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Results for »
Brand Management
« (114 results)
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Zur Bedeutung von Kategorien und Schemata beim Aufbau und Steuerung von Marken
Autor:in:
Sebastian Huber (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2004 , Grade: 2,0
Price:
US$ 18.99
BMW Brand Audit
Autor:in:
Marion Maguire (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Scientific Study , 2004 , Grade: A
Price:
US$ 18.99
Successful Branding - A critical examination of Customer Experience Management for Persona International
Autor:in:
Antje Walliser (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2005 , Grade: 1,5
Price:
US$ 111.99
International Branding - An Internationalization Approach on the Marketing Level
Autor:in:
Robert Tönnis (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper (Advanced seminar) , 2005 , Grade: 1,3
Price:
US$ 18.99
Kultmarketing: Charakteristika, Anwendungsbereiche und Implikationen für das Brand Management
Autor:in:
Roland Theierl (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2007 , Grade: Gut
Price:
US$ 36.99
Das Konstrukt der Markenpersönlichkeit. Eine vergleichende Analyse für unterschiedliche Markentypen
Autor:in:
Diplom-Ökonom Christoph Sandstede (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2005 , Grade: 1,3
Price:
US$ 36.99
Einführung, Positionierung und Performance von Handelsmarken: Spieltheoretische Ansätze und empirische Befunde
Autor:in:
Iven Jainta (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2006 , Grade: 1,3
Price:
US$ 36.99
Brand Portfolio Management. Basic principles and recent trends
Shown in context of a consumer goods company
Autor:in:
Diplom Kaufmann (FH), B.A. (hons) Frank Piotraschke (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2007 , Grade: 1,0
Price:
US$ 18.99
Feedback Effects of Brand Extensions
An Analytic Approach Using the Example of Hipp GmbH & Co Vertriebs KG
Autor:in:
Tanja Winterberg (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2007 , Grade: 1,0
Price:
US$ 18.99
Brand Management in the Hotel Industry and its Potential for Achieving Customer Loyalty
Autor:in:
Jessica Salver (Author)
Subject:
Tourism - Hotel Management
Category:
Diploma Thesis , 2005 , Grade: 1,0
Price:
US$ 36.99
Horizontale Markenstrategien
Autor:in:
Diplom-Kaufmann Stefan Klein (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2006 , Grade: 3
Price:
US$ 16.99
Local and Global Management of Branding, Identity and Image
Autor:in:
Felix Zimmermann (Author)
Subject:
Politics - Topic: European Union
Category:
Term Paper , 2009 , Grade: 1,0
Price:
US$ 14.99
Hamburg vs. Munich: Which City Brand Has the Edge?
Autor:in:
Lilly Marlene Kunkel (Author)
Subject:
Tourism - Miscellaneous
Category:
Bachelor Thesis , 2008 , Grade: 1.3
Price:
US$ 36.99
Social Media Marketing in der Sportartikelindustrie bei Adidas und Nike. Das Marketingpotential von Facebook
Autor:in:
Georg Dreher (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: 1,3
Price:
US$ 36.99
Google's main brands in a GE Matrix
International Marketing Strategy: Google's major brands in a portfolio analysis
Autor:in:
Max Adler (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper (Advanced seminar) , 2010 , Grade: 1,9
Price:
US$ 16.99
Attracting High Quality Human Capital by the Value of a Company Brand
Autor:in:
Sebastian Theis (Author)
Subject:
Business economics - Business Management, Corporate Governance
Category:
Bachelor Thesis , 2010 , Grade: 1,6
Price:
US$ 36.99
Analysis of value, image and positioning of a brand
An analysis of the brand Apple in Regard to the VIP-Criteria
Autor:in:
Sarah Nagel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2010 , Grade: 1- (A-)
Price:
US$ 17.99
Qualitative und quantitative Methoden der Markenpositionierung und Markenbewertung in der Modebranche
Autor:in:
Dipl.-Betriebswirt Markus Reheis (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Scientific Essay , 2010 , Grade: 1,5
