut
Catalog Number:
67190
Price:
US$ 42.99
Die Rolle der Geschichte in der Markenbildung
Autor:in:
Markus Feiks (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 59 Pages , Grade: 1,6
Catalog Number:
188020
Price:
US$ 21.99
Die Rolle der Marke angesichts zunehmender Sprachassistenz im Konsumprozess
"Alexa, kaufe Waschpulver!"
Autor:in:
Anonym (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2018 28 Pages , Grade: 2,0
Catalog Number:
511503
Price:
US$ 19.99
Digital Branding. Konzeption des integrierten Einsatzes digitaler Medien
Am Beispiel der fiktiven Brand Extension Titleist Swing IT
Autor:in:
David Adam (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper (Advanced seminar) , 2013 22 Pages , Grade: 2,0
Catalog Number:
346872
Price:
US$ 19.99
Durex - Brand Analysis
Autor:in:
Alexandre Georjon (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2003 15 Pages , Grade: A-
Catalog Number:
21798
Price:
US$ 18.99
Effects of Corporate Social Responsibility (CSR) on Brand Loyalty
Autor:in:
Vanessa Schwarz (Author)
Subject:
Business economics - Business Ethics, Corporate Ethics
Category:
Term Paper , 2017 14 Pages
Catalog Number:
429618
Price:
US$ 18.99
Eigenmarke Profisportler. Social-Media-Marketing im Sport
Autor:in:
Bastian Koch (Author)
Subject:
Communications - Multimedia, Internet, New Technologies
Category:
Master's Thesis , 2015 106 Pages , Grade: 1,9
Catalog Number:
1188330
Price:
US$ 42.99
Eine kritische Analyse des Corporate Brand Managements als international strategischer Unternehmensführungsansatz
Autor:in:
Christian E. (Author)
Subject:
Business economics - General
Category:
Bachelor Thesis , 2010 63 Pages , Grade: 1,3
Catalog Number:
229601
Price:
US$ 28.99
Employer Branding. Status Quo und Maßnahmen zur Steigerung der Arbeitgeberattraktivität am Beispiel einer Fitnessanlage
Autor:in:
Anonym (Author)
Subject:
Leadership and Human Resources - Employer Branding
Category:
Bachelor Thesis , 2020 62 Pages , Grade: 1,4
Catalog Number:
967231
Price:
US$ 34.99
Enhancement of "Beesender" Brand Awareness in the Russian Federation
Autor:in:
Katsiaryna Chayeuskaya (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2018 96 Pages , Grade: good
Catalog Number:
428600
Price:
US$ 42.99
Enhancing Brand Image to Drive Customer Engagement in the Electric Vehicle Car Market
Autor:in:
P. Y. Radhika (Author)
,
N. Anitha (Author)
,
Anurag Kuntum (Author)
,
Cheriyan Alexader (Author)
,
Mohammed Abdullah (Author)
,
J. Venkat Pramod (Author)
,
M. Veera Swamy (Author)
,
M. Arul Jothi (Author)
Subject:
Business economics - Market research
Category:
Research Paper (undergraduate) , 2024 75 Pages , Grade: A
Catalog Number:
1577611
Price:
US$ 0.99
Erfolgreiches Markenmanagement für den Bankensektor. Die Grundregeln der Markenetablierung im Banking 4.0
Autor:in:
Alina Orlamünder (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019 75 Pages
Catalog Number:
458859
Price:
US$ 28.99
Erfolgsfaktor Extremsport-Eventmarketing. Die Marke Red Bull
Worin bestehen die Chancen und Risiken von Extremsport-Eventmarketing und welche Auswirkungen haben diese auf die Marke Red Bull?
Autor:in:
Svenja Rook (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2015 46 Pages , Grade: 1,7
Catalog Number:
345476
Price:
US$ 21.99
Erfolgsfaktoren einer erfolgreichen Markenführung
Autor:in:
Marco Menz (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2016 29 Pages , Grade: 1,0
Catalog Number:
358018
Price:
US$ 19.99
Ethan Brand. Symbols and Themes in Nathaniel Hawthorne's Short Story
Autor:in:
Anna Rauch (Author)
Subject:
American Studies - Literature
Category:
Seminar Paper , 2010 15 Pages , Grade: 2
Catalog Number:
272957
Price:
US$ 16.99
Everything for sale? Zum Verhältnis von branding und Identitätskonstruktion
Autor:in:
Philipp Jahn (Author)
Subject:
Sociology - Consumption and Advertising
Category:
Diploma Thesis , 2007 73 Pages , Grade: 0
Catalog Number:
186504
Price:
US$ 34.99
Export Marketing
Examine the direct export sales potential for baby strollers of ‘Children R Us’ by considering Market selection,Market entry, Marketing communication, Price, Physical distribution.
