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Academic texts about Coca-Cola
66 publications
Page 1 of 2
"Coca-Cola sucht den Super-Mann"
Mediale Castings als Kommunikationsmittel für Unternehmen am Fallbeispiel der "Coke light Mann"-Wahl 2003
Autor:in:
Kerstin Radke (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2004 120 Pages , Grade: 2,0
Catalog Number:
79375
Price:
US$ 42.99
Adapting to Health-conscious Trends. A Strategic Analysis of Coca-Cola's Response to the Shifting Global Beverage Landscape
Autor:in:
Chris Andersen (Author)
Subject:
Business economics - Operations Research
Category:
Academic Paper , 2022 17 Pages , Grade: 5.0
Catalog Number:
1437193
Price:
US$ 18.99
An investigation into the role of emotional branding in the cola market with particular reference to Coca-Cola
Autor:in:
Miriam Mennen (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2005 53 Pages , Grade: 70 % - A
Catalog Number:
145844
Price:
US$ 21.99
Analyse, Vergleich und Bewertung der Plakatkampagnen von Coca-Cola und fritz-kola
Entwicklung eines einheitlichen Kriterienkatalogs zum Vergleich von Plakatwerbung
Autor:in:
Christin Höchst (Author)
,
Nina Hendschke (Author)
,
Malte Bauer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (undergraduate) , 2014 55 Pages , Grade: 1,7
Catalog Number:
302345
Price:
US$ 21.99
Auftritte von Real-Life-Marken in der virtuellen Parallelwelt Second Life
Autor:in:
Bachelor of Arts Anja Schütz (Author)
Subject:
Communications - Multimedia, Internet, New Technologies
Category:
Bachelor Thesis , 2007 56 Pages , Grade: 1,3
Catalog Number:
114778
Price:
US$ 21.99
Brand Development of Coca-Cola Company (UK)
Exploring new branding opportunities for Coca-Cola Company (UK)
Autor:in:
Daniela Lopez (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2011 26 Pages , Grade: 72% (First)
Catalog Number:
188296
Price:
US$ 19.99
Cases in CSR. Success of Companies Voluntarily Implementing Issues Related to Labour Practices and Human Rights
Autor:in:
Giulia Isabelle Neuhaus (Author)
Subject:
Business economics - Business Ethics, Corporate Ethics
Category:
Essay , 2019 16 Pages , Grade: 66/100
Catalog Number:
991979
Price:
US$ 18.99
Celebrity-Marketing: Market penetration by image transfer from stars using the example of the brand Coca-Cola light of the beverage producer Coca Cola.
Autor:in:
Katharina Krützkamp (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2013 76 Pages , Grade: 2,1
Catalog Number:
264823
Price:
US$ 34.99
Coca-Cola Company. History, SWOT analysis, maketing strategies
Autor:in:
Carol Nganga (Author)
Subject:
Business economics - Economic and Social History
Category:
Term Paper , 2012 8 Pages , Grade: B
Catalog Number:
280535
Price:
US$ 6.99
Coca-Cola. Produktanalyse des ewigen Produkts
Autor:in:
Anonym (Author)
Subject:
Business economics - Trade and Distribution
Category:
Term Paper , 2020 13 Pages , Grade: 1,1
Catalog Number:
585238
Price:
US$ 18.99
Consumers’ Brand Preference of Soft Drinks. A Comparative Analysis of Pepsi Cola and Coca-Cola Products
Autor:in:
Abebaw Gebrehanna Halabo (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2017 92 Pages , Grade: 4.0
Catalog Number:
1244968
Price:
US$ 42.99
Content Marketing in the 21st century
Is Coca Cola pioneering modern marketing with its new "no labels" campaign?