Price:
US$ 31.99
Kriterien für die Eignung eines Markennamens als Dachmarke
Am Beispiel "Nivea"
Autor:in:
Volker Ahmad Qasir (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2007 , Grade: 2,0
Price:
US$ 17.99
Zufriedenheit und Loyalität von Brand-Community-Mitgliedern
Eine empirische Studie im Bereich der Automobilbranche
Autor:in:
Dipl.-Ök. Marko Krentz (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2010 , Grade: 2,0
Price:
US$ 36.99
Markenerweiterung - Ansatzpunkte und Erfolgsfaktoren
Autor:in:
Rainer Behnke (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Scientific Essay , 2010 , Grade: 1,0
Price:
US$ 18.99
Brand Management of Luxury Goods: Mercedes and BMW
Autor:in:
Nicole Fich (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2009
Price:
US$ 36.99
Employer Branding: Seine Bedeutung im „War for Talent“ für Start-ups, KMU und Großunternehmen
Autor:in:
Rafael Jäger (Author)
,
Anne-Sabin Kaltenstein (Author)
Subject:
Leadership and Human Resources - Employer Branding
Category:
Diploma Thesis , 2009 , Grade: 1,3
Price:
US$ 41.99
Successful Branding - A critical examination of Customer Experience Management for Persona International
Autor:in:
Antje Walliser (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2005 , Grade: 1.5
Price:
US$ 36.99
Brand management and marketing of luxury goods
From the historical development of luxury to our present-day perception
Autor:in:
Lucie Scholz (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2011 , Grade: 1,3
Price:
US$ 50.99
Neuromarketing. Erkenntnisse und Auswirkungen auf das Marketing
Autor:in:
Christina Hundschell (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2011 , Grade: 1,0
Price:
US$ 42.99
Brand Comparison Audi, Volkswagen, Volvo
Brand Management and Research
Autor:in:
MSc./ Dipl. Jan Heyn (Author)
,
Patrick Blank (Author)
,
Maximilian Hohmann (Author)
,
Stefan Wozniak (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Essay , 2010 , Grade: 1,7
Price:
US$ 17.99
Website Evaluation - Branding, Transactional facilities & social networking (www.desigual.com
Autor:in:
MSc./ Dipl. Jan Heyn (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Essay , 2010 , Grade: 1,0
Price:
US$ 17.99
Erfolgsfaktoren der Nutzung von "Web 2.0 Medien" im Place Branding in der Stadt Diepholz
Autor:in:
Thomas Westermann (Author)
Subject:
Communications - Multimedia, Internet, New Technologies
Category:
Master's Thesis , 2012 , Grade: 2,1
Price:
US$ 36.99
Vertikale Markenarchitektur - Gegenstand, Abgrenzung und Bedeutung für die identitätsorientierte Markenführung
Autor:in:
Thomas Westermann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper (Advanced seminar) , 2010 , Grade: 2,0
Price:
US$ 18.99
The Impact of Web 2.0 on Brand Management
How to Use Web 2.0 Efficiently to Create a Higher Brand Value
Autor:in:
Sandra Spindler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (undergraduate) , 2011 , Grade: 8
Price:
US$ 17.99
Sustainability as a new dimension of brand management - An investigation with regard to affective and cognitive dimensions of profiling
Autor:in:
Tobias Rappers (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2012 , Grade: 1.3
Price:
US$ 36.99
Management Control Systems zur Implementierung von Behavioral Branding
Theoretische Ansätze und Umsetzungsbeispiele
Autor:in:
Tobias Klein (Author)
Subject:
Business economics - Controlling
Category:
Master's Thesis , 2012 , Grade: zwei Minus
Price:
US$ 34.99
Skandal in Hollywood - Die Wirkung von negativen Berichterstattungen über Superstars auf die Einspielergebnisse ihrer Filme
Autor:in:
Christian Poell (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2010 , Grade: 2,0
Price:
US$ 22.99
The meaning of arts for brands
The example of the Austrian chocolatier Zotter
Autor:in:
B.A. Katharina Maute (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2012 , Grade: 1
Price:
US$ 18.99
Twitter Kills The Publicity Star? How Social Media is influencing the business of Celebrity PR.
