Autor:in:
A. M. Joseph Kumar (Autor:in), Joanna Jessysimon (Autor:in), Rithika Vikas (Autor:in), Devasree Iyer (Autor:in), Toshika Jain (Autor:in), K. B. Sravanthi (Autor:in), P. Jaya Bharathi (Autor:in)
Using brand characters online to build an emotional connection with consumers and brand loyalty beyond immediate product consumption Learnings from the success of the M&Ms characters
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Autor:in:
Radhika P. Y. (Autor:in), Daniel Royal (Autor:in), Saurav Ravindran Nambiar (Autor:in), Albert S. Abraham (Autor:in), Mohammed Asif Ali (Autor:in), M. Veera Swamy (Autor:in), M. Arul Jothi (Autor:in)