Autor:in:
PhD Candidate, MBA, BBA Md. Rajibul Hasan (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2011 25 Pages , Grade: Distinction
Catalog Number:
208272
Price:
US$ 5.99
Facebook Brand Lift-Studien. Funktionsweise und Sinnhaftigkeit im Feld des Social Media Marketings
Autor:in:
Tim-Maximilian H. M. Jedlitschka (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Academic Paper , 2017 15 Pages
Catalog Number:
414290
Price:
US$ 16.99
Factors Affecting Brand Preference. The Case of Beer Brands in Nekemte Town, Ethiopia
Autor:in:
Hika Debela (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2020 97 Pages , Grade: 3.65
Catalog Number:
1040483
Price:
US$ 42.99
Factors Affecting Mobile Phone Brand Preference. Empirical Study on Sri Lankan University Students
Autor:in:
Mohamed Ismail Mohamed Riyath (Author)
,
Sulaima Lebbe Musthafa (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (postgraduate) , 2014 9 Pages
Catalog Number:
304231
Price:
US$ 0.99
Factors for Marketing Excellence
On the Marketing of the Brand "Nespresso"
Autor:in:
Andreas Mederer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2018 16 Pages , Grade: 1,3
Catalog Number:
459408
Price:
US$ 18.99
Feedback Effects of Brand Extensions
An Analytic Approach Using the Example of Hipp GmbH & Co Vertriebs KG
Autor:in:
Tanja Winterberg (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2007 24 Pages , Grade: 1,0
Catalog Number:
90135
Price:
US$ 19.99
Feedback Effects of Brand Extensions
An Analytic Approach Using the Example of Hipp GmbH & Co Vertriebs KG
Autor:in:
Tanja Winterberg (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2007 24 Pages , Grade: 1,0
Catalog Number:
90135
Price:
US$ 19.99
Gebäudetechnik in Rechenzentren
Autor:in:
Sandra Wieseckel (Author)
Subject:
Computer Science - Technical Computer Science
Category:
Term Paper (Advanced seminar) , 2002 29 Pages , Grade: 1,7
Catalog Number:
12679
Price:
US$ 18.99
Grundlagen des Corporate Branding. Die Führung einer Unternehmensmarke
Autor:in:
Jens Walther (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2008 63 Pages , Grade: 1,0
Catalog Number:
122179
Price:
US$ 34.99
Hart geführter Zweikampf. Einfluss von subkategorialem Ambush Marketing und exklusivem Sponsoring auf die Markenwahrnehmung
Die Marken Adidas und Nike im Rahmen der FIFA Fußballweltmeisterschaft 2014
Autor:in:
Roman Möhlinger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2015 126 Pages , Grade: 1,0
Catalog Number:
324025
Price:
US$ 11.99
Horizontale Markenstrategien
Autor:in:
Diplom-Kaufmann Stefan Klein (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2006 18 Pages , Grade: 3
Catalog Number:
137801
Price:
US$ 18.99
How a person turns into a brand. A Study on A.R. Rahman
Autor:in:
Halima Zaman (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2016 47 Pages , Grade: 3.2
Catalog Number:
336532
Price:
US$ 0.99
How collages reveal your deepest thoughts
A guide to consumers' minds
Autor:in:
Philipp Pachler (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Thesis (M.A.) , 2010 201 Pages , Grade: 1,0
Catalog Number:
194454
Price:
US$ 51.99
How do Corporate Social Responsibility (CSR) Reporting in Social Media impact Customer-based Brand Equity?
Autor:in:
Kilian Stöckel (Author)
Subject:
Business economics - Corporate communication
Category:
Master's Thesis , 2022 115 Pages , Grade: 1,0
Catalog Number:
1259325
Price:
US$ 42.99
Human Brands. Der Mensch als Marke
Autor:in:
Tobias Lang (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2002 104 Pages , Grade: 5.0
Catalog Number:
537707
Price:
US$ 42.99
Impact of Social Media on Strengthening Brand Loyalty in the Austrian Wine Industry
Autor:in:
Melanie Hahn (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 27 Pages , Grade: 1,00
Catalog Number:
433231
Price:
US$ 18.99
Interaction of Design and Brand. A literature review and analysis
Autor:in:
Mareike Schröder (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2012 48 Pages , Grade: 1,0
Catalog Number:
286805
Price:
US$ 21.99
Internes und Externes Employer Branding der Bundeswehr. Ausgewählte Konzepte
Autor:in:
Fabio Nilgen (Author)
Subject:
Leadership and Human Resources - Employer Branding
Category:
Master's Thesis , 2017 89 Pages , Grade: 2,0
Catalog Number:
991715
Price:
US$ 42.99
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