Autor:in:
Marlena Bräu (Author)
Subject:
Sociology - Media, Art, Music
Category:
Master's Thesis , 2010
Price:
US$ 36.99
Nation Branding Practices in Latin America
A Diagnosis of Brazil, Chile and Colombia
Autor:in:
Eva Niesing (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 1,1
Price:
US$ 41.99
Corporate Brand Management and its Subsequent Impacts on Organizational Behavior and Employer Branding
Autor:in:
Julian Schönfelder (Author)
Subject:
Leadership and Human Resources - Employer Branding
Category:
Bachelor Thesis , 2008 , Grade: 2,1
Price:
US$ 31.99
Eine kritische Analyse des Corporate Brand Managements als international strategischer Unternehmensführungsansatz
Autor:in:
Christian E. (Author)
Subject:
Business economics - General
Category:
Bachelor Thesis , 2010 , Grade: 1,3
Price:
US$ 28.99
Brand Management Concept for a Delivery Service
Autor:in:
Matthias Schimmel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper (Advanced seminar) , 2011 , Grade: 1,0
Price:
US$ 18.99
Facebook-Fanpages als Brand Communities? Eine theoretische Analyse
Autor:in:
Carolin Kaesler (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2013 , Grade: 1,3
Price:
US$ 20.99
Stopping RIM's downfall. A repositioning of the Blackberry brand
Autor:in:
B.A. Jennifer Kint (Author)
Subject:
Business economics - Business Management, Corporate Governance
Category:
Term Paper , 2012 , Grade: 1,0
Price:
US$ 18.99
Olympic Games Ceremonies. An Event Management Perspective
The Branding of a City
Autor:in:
John Jossifakis (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2014 , Grade: 7.5
Price:
US$ 20.99
Kommunikation und Markenmanagement in der Musikindustrie
Social Media als Erfolgsgarant oder überschätztes Wundermittel?
Autor:in:
Kai Bräunig (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 1,3
Price:
US$ 31.99
Consumer Responses to "Rebranding". The Concept of Brand Equity Transfers and Four Different Consumer Response Scenarios
Autor:in:
Teresa Pavelka (Author)
Subject:
Business economics - Company formation, Business Plans
Category:
Bachelor Thesis , 2014 , Grade: 1,3
Price:
US$ 20.99
Welchen Beitrag leistet das Neuromarketing aktuell für die Marketingpraxis?
Autor:in:
Andreas Schabert (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 1,7
Price:
US$ 20.99
Die Bedeutung und Aufgaben des Corporate Brand Managements am Beispiel der Nike Inc.
Autor:in:
Gerald Gatow (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2015 , Grade: 1,0
Price:
US$ 17.99
Bedeutung von Brand Communities für die (Online-) Markenführung. Der Nutzen von Facebook Fan Pages
Autor:in:
Thomas Braun (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2011 , Grade: 1,3
Price:
US$ 42.99
Kohärenz und interdisziplinäre Zusammenarbeit im Zuge der Employer Brand Integration in die Markenarchitektur von Unternehmen
Autor:in:
Pascal Gerard Contursi (Author)
Subject:
Leadership and Human Resources - Miscellaneous
Category:
Term Paper , 2015 , Grade: 1,7
Price:
US$ 18.99
Save the Whales - Don't Cry for Them! How the Social Movement Brand ‘Sea Shepherd Conservation Society’ Eludes Compassion Fatigue through Branding
Autor:in:
Marcel Weigel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2015 , Grade: 1,7
Price:
US$ 36.99
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