327 results

A Branded World -The Importance of Public Relations Over Advertising in Brand Building

A Business Model of the Food-Retailer "FreshCo"

A Case Study Paper of Starwood Group Hotels (Westin) Management. Market Planning of Hotel Resorts

A Working Paper 2010: The Marketing System of a Name Brand Legacy: Toyota Prius

A critical review of retail globalisation

A study of Marketing and Online Marketing Tools which improve online success

A study on buyer behavior on two wheelers in selected districts of Andhra Pradesh

ABC Learning in the Japanese Market
International Marketing Plan

Actors and strategies within the Zero Waste Approach
A scientific case study

Advertisement reading. The hidden message in marketing

Advertising Ethics - An Oxymoron?

Advertising and Advertising as a type of discourse

Advertising and Customer Values. To what extend does one influence the other?

Advertising and promotion. Marketing communications in advertising and promotion in business

Advertising to Children

Ambient advertising - an intrusion of consumers private sphere?

American Accessible Luxury in the European Market. The Concept explained on the Basis of Four Case Studies

An Empirical Investigation into Chinese Generation Y Car Purchasing Behavior: A Focus on marketing Communication & German Luxury Car Brands

An analysis of how advertising affects females’ self-image - specifically focusing upon print alcohol advertisements

An exploratory study of advertising's role in young Indian women's desire to be fair-skinned beauties and their consumption of skin-lightening products

An investigation into the role of emotional branding in the cola market with particular reference to Coca-Cola

An investigation of the effectiveness of social media marketing on the marketing performance of Selected Higher Education Institutions in Zambia

Analysis of Mobile Marketing and Advertising Sector in Turkey
Professional compact guide from an insider point of view

Analysis of the E-Business-Website of http://www.furnitureexpressions.co.uk
Structure, design and concept of the website put to test

Analysis of the Impact of Targeted Advertising Methods on Consumer Buying Behavior in the B2C Segment

Analysis of the Success Factors of SVOD to reach Generation Z
A case study of MTV+

Analyzing Marketing Strategies of Zomato in Hyderabad. Customer Perceptions and Brand Positioning in the Food Delivery Market

Applying Neuro-Cognitive Framing to Personal Selling

Articles from functionalist and critical viewpoints in PR. A comparison

Aspects of Digital Advertising
Litterature Review

Assessing the Impact of Social Networks on Organisational Performance

Audience Development Strategies

Awareness, Acceptance and Congruence on the Vision, Mission, Goals and Objectives of College of Arts and Sciences Programs in the Cavite State University

Be shocked. The effect of shock advertising on German citizens and Italians living in Germany

Behavioral Issues in Consumer Democracy
Consumer Behaviour

Black humour in British advertisement

Brand Audit: Gatorade

Brand communication of NIVEA. How Nivea creates its brand and product awareness, popularity, and acceptance through selected aspects of its advertising

Breakup Commercials
Daniel Frampton´s Filmosophy in the context of spot advertisement

Britishness and the Media. Evaluation of the role of news media in creating, reinforcing or challenging notions of Britishness and belonging

CTV Advertising. Can TTD Lead the Way with Neuromarketing?

Camel Case Study: Camel in the USA

Case Study: Robert Mondavi and The Wine Industry

Celebrity Endorsement. Why do consumers like celebrity endorsers?

Celebrity Scandals and their Impact on Brand Image: A Study among Young Consumers
A Theoretical and Empirical Investigation

Coca-Cola’s Marketing Strategy: An Analysis of Price, Product and Communication

Communication in Times of Crisis. The Case of Kerala's Handling of the COVID-19 Pandemic

Communication strategies for product recalls in the healthcare business

Comparison of aircraft manufacturers marketing processes

Complaint Management Unlocked. The effects of different variations of reactive versus proactive webcare on consumer responses and the mediating effect of customer expectations

