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Academic texts about Mobile Marketing
50 publications
Akzeptanz von Mobile Marketing auf Wearables. Welche Chancen und Risiken bietet personalisierte Werbung auf dem Smartphone?
Autor:in:
Lina Rieckel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2018 136 Pages
Catalog Number:
441096
Price:
US$ 42.99
Analyse und strategische Konzeption der mobilen Kommunikation auf Tablet PCs
Autor:in:
Sabrina Holtzhausen (Author)
Subject:
Business economics - Information Management
Category:
Bachelor Thesis , 2011 64 Pages , Grade: 1,3
Catalog Number:
188179
Price:
US$ 34.99
Analysis of Current Mobile Marketing Applications, Selected Best Practices and Future Development
Autor:in:
M.A. Asligul Aktas (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2010 66 Pages , Grade: 1.3
Catalog Number:
150756
Price:
US$ 34.99
App-Marketing als Instrument zur Kundenbindung, erklärt an der App 'Leerlauf' für das iPhone und iPad
Autor:in:
Matthias Krieg (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2012 78 Pages , Grade: 1,5
Catalog Number:
196573
Price:
US$ 34.99
Applicability of Mobile Marketing in the Marketing Mix of Trade Fair Organizers
Autor:in:
Immo Prenzel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2009 109 Pages , Grade: 1,3
Catalog Number:
149407
Price:
US$ 42.99
Attraktivitätssteigerung des Privatkundengeschäfts von Kreditinstituten
Location-based Social Media Marketing
Autor:in:
Olga Ivanova (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2013 128 Pages , Grade: 1,3
Catalog Number:
229608
Price:
US$ 42.99
Augmented Reality als Instrument im Mobile Marketing. Eignet sich die AR-Technologie langfristig für Marketingzwecke?
Autor:in:
Kristina Börner (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2018 160 Pages
Catalog Number:
436797
Price:
US$ 34.99
Auswirkung der Digitalisierung auf Geschäftsmodelle. Das Beispiel der fiktiven Freizeit Verlag GmbH
Autor:in:
Alexander Lange (Author)
Subject:
Business economics - Company formation, Business Plans
Category:
Term Paper (Advanced seminar) , 2019 35 Pages , Grade: 1,0
Catalog Number:
498088
Price:
US$ 19.99
Der Einfluss von kognitivem Vergnügen auf die Akzeptanz und den Nutzungsgrad von standortbasiertem Marketing
Autor:in:
Annika Turski (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2017 99 Pages
Catalog Number:
418849
Price:
US$ 42.99
Der Einfluss von Online- und mobiler Werbung auf den Markenwert eines Produkts/Unternehmens
Entwurf eines Messmodells zur Ermittlung des Markenwerts
Autor:in:
Christoph Stummvoll (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2011 69 Pages , Grade: 1,0
Catalog Number:
184870
Price:
US$ 34.99
Der Einsatz neuer Technologien im Mobile Marketing
Autor:in:
Anonym (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2014 30 Pages , Grade: 1,3
Catalog Number:
293689
Price:
US$ 11.99
Die Rolle des Mobile Marketing in der modernen Marketingkommunikation
Autor:in:
Diplom-Betriebswirt Stefan Schneider (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2014 121 Pages , Grade: 1,3
Catalog Number:
285396
Price:
US$ 42.99
Die Rolle des Suchmaschinenmarketing im Online-Marketing
Autor:in:
Christian Knotik (Author)
Subject:
Communications - Multimedia, Internet, New Technologies
Category:
Research Paper (undergraduate) , 2008 30 Pages , Grade: 3,0
Catalog Number:
201315
Price:
US$ 18.99
Die Zukunft des Marketing ist mobil
Möglichkeiten des Einsatzes von Mobile Marketing-Instrumenten im Unternehmen
Autor:in:
Nicole Meyer (Author)
Subject:
Engineering - Industrial Engineering and Management
Category:
Diploma Thesis , 2013 112 Pages , Grade: 2
Catalog Number:
264090
Price:
US$ 42.99
Digital Branding. Entwicklung einer Online-Kommunikations-Strategie für die Marke Spotify
Autor:in:
Serafin Sivcak (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2016 38 Pages , Grade: 1,0
Catalog Number:
376599
Price:
US$ 18.99
Digital Marketing. A Case Study of Adidas and Snapchat
Autor:in:
Ricardo Escoda (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Case Study , 2018 29 Pages , Grade: 1,3
Catalog Number:
438275
Price:
US$ 19.99
Erfolgreiches Marketing in Dating-Apps. Wie Unternehmen Tinder für das Mobile Marketing nutzen
Autor:in:
Anika Erlacher (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019 119 Pages
Catalog Number:
491566
Price:
US$ 42.99
Ganzheitliche Kommunikationsstrategien für Startup-Unternehmen - von der Visitenkarte über Facebook, Twitter und Co.