Autor:in:
Lisa Wiechert (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2016 17 Pages , Grade: 1,0
Catalog Number:
357859
Price:
US$ 18.99
Content Marketing. Strategieentwicklung, Instrumente und Handlungsempfehlungen
Am Beispiel von Coca-Cola
Autor:in:
Stephanie Henke-von der Malsburg (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2022 9 Pages , Grade: 1
Catalog Number:
1268991
Price:
US$ 6.99
Corporate Identity und Corporate Image der Coca-Cola Company
Autor:in:
Christian Schmidt (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2013 32 Pages , Grade: 1,3
Catalog Number:
270170
Price:
US$ 19.99
Corporate Social Responsibility. Die gesellschaftliche Verantwortung von Coca-Cola Deutschland
Autor:in:
Carlo-Hajo Herold (Author)
Subject:
Business economics - Business Management, Corporate Governance
Category:
Diploma Thesis , 2011 83 Pages , Grade: 1,0
Catalog Number:
204361
Price:
US$ 42.99
Der Einfluss von Corporate Sponsoring auf die Markenloyalität. Eine Untersuchung theoretischer Modelle am Beispiel von Adidas, Coca-Cola und Red Bull
Autor:in:
Anonym (Author)
Subject:
Business economics - Corporate communication
Category:
Term Paper , 2024 23 Pages , Grade: 1,0
Catalog Number:
1553611
Price:
US$ 18.99
Der Produktlebenszyklus. Theoretischer Hintergrund und praktische Anwendung
Autor:in:
Julia Welk (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2016 10 Pages , Grade: 1,0
Catalog Number:
370049
Price:
US$ 5.99
Der Shitstorm: Die neue Macht der Konsumenten durch Social Media
Die Auswirkungen auf die Kommunikationsstrategien von Unternehmen
Autor:in:
Andreas Naber (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2012 61 Pages , Grade: 1,7
Catalog Number:
208204
Price:
US$ 22.99
Der Wert eines Facebook-Fans für Coca-Cola
Autor:in:
Michael Weberschläger (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2012 10 Pages , Grade: 1,0
Catalog Number:
262139
Price:
US$ 5.99
Die Ansoff-Matrix als Wachstumsstrategie am Beispiel der Coca-Cola Company
Autor:in:
Lukas Weber (Author)
Subject:
Business economics - General
Category:
Seminar Paper , 2021 22 Pages , Grade: 1,7
Catalog Number:
1391957
Price:
US$ 11.99
Die Corporate Identity der Coca-Cola Company
Autor:in:
Alexander Baier (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2015 24 Pages , Grade: 1,7
Catalog Number:
322182
Price:
US$ 19.99
Die Entwicklung der Coca-Cola Company auf Kosten von Mensch und Natur
Autor:in:
Yigit Yurtseven (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2016 17 Pages , Grade: 1,7
Catalog Number:
385789
Price:
US$ 16.99
Die Evolution der Content-Marketing-Strategie von Coca Cola. Historie, Herausforderungen und zukünftige Potenziale
Autor:in:
Stefan Bauer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2022 14 Pages , Grade: 2,0
Catalog Number:
1436592
Price:
US$ 18.99
Die Geschichte der Marke Coca-Cola
Autor:in:
Joannis Paul Schweres (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2013 16 Pages , Grade: 1,0
Catalog Number:
272901
Price:
US$ 18.99
Die Sprache im Werbetext. Analyse an ausgewählten Werbekampagnen der Coca-Cola Company in Deutschland ab 1929
Autor:in:
Jennifer Anders (Author)
Subject:
Speech Science / Linguistics
Category:
Term Paper , 2016 14 Pages , Grade: 1,3
Catalog Number:
323560
Price:
US$ 16.99
Die Textdesigns und die Werbesprache der Pepsi Max und der Coca-Cola Zero Kampagnen. Vergleich und Analyse
Autor:in:
Yevgeniya Marmer (Author)
Subject:
Speech Science / Linguistics
Category:
Term Paper , 2013 24 Pages , Grade: 2,3
Catalog Number:
925252
Price:
US$ 18.99
Die Vereinigten Staaten und die Globalisierung
Autor:in:
Dominik Hoffmann (Author)
Subject:
Geography / Earth Science - Economic Geography
Category:
Term Paper , 2012 9 Pages , Grade: 1,3
Catalog Number:
202325
Price:
US$ 6.99
Die Werbung der Zukunft. Wie Neuromarketing die Konsumentenansprache verändert
Autor:in:
Andreas Bendik (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2018 79 Pages
Catalog Number:
442754
Price:
US$ 34.99
Erläuterung von Social-Media-Kampagnen. Coca-Cola, Greenpeace und Ben&Jerry's
Autor:in:
Matti Ulrich (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Submitted Assignment , 2016 19 Pages , Grade: 1,7
Catalog Number:
418451
Price:
US$ 14.99
Facebook als Kundenbindungsinstrument in der Unternehmenskommunikation
Chancen und Risiken des Kundenbindungsmanagements am Beispiel der Coca-Cola Fanpage
Autor:in:
Lars Henke (Author)
Subject:
Communications - Multimedia, Internet, New Technologies
Category:
Term Paper , 2013 21 Pages , Grade: 1,3
Catalog Number:
212747
Price:
US$ 0.99
Gerücht und Social Media. Zur Aktualität einer uralten kollektiven Kommunikationsform. Herausforderung für die Risiko- und Krisenkommunikation
Autor:in:
Anonym (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2015 33 Pages , Grade: 1
Catalog Number:
446740
Price:
US$ 18.99
Global Brands & Culture
Transformations towards a globally unified culture of consumption
Autor:in:
Stefan Geissel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2006 14 Pages , Grade: 1,3
Catalog Number:
156075
Price:
US$ 18.99
How different channels engage consumers from various psychological perspectives. A case study of Starbucks, Coca-Cola, and Nestle
Autor:in:
Armstrong Odiwuor (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Case Study , 2024 17 Pages , Grade: A
Catalog Number:
1453247
Price:
US$ 18.99
How Does Globalisation Impact Large Companies? The Example of Coca-Cola
Autor:in:
Anonym (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Essay , 2017 7 Pages
Catalog Number:
498867
Price:
US$ 6.99
Implikaturen in der Werbesprache?