Computing After Lives. The Bonding of Thanatos and Technology

Conjoint Analysis in Marketing Research
Fundamentals – Methods – Applications – Critical Assessment

Constituency Analysis - The Trayvon Martin Case

Consultancy Proposal Vodafone Europe

Consumer Behavior Audit - Salem, MA (USA)

Consumer Behaviour in Different Generations. Online Marketing versus Traditional Marketing (deleted)

Consumer Engagement and Creative Strategies Used by Brands on Social Media

Consumer Perception of Internal Brand Extension
A Literature Based Work on Perceived Fit as Determining Factor for Enhancing Consumer Acceptance of Internal Brand Extension

Consumer attitudes and understanding of recycling labels towards recycling in Leicester

Contemporary Issues in Event Management
Case Study Analysis - Life Ball

Contribution of Brand Image and Brand Identity to Gain Competitive Advantage: A Case study of UK Fashion Brands

Convincing the Critical. The Importance Of Over-the-counter Drug (OTC) Product PR To OTC Integrated Marketing Communications

Corporate Social Responsibility. The Public Image of Companies in the Context of CSR

Corporate and Brand image among Telugu dailies in Indian Print Media

Create-ing Business
Understanding Professional Tension in an Advertising Agency

Creating a Brand Culture and Brand Campaigning
The Case of Red Bull

Creating a virtual world or curing our reality? The Metaverse as a lifechanging digital revolution

Crisis with the Boston Red Sox Organization

Critical Analysis of Ethical Issues in Broadcast Media Advertisements. Ethiopian Broadcasting Corporation (EBC) in Focus

Critical Discourse Analysis of Dove’s Campaign for Real Beauty Advertisement

Critical Evaluation of Internet Advertising

Critical Public Relations. Contexts and Issues
Critically discuss the assertion that „public relations is the art of getting material into the media without paying for it - nothing more, nothing less‟

Crowdsourcing - Does One Hat Fit All

Cultural Differences in FMCG Marketing in the German and the Indian Market

Customer loyalty in retail. Case study of Marks and Spencer

Customer-Driven Service Marketing in the Airline Market

Customers Acquisition and Advertising Instruments. How does Zott acquire Children as New Customers in Vietnam?

Cyberbullying and Cyberstalking. Pernicious Aspects of Social Media

Developing an integrated digital marketing plan
Azerbaijan Airlines

Did the UK government use PR to try and win hearts and minds in the run up to the Iraq war? If so, how successful was this?

Digital India Mission. Implications on Social Inclusion and Digital Citizenship

Digital Marketing. Search and Social Media Marketing

Digital communication in French and UK political elections. Fake news, targeted ads and social medias

Discovering Social Media. Why it’s necessary and why you should be on it

Does Facebook usage influence the stereotyping of Muslims or the Islamic faith?
Research into Islamophobia and social media

Does neuromarketing trick your brain? An introduction to the ethics of neuromarketing

Dynamics between Culture and Commerce in Media Globalisation Debates

Dyson Marketing Plan for Air Multiplier

E-Commerce. Critical Risk Factors and Key Factors for Success

E-Marketing Project,Branding Online and Experience Brands
A focus on Diageo Plc.’s product portfolio

EGOTRIP. The influence of Social Media on Graffiti

Eco-Packaging as a Competitive Advantage. A Comparative Analysis of Apple and Samsung in the Context of Sustainable Consumer Preferences

Effect of Eco-Friendly Products on Consumer Purchase Intention

Effective advertising of films
Ten films and their official websites

Elaboration Likelihood Model and Visual Marketing Communications

Engaging content on Instagram. Best filter choice for the increase of photo views and likes of sport and leisure interested users

Ensuring a viral growth of the Facebook fan base for PillowU
An applied study

Ethics in Public Relations
What is the purpose of professional codes in the field of PR and how effective are they?

Ethnic Marketing in Germany
Based on ethnic minorities

Euro Single Currency: Opportunities and Challenges for International Marketing