Autor:in:
Mathias Tretschog (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2012 58 Pages , Grade: 1,0
Catalog Number:
192439
Price:
US$ 21.99
Grundlagen und Perspektiven des Mobile Marketings
Eine Einführung in das mobile Werbeinstrument
Autor:in:
Özgür Üngör (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2012 83 Pages , Grade: 2,1
Catalog Number:
194261
Price:
US$ 42.99
Chancen und Risiken von Web 2.0-Trends im Online Marketing
Autor:in:
Dipl.-Betriebswirt Benjamin Heil (Author)
Subject:
Computer Science - Internet, New Technologies
Category:
Diploma Thesis , 2008 106 Pages
Catalog Number:
136191
Price:
US$ 42.99
Impact of location-based services on consumers’ buying behaviour, illustrated by the German market
Autor:in:
Daniel Meyer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2013 159 Pages , Grade: 2.0
Catalog Number:
299774
Price:
US$ 10.99
In-App Advertising als Erlösmodell im mobilen Journalismus. Eine quantitative Inhaltsanalyse zum Einsatz alter und neuer Werbeformen in Tablet-Apps
Autor:in:
Jacqueline Bachhäubl (Author)
Subject:
Communications - Multimedia, Internet, New Technologies
Category:
Bachelor Thesis , 2014 153 Pages , Grade: 1,0
Catalog Number:
309369
Price:
US$ 46.99
Integration of location based services into the social CRM strategy
How can Foursquare be used as a CRM tool throughout the customer relationship life-cycle?
Autor:in:
Annelie Roggenkamp (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2012 198 Pages , Grade: 1,0
Catalog Number:
214948
Price:
US$ 46.99
Internationale Kommunikationspolitik
Corporate Blogs, Community Marketing, Guerilla Marketing und Virales Marketing
Autor:in:
Katrin Sturm (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (undergraduate) , 2010 26 Pages , Grade: 1
Catalog Number:
170871
Price:
US$ 18.99
Just-in-Time Information Feeding. Chancen und Herausforderungen für den Onlinehandel
Autor:in:
Julien Schild (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2018 147 Pages
Catalog Number:
384267
Price:
US$ 42.99
Location Based Services als zukünftiger Trend im E-Marketing
Autor:in:
Arno Wunderlich (Author)
Subject:
Computer Science - Commercial Information Technology
Category:
Scientific Essay , 2020 15 Pages , Grade: 1,0
Catalog Number:
1014667
Price:
US$ 15.99
Location-based Marketing im deutschen Handel
Autor:in:
Sabrina Kirk (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper (Advanced seminar) , 2017 26 Pages , Grade: 1,0
Catalog Number:
355159
Price:
US$ 19.99
Location-based Services. Mobiles Marketing. Potenzial für lokale Geschäfte und Unternehmen
Konzeption einer Marketingkampagne mit Foursquare in Istanbul
Autor:in:
Atilla Yücel (Author)
Subject:
Business economics - Miscellaneous
Category:
Bachelor Thesis , 2010 141 Pages , Grade: 1,3
Catalog Number:
158268
Price:
US$ 42.99
Location-based-Marketing: Vergleichende Analyse der Service-Angebote für ortsbezogene Unternehmenswerbung
Autor:in:
Sonja Niegel (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Diploma Thesis , 2012 95 Pages , Grade: 1,3
Catalog Number:
197945
Price:
US$ 40.99
Möglichkeiten und Grenzen des Mobile Marketing
Autor:in:
Diplom-Kaufmann Sebastian Wagner (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper (Advanced seminar) , 2006 27 Pages , Grade: 1,7
Catalog Number:
52879
Price:
US$ 19.99
Möglichkeiten und Grenzen des Mobile-Marketing bei der Markteinführung von Automobilen
Autor:in:
Florian Ziegler (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2016 49 Pages , Grade: 1,3
Catalog Number:
322394
Price:
US$ 28.99
Marketingzielgruppe „Jugendliche“ – Daten, Fallbeispiele, Potenziale für die Marketingpraxis
Autor:in:
Timo Grommes (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2009 24 Pages , Grade: 1,7
Catalog Number:
187707
Price:
US$ 19.99
Mobile Couponing. Besonderheiten, Erfolgsfaktoren und Herausforderungen
Autor:in:
Dominik Bernthaler (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2011 116 Pages , Grade: 2,0
Catalog Number:
180294
Price:
US$ 42.99
Mobile digitale Kommunikationsstrategien. Chancen und Erfolgsfaktoren des mobilen Mediums im B2B Markt
Autor:in:
Lisa Hartenstein (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper (Advanced seminar) , 2016 20 Pages , Grade: 1,0
Catalog Number:
323314