Eine Anwendung der Theorie der Implikaturen nach Grice auf Werbesprache
Autor:in:
Sebastian Höffkes (Author)
Subject:
German Studies - Linguistics
Category:
Bachelor Thesis , 2012 54 Pages , Grade: 1,6
Catalog Number:
426486
Price:
US$ 21.99
Importance of the ‘digital arena’ in international business management. Use of social media by Coca-Cola.
Autor:in:
Amritpal Singh Bajwa (Author)
Subject:
Business economics - Business Management, Corporate Governance
Category:
Master's Thesis , 2013 54 Pages , Grade: B+
Catalog Number:
277374
Price:
US$ 0.99
Instrumente der Emotionalisierung im Marketing. Zusammenhänge zwischen multisensorischer Ansprache und crossmedialer Kommunikation
Das Fallbeispiel Coca-Cola
Autor:in:
Svenja Oppermann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Essay , 2020 14 Pages , Grade: 1,0
Catalog Number:
1278925
Price:
US$ 18.99
Interkulturelles Marketing
Autor:in:
Marcel Mosner (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2019 9 Pages , Grade: 1,7
Catalog Number:
1303226
Price:
US$ 6.99
International Marketing Strategies to Go Global
The Coca-Cola Marketing Strategy
Autor:in:
Lina Gertzmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2020 11 Pages , Grade: 2.0
Catalog Number:
1132952
Price:
US$ 10.99
International Marketing Strategy of Coca Cola Company
The essence and objectives of international marketing
Autor:in:
Umut Çelik (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2017 32 Pages
Catalog Number:
374307
Price:
US$ 19.99
Internationalisierung von Unternehmen
Globales Marketing
Autor:in:
Nadine Kirchhof (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2010 17 Pages , Grade: 2,0
Catalog Number:
170551
Price:
US$ 18.99
It´s a Matter of Taste. What are the factors that influence taste?
Autor:in:
Anna Hudalla (Author)
Subject:
Psychology - Methods
Category:
Scientific Study , 2011 10 Pages , Grade: 1,0
Catalog Number:
264764
Price:
US$ 6.99
Kapitalkostenschätzung bei der Coca-Cola Company
Das Capital Asset Pricing Modell und das Fama-French-Modell im Vergleich
Autor:in:
Dionis Kelmendi (Author)
Subject:
Business economics - Investment and Finance
Category:
Bachelor Thesis , 2014 30 Pages , Grade: 1,3
Catalog Number:
276343
Price:
US$ 19.99
Konkurrenzanalyse als Navigationssystem
Inwieweit beeinflusst die Konkurrenz die eigene Unternehmensstrategie?
Autor:in:
Anne Leuschner (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2009 16 Pages , Grade: 1
Catalog Number:
142772
Price:
US$ 18.99
Kulturelle Vereinheitlichung der Welt durch Werbung am Beispiel von Coca-Cola
Autor:in:
Diplom-Betriebswirtin, M.A. Hilleken Zeineddine (Author)
Subject:
Sociology - Consumption and Advertising
Category:
Seminar Paper , 2003 21 Pages , Grade: 2,0
Catalog Number:
78616
Price:
US$ 15.99
Möglichkeiten und Herausforderungen des Ökomarketings im Bezug auf die Nachhaltigkeit
Autor:in:
Daniel Wichert (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2022 69 Pages , Grade: 2,8
Catalog Number:
1358339
Price:
US$ 34.99
Marketing Management. Der Einfluss von Emotionen auf das Verhalten von "Coca Cola"-Konsumenten
Autor:in:
Louna Sbou (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2011 22 Pages , Grade: A
Catalog Number:
316106
Price:
US$ 0.99
Mediale Darstellung des Frauenbildes bei Coca-Cola
Autor:in:
Linda Wieczorek (Author)
Subject:
Sociology - Relationships and Family
Category:
Term Paper , 2020 18 Pages , Grade: 1,0
Catalog Number:
951146
Price:
US$ 16.99
Mythos Coca-Cola. Eine Werbeikone im Wandel der Zeit
Autor:in:
Clemens Walter (Author)
Subject:
History - Miscellaneous
Category:
Seminar Paper , 2007 22 Pages , Grade: 2,0
Catalog Number:
87231
Price:
US$ 18.99
Nachhaltige Entwicklung der Deutschen Wirtschaft anhand des Unternehmensnetzwerkes "econsense"
Kurzpapier econsense
Autor:in:
N. Hirth (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (undergraduate) , 2016 5 Pages , Grade: 1,3
Catalog Number:
369061
Price:
US$ 6.99
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