327 résultats

Social Media’s Impact on Physical Body Dissatisfaction and Objectified Body Consciousness
Investigating Miami’s Adolescent Self-Perception from Exposure to TikTok

How Facebook Can Promote Tourism. The Example of Beni Mellal Khenifra, Morocco

Awareness, Acceptance and Congruence on the Vision, Mission, Goals and Objectives of College of Arts and Sciences Programs in the Cavite State University

E-Commerce. Critical Risk Factors and Key Factors for Success

Does neuromarketing trick your brain? An introduction to the ethics of neuromarketing

The Iconology of Pinterest
Exploring Naming Behavior in Personal Digital Image collections

Off the wall. A content analysis of eWOM (Word-of-mouth) on Vans' Facebook community

Event-Marketing in B2B settings - An Experiential Marketing Approach to involve Business Decision Makers

Marketing Campaign for Budweiser

Analyzing Marketing Strategies of Zomato in Hyderabad. Customer Perceptions and Brand Positioning in the Food Delivery Market

The Impact of Social Media on Consumer Purchasing Behavior. A Focus on the Skincare Brand

The Credibility of influencer marketing and mandatory labelling.The legal situation in Germany and its influence on acceptance and consumer behaviour

The death of the brand? Challenges facing international brands in the 21st century - an analysis with examples and recommendations

The Tripartite Typology of Product Placement in the Movie "Papa Benji"

The Influence of Social Media Platforms on the Consumer-Brand Engagement of Polarising Brands

New Product Development and its Challenges and Opportunities. A Study in Karachi, Pakistan

The dangers of social media. How cancel culture and shitstorms can affect companies and how to recover from it

Corporate Social Responsibility. The Public Image of Companies in the Context of CSR

A Business Model of the Food-Retailer "FreshCo"

The Media Landscape and the Influence of Cultures on Advertising in the United Kingdom

Product Quality and Consumers’ Preference for Electronic Appliances in Calabar, Nigeria

Applying Neuro-Cognitive Framing to Personal Selling

American Accessible Luxury in the European Market. The Concept explained on the Basis of Four Case Studies

Analysis of the Impact of Targeted Advertising Methods on Consumer Buying Behavior in the B2C Segment

Implementation Of Business Marketing Communication
Based on Research

Social media as a tool for combating child trafficking in Nigeria

The Impact of Social Media Trends on Behavioural Patterns of Youth

The importance of social media and opportunities to reach young target groups via social media for start-ups Submission

The Changing Landscape of Brands in the Digital Age. Opportunities and Challenges

Critical Discourse Analysis of Dove’s Campaign for Real Beauty Advertisement

Social Media. A Cause Of Concern Today

Digital Marketing. Search and Social Media Marketing

The concept of beauty in the media
How the media propagates unrealistic body images and beauty standards

Audience Development Strategies

Britishness and the Media. Evaluation of the role of news media in creating, reinforcing or challenging notions of Britishness and belonging

Digital India Mission. Implications on Social Inclusion and Digital Citizenship

Engaging content on Instagram. Best filter choice for the increase of photo views and likes of sport and leisure interested users

Social Media Marketing on Instagram. Exploration of Strategic Perspectives

McDonald's & Burger King. Advertising History from the 1960s to Today

Marketing in the Times of Social Media

When Brand Communication Becomes Childish. Infantilization in 21st Century Advertising

The portrayal of women in Elle magazine advertisements. A comparison between France and Russia

The Impact of Public Relations on Crisis Management at Health Institutions
A Case Study of University Teaching Hospital (UTH), in Lusaka, Zambia

In what ways did integrated marketing communications aid the Welsh Government’s Year of Adventure campaign?

The effect of social media on person to person communication. A case of Students in Cyprus International University

Examining Mediatization. Literature Review, and Theoretical Guideline for Conceptualising the New ‘Me’ in New Media

The Privacy Paradox in the Context of Social Media and its Impact on the Online Advertising Industry

Marketing across cultures with a focus on Islamic Marketing

Social media usage in Swiss luxury hotels
An investigation in marketing communication processes for the development of innovative marketing strategies

The Brand "Victoria’s Secret". Does the Brand Need a Makeover?
Just sex does not sell anymore

Internationalisation and the Marketing of Higher Education. Australian Universities Best Practices

The Role of Social Media in Development Communication

The Positive and Negative Effects of Social Media

The Impact of Creative Arts on the Brand

Social Network Sites as a Marketing and Communication Tool between Global Cosmetic Companies and Consumers
An empirical study from the consumer and company perspective

The trade-off between cost leadership and differentiation

Television commercial synopsis
Campaign designed to encourage organ donation

Impulse purchases in retailing

The Impact of Social Networks on Everday Life from a Psychological and a Sociological Approach

Influence of Children on Family Purchase Decisions

Viral Marketing within Social Networking Sites

A critical review of retail globalisation

Advertisement reading. The hidden message in marketing

Marketing communication strategies for fashion brands and measurements of efficiency

Search Engine Marketing for the Chinese Market
Practical implications for the launch of an International Company Website in China

Porn and Public Sphere
How campaigns use online pornography to redefine public sphere

The Challenges of Marketing Logistics

Using brand characters online to build an emotional connection with consumers and brand loyalty beyond immediate product consumption
Learnings from the success of the M&Ms characters (supprimé)

Constituency Analysis - The Trayvon Martin Case

Contemporary Issues in Event Management
Case Study Analysis - Life Ball

Brand Audit: Gatorade

Marketing Functions of JJB Sports

Lighting Solutions for Austrian Building Construction Projects - A Customer Analysis

ABC Learning in the Japanese Market
International Marketing Plan

Report on the 2008 UK communications campaign of Carling Extra Cold

Social Media Marketing
The Next Marketing Frontier

Mergers and Acquisitions in the Global Pharmaceutical Industry

A study of Marketing and Online Marketing Tools which improve online success

Analysis of Mobile Marketing and Advertising Sector in Turkey
Professional compact guide from an insider point of view

PR Analysis of British Petroleum

The usefulness of the quantitative method of statistical analysis (SPSS) as a mode of data analysis for research purposes

Jack Daniel's Brand Activity Analysis

Generation 50plus

Advertising Ethics - An Oxymoron?

From the personalization of politics to the interactive policy on social media. The change of the communication paradigm

Marketing Campaign for Barilla

How significant was the internet during the UK General Election 2010?

Semiotics: A critical analysis of three advertisements

Promotion of Science Locations towards Science and Research-based Industry. The Case of Luxembourg

Camel Case Study: Camel in the USA

Discovering Social Media. Why it’s necessary and why you should be on it

Consumer attitudes and understanding of recycling labels towards recycling in Leicester

Dyson Marketing Plan for Air Multiplier

Improving of the Marketing Strategy for InterMediaCo in the North American Market

Influences of Social Media on Adolescent Mental Health in Ghana

Eco-Packaging as a Competitive Advantage. A Comparative Analysis of Apple and Samsung in the Context of Sustainable Consumer Preferences

Impact of Social Media Marketing on an Indian Student’s Decision of Studying Abroad

Consumer Behavior Audit - Salem, MA (USA)

Facebook Marketing Strategy (2013-2016). Leveraging the World’s Leading Social Network for Growth and Revenue

Tribeca Film Festival. Brand communication and activation