Price:
US$ 18.99
Mobile E-Commerce: Business in Motion
Autor:in:
Mirko Klopfleisch (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2009 102 Pages , Grade: 1,7
Catalog Number:
153338
Price:
US$ 0.99
Mobile Marketing als neuer Megatrend in der Werbung
Autor:in:
Bachelor of Arts Christin Rehbein (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2013 27 Pages
Catalog Number:
267173
Price:
US$ 18.99
Mobile Marketing im Customer Relationship Management
Der Einsatz von Mobile Marketing im stationären Handel und dessen Einfluss auf die Kundenbeziehung
Autor:in:
Carolin Szymaniak (Author)
Subject:
Business economics - Customer Relationship Management, CRM
Category:
Bachelor Thesis , 2013 86 Pages , Grade: 1,7
Catalog Number:
263825
Price:
US$ 42.99
Mobile Marketing im stationären Einzelhandel
Ansätze und kritische Betrachtung des Location-Based-Marketing
Autor:in:
Jan Simon (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Elaboration , 2015 22 Pages , Grade: 2,0
Catalog Number:
307198
Price:
US$ 19.99
Mobile Marketing Strategien zur Kundenbindung der Generation Y aus Unternehmenssicht
Autor:in:
David Richtinger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (undergraduate) , 2018 8 Pages , Grade: 3
Catalog Number:
436377
Price:
US$ 6.99
Mobile Marketing. Entwicklungsstand und Leistungsmerkmale
Die wesentlichen Interaktionsmöglichkeiten beim Einsatz mobiler Medien in Marketing, Vertrieb- und Kundenservice
Autor:in:
Dirk Otto (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2009 22 Pages , Grade: 1,3
Catalog Number:
148419
Price:
US$ 19.99
Mobile Marketing. Trends und Erfolgsfaktoren für ein erfolgreiches Direktmarketing
Autor:in:
Anonym (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2016 63 Pages
Catalog Number:
317250
Price:
US$ 34.99
Mobile Tagging. Grundlagen, Einsatzmöglichkeiten und Akzeptanz
Autor:in:
Benjamin Wanninger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 94 Pages , Grade: 1,0
Catalog Number:
164596
Price:
US$ 42.99
Mobiles Marketing - Welche Erkenntnisse liefert die Forschung?
Autor:in:
Sonja Hammel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2012 64 Pages , Grade: 1,3
Catalog Number:
199365
Price:
US$ 34.99
Online und Social Media Marketing. Vermarktung einer App als Haupt-Shopping-Plattform eines Süßigkeitenherstellers
Autor:in:
Anonym (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Case Study , 2025 18 Pages , Grade: 1,7
Catalog Number:
1588313
Price:
US$ 15.99
Permission Marketing of Infomediaries in M-Commerce Advertising
Autor:in:
Dipl. Kfm. Ali-Reza Moschtaghi (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2002 106 Pages
Catalog Number:
3074
Price:
US$ 42.99
Social-Media-Strategie im Destinationsmarketing, untersucht anhand der Generation Millennials
Autor:in:
Angelika Wohofsky (Author)
Subject:
Leadership and Human Resources - Generation Y, Generation Z
Category:
Master's Thesis , 2018 199 Pages , Grade: 1,0
Catalog Number:
451534
Price:
US$ 40.99
Usability und User Experience der Social-Media-Plattform Instagram
Autor:in:
Anonym (Author)
Subject:
Computer Science - SEO, Search Engine Optimization
Category:
Term Paper , 2021 16 Pages , Grade: 1,3
Catalog Number:
1147828
Price:
US$ 15.99
User Experience und Usability verstehen. Die Bedeutung von UX, Webdesign, SEO und SEA für eine Website
Ein GRIN-Sammelband
Autor:in:
GRIN Verlag (Hrsg.) (Editor)
,
Stella Cuscuna (Author)
,
Marina Müller (Author)
Subject:
Computer Science - SEO, Search Engine Optimization
Category:
Anthology , 2024 80 Pages
Catalog Number:
1438346
Price:
US$ 34.99
Welche Kommunikationsinstrumente nutzen junge Start-up-Unternehmen?
Ein Vergleich von klassischen und neueren Kommunikationsinstrumenten
Autor:in:
Regina Stuckert (Author)
Subject:
Business economics - Company formation, Business Plans
Category:
Bachelor Thesis , 2015 29 Pages , Grade: 1,7
Catalog Number:
704336
Price:
US$ 19.99
Wie Marken von der Game-Industrie lernen und profitieren können. Eine Analyse der psychologischen Erfolgsfaktoren von Advergames im Mobile Marketing
Autor:in:
Nancy Bernhardt (Author)
Subject:
Communications - Miscellaneous
Category:
Bachelor Thesis , 2014 129 Pages , Grade: 1,3
Catalog Number:
276240
Price:
US$ 42